Advanced Diploma in Business Administration

at George Brown College - St. James Campus Canada

George Brown College’s Honours Bachelor of Interpretation (American Sign Language – English) is the first degree of its kind in Canada. Developed to address the growing demand for qualified Sign Language Interpreters, this degree helps prepare graduates for work in this dynamic field.

An interpreter is a fluent bilingual-bicultural professional, facilitating communication between those who do not share the same language or culture.

To be a sign language interpreter requires manual dexterity, critical thinking skills, visual-spatial recognition, short-term and long-term memory, cognitive processing abilities in order to process information instantaneously at a level of bilingual and bicultural expertise beyond conversational fluency. For non-Deaf interpreters this will also include auditory-processing capabilities.

Over the course of four years, students will continue to improve and hone both their English and American Sign Language proficiencies while studying to become interpreters. This program focuses on seven areas of learning:

• Language and Culture
• Field Fundamentals
• Interpreting Skills
• Research Methods/Trends
• Ethics and Professionalism
• Breadth Electives
• Field and Community Experience

Interpreting is a very rewarding but demanding field of work. Successful interpreters typically possess the following attributes:

• a strong command of both English and American Sign Language
• an excellent memory
• the ability to concentrate and focus easily and for long periods of time
• the ability to process and analyze information quickly (cognitive processing skills)
• multitasking ability
• versatility
• a willingness to be flexible
• strong communication skills
• excellent interpersonal skills

In preparation for field placement, students will be required to work in multiple small and large groups, both in classes and community settings. Attendance and participation are key elements of program success.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Analyze and critically apply current interpreting research trends as they inform meaning-based interpreting practices.
  • Analyze the power dynamics that affect human communication including the impact of the interpreter’s decisions and influence.
  • Respect cross-cultural needs of participants in an interpreted interaction in a professional and ethical manner.
  • Articulate societal views of Deaf culture, the Deaf community, multiculturalism, oppression, audism, global history of Deaf people, sign language linguistics and language variations.
  • Use current research literature to analyze key issues relating to the practice and profession of interpreting.
  • Determine appropriate modes of interpreting using evidence-based practice, effective interpersonal and professional skills.
  • Perform effectively as an interpreter by incorporating current research and recognizing contextual factors including language and culture.
  • Perform accurate and effective translations, consecutive and simultaneous interpretations.
  • Use communicative language abilities in first and second language as required to accommodate specific dialogic interactions.
  • Use professional and ethical judgment in decision making while respecting diversity, equity, equality and rights of all participants.
  • Engage in life-long learning and reflective professional development.
  • Assess personal competencies and limitations in the use of multicultural and multi-contextual approaches to communication.

In today’s rapidly changing business world, organizations are realizing that their greatest asset is their employees and that effective people management is a key factor in their overall success. The Business Administration – Human Resources (with work experience) program will provide you with a practical approach to human resources management, preparing you for a variety of careers within this exciting and growing field. You will learn how to:

• Design human resources policies and programs that adhere to employment legislation
• Attract, retain and develop a productive workforce
• Manage employee diversity
• Ensure health and safety at the workplace
• Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Contribute to the planning and implementation of employee recruitment, selection, and retention strategies.
• Administer and facilitate the performance management program.
• Coordinate and support the development, implementation, and evaluation of employee orientation, training, and development programs.
• Implement and support effective employee and labour relations strategies in both non-union and union environments.
• Administer and communicate the organization’s total compensation plan.
• Collaborate with others in the implementation and monitoring of organizational health and safety policies and practices.
• Contribute to the identification of information needs and apply current and emerging information technologies to support the human resources function.
• Contribute to organizational development strategies aimed at promoting organizational effectiveness.
• Present and evaluate communication messages and processes related to the human resources function of the organization.
• Develop, implement, and evaluate personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify and communicate the human resources component of the organization’s business plan.
• Contribute to the collection, analysis, and utilization of human resources data.

YOUR FIELD STUDY OPTIONS
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of two semesters of work term experience to graduate. This work experience is either Co-op (paid) or Internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program.

