Advanced Diploma in Business Administration - Finance

at George Brown College - St. James Campus Canada

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

Do you love the excitement of travelling and learning about fascinating world cultures? Do you want to be a leader in the tourism and hospitality industry? If your passion is to create memorable experiences and use your creativity to become part of the largest industry worldwide, then join the Tourism and Hospitality Management program at George Brown College!

Through this two-year tourism diploma program, you will learn about the exciting and diverse tourism industry with courses in culinary tourism, heritage tourism, sustainable tourism, hotel operations and event planning. Graduates gain the skills required to be progressive leaders within the industry, enriching the experience of tourists. You will receive industry certifications in food safety, responsible alcohol beverage service, TICO Travel Counsellor Certification and first aid (CPR).

As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. Completing the Tourism and Hospitality Management program will make you the kind of multi-talented graduate the local and international tourism industry is seeking in today’s competitive environment.

To better hone your international tourism and hospitality management skills you have the option of participating in an exclusive Experiential Study Tour.

Your Field Education Options
As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real world challenges and clients. Find out more about field education at Centre for Hospitality and Culinary Arts.

PROGRAM STANDARDS AND LEARNING OUTCOMES:-

• The graduate has reliably demonstrated the ability to:
  • Provide professional guest services to enhance customer satisfaction by anticipating, meeting and/or exceeding individual and organizational standards and objectives.
  • Create marketing plans informed and supported by market research, social networks, product knowledge and sales strategies.
  • Contribute to effective management in hospitality, tourism and leisure settings by implementing leadership skills and strategies.
  • Evaluate and apply effective financial management and accounting practices to support operations in the tourism industry.
  • Comply with relevant organizational and workplace systems, processes, policies, standards, legal obligations and regulations, and use knowledge of risk management principles, to support and maintain efficient, productive, safe, secure, accessible and healthy tourism operations.
  • Apply principles of teamwork and constructive relationship management to support positive workplace culture.
  • Integrate hospitality skills and knowledge to promote ongoing personal and professional development.
  • Design and deliver inclusive tourism and hospitality programs, products and services that comply with all relevant legislation, conform to relevant ethical guidelines and promote best practices of corporate social responsibility.
  • Analyze and implement sustainability practices in the tourism and hospitality industry by adapting to environmental, social, cultural, political and economic trends and issues.

The field of international trade can seem as large and complex as the world itself, encompassing disciplines such as strategic planning, law, finance, logistics, and marketing. The International Business Management graduate certificate program at George Brown College simplifies this complex field with dynamic and interactive teaching methods, including case analysis and guest speakers.

You will learn about:

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• Cultural etiquette, business protocols, ethical standards, and legal practices
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
• Conduct, evaluate and present market research to support an organization’s international business decision?making.
• Manage the preparation of documents and the application of procedures to support the movement of products and services in the organization’s global supply chain.
• Evaluate the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
• Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
• Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
• Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization’s integrative trade initiatives.
• Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
• Develop and present an international business plan.
• Manage the implementation and evaluation of team projects by applying project management principles.
• Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization’s integrative trade initiatives and evaluate their effectiveness.
• Select and apply current technologies to support an organization’s integrative trade initiatives.

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create a professional marketing plan using standard marketing planning processes and tools.
  • Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
  • Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
  • Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
  • Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
  • Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
  • Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
  • Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
  • Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
  • Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Your Field Education Options

• WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
  • This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
  • George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

Organizations today require engaged, motivated employees who understand how to effectively support organizational goals while enhancing their own skills and knowledge. Becoming a valued advisor to the business is a Human Resources (HR) imperative, and understanding how to effectively demonstrate a set of key behaviours is of utmost importance.

George Brown’s Human Resources Management graduate certificate program comprehensively covers the key HR functions in this exciting field. Taught by seasoned HR professionals with industry experience, the program blends business-related theory and practical application to highlight how HR functions as a strategic partner to business units. Students explore the role of the HR department and the key accountability requirements to demonstrate a high level of professionalism in a work-related setting.

