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Bachelor in Culinary Management (Transfer Program)

Bachelor in Culinary Management (Transfer Program)

at George Brown College - St. James Campus Canada

Overview

OUR COMMITMENT TO BEING ONE OF INDIA'S BEST CULINARY SCHOOLS HAS LED US TO ASSOCIATE WITH THE BEST CULINARY SCHOOL OF CANADA, GEORGE BROWN COLLEGE IN TORONTO, ONTARIO. FROM THIS FALL OF 2021, WE WILL BE OFFERING ACADEMIC MENTORSHIP FROM GEORGE BROWN COLLEGE IN OUR BACHELOR OF CULINARY MANAGEMENT DEGREE. OUR STUDENTS WILL HAVE AN ACCESS TO A WORLD-CLASS CULINARY DEGREE CURRICULUM FROM GEORGE BROWN COLLEGE, WHICH WILL SET THEM UP FOR SUCCESS IN THE GLOBAL HOSPITALITY SECTOR.

Our students will also be exposed to the visiting faculty and chefs from George Brown College who are masters of the global culinary landscape. Students will have an option to ladder into the 4-year Bachelors of Commerce degree in Culinary Management at George Brown College in Toronto after two years of their study with Chitkara University and based on eligibility, and other statuary transfer conditions. As a graduating student from this program in India or in Canada, you will be ahead of your league with skills in culinary education that is most sought after in the hospitality industry.

TRANSFER OPTION
Enroll in 3 year of Bachelor in Culinary Management Degree at Chitkara University with an option to transfer after two years of study in India to George Brown College, Canada and graduate with a Honours B.Com degree in Culinary Management from George Brown in Canada after 4 years (2+2) of total study

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

George Brown College - St. James Campus

Location

Bachelor in Culinary Management (Transfer Program) Assistant Fee

$18190

Tuition Fee

$12000

Average Cost of Living

$95

Application Fee

Bachelor in Culinary Management (Transfer Program) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

88.0

Minimum Overall Score

Other Courses by George Brown College - St. James Campus,Canada

George Brown College’s Honours Bachelor of Interpretation (American Sign Language – English) is the first degree of its kind in Canada. Developed to address the growing demand for qualified Sign Language Interpreters, this degree helps prepare graduates for work in this dynamic field.

An interpreter is a fluent bilingual-bicultural professional, facilitating communication between those who do not share the same language or culture.

To be a sign language interpreter requires manual dexterity, critical thinking skills, visual-spatial recognition, short-term and long-term memory, cognitive processing abilities in order to process information instantaneously at a level of bilingual and bicultural expertise beyond conversational fluency. For non-Deaf interpreters this will also include auditory-processing capabilities.

Over the course of four years, students will continue to improve and hone both their English and American Sign Language proficiencies while studying to become interpreters. This program focuses on seven areas of learning:

  • Language and Culture
  • Field Fundamentals
  • Interpreting Skills
  • Research Methods/Trends
  • Ethics and Professionalism
  • Breadth Electives
  • Field and Community Experience

Interpreting is a very rewarding but demanding field of work. Successful interpreters typically possess the following attributes:

  • a strong command of both English and American Sign Language
  • an excellent memory
  • the ability to concentrate and focus easily and for long periods of time
  • the ability to process and analyze information quickly (cognitive processing skills)
  • multitasking ability
  • versatility
  • a willingness to be flexible
  • strong communication skills
  • excellent interpersonal skills

In preparation for field placement, students will be required to work in multiple small and large groups, both in classes and community settings. Attendance and participation are key elements of program success.

PROGRAM STANDARDS AND LEARNING OUTCOMES

  • The graduate has reliably demonstrated the ability to:
    • Analyze and critically apply current interpreting research trends as they inform meaning-based interpreting practices.
    • Analyze the power dynamics that affect human communication including the impact of the interpreter’s decisions and influence.
    • Respect cross-cultural needs of participants in an interpreted interaction in a professional and ethical manner.
    • Articulate societal views of Deaf culture, the Deaf community, multiculturalism, oppression, audism, global history of Deaf people, sign language linguistics and language variations.
    • Use current research literature to analyze key issues relating to the practice and profession of interpreting.
    • Determine appropriate modes of interpreting using evidence-based practice, effective interpersonal and professional skills.
    • Perform effectively as an interpreter by incorporating current research and recognizing contextual factors including language and culture.
    • Perform accurate and effective translations, consecutive and simultaneous interpretations.
    • Use communicative language abilities in first and second language as required to accommodate specific dialogic interactions.
    • Use professional and ethical judgment in decision making while respecting diversity, equity, equality and rights of all participants.
    • Engage in life-long learning and reflective professional development.
    • Assess personal competencies and limitations in the use of multicultural and multi-contextual approaches to communication.

48 month

Duration

$ 18190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Graduate Certificate in Advanced Wine and Beverage Business Management

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities, which they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
  • Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
  • Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
  • Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
  • Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
  • Use current and relevant business strategies to facilitate a sustainable hospitality entity.