Students in the Business Administration – Project Management (with work experience) advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills, and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

This Centre for Business program (B156) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Project Management without work experience should apply to B126.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
• In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

The Video Design & Production program will prepare future professionals with the skills required in this emerging field by merging traditional filmmaking techniques with new mediums and distributive methodologies. Graduates will be armed with entrepreneurial knowledge and skills that will enable them to decide which path (employment or self-employment) is best for them. Students will be exposed to elements of both video design and video production including photography, immersive environments and auteurship, as well as the necessary video editing and post-production skills to create video for entertainment, marketing, advertising, education and social network strategies.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Create independent digital film projects according to project specifications using various production techniques.
  • Work effectively as a member of a digital film production team in various capacities and roles.
  • Manage scheduling and budget for digital film productions.
  • Capture quality moving images using appropriate camera/lighting equipment and techniques.
  • Develop a short film and television portfolio to showcase digital filmmaking skills.
  • Write story-driven, visual and cinematic scripts focused on effective dialogue, structure and character development.
  • Record and mix multi-track sound in a digital format using industry standard equipment and software.
  • Market and distribute digital film projects using industry and new media outlets.
  • Edit digital video on non-linear, industry standard software and equipment.

Learn the skills required to be a successful chef, cook or culinary manager from highly experienced industry professionals in our two-year Culinary Management diploma program. In addition, our special-focus culinary management courses will teach you about emerging culinary trends such as local sustainable foods, nutrition and international influences. You will develop the people skills you’ll need to build a successful career in the culinary industry and the leadership skills you’ll need to run a business. To top it all off, you’ll also complete a unique industry externship program, which will give you a chance to work with experienced chefs and industry leaders.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Provide advanced culinary planning, preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic and advanced food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food-handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces, responsible kitchen management and efficient use of resources.
• Create menus that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
• Apply business principles and recognized industry costing and control practices to food service operations to manage and promote a fiscally responsible operation.
• Apply knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice and operations within the foodservice industry.
• Select and use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food-service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations and practices in the food service industry.
• Contribute to the development of marketing strategies that promote the successful operation of a food service business.
• Contribute to the business management of a variety of food and beverage operations to foster an engaging work environment that reflects service excellence.

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:-

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition
• Describe the purpose and value of effective market research and design
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Operate within a framework of organizational policies and practices, when conducting business of the organization.

Whether recording audio in-studio or in the field, as a Sound Design & Production student, you will learn to master technical skills and refine your artistic style.

Without a sound designer to create the perfect soundscape, the film, television and game industries are incomplete. Applying the technical and conceptual aspects of sound, you will become audio storytellers working alongside visual production artists to re-create the real world in a digital context.

You will learn how to create sound from scratch through capturing real-environment sounds as well as Foley creation. At George Brown's studio production facilities, you will learn mixing, video game audio, dialogue editing and ADR, sound design and recording to re-create audio landscapes.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Create sound files for live action dramatic short films, animated short films, video games and interactive media
• Produce a score recording session and arrange a provided composition to fit a given visual sequence.
• Collaborate with key principals and production personnel in the creation of complementary sound design for a storytelling environment.
• Design sound for the appropriate medium and genres considering the cultural and social significance of those designs.
• Plan audio design and production projects that reflect scope and vision for pre-production, production and postproduction.
• Apply entrepreneurial strategies relevant within the field of sound design to develop a viable business plan for freelance sound design professionals.
• Assess existing and emerging market trends in sound design products and services for production project purposes.
• Adhere to legal principles, government legislation and regulations, copyright and contract requirements and professional and industry codes of conduct.

The Pre-Business program provides academic strengthening and exposure to a broad cross-section of business fields. This unique program offers a strong foundation in business, marketing, accounting, math and English. Many credits earned through this program can be used toward diploma-level programs at the college. Upon graduation, you are given advanced standing in the Centre for Business diploma programs. Graduates are well-prepared to continue on to further education in the Centre for Business or to pursue other career paths.

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create a professional marketing plan using standard marketing planning processes and tools.
  • Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
  • Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
  • Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
  • Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
  • Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
  • Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
  • Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
  • Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
  • Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Your Field Education Options

• WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
  • This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
  • George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:

• Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
• Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
• Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
• Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
• Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
• Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
• Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
• Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
• Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
• Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
• Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

YOUR FIELD STUDY OPTIONS
Work experience (Co-op and Internship): This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.