Graduate Certificate in Public Relations - Corporate Communications

at Fanshawe College - London Campus Canada

This three-year Advanced Diploma in Cyber Security will provide students with the foundational Information Security (InfoSec) skills and knowledge necessary to be successful in the IT Security industry. Foundational topics will include information security, ethics, network management/analysis, programming and scripting, operating systems, and database management. Building on those foundational topics, the curriculum will also develop students’ skills in the areas of risk analysis, cryptography, vulnerability testing, access control implementation, and security audit performance. Graduates of this program will be able to proactively implement sound security practices to mitigate security risks and respond quickly to security breaches and issues that may have occurred.

Through hands-on laboratory activities, case study analyses, and research projects, students will enhance their Information Security understanding and develop their interpersonal, communication, organizational, and problem-solving skills. This program will also include three co-operative education work placements to further enhance all of those skills.

Learning Outcomes

• Configure, implement, and manage security devices and equipment considering the unique features of the computer operating systems, networks, applications and software.
• Implement and evaluate security solutions for business processes, applications and communications to protect business resources and respond to the needs of all the internal stakeholders.
• Use project management principles to implement security strategies and processes that address the organization’s information security requirements.
• Develop, implement and evaluate organizational security policies, standards and regulations to promote internal security.
• Perform vulnerability assessments and penetration testing for infrastructures, web and applications, using both manual and automated techniques.
• Evaluate and apply tools and techniques to formulate countermeasures to secure information systems against security threats.
• Perform security audits and forensic analysis to evaluate the effectiveness of a security system, and identify and correct security vulnerabilities.
• Monitor and analyze logs and alerts from security devices to determine the extent of a security breach and what data has been compromised.
• Identify, collect and log relevant data as evidence for a sample case within a business or in the Canadian Justice System.

Co-operative Education
This three-year program has three co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

The Fitness and Health Promotion program prepares graduates to perform the roles and responsibilities of a fitness consultant and personal trainer. Fanshawe College’s Fitness and Health Promotion Faculty team consists of highly educated industry specialists, with both knowledge and experience in exercise program design, exercise prescription, fitness and health assessment, behaviour change, fitness marketing and sales, business ownership, sports and universal nutrition, as well as individual and population-based health promotion.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct assessments of fitness, well-being, and lifestyle for clients and effectively communicate assessment results.
• Prescribe appropriate physical activity, fitness, active living, and lifestyle programs to enhance health, fitness, and well-being of clients.
• Utilize appropriate interviewing and counselling skills to promote or enhance health, fitness, active living, and well-being of clients.
• Collaborate with individuals in the selection and adoption of strategies that will enable them to take control of and improve their health, fitness, and wellbeing.
• Develop, implement, and evaluate activities, programs, and events which respond to identified needs and interests of clients* and maximize the benefits of health, fitness, and well-being.
• Train individuals and instruct groups in exercise and physical activities.
• Contribute to community health promotion strategies.
• Assist in the development of business plans for health and fitness programs, activities, and facilities.
• Implement strategies and plans for ongoing personal and professional growth and development.
• Develop and implement risk management strategies for health and fitness programs, activities, and facilities.
• Interact effectively with clients, staff, and volunteers in health and fitness programs, activities, and facilities.

The Broadcasting - Radio and Media Production program is a highly concentrated hands-on approach to training students for careers in radio broadcasting and emerging broadcast media.  Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast technology.  CIXX-FM (106.9) is Canada's first licensed instructional radio station at full power FM utilizing the latest digital control rooms and production equipment. Areas of study include: On-Air Performance, Creative Writing, Audio and Commercial Production, Sales/Marketing/Promotions, Music and Programming and Web and Social Media content development.  Listen live to students perform on 106.9 CIXX-FM, The X at www.1069thex.com, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and Stellar Radio, live video and audio at livestream.com/stellar_radio.  Broadcasting - Radio and Media Production students learn in a live on-air environment while performing on-air and various job functions identical to those in the Broadcast industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
• Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
• Participate in the planning and preparation of programming content for a variety of radio formats.
• Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
• Assist in promoting the a station’s brand and generating revenues through a variety of marketing and advertising sales activities.
• Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
• Use business skills and accepted industry practices in the completion of tasks and projects.
• Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
• Present live programming on air to relay various types of information and stories in different formats.

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.

This program will provide students with opportunities to expand and strengthen their fundamental understanding of the science of ergonomics. Both in the lab and in the classroom, students will learn to use analytical tools for quantitative and qualitative assessments of employees’ job related tasks in the workplace. Current technologies and techniques will be examined in addition to application of theoretical principles to worker-workspace interactions. Additional topics of study include: the legislative and regulatory environment, the role of the Workplace Safety and Insurance Board, and the financial impacts of injury.

The Child and Youth Care program prepares individuals to provide care and treatment for children and youth experiencing emotional, behavioural, social and mental health challenges. This education and training combines both an academic facet with comprehensive and varied field experience.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Develop and maintain relationships with children, youth and their families applying principles of relational practice* and respecting their unique life space*, cultural and human diversity.
• Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
• Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
• Plan, implement and evaluate interventions using evidenceinformed practices* in the areas of therapeutic milieu*and programming, and group work to promote resiliency* and to enhance development in children, youth and their families.
• Advocate* for the rights of children, youth and their families and maintain an anti-oppression perspective* and cultural competence in diverse cultural contexts.
• Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
• Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
• Use evidence-based* research, professional development resources and supervision models to support professional growth and lifelong learning.