Upon completion of the program, you will be able to:

• Describe how employment legislation impacts human resources
• Design human resources policies and programs
• Facilitate employee training and development
• Ensure health and safety in the workplace
• Recruit and select employees
• Promote diversity
• Manage performance
• Recommend strategic change initiatives
• Develop a total rewards system
• Manage employee/labour relations
• Create a comprehensive human resources plan

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

Find out more about field education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes.
  • Administer and contribute to the design and evaluation of the performance management program.
  • Develop, implement, and evaluate employee orientation, training, and development programs.
  • Facilitate and support effective employee and labour relations in both non-union and union environments.
  • Research and support the development and communication of the organization’s total compensation plan.
  • Collaborate with others in the development, implementation, and evaluation of organizational health and safety policies and practices.
  • Research and analyze information needs and apply current and emerging information technologies to support the human resources function.
  • Develop, implement, and evaluate organizational development strategies aimed at promoting organizational effectiveness.
  • Present and evaluate communication messages and processes related to the human resources function of the organization.
  • Manage own professional development and provide leadership to others in the achievement of ongoing competence in human resources professional practice.
  • Facilitate and communicate the human resources component of the organization’s business plan.
  • Conduct research, produce reports, and recommend changes in human resources practices.

The Theatre Arts – Performance program at George Brown's School of Media and Performing Arts offers you vigorously concentrated, career-oriented training in the fundamental skills, practicalities, traditions and professionalism needed to work as a professional actor in theatre, television and film.

The conservatory, hands-on training is an integrated curriculum in which almost all subjects are related directly to the acting profession. Five skill courses form the core of our classical approach to training the actor: voice, speech, movement, music and dance. The acting curriculum features improvisation, contact improvisation, storytelling, poetry, text analysis, contemporary and classical scene studies, neutral mask, character mask, clowning, commedia dell’arte, television and film technique, and audition preparation. Further classes include: stage combat, dialectology, theatre history, the business of acting, and the Alexander Technique.

Besides great partnerships with Soulpepper Theatre Company, Tarragon Theatre and Theatre by the Bay, George Brown has run a successful mentorship program for a number of years. In the final year, students will be paired with a successful theatre practitioner. This partnership starts in the students’ final semester and continues for roughly a yearlong period. Mentors will meet with the student at a minimum three times as the student graduates and begins to transition out into the field. This program has been not only a success for the students but mentors have also expressed how great the experience has been and how rewarding it is to be there for the students as they graduate.

Program Learning Outcome

• The graduate has reliably demonstrated the ability to:
  • Perform in a variety of theatrical contexts by applying acting, movement, and voice techniques as required.
  • Develop and present strategies for personal, career and professional development within the performing arts industry.
  • Apply and analyze theatre traditions and current trends from a variety of historical and cultural contexts to enhance personal creativity and theatrical performance.
  • Investigate and articulate personal reasons for pursuing creative work in the theatre.
  • Complete all work in compliance with industry standards and policies and professional ethics.
  • Use entrepreneurial and project planning skills to develop production and administrative aspects of professional theatre.
  • Perform vocal material – solo and choral – and execute staging and choreography as required by a theatrical performance.
  • Create and devise original works of theatre individually and collectively to perform in front of an audience.

Theatre Arts – Preparation is a dynamic one-year program, specifically designed for students to obtain the basic skills required to compete for a place in professional theatre schools.

This exciting program develops knowledge and skills in the performance, business and production aspects of the performing arts, helping you to clarify future education and career objectives. Blending theory and practical skills, this program will help you develop the confidence, creativity and fundamental acting skills for this growing industry.

Courses will be taught by artists and teachers from the performing arts professions. You will have ample opportunity to meet Canadian artists, directors, designers, writers and technicians.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Employ improvisational skills for problem-solving and character development.
  • Analyze different styles and genres of performance.
  • Develop a career and professional development plan to enhance work performance and maintain currency with industry.
  • Identify career opportunities in the performing arts industry, including opportunities for innovation and entrepreneurial arts work therein.
  • Work collaboratively to prepare and present an interdisciplinary performance.
  • Interact in a professional manner appropriate to the performing arts industry.

The Advanced Butchery and Charcuterie postgraduate certificate will provide students with strong foundational knowledge in the theory of butchery and the science of raw, cured and fermented, and cooked charcuterie. In your classes and out on externship, students will butcher, prepare and taste Indigenous, local and international fresh, cooked and cured fish and meat products.

