Graduate Certificate in Sport and Event Marketing

at Fanshawe College - London Campus Canada

This program will provide students with opportunities to expand and strengthen their fundamental understanding of the science of ergonomics. Both in the lab and in the classroom, students will learn to use analytical tools for quantitative and qualitative assessments of employees’ job related tasks in the workplace. Current technologies and techniques will be examined in addition to application of theoretical principles to worker-workspace interactions. Additional topics of study include: the legislative and regulatory environment, the role of the Workplace Safety and Insurance Board, and the financial impacts of injury.

This two-year conservatory program will give you practical experience in acting for the stage, mask work, play analysis, improv, and acting for the camera. You'll also take other specialized master classes and will work with professional artists on a graduating project that will come together as a professional production.

You'll be guided through a process of discovering a method of acting that brings out your full potential and you'll emerge with a deep understanding of Shakespeare, theatre history, movement for actors, and the business of acting. You'll emerge with a strong foundation for launching your professional career.

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

This two-year diploma program focuses on business fundamentals with strong experiential learning components. Graduate with the operations experience and business acumen to manage and operate a successful golf or recreational club, while also learning about club sports with a focus on golf. 

Develop your passion for golf through visits to various courses, guest speakers and coaches from PGA of Canada, access to our golf simulator and a membership to all City of London golf courses. You’ll also have the opportunity to network with a wide variety of industry professionals within the resort and golf and club industries. Hone your golf, racquet sports and curling games through instruction from PGA of Canada golf pros, and expand your learning through field trips to learn new technologies and teaching methodologies at simulator facilities, various resorts and golf clubs, as well as an optional golf trip to Orlando, Florida

Apply your knowledge in a co-op work experience with professionals within golf course management. You’ll gain further employable skills in food and beverage service and culinary management on-campus through The Chef’s Table restaurant and cafe.

This tailor-made co-operative education program allows applicants the opportunity to explore the numerous career opportunities available in the ever growing golf and club industry. Inspired by the Canadian Society of Club Managers (CSCM), this program fosters the core educational competencies required to excel in a career in club management.  Students will develop expertise in business and financial management, golf club and turf services and food and beverage operations with a hospitality focus. Theoretical studies will be supported by practical exposure in all areas of golf and club facilities. Students will gain an appreciation for proactive customer service and the relation to business development. Upon graduation, students are prepared to get their Certified Club Manager (CCM) designation.

Learning Outcomes
Vocational Program Learning Outcomes:
(Vocational program learning outcomes must be consistent with the requirements of the Credentials Framework for the proposed credential.)

The graduate has reliably demonstrated the ability to:

• Identify the inherent risks associated with operating a healthy and safe golf and recreational club environment;
• Apply contemporary business administration skills to the management of golf and recreational club facilities;
• Contribute to the effective coordination of a golf and recreational club operations;
• Apply the principles of marketing, sales and merchandising as it relates to various business operations within club facilities;
• Contribute to the implementation of on-going strategies for optimal customer service and relations;
• Apply the fundamental principles and techniques necessary for maintenance and sustainability of golf and recreational club facilities;
• Research and plan strategically for the effective operation of golf and recreational club facilities;
• Contribute to strategies for effectively managing the performance and development of staff and volunteers;
• Develop entrepreneurial strategies for the operation and management of golf and club facilities;
• Provide effective Food and Beverage service delivery & management, including customer service and coordination of special events;
• Adapt to various and changing technologies, systems and applications for the golf & club management industry;
• Support the maintenance/care regime needed in order to sustain the turf and garden areas of the golf and/or recreational club facility.

The Addictions and Mental Health one-year program will be beneficial for seasoned practitioners who are committed to maintaining currency, and/or who are seeking career advancement. Students who are newly graduated from post-secondary may also wish to enroll in this program to deepen their knowledge and skill base prior to entering the workforce. Opportunities to work in varying sectors such as child, adult, family and gerontology-based programs may broaden for students who complete this Graduate Certificate. The intent of this program will be to ready students to work in a variety of Human Services settings such as community programs, residential care, social service programs, early childhood and family centres, recreation and leisure services, gerontology programs, group homes as well as any other settings that support prevention, intervention and treatment of addictions and/or mental health.

Learning Outcomes

• Use a bio-psycho-spiritual framework when providing addictions and mental health services;
• Provide holistic, client-centred, gender-based, culturally relevant assessments and interventions to individuals, groups and families within social and cultural contexts across the lifespan;
• Integrate skills and knowledge from a range of frameworks and contexts in addictions, mental health and concurrent disorders to provide non-biased services to women and those from diverse and varied populations;
• Educate individuals, families, groups and the community regarding issues and approaches through knowledge translation, knowledge exchange and the dissemination of relevant and current research and practice via formal and informal education;
• Access, utilize and advocate for culturally informed community supports and services for individuals, families and the community;
• Actively participate in and contribute to, relevant networks, groups and organizations promoting development, improvement and advancement in the fields of addictions and mental health;
• Work collaboratively within inter-professional teams providing ethical, effective, timely, and coordinated holistic services;
• Practice ethical and responsible behaviour in all aspects of work;
• Use research results to design and implement client care and services with the participation and contribution of the client, their family, and the community;
• Proactively build collaborative relationships with Indigenous stakeholders to ensure culturally appropriate services.

Students develop a wide variety of skills related to developing, testing and deploying applications for mobile devices. The main focus of the program is to design mobile applications for the two leading platforms in mobile devices: iOS and Android. Students will develop the capabilities to assess the integration of mobile solutions in existing business functions and processes, build native applications for mobile devices, implement web and enterprise solutions on the mobile platform, and implement user interface (UI) and user experience (UX) design best practices. In their final semester, students will complete a co-operative work placement with an industry partner.