12 month

Duration

$ 23220

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Postgraduate Certificate in Food and Nutrition Management

George Brown College has been delivering this nutrition program with great success for more than 30 years. We'll build on the culinary skills you already have by teaching you about food modification, clinical nutrition, physiology, nutrition analysis, sanitation and safety. Through classroom instruction and work placements, you'll learn how hospitals, retirement homes and long-term care facilities provide their patients and residents with nutritious food and care.

This top nutrition program is accredited by the Canadian Society of Nutrition Management, which is necessary for employment as a Food and Nutrition Manager in Ontario.

Program Schedule

  • The schedule for the Food and Nutrition Management program is based on a five-day week, Monday to Friday, with classes from 8 a.m. to 1 p.m. This allows students to pursue part-time positions in related health-care fields while in school.

Your Field Education Options

  • As part of the program you will practice your skills by completing a work integrated learning opportunity in our student-run Café. Students will complete 35 hours including weekends as this models our café business operation. This valuable work experience can be added to your resume.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to
    • Plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients.
    • Manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction.
    • Manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals.
    • Support others to work professionally and ethically in accordance with industry, organization and legal standards.
    • Monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance and guide management decisions.
    • Deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives.
    • Manage hiring, coaching, training, scheduling, work performance and evaluation of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices.
    • Manage inventory, suppliers and procurement of goods and services according to industry best practices, financial constraints, and principles of social responsibility and environmental sustainability.
    • Analyze food and nutrition services and operations, and manage the implementation and evaluation of changes, to support continuous improvement.
    • Plan and manage budgets consistent with organization objectives and legal requirements for food and nutrition service departments.
    • Select, use and support the use of information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services.
    • Promote food and nutrition services and healthy living to support marketing plans and the general well-being of stakeholders.

12 month

Duration

$ 15480

Tuition

The Business – Human Resources program at George Brown College in Toronto provides students with a practical approach to human resources management that prepares them for a variety of careers within this growing field. They will learn to:

  • Design human resources policies and programs that adhere to employment legislation
  • Attract, retain and develop a productive workforce
  • Manage employee diversity
  • Ensure health and safety at the workplace
  • Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Participate in the recruitment, selection, and retention of employees.
  • Participate in performance management processes.
  • Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
  • Contribute to an organization’s success through effective employee relations.
  • Assist with the administration and communication of the organization’s total compensation plan.
  • Participate in organizational health and safety policies and practices.
  • Apply current and emerging information technologies to support the human resources function.
  • Implement organizational development strategies aimed at promoting organizational effectiveness.
  • Communicate human resources information accurately and credibly in oral, written, and graphic form.
  • Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
  • Identify the human resources component of a business plan.
  • Assist in the collection and analysis of human resources data.

24 month

Duration

$ 15190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Diploma in Food and Beverage Management - Restaurant Management

Welcome to Canada's centre for education in Food and Restaurant Management.
Take your career to the next level with an education that combines hands-on, experiential learning with exposure to today’s Food & Restaurant Management leaders.

In this four-semester diploma program, you will build knowledge in the areas of wine, beer, cocktails and the art of eating and dining. You will expand on these fundamentals with an understanding of food and beverage cost control, financial success, service leadership and human resources management – all the areas of successful restaurant management.

During your studies, you will apply your understanding of theory through unique learning techniques and invaluable practical experience. You will have the opportunity to:

  • Take over The Chefs’ House, our state-of-the-art restaurant and learning facility, where you will manage all aspects of operations including designing and selling tickets, working with industry partners, performing cost analysis and designing the food and beverage menu in partnership with our culinary students.
  • Embark on an educational, virtual adventure via our Restaurant Simulation, where you will revitalize and transform a failing restaurant into a profitable enterprise by using decision making, management and financial planning skills.
  • Brew your own beer and learn about the brewing process through our hands-on Beer Tasting, Brewing and Theory course.
  • Join a European Travel Tour (optional) with your peers and experience unique cultures, cuisine, languages and history while learning from our international industry partners.
  • Gain real-world food and restaurant management experience through a 14-week, local or international field placement in your final semester.

To further develop your network and connection to the industry, you will have the opportunity to interact with industry leaders from the Hospitality and Culinary sectors via our:

  • Annual Student/Industry Networking Events.
  • Annual Career Fair for both permanent and temporary career opportunities.
  • Local tours of Food & Restaurant Management leaders in the heart of downtown Toronto.

24 month

Duration

$ 15190

Tuition

Students in the Business Administration – Supply Chain and Operations Management (with work experience) advanced diploma program will be prepared to perform marketing forecasting, demand management, production planning and other functions in supply chain management, in careers that include logistics, transportation, warehousing, exporting, procurement, planning and forecasting. The supply chain management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

  • Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices
  • Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards
  • Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing
  • Use of supply chain tools and resources, in order to comply with the requirements of supply chain management
  • Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain

This Centre for Business program (B162) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Supply Chain and Operations Management without work experience should apply to B122.

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

PROGRAM STANDARDS AND LEARNING OUTCOMES

  • The graduate has reliably demonstrated the ability to:
    • Examine the connections between strategic objectives, stakeholder expectations, and supply chain functions, processes and roles, to support decision-making, problem-solving and coordination of tasks.
    • Determine the value added and financial implications of supply chain decisions on overall business profitability, efficiency and stakeholder satisfaction.
    • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