Advanced Diploma in Business Administration - Marketing

at George Brown College - St. James Campus Canada

The American Sign Language and Deaf Studies program is open to both Deaf and non-deaf students and provides intensive preparation in:

• American Sign Language (ASL) and English
• an orientation to Deaf culture
• current social issues affecting Deaf people
• The curriculum combines:

Opportunities to learn and practice ASL

• Classroom teaching about the structure and features of ASL
• Students will have the opportunity to:

Learn, understand and participate in basic conversations in ASL

• Develop stronger skills in spoken and written English
• Develop a basic understanding of the role of the ASL-English Interpreter

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Communicate effectively in oral and written English.
• Express and receive messages accurately in routine conversations using American Sign Language.
• Apply basic knowledge of Deaf culture, the Deaf community, and the interpreter profession.

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

• Use current concepts/systems and technologies to support an organization's business initiatives.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
• This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision-making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Do you love the excitement of travelling and learning about fascinating world cultures? Do you want to be a leader in the tourism and hospitality industry? If your passion is to create memorable experiences and use your creativity to become part of the largest industry worldwide, then join the Tourism and Hospitality Management program at George Brown College!

Through this two-year tourism diploma program, you will learn about the exciting and diverse tourism industry with courses in culinary tourism, heritage tourism, sustainable tourism, hotel operations and event planning. Graduates gain the skills required to be progressive leaders within the industry, enriching the experience of tourists. You will receive industry certifications in food safety, responsible alcohol beverage service, TICO Travel Counsellor Certification and first aid (CPR).

As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. Completing the Tourism and Hospitality Management program will make you the kind of multi-talented graduate the local and international tourism industry is seeking in today’s competitive environment.

To better hone your international tourism and hospitality management skills you have the option of participating in an exclusive Experiential Study Tour.

Your Field Education Options
As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real world challenges and clients. Find out more about field education at Centre for Hospitality and Culinary Arts.

PROGRAM STANDARDS AND LEARNING OUTCOMES:-

• The graduate has reliably demonstrated the ability to:
  • Provide professional guest services to enhance customer satisfaction by anticipating, meeting and/or exceeding individual and organizational standards and objectives.
  • Create marketing plans informed and supported by market research, social networks, product knowledge and sales strategies.
  • Contribute to effective management in hospitality, tourism and leisure settings by implementing leadership skills and strategies.
  • Evaluate and apply effective financial management and accounting practices to support operations in the tourism industry.
  • Comply with relevant organizational and workplace systems, processes, policies, standards, legal obligations and regulations, and use knowledge of risk management principles, to support and maintain efficient, productive, safe, secure, accessible and healthy tourism operations.
  • Apply principles of teamwork and constructive relationship management to support positive workplace culture.
  • Integrate hospitality skills and knowledge to promote ongoing personal and professional development.
  • Design and deliver inclusive tourism and hospitality programs, products and services that comply with all relevant legislation, conform to relevant ethical guidelines and promote best practices of corporate social responsibility.
  • Analyze and implement sustainability practices in the tourism and hospitality industry by adapting to environmental, social, cultural, political and economic trends and issues.

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Develop a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
• Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
• Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
• Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
• Apply the principles of business ethics and corporate social responsibility to business decisions.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

Do you want to learn French patisserie? Join this specialized French pastry and culture program, learn from the experts here in Canada and then live, learn and get work experience in France!

Through this program, you will:

• Experience hands-on learning in both Canada and France with the pre-eminent French chef professors in the country.
• Build your knowledge of French pastry and culinary traditions and embrace emerging trends in French pastry.
• Benefit from our partnership with Ecole National Superieure de la Patisserie (ENSP), the world-famous Ducasse school, one of France’s finest pastry chef schools.
• Experience the vineyards, cheese producers and local markets of France as your open-air classroom.
• Study in some of the best patisseries, bakeries, restaurants and hotels, where you will get attention, training and an inspiring experience.
• After your experiences in France, demonstrate what you’ve learned through events, placements and showcasing your newly acquired skills back at George Brown College. Our faculty already have a reputation for excellence among French patisseries in Toronto and globally and this program and its unique opportunities will make you a sought-after employee when you graduate. "A bientot!"

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply techniques such as reconstituting, revising, laminating and assembling to traditional French pastry and baking, using emerging trends in the French patisserie.
• Converse in basic French and use correct terminology within a food service operation.
• Identify the holistic practices in French gastronomy through field education and/or gastronomic theory.
• Prepare French pastries and baked goods within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines, and processes.
• Develop unique baking, pastry or confectionary product and manage the commercialization and marketing of that product.
• Manage the production, sales and business aspects of a personally created line of French pastries and baked goods.
• Work collaboratively as part of a culinary team, and conduct oneself in a professional manner.

