Graduate Certificate in Sport and Event Marketing

at Fanshawe College - London Campus Canada

Project Management is a one-year Ontario College Graduate Certificate program, completed in two four-month levels (laptop required). Students will gain the in-depth knowledge, competencies, skills, tools, and techniques required to plan and execute major projects that achieve organizational goals on time and on budget. The Project Management Institute (PMI) Project Management Body of Knowledge is an integral part of the program curriculum. The curriculum also addresses emerging trends in project management through courses in Agile Project Management, Project Recovery and Project Leadership. Upon completion of the first level of the program, students will be eligible for the Certified Associate in Project Management (CAPM) certification, an entry-level designation offered by the Project Management Institute (PMI). Graduates will be prepared to pursue PMI's Project Management Professional (PMP) designation after completing the prescribed period of professional project management experience.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage the scope, cost and schedule with focus on project success as defined by approved stakeholder requirements.
• Describe other imperatives such as quality, risk and stakeholder satisfaction.
• Analyze the various quality assurance techniques and controls.
• Analyze traditional management and leadership techniques used in project management roles.
• Demonstrate a working knowledge of a project management computer software specific to the practices of project management.
• Identify the principles and models used for managing the project financials for resources, materials and the project schedule.
• Recognize organizational culture and adaptive techniques as they apply to your project and project team.
• Organize the project team through identification of the required roles and responsibilities to deliver project requirements.
• Apply appropriate legal and ethical standards.

Journalism - Broadcast students learn skills to develop a career as a Broadcast Journalist in electronic media, radio, television and webmedia.  Develop story telling skills as a reporter using broadcast news gathering equipment, audio and visual, news writing, newscasting, news editing, interviewing, researching, documentary/current affairs production, sportscasting, newsbeats, news management, media law and media ethics.

Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast facilities.

The program offers practical, hands-on training with live on-air performances on the College broadcast properties (e.g., Listen live at CIXX-FM, The X 106.9FM www.1069thex.ca, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and the new Stellar Radio, live video and audio at http://original.livestream.com/stellar_radio

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional, and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

This graduate certificate program is designed to offer students the relevant knowledge and skills needed to enhance their professional practice in the care of the specialized population of aging adults.  Students will have the opportunity to develop skills in recreation and leadership, developmental disabilities, mental health, thanatology, and social interventions that support quality of life and person-centred care.  Participation in an interprofessional field placement and research with community organizations will further prepare graduates for employment in settings that support the aging person.

Business Fundamentals is a one-year Ontario College Certificate program. This program is designed to build fundamental business skills. This program is ideal for students who want to strengthen their foundational skills (math, writing, communication) before entering a two-year business diploma program; mature students who are preparing to re-enter the workforce; and international students. In the first level, students will take courses in customer service and business communication while improving their computer and math skills. Because the second level of Business Fundamentals is predominantly the common first level shared by all two-year diploma programs in the Lawrence Kinlin School of Business, graduates may choose to transfer directly into the second level of any business diploma program; alternatively, they may enter the workforce in various entry-level positions.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Identify factors that have an impact on an organization's business opportunities.
• Explain the impact of corporate sustainability*, corporate social responsibility and ethics on an organization's business initiatives.
• Use current technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Perform basic accounting procedures and financial calculations to support the operations of an organization.
• Describe marketing and sales concepts used to support the operations of an organization.
• Develop strategies for ongoing personal and professional development to enhance work performance.
• Outline the functional areas of a business and their inter-relationships.

Research and Evaluation (Co-Op) is an Ontario College Graduate Certificate program that supports students and professionals in developing sought-after research and program evaluation skills. Program evaluation in Canada is an expanding industry in terms of both its general use and the diversity of contexts in which it is applied. Students learn diverse social science research methods and apply them with the aim of program evaluation and optimization. Students also have the option to complete a co-operative work experience that will enhance the applicability of their skills to the workplace.

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Certificate.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Use current information technology tools to retrieve, organize, process, and communicate both qualitative and quantitative evaluation and research data
• Translate research and program evaluation goals into appropriate evaluation designs and methods
• Construct actionable recommendations for stakeholders based on accurate analysis of the information
• Design clear, persuasive and accurate documentation to collect, support and present data for program evaluation and research projects
• Meet the objectives of organizations and clients through applying appropriate program evaluation and research methods, and through accurately analyzing research and evaluation findings
• Apply appropriate statistical techniques to generate high-quality information and analysis
• Complete all work in accordance with ethical, legislative and professional requirements and standards
• Contribute to the management of a project, ensuring that it meets all necessary goals and parameters (e.g. scope, design/features, timelines, etc.)
• Effectively communicate specialized information to diverse audiences with varying degrees of technical knowledge
• Accurately and persuasively report on the progress and results of program evaluation and research projects to relevant stakeholders
• Increase organizational efficacy by capturing, interpreting and applying organizational information using knowledge management techniques

The Developmental Services Worker (Fast Track) Diploma program prepares its graduates to support people with developmental disabilities so that these individuals may participate fully in their communities. DSW have the specialized knowledge and skills required to work with people with developmental disabilities across the life span.

Inherent to the role of a DSW is an ability to collaborate and build relationships with people with developmental disabilities and their families and to work with colleagues and members of inter-professional teams to facilitate a seamless network of support for people.
Courses focus on disabilities, person-directed support, inclusion and community resources, dual diagnosis, interpersonal skills, counseling, health, pharmacology, development, teaching, and intervention strategies. Field placements in community agencies and/or schools are part of the curriculum.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conduct oneself in an ethical*, competent* and accountable* manner in all professional relationships.
• Provide person-directed supports and services that respect and promote self-determination for people with developmental disabilities
• Provide for the safety of people with developmental disabilities, self and others in compliance with all applicable legislation, regulations and standards of practice*.
• Support health and well-being of people with developmental disabilities.
• Employ and adapt formal and informal strategies to support the learning of people with developmental disabilities.
• Provide leadership in the development of inclusive communities*
• Develop professional and personal plans that enhance job performance and well-being.

