Advanced Diploma in Business Administration - Marketing (Co-op)

at George Brown College - St. James Campus Canada

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Honours Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders in the hospitality sector. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment[i]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs[ii].

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, marketing, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management and leadership abilities, with every student working on projects individually and with team members.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Assess the impact and implications of external environmental factors on the hospitality industry, its sectors, organizations and stakeholders.
• Explain the results of original research that has been conducted using social science research principles and methods.
• Apply management knowledge and technical ability for effective operation and organization of a variety of hospitality enterprises.
• Justify ideas generated, decisions made and actions taken to address business opportunities, challenges, risks and crises.
• Interpret quantitative and qualitative data to support business decisions, operations, and strategic initiatives.
• Present information clearly, concisely, persuasively, professionally and respectfully using appropriate and alternative modes/means of communication in a variety of hospitality contexts and situations.
• Display ethical behaviour and social responsibility in personal and professional pursuits.
• Design creative marketing, sales and customer service strategies for chosen market segments.
• Apply strategies to keep current in the field, respond effectively to change, and support personal and professional development.

The Business Administration – Accounting (with work experience) three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B157) is offered with work experience. Students wishing to apply for Business Administration – Accounting without work experience should apply to B107.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP AND INTERNSHIP)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

Students in the Business Administration – Supply Chain and Operations Management (with work experience) advanced diploma program will be prepared to perform marketing forecasting, demand management, production planning and other functions in supply chain management, in careers that include logistics, transportation, warehousing, exporting, procurement, planning and forecasting. The supply chain management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain

This Centre for Business program (B162) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Supply Chain and Operations Management without work experience should apply to B122.

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Examine the connections between strategic objectives, stakeholder expectations, and supply chain functions, processes and roles, to support decision-making, problem-solving and coordination of tasks.
  • Determine the value added and financial implications of supply chain decisions on overall business profitability, efficiency and stakeholder satisfaction.
  • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
  • Use risk mitigation tools and strategies to inform supply chain management decisions.
  • Manage the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
  • Plan and schedule material requirements and resource allocation and manage inventories for efficient production and fulfillment of customer orders and returns.
  • Manage the efficient handling and movement of goods, services, materials and related information within and between supply chains.
  • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
  • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
  • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
  • Perform tasks in accordance with policies and procedures for workplace health and safety and industry standards and best practices for professional, ethical and accountable conduct and communications.
  • Maintain relationships with a diversity of stakeholders to support the achievement of business goals.
  • Apply strategies for personal, career and professional development.

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

Interaction Design is an interdisciplinary field merging design skills such as user experience, interface development and graphic design with programming to create meaningful experiences between the user, digital and physical platforms, such as websites, wearables and mobile devices.

Modified by the psychological, social, economic and cultural factors that shape our present and future world, this ever-evolving field envisions new ways of human-computer interaction within systems, services, products and spaces across multiple industries.

Throughout the Interaction Design program, students will be expected to address such topics as mixed realities, immersive environments, usability, spatial relations and human factors. An emphasis on usability testing, research, collaboration and real-world projects distinguish this program.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Collaborate in a team environment with various stakeholders to design multi-disciplinary products and services.
  • Apply the appropriate tools that allow for designing, building, visualizing, and programming digital interactive experiences.
  • Assess the requirements of a complex interactive media project.
  • Plan the development and execution of an interaction design project in response to resource and budgetary requirements.
  • Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
  • Make interactive products, environments, systems and services using appropriate technologies, materials, and manufacturing methods.
  • Perform all work in compliance with regulations, legislation, security policies, industry standards and codes of ethics.
  • Use research skills to assess and inform optimal digital user experience within interactive interfaces.
  • Apply creative and innovative thinking techniques to manage change and solve design problems.
  • Make recommendations based on human computer interaction design guidelines to improve user experiences with interaction design.
  • Design an interactive product or service that delivers a usable interactive experience.
  • Contribute to a variety of interactive platforms and environments, incorporating the principles and elements of design.
  • Create a design solution in accordance with strategies, recommendations and state of the art methodologies.

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:

• Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
• Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
• Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
• Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
• Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
• Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
• Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
• Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
• Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
• Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
• Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

YOUR FIELD STUDY OPTIONS
Work experience (Co-op and Internship): This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

The Pre-Business program provides academic strengthening and exposure to a broad cross-section of business fields. This unique program offers a strong foundation in business, marketing, accounting, math and English. Many credits earned through this program can be used toward diploma-level programs at the college. Upon graduation, you are given advanced standing in the Centre for Business diploma programs. Graduates are well-prepared to continue on to further education in the Centre for Business or to pursue other career paths.

The Acting for Media program goes beyond just acting for film and television and comprises training needed to succeed as a screen actor: acting technique, movement, voice and script analysis. Students will learn to articulate themselves through screen characterization, on-camera experience, and audition etiquette and standards. Graduating students will have a solid knowledge base of the industry including its history, structure and hierarchy and professional standards. Workshop simulations, on-camera exercises, voice-over demonstrations, green screen training and training in motion capture suits provide students with the skills needed to be a successful actor in the field.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Present oneself for employment as a professional actor and provide services that meet professional industry standards and ethics.
• Create a character as intended by the writer through the study of screenplays, storyboards and commercial copy.
• Develop a believable character appropriate for the role and to the technological requirements of each recorded media discipline.
• Convey and sustain truth of character using relevant technical skills with appropriate emotional depth and clarity throughout the shooting of production.
• Work collaboratively with agents, casting directors, producers, directors and film crews.
• Develop and apply strategies for personal, career and professional development to enhance work performance and maintain currency within the industry.
• Employ improvisational skills for problem-solving and character development.
• Prepare materials that showcase his/her skills as both an actor and an entrepreneur.
• Perform the activity required for the character according to the recorded media.

Welcome to Canada's centre for education in Food and Restaurant Management.
Take your career to the next level with an education that combines hands-on, experiential learning with exposure to today’s Food & Restaurant Management leaders.

In this four-semester diploma program, you will build knowledge in the areas of wine, beer, cocktails and the art of eating and dining. You will expand on these fundamentals with an understanding of food and beverage cost control, financial success, service leadership and human resources management – all the areas of successful restaurant management.

During your studies, you will apply your understanding of theory through unique learning techniques and invaluable practical experience. You will have the opportunity to:

• Take over The Chefs’ House, our state-of-the-art restaurant and learning facility, where you will manage all aspects of operations including designing and selling tickets, working with industry partners, performing cost analysis and designing the food and beverage menu in partnership with our culinary students.
• Embark on an educational, virtual adventure via our Restaurant Simulation, where you will revitalize and transform a failing restaurant into a profitable enterprise by using decision making, management and financial planning skills.
• Brew your own beer and learn about the brewing process through our hands-on Beer Tasting, Brewing and Theory course.
• Join a European Travel Tour (optional) with your peers and experience unique cultures, cuisine, languages and history while learning from our international industry partners.
• Gain real-world food and restaurant management experience through a 14-week, local or international field placement in your final semester.

To further develop your network and connection to the industry, you will have the opportunity to interact with industry leaders from the Hospitality and Culinary sectors via our:

• Annual Student/Industry Networking Events.
• Annual Career Fair for both permanent and temporary career opportunities.
• Local tours of Food & Restaurant Management leaders in the heart of downtown Toronto.