Cooking is the art of diversity! Our one-year Culinary Skills certificate program has exactly what you need to begin an exciting career as a chef or cook: top-notch instruction and hands-on practice with professional chefs. They will teach you the fundamentals of ingredients and food preparation, and introduce you to the fascinating world of food culture. You'll gain hands-on experience in our cooking labs and learn about emerging culinary trends such as local and sustainable foods, nutrition and international influences in our special-focus courses.

Our one-year Culinary Skills certificate program will teach you the fundamentals of ingredients and food preparation. The key skills you will acquire include:

• Core cooking and baking skills
• An appreciation for nutrition, menu planning and food, beverage and labour cost control
• Solid knife skills and cooking techniques, gained through practice and repetition
• This program will broaden your knowledge and give you the chef training you need to succeed in today’s food service industry.
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Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Provide fundamental culinary preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces and the responsible, efficient use of resources.
• Support the development of menu options that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
• Apply fundamental business principles and recognized industry costing and control practices to food service operations to promote a fiscally responsible operation.
• Apply basic knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice, and operations within the food service industry.
• Use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations, and practices in the food service industry.

Community Worker (Fast-Track) is a dynamic social justice program grounded in the principles of and respect for human rights and anti-oppression practice. Students are prepared to work with largely urban-centred, diverse communities across a range of issues (i.e. poverty, housing, food-justice, immigration and settlement, etc.) in ways that are responsive to their multiple and changing needs.

If you are passionate about human rights and social justice, committed to working with diverse communities, bring a mature and professional approach to your education and field work, and are prepared to take on a course load of 20+ hours per week, this program is for you.

What can you expect from the Community Worker (Fast-Track) program?

• The three-semester Community Worker (Fast-Track) program combines classroom instruction with supervised field placements. Theory, analysis and practice are presented through a variety of innovative instructional tools developed from popular education and learner-centred approaches to teaching and learning.
• Highly participatory classes of dialogue, debate, activities, interactive lectures, guest speakers and panels, and group work provide students with a program of study that is current, exciting and critically engaging.

What key skills will you learn?
Throughout the program, students will have the opportunity to develop a variety of important and high-demand skills, including:

• Anti-oppressive and intercultural practice in working with diverse populations (including youth, immigrant communities, Indigenous populations)
• Critical analysis, research and writing
• Group facilitation and leadership
• Individual and group counselling
• Conflict mediation and restorative justice
• Community organizing, activism and advocacy
• Community development, project design and proposal writing
• Policy analysis and rights-based advocacy

Features of the Community Worker program include:

• Strong ties with over 350 agencies across the Greater Toronto Area (GTA).
• Founder and lead organizer of the annual Tommy Douglas Institute that brings communities, students, educators and activists together to explore higher education and social justice in the 21st century.
• The full-time Community Worker (C101) program has been graduating community workers for more than 40 years.

Program courses are organized into four core areas:

• Community work theory and practice
• Social and political analysis
• Group skills and counselling
• Field placement and seminar

Not only will you develop relationships with our community partners through field placements, you will also meet with sector professionals in your classrooms at networking events, guest panels and program electives taught by agencies and practitioners currently working in the field (i.e. Community Legal Issues, Urban Aboriginal Peoples’ Perspectives in Community Development, Housing and Homelessness).

Who are the Community Worker (Fast-Track) faculty?
The experienced educators that make up our faculty bring their passion for education and change to create a highly engaging and dynamic learning environment. Coming from backgrounds in local, national and global activism, they remain active on social issues and maintain close ties to communities, activists and organizations.

What kind of students enrol in the Community Worker (Fast-Track) program?
Graduates from other degrees and diploma programs interested in learning more about social justice and community development enrol in this program. Our students are a diverse group of students with broad social and community experiences.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

The food sector is always changing, particularly when it comes to hospitality and culinary arts. This constant change has reinforced the need for a more holistic approach to culinary education – one that allows students to examine the food system while mastering a variety of culinary techniques.

The Honours Bachelor of Food Studies program provides the food leaders of tomorrow with the skills, insights and knowledge to succeed in this rapidly changing field. It offers extensive career pathways for foodservice professionals, while providing the food sector with leaders who can thrive in both for-profit and non-profit organizations.

Graduates will be positioned to succeed in a wide range of food-related occupations including roles in culinary, education, tourism, recreation, health, food security, sustainability, economic development, agriculture, public policy and research. There are growing opportunities for careers informed by both culinary experience and versatile critical thinking.

Toronto provides a unique setting for this program because of its wealth of multicultural and Indigenous food traditions. In the classroom and beyond, students will be introduced to the vibrant world of food in a culturally diverse and inclusive environment. Students will participate in a paid co-op placement focused on the application of culinary and food animation skills. In addition, throughout the program, selected courses will include community-engaged learning opportunities. 