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Certificate.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

This eight-month intensive Ontario College Graduate Certificate program in GIS, prepares graduates for employment in a wide range of land-based industries that utilize spatial and tabular data. The program is project-based, software-intensive, interdisciplinary, and focused on building flexible, current, high-end applied skills.  Students will gain mastery of foundational GIS skills and apply leading-edge techniques in GIS Science to create spatial solutions. Remote sensing, object-oriented programming, spatial analysis and modeling, digital photogrammetry, web map/web GIS and CAD skills will all be developed, and students will have the opportunity to apply these technical skills to their own areas of specialization (engineering, social sciences, humanities, community health or other sciences).

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create solutions to spatial problems utilizing database systems;
• Apply spatial analysis techniques within a variety of disciplines;
• Solve problems using data that is acquired, interpreted, and integrated from various sources, and with different formats and coordinate systems;
• Generate elegant and efficient computational algorithms;
• Configure and customize GIS applications, operations, and databases to support decisionmaking and modelling within a range of disciplines;
• Design web-based and embedded solutions to distribute GIS data and functionality to a wide range of end users;
• Integrate GIS component design and development into project life cycle management, systems life cycles, and workflow processes;
• Assist end users in integrating spatial processes into primarily non-spatial software applications;
• Communicate complex technical geographic information to a wide variety of clients using texts, maps, and visual display, in order to increase understanding and enable wider use of GIS applications;
• Practice to a professional standard, throughethical behaviour, continuous learning, and participation in professional organizations.

The Computer Systems Technology program is an accredited, three-year co-operative education, Ontario College Advanced Diploma program which provides comprehensive training for students wishing to work in the high demand areas of network, security, virtualization, data storage and management and systems operation and management.  This program provides the students the ability to be effective team leaders, think critically, solve problems and acquire new skills quickly.

Under the guidance of expert faculty, combined with the use of leading edge labs, the program emphasizes the design, implementation, configuration, monitoring, troubleshooting, management, as well as the hands-on installation of networking, security, VoIP, mobile devices, virtualization, data storage and management, server, workstation and operating systems technologies.

Instruction in project management, communication and interpersonal skills prepare the student to effectively interact with all levels of users in both oral and written mediums.

Upon completion of the program, and in addition to the highly valued Ontario College Advanced Diploma, graduates should have the knowledge and skills to take exams for the following certifications, if they choose to do so: Cisco Certified Network Associate (CCNA) and Cisco Certified Network Professional (CCNP). Graduates may also choose to apply the knowledge gained to prepare and test for other industry certifications, such as those offered for Microsoft, Linux, VMWare and EMC2.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze and resolve information technology problems through the application of systematic approaches and diagnostic tools;
• Analyze, plan, design, and implement computer systems;
• Analyze, plan, design, and implement networking solutions;
• Install, configure, troubleshoot, monitor, maintain, upgrade, and optimize computer systems;
• Install, configure, troubleshoot, monitor, maintain, upgrade, and optimize networks;
• Use a variety of scripting tools and languages to automate routine tasks;
• Participate in the deployment and administration of databases within a networked environment;
• Plan, develop, and be responsible for data storage to ensure the integrity of information;
• Apply knowledge of security issues to the implementation of information technology solutions;
• Appraise existing security solutions with a view to on-going maintenance, development, and improvement of organizational security;
• Provide efficient and effective technical support to clients in a manner that promotes safe computing practices and reduces the risk of the issue recurring;
• Articulate, defend, and conform to workplace expectations found in information technology (IT) environments;
• Contribute to the successful completion of the project applying the project management principles in use.

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.

The Interactive Media Development - 3D Visualization Program at Fanshawe College is an intensive three-year advanced diploma focusing on the tools and techniques necessary to gain employment in the fields of visualization and emerging interactive technologies. The goal of the program is to provide students with the professional, technical and artistic skills necessary to create innovative visualizations, prototypes and info-graphics.

Students will develop 2 and 3 dimensional design skills by studying a curriculum focused initially on the core principles of visualization technologies and interactive media. Foundation courses including image and motion design, interactive production, project management, and visual communication will provide the basis for understanding sophisticated technologies such as virtual and augmented reality.

Throughout the second year, students will study more advanced concepts of visualization including 3D modeling, game engine simulations, visualization statistics, generative art and user experience design. In the third year, students will continue with advanced visualization studies with emphasis on an integrative capstone project (individual or group) or a client based applied research project internship.

An integral part of the 3D Visualization program at Fanshawe College is its relationship to the local community. London, ON has a vibrant and growing interactive media industry. Professionals from this community include business leaders and entrepreneurs, creative directors, interactive designers, programmers, game designers, and producers who will play an important role by providing mentorship to students through critique and guest lectures.

Graduates of this program will find entry-level positions in the visualization industry as interactive designers and programmers, 3D specialists, prototype and visualization designers.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Complete both individual and collaborative interactive media projects effectively.
• Select and use best practices and tools to design and develop dynamic, rich-media content.
• Assess the requirements of a complex interactive media project.
• Develop, budget, plan and professionally present a complex interactive media project.
• Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
• Build effective and dynamic complex Web sites and/or mobile applications.
• Identify and analyze ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems.
• Select and use creative and critical thinking techniques in the effective design, development and implementation of a complex interactive media project.
• Evaluate the financial, technical and artistic success of a complex interactive media project
• Analyse and implement augmented and virtual reality technologies in the creation of 3D visualizations.
• Assess and evaluate 3D visualization hardware and software for implementation in interactive installations.
• Design complex data, 3D and rich media assets for integration into augmented and virtual reality presentations.