The Developmental Services Worker two-year diploma program prepares its graduates to support people with developmental disabilities so that these individuals may participate fully in their communities. DSW have the specialized knowledge and skills required to work with people with developmental disabilities across the life span.

Inherent to the role of a DSW is an ability to collaborate and build relationships with people with developmental disabilities and their families and to work with colleagues and members of inter-professional teams to facilitate a seamless network of support for people.

Courses focus on disabilities, person directed supports, inclusion and community resources, dual diagnosis, interpersonal skills, counselling, health, pharmacology, development, teaching and intervention strategies. Field placements in community agencies and/or schools are part of the curriculum.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conduct oneself in an ethical, competent and accountable manner in all professional relationships.
• Provide person-directed supports and services that respect and promote self-determination for people with developmental disabilities
• Provide for the safety of people with developmental disabilities, self and others in compliance with all applicable legislation, regulations and standards of practice.
• Support health and well-being of people with developmental disabilities.
• Employ and adapt formal and informal strategies to support the learning of people with developmental disabilities.
• Provide leadership in the development of inclusive communities.
• Develop professional and personal plans that enhance job performance and well-being.

This program prepares students to practice as primary oral health care providers in a variety of practice environments, including clinical, education, health promotion and research. Dental hygienists are preventive specialists who provide oral health services based on scientific knowledge and a client-centerd model of care.  Program emphasis is on preparing students to function within their scope of practice, in a collaborative manner, with the client, the community and other health care providers. Seminars, case presentations, community health practicums, and the clinical setting contribute towards developing a professional committed to the principles of quality assurance and continued competency. Graduates of this program must successfully complete the National Dental Hygiene Certification Examination to be eligible for registration by the College of Dental Hygienists of Ontario. This program is accredited by the Commission on Dental Accreditation of Canada.

Learning Outcomes 
The graduate has reliably demonstrated the ability to:

• Practise in a professional and competent manner within the defined scope of practice and consistent with current regulations and standards of practice.
• Evaluate clients' oral health status using determinants of health and risk analysis to identify needs, justify treatment decisions and provide appropriate referrals to other health care professionals as required.
• Design, implement and evaluate a range of primary, interceptive, therapeutic, preventative, and on-going oral health care services to meet the unique needs of clients.
• Analyze oral health issues in need of advocacy, identify networks and promote actions that will support change and facilitate access to care.
• Identify, select, implement and evaluate quality assurance standards and protocols which contribute to a safe and effective working environment.
• Establish and maintain professional and interprofessional relationships which contribute to client care safety and positive health care outcomes.
• Facilitate the development of specific oral health attitudes, knowledge, skills, and behaviours in clients by selecting and utilizing principles of teaching and learning.
• Develop and present a model for a DH practice that addresses relevant business principles, current legislation and standards of practice

The Aviation Technology Aircraft Maintenance and Avionics (Co-op) Advanced Diploma is a Transport Canada approved program (TC-2018-02-4248) that provides students with the knowledge and skills required to start a career in aircraft maintenance and/or  avionics maintenance. This program will cover all aspects of aircraft maintenance including systems used in general aviation, corporate, and charter transport category aircraft as well as helicopters. The program will also include avionics training for service, repair, and maintenance of aircraft electrical and electronic systems such as communication, navigation, and data systems.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Service, test, troubleshoot and repair aircraft and systems on large or small, fixed or rotary wing aircraft in accordance with manufacturers' specified instructions, accepted aviation techniques/practices and the requirements of the Canadian aviation regulations.
• Evaluate fixed wing and rotary aircraft structures and complete maintenance, assembly, fabrication, and structural repair work on large and small aircrafts in accordance with technical manuals, standard practices, and standards of performance and safety.
• Perform scheduled and unscheduled inspections on aircraft structural, operational, environmental, communication, navigation, surveillance, and flight guidance systems to ensure they are in proper working order and meet standards of performance and safety.
• Remove, install, and configure airframe and avionics parts, components, and line replaceable units as part of unscheduled maintenance and out-of-phase tasks.
• Remove, install, and configure the aircraft power plant and accessories on both turbine and piston engines.
• Remove, install, configure, test, and evaluate function and operation of instrument, communication, navigation, surveillance, and flight guidance systems.
• Diagnose malfunctions and defects in aircraft systems, avionics systems, and related components using technical manuals, drawings, wiring diagrams, engineering orders, and standards of performance and safety.
• Evaluate component wear and fatigue using appropriate measuring devices to determine necessary repair or replacement tasks in order to maintain the aircraft's airworthiness and safety.
• Complete airworthiness directives, manufacturers' service bulletin, and engineering modification tasks on aircraft systems, avionics systems, and structures.
• Dismantle and reassemble airframes, aircraft engines, and electrical and electronic systems for repair and overhaul.
• Interpret written instructions, schematics, manufacturers' specifications, technical drawings, manuals, and computer-based information while performing routine and unscheduled tasks.
• Maintain detailed inspection, repair, maintenance, and certification records and reports to meet industry regulations and logbook requirements.
• Perform all work in accordance with health and safety regulations, manufacturers' specifications, and Transport Canada guidelines.
• Evaluate, modify and implement quality control and quality assurance procedures to meet organizational standards and requirements.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.0 GPA and be academically complete at the commencement of their co-op work term.
This is a three-year Co-operative Education program. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Advanced Diploma. More information about co-operative education can be found at www.fanshawec.ca/co-op

Applicants seeking a non Co-op Endorsed Advanced Diploma should apply to the Aviation Technology - Aircraft Maintenance and Avionics program, Program Code AVI1.

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.