Program Learning Outcomes
Upon successful completion of this course, students will be able to:

• Articulate the interconnected structures and functions of food systems at the local, national and international levels.
• Analyze social, cultural, political and environmental influences on current and emerging food-related theory, policy and practice.
• Recommend informed responses to both practical and scholarly issues and challenges using insights from food systems theory and the study of global cuisine.
• Acquire foundational culinary skill proficiency and operational knowledge appropriate to entry into the culinary industry.
• Integrate a healthy, equitable, and sustainable food systems perspective into culinary theory and practice.
• Construct coherent arguments to address debates within the broad field of food studies.
• Appraise research methodologies used across disciplines related to food studies.
• Communicate effectively in a variety of formats appropriate to academic, government, non-profit, business and media environments.
• Articulate how uncertainty, ambiguity and limits to knowledge influence perception and interpretation of debates in food studies and consider issues from multiple perspectives.
• Demonstrate curiosity, initiative, integrity, collaboration, and social responsibility in personal and professional settings related to food.

The Assaulted Women's and Children's Counsellor/Advocate program provides students with a feminist analysis of the political and counselling issues related to gender-based violence experienced primarily by self-identified women, children, trans and non-binary survivors. It trains students to be agents for change in their work of community education, political action and law reform. It prepares students to provide anti-oppressive counselling for survivors who have experienced or are experiencing gender-based violence.

Note: Some of our student placement partners require students in this program to have a police reference check completed before their field placement. These reference checks, which can take up to four months, are done to protect the clientele of these agencies, who are considered “vulnerable persons” under the law. The fees for the reference checks vary and must be paid by the student. Students are responsible for ensuring that the check covers appropriateness for “individuals being employed and/or volunteering who will be working with vulnerable person(s).” Students who are unable to provide a clear police reference check may find that their choice of placements is limited.

Field education plays an important role in this program by preparing students to work with those affected by gender-based violence including not only those directly impacted, but the communities within which they live and work. This often includes those who identify as trans and non-binary, and other disenfranchised populations.

In year one, students will spend 250 hours with a non-profit community partner (Mondays and Tuesdays, January – April) and will typically engage in introductory activities, such as shadowing staff, conducting outreach, fundraising and special events, and learning about how programs and services are developed. First-year placements vary and can include sites that focus on public education, food banks, drop-ins and political action work, but are generally not frontline positions.

In second year, students will build on that experience by engaging in more direct 1-to-1 survivor counselling, group facilitation, case management, and advocacy. Placements begin in September and continue through to the end of April for a minimum of 500 hours. Students will often do this placement at emergency shelters, rape crisis centres, youth services, health providers and other agencies who provide frontline support.

The agencies used by the program for field placements are very similar to those employing our graduates. In many instances, employers hire graduates because of contact and experience with them through the fieldwork placement. Most agencies are within Toronto, while some agencies, located in other communities such as Brampton, St. Catherines, London, Hamilton, Barrie, Pickering and Oshawa, provide students who live in those communities with placement opportunities.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Apply a feminist analysis in all areas of their work in the field of violence against women and children.
  • Provide ongoing supportive counselling.
  • Provide individual advocacy and political advocacy services
  • Facilitate groups for women and children.
  • Demonstrate knowledge of existing services for women.
  • Cope with high stress work demands and develop strategies for personal survival on the job.
  • Develop and deliver prevention programs.
  • Organize fundraising and write applications and proposals for grants.
  • Utilize the media and organize community response to violence against women and children.
  • Become familiar with pertinent legislation and understand the process of formulating social policy.

Students in the Business Administration – Supply Chain and Operations Management (with work experience) advanced diploma program will be prepared to perform marketing forecasting, demand management, production planning and other functions in supply chain management, in careers that include logistics, transportation, warehousing, exporting, procurement, planning and forecasting. The supply chain management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain

This Centre for Business program (B162) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Supply Chain and Operations Management without work experience should apply to B122.

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Examine the connections between strategic objectives, stakeholder expectations, and supply chain functions, processes and roles, to support decision-making, problem-solving and coordination of tasks.
  • Determine the value added and financial implications of supply chain decisions on overall business profitability, efficiency and stakeholder satisfaction.
  • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
  • Use risk mitigation tools and strategies to inform supply chain management decisions.
  • Manage the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
  • Plan and schedule material requirements and resource allocation and manage inventories for efficient production and fulfillment of customer orders and returns.
  • Manage the efficient handling and movement of goods, services, materials and related information within and between supply chains.
  • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
  • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
  • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
  • Perform tasks in accordance with policies and procedures for workplace health and safety and industry standards and best practices for professional, ethical and accountable conduct and communications.
  • Maintain relationships with a diversity of stakeholders to support the achievement of business goals.
  • Apply strategies for personal, career and professional development.