Advanced Diploma in Business Administration - Finance

at George Brown College - St. James Campus Canada

The food sector is always changing, particularly when it comes to hospitality and culinary arts. This constant change has reinforced the need for a more holistic approach to culinary education – one that allows students to examine the food system while mastering a variety of culinary techniques.

The Honours Bachelor of Food Studies program provides the food leaders of tomorrow with the skills, insights and knowledge to succeed in this rapidly changing field. It offers extensive career pathways for foodservice professionals, while providing the food sector with leaders who can thrive in both for-profit and non-profit organizations.

Graduates will be positioned to succeed in a wide range of food-related occupations including roles in culinary, education, tourism, recreation, health, food security, sustainability, economic development, agriculture, public policy and research. There are growing opportunities for careers informed by both culinary experience and versatile critical thinking.

Toronto provides a unique setting for this program because of its wealth of multicultural and Indigenous food traditions. In the classroom and beyond, students will be introduced to the vibrant world of food in a culturally diverse and inclusive environment. Students will participate in a paid co-op placement focused on the application of culinary and food animation skills. In addition, throughout the program, selected courses will include community-engaged learning opportunities. 

Program Learning Outcomes
Upon successful completion of this course, students will be able to:

• Articulate the interconnected structures and functions of food systems at the local, national and international levels.
• Analyze social, cultural, political and environmental influences on current and emerging food-related theory, policy and practice.
• Recommend informed responses to both practical and scholarly issues and challenges using insights from food systems theory and the study of global cuisine.
• Acquire foundational culinary skill proficiency and operational knowledge appropriate to entry into the culinary industry.
• Integrate a healthy, equitable, and sustainable food systems perspective into culinary theory and practice.
• Construct coherent arguments to address debates within the broad field of food studies.
• Appraise research methodologies used across disciplines related to food studies.
• Communicate effectively in a variety of formats appropriate to academic, government, non-profit, business and media environments.
• Articulate how uncertainty, ambiguity and limits to knowledge influence perception and interpretation of debates in food studies and consider issues from multiple perspectives.
• Demonstrate curiosity, initiative, integrity, collaboration, and social responsibility in personal and professional settings related to food.

The Digital Design – Game Design program develops the production and design abilities of students in management scenarios through courses in design documentation, milestone and pipeline scheduling, game design theory and psychology. Taught by faculty with industry experience and mentored by local game industry leaders, students will learn how to design and develop games, not only for the entertainment market but also for serious gaming applications in health, education, construction, marketing and other sectors.

Students will have the unique opportunity to develop commercial quality games in a simulated video game studio environment, at times working with industry partners, game artists and programmers.

It is anticipated that graduates of this program will find employment in the game industry. Prior to graduation, each student will have assembled a portfolio/demo of their creative work demonstrating their ability in game design and highlighting their chosen area of specialization.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Design environment and characters using the principles of game design.
  • Read, analyze and create game design documents for effective game creation and management.
  • Create environments, objects and characters for integration within a video game.
  • Import game assets and levels into game engines to create appropriate high-end 3D game applications or engines.
  • Produce a 3D game using appropriate tools and game management techniques.
  • Create and produce digital components, games and documentation using a variety of computer platforms.
  • Prepare a variety of industry standard documents and prototypes in a skilled manner and demonstrate professional presentation and organizational skills.
  • Develop and present a working game design document for a marketable game.
  • Use an existing game engine to create a prototype game.
  • Evaluate different types of games and platforms and select the appropriate ones for a particular game strategy.
  • Present the game design prototype and document using innovative techniques as well as digital, verbal and written skills.
  • Manage the design and production process of a game prototype.

George Brown College’s Honours Bachelor of Interpretation (American Sign Language – English) is the first degree of its kind in Canada. Developed to address the growing demand for qualified Sign Language Interpreters, this degree helps prepare graduates for work in this dynamic field.

An interpreter is a fluent bilingual-bicultural professional, facilitating communication between those who do not share the same language or culture.