The Motive Power Technician (Diesel) Diploma program is a two-year Ontario College Diploma program.  The program is designed to develop graduates with essential advanced technical, organizational, interpersonal, administrative and managerial skills required for the heavy duty service industry as well as providing progressive and comprehensive learning experiences on internal combustion compression ignition engines, power trains and related modern heavy duty systems. Students will learn to communicate effectively, diagnose and solve problems logically and to undertake responsible work tasks with a minimum of supervision.

Graduates may also be in a favourable status if they wish to apply for our alternative Motive Power Technician (Automotive) Diploma program. Credit for those courses that bridge our diploma programs will be granted; therefore, significantly reducing the requirements for this second Ontario College Diploma.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Analyse, diagnose, and solve various motive power system problems by using problem-solving and critical thinking skills and strategies and by applyingfundamental knowledge of motor vehicle operation, components, and their interrelationships.
• Diagnose and repair climate control systems in compliance with manufacturers' recommendations.
• Diagnose and repair engine systems in compliance with manufacturers' recommendations.
• Diagnose and repair electrical, electronic, personal safety, and emission components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair drive train components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair suspension, steering, and brake components and systems in compliance with manufacturers' recommendations.
• Disassemble and assemble components to required specifications by applying workshop skills and knowledge of basic shop practices.
• Select and use a variety of troubleshooting techniques and test equipment to assess electronic circuits, vehicle systems, and subsystems.
• Apply knowledge of hydraulics and pneumatics to the testing and analysis of motive power systems and subsystems.
• Communicate information effectively, credibly, and accurately by producing supporting documentation to appropriate standards.
• Use information technology and computer skills to support work in a motive power environment.
• Prepare, support, maintain, and communicate data from log, record, and documentation systems.
• Apply business practices, project management skills, and communication skills to improve customer service.
• Assist in quality-control and quality-assurance programs and procedures.
• Develop and use personal and professional strategies and plans to improve professional growth, job performance, and work relationships.
• Complete all assigned work in compliance with occupational, health, safety, and environmental law; established policies and procedures; codes and regulations; and in accordance with ethical principles.

This program is intended for students who have a solid foundation in DSLR operation and want to develop their unique creativity to a professional standard in order to be competitive in the field of photography and its related industries. Students will explore a chosen photographic discipline where projects will be based on their choice of specialization and result in a professional portfolio that aligns with their personal career goals. Furthermore, students will gain entrepreneurial experience such as marketing and job pricing, by working with real clients as they operate an on-campus creative service centre that will provide photography and video production to the local community. Throughout the year students will have field trips to meet with professionals in the industry and visit trade shows and conferences to research new products and future trends in the ever changing field of photography.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Capture still and motion imagery using a broad range of camera equipment, lighting techniques and procedures to suit project requirements.
• Create professional still and motion imagery in both studio and location environments using knowledge of contemporary processes, procedures, visual styles.
• Implement colour management strategies to create and maintain a properly colour calibrated work environment which complies with established standards.
• Create still and motion imagery through the editing of image characteristics, retouching techniques and composite creation using to professional standards in both printed and on-line presentation formats.
• Interpret the requests of clients to produce photos and videos that fulfil their needs.
• Develop business procedures for photography and video projects, including requirements and deliverables, budgetary considerations, pricing and contract management, to ensure profitability.
• Cultivate professional relationships with clients, customers and designers in order to build and sustain a professional practice.
• Produce a self-promotional cross-media portfolio which highlights one's innovative, creative skills and technical expertise in photography, print, video and interactive design.
• Investigate evolving photography trends, issues, technologies and industry practices in the development of professional growth strategies and plans and to develop expertise in a chosen field of work or specialization.

Business (Co-op) is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Landscape Design is a three-year co-operative program of study providing training in the design of many types of landscape areas, with emphasis on residential landscape design as well as experience with commercial and institutional sites. A variety of skills in areas such as drafting, computer-aided design, three dimensional modeling, design illustration and visualization are combined with the knowledge of design theory, plant and hard materials, landscape construction and new technologies to provide students with the skills necessary to source employment in the expanding field of landscape design.

Qualifying graduates of the Landscape Design program, have the option to receive advanced standing into a related Honours Bachelor's Degree in the Environmental Design and Planning program at Fanshawe College as well as the Landscape Architecture program at the University of Guelph where they may continue their studies.

Co-operative Education:-
This is a three-year program with co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Craft landscape designs that successfully integrate people into outdoor environments.
• Apply principles of site engineering to complete a landscape design.
• Use the computer as a tool to communicate all aspects of the landscape design process.
• Utilize appropriate communication tools to convey design ideas.
• Recognize the importance of landscape maintenance and management in design.
• Prepare accurate quantity and cost estimates for a project.
• Plan, execute, and conclude a wide range of landscape projects.
• Identify environmental effects of projects and take appropriate steps to avoid environmental damage and promote healthy ecosystems.
• Act in a professional manner, maintain professional relationships, and communicate effectively with clients, co-workers, supervisors, and others.
• Develop strategies for ongoing personal and professional development to enhance work performance and career opportunities and to keep pace with industry changes.