The curriculum will consist of two semesters of classes and one semester of externship. Weekly classes will be divided into three days of two-hour theory classes followed by four hours of lab practice. Students will focus on sustainability, team building and communication skills to create such products as wild game sausages, Genoa salami and pâté en croûte. Students will develop a portfolio that documents carcass and recipe yields and monitors cured and fermented production.

After successful completion of this program, graduates will have Good Manufacturing Practices (GMP) related to inventory control, sanitation, health and safety, and be able to practice within the regulatory framework of the Canadian Food Inspection Agency (CFIA). As a final skills demonstration, students will present a capstone project to industry partners for feedback and assessment.  

This program draws on the expertise of industry leaders and sector employers, drawing on partners such as Meat and Poultry Ontario, Sanagan's Meat Locker, La Cultura Salumi, grocery partners, meat and charcuterie based restaurants and many others.

Your Field Education Options
As part of the program, you will complete a 14-week industry externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also encouraged to pursue self-directed industry work experience opportunities within Culinary Management that align with their personal career goals and that meet the program's learning outcomes. This practical work experience will enhance your resumé and your value to employers.

Program Learning Outcomes

• Butcher a variety of animals using artisanal, local and international techniques for different applications.
• Execute federal Good Manufacturing Practice (GMP) in the production of butchery and charcuterie.
• Create a variety of international raw, cooked and cured meats and fish products in accordance with restaurant and wholesale regulations.
• Communicate the scientific processes, using the appropriate terminology, throughout the production stages of charcuterie.
• Integrate social, environmental, and economic sustainability into planning, preparation and sale of charcuterie.
• Determine the profitability of charcuterie in terms of labour, product control, packaging and shelf life.
• Differentiate among raw, cured and cooked products using sensory analysis.

The Consulting postgraduate program prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment, or securing a business development role within an organization. Digital Transformation and the theories behind Digital Transformation are core frameworks for the first academic semester of the program. The second semester is a mix of client consulting project work and workshops further exploring consulting in a world continuously undergoing digital transformation. Students develop knowledge and skills by working individually and/or in teams, doing research, analyzing client problems and providing recommendations to real clients through our Consulting Hub.

Your Field Education Options

• Students will engage in various consulting projects in their second semester to gain experience and demonstrate:
  • Development of parameters of a consulting project and building a client/consultant relationship
  • Creation and implementation of a project plan for the term of a consulting engagement
  • Preparation and implementation of the terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules
  • Performing an environmental audit (external and internal) and conducting market research to diagnose the client problem(s)
  • Use of a range of consulting tools and techniques including: interviewing, research, and collaborative problem solving during the consulting process
  • Development and modelling of soft skills such as teamwork, customer service, communications and problem solving during the consulting process
  • Assessing the change readiness of the client’s organization through the use of change management skills and processes
  • Completing a client consulting project including contracting, data collection and analysis, recommendations and, as appropriate, implementation to the satisfaction of the client

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish the parameters of a consulting project and build a client/consultant relationship.
  • Create and implement a project plan for the term of a consulting engagement.
  • Prepare and implement terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules.
  • Perform an environmental audit (internal and external) and conduct market research to diagnose the client problem(s)
  • Use a range of consulting tools and techniques including: interviewing, research, collaborative problem solving during the consulting process.
  • Develop and model soft skills such as teamwork, customer service, communications and problem solving during the consulting process.
  • Assess the change readiness of the client’s organization through the use of change management skills and processes.
  • Complete a client consulting project including contracting, data collection and analysis and recommendations and as appropriate implementation to the satisfaction of the client.

If you want to work as a baker or pastry chef, this is where you start. This one-year certificate program will help you launch a career in baking and pastry arts. You’ll learn all the basics of pastry, cakes and decorating through hands-on training and classroom learning. You’ll also gain specialized knowledge in areas such as artisanal breads, chocolate techniques and fermentation, as well as menu management and nutrition.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Identify the workings and the effects of ingredients on one another and predict how the end product will be affected.
• Perform problem-solving and troubleshoot recipes.
• Perform basic techniques involved in the daily production of a bakery or pastry shop.
• Recognize and produce both classical and modern baked goods.
• Apply food safety principles and practices as identified by the local health unit.
• Apply basic mathematical principles and recipe conversions, bakery formulations and percentages.
• Practice skills used in the daily operation of a bakery, including cost controls, food cost, percentages, labour cost and inventory controls.