To be a sign language interpreter requires manual dexterity, critical thinking skills, visual-spatial recognition, short-term and long-term memory, cognitive processing abilities in order to process information instantaneously at a level of bilingual and bicultural expertise beyond conversational fluency. For non-Deaf interpreters this will also include auditory-processing capabilities.

Over the course of four years, students will continue to improve and hone both their English and American Sign Language proficiencies while studying to become interpreters. This program focuses on seven areas of learning:

• Language and Culture
• Field Fundamentals
• Interpreting Skills
• Research Methods/Trends
• Ethics and Professionalism
• Breadth Electives
• Field and Community Experience

Interpreting is a very rewarding but demanding field of work. Successful interpreters typically possess the following attributes:

• a strong command of both English and American Sign Language
• an excellent memory
• the ability to concentrate and focus easily and for long periods of time
• the ability to process and analyze information quickly (cognitive processing skills)
• multitasking ability
• versatility
• a willingness to be flexible
• strong communication skills
• excellent interpersonal skills

In preparation for field placement, students will be required to work in multiple small and large groups, both in classes and community settings. Attendance and participation are key elements of program success.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Analyze and critically apply current interpreting research trends as they inform meaning-based interpreting practices.
  • Analyze the power dynamics that affect human communication including the impact of the interpreter’s decisions and influence.
  • Respect cross-cultural needs of participants in an interpreted interaction in a professional and ethical manner.
  • Articulate societal views of Deaf culture, the Deaf community, multiculturalism, oppression, audism, global history of Deaf people, sign language linguistics and language variations.
  • Use current research literature to analyze key issues relating to the practice and profession of interpreting.
  • Determine appropriate modes of interpreting using evidence-based practice, effective interpersonal and professional skills.
  • Perform effectively as an interpreter by incorporating current research and recognizing contextual factors including language and culture.
  • Perform accurate and effective translations, consecutive and simultaneous interpretations.
  • Use communicative language abilities in first and second language as required to accommodate specific dialogic interactions.
  • Use professional and ethical judgment in decision making while respecting diversity, equity, equality and rights of all participants.
  • Engage in life-long learning and reflective professional development.
  • Assess personal competencies and limitations in the use of multicultural and multi-contextual approaches to communication.

The Interactive Media Management graduate certificate program responds to a growing need within the design industry for a new skill set – one that crosses the traditional disciplinary boundaries of advertising, industrial, graphic and new media design.

This program empowers designers with the latest real-time interactive tools and technologies. With the integration of these technologies into public and commercial settings, such as museums and retail environments, as well as the education and medical sectors, designers need to be armed with key knowledge of interface design, information visualization and virtual spaces. They have a mission to create friendly systems and interfaces that dramatically improve the lives of consumers and sellers alike.

The program combines design education with software instruction and hands-on workshops to configure interactive design strategies using existing and emerging display technologies. You will be exposed to best practice examples and real-world models. You are encouraged to generate a unique design strategy and test it through an applied project directed toward the development of a fully functional, interactive demonstration prototype ready for a public audience.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Facilitate effective completion of both individual and collaborative interactive media projects.
• Use and evaluate best practices and tools to design and develop dynamic, rich-­media content.
• Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
• Coordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
• Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles and applying conceptual and theoretical frameworks.
• Manage the building of effective and dynamic complex websites and/or mobile applications.
• Propose solutions to ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/web development problems and facilitate these skills within the project team.
• Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
• Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.

The Pre-Health Sciences Pathway to Advanced Diplomas and Degrees (A108) program prepares you to gain entry to health science programs at a college or university. You will develop your knowledge and skills in communication, mathematics, human anatomy, biology, physics, and organic/inorganic chemistry so that you are well-prepared for the rigours of a degree or advanced diploma program. This program contains advanced level English and elective courses that may be eligible for transfer credits in other programs where applicable.

As a graduate from this program, you are eligible to apply to the following advanced diploma programs at George Brown College:

• Dental Hygiene
• Denturism
• Dental Technology
• Hearing Instrument Specialist

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:-

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition
• Describe the purpose and value of effective market research and design
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Operate within a framework of organizational policies and practices, when conducting business of the organization.

The Centre for Business has an established reputation for business education that focuses on critical thinking, innovative solutions, leadership and entrepreneurial mindsets, and engaging with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Management supports academic programs and industry projects such as:

• Analytics Hub
• Humology (human-technology) Lab
• Consulting Hub
• Enactus (social innovation platform)

Why the Bachelor of Business Administration (Business Analytics)?

Businesses have access to an abundance of data, creating opportunities for our graduates throughout high-demand sectors such as banking, government, pharmaceutical, finance, health care and telecommunications. In order for business leaders to make better decisions, they need analysts with a superior ability to interpret data from multiple sources. How do you ensure the appropriate data will be most effective for making optimal decisions? When do you involve human judgment? How do you tell a compelling story from the data? What are some of the most practical applications of current analytics technologies?  

In this business analytics degree program, you will learn an applied framework that incorporates business intelligence models, data management, data insights and frameworks, data science-based decisions, and value creation opportunities to build strong confidence when data is used for increased effectiveness in decision-making. Drawing on global experiences, your professors will prepare you for an analytics role not just in Canada, but in any country on the planet. 

Upon completion of the program, you will know the differences between various analytics approaches and be able to identify the most appropriate ones for your situation. More importantly, you'll know how to tackle big data and leverage it for better business decision-making and outcomes.

This program focuses on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills – including some programming using the latest software, applied statistical comprehension and database understanding – will be explored in the context of organizational data requirements.

The Media Foundation program offers students the chance to explore a variety of media career options while developing the skills necessary to succeed in diploma and advanced diploma media programs. It includes courses in game design and development, photography and image manipulation, storytelling, audio production, interactive media and visual storytelling techniques.

The Portfolio class offered in semester two will help students create a portfolio, which can be used to submit for further studies in Graphic Design, Interaction Design, Game - Art and Video Design & Production and other college and university programs requiring a portfolio for admission.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop creative concepts and ideas through a variety of techniques and in a range of formats.
• Choose appropriate tools, techniques and applications to create media assets and presentations.
• Incorporate researched opinions expressed in mainstream and social media technologies into presentations and reports.
• Utilize current and relevant search strategies and techniques for information fact-finding.
• Apply industry practices to written proposals and print documents, visual storyboards, and interactive presentations.
• Choose visual strategies, historical concepts and precedents in the analysis of past and present trends.
• Create original photographs and videos through a variety of techniques and processes.
• Choose appropriate narrative structures and vocabularies to analyze media and evaluate meaning, coherence, connections and effectiveness.
• Utilize a variety of industry standard audio/video software applications and techniques in the creation of media for a wide range of platforms.
• Use a variety of current industry-standard media tools and techniques to develop self-promotional materials.

The Concept Art for Entertainment program will train students to meet industry demand for concept artists and fine artists with a focus in entertainment fields. Strategically designed to provide specialized skills for graduates of Game - Art, Interaction Design and Graphic Design, the intensive curriculum emphasizes the development of artistic and direction techniques relevant to the industry, namely concept art production and visual conceptualization, in real-world scenarios.

Students will become proficient with production processes, defining art styles and drawing techniques by interpreting stories, character profiles and design documentation. Throughout their time in the program, students will assemble a personal portfolio, while designing and directing the art production for games and film. This experience will provide graduates with the necessary professional practices to enter the workforce or become entrepreneurs.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Propose artistic solutions to abstract design challenges according to project requirements and constraints.
  • Produce conceptualized art in a format that meets the needs of identified audiences and clients.
  • Select appropriate tools and software for the creation of conceptualized artwork.
  • Produce a portfolio showcasing a combination of diverse artistic styles that reflect conceptualized art standards.
  • Plan and create conceptualized artwork for digital media.
  • Apply effective entrepreneurial and business practices and project management skills to the profession of independent and/or company conceptual artist.
  • Contribute to and lead multi-disciplinary project teams to complete complex projects.
  • Select appropriate marketable concept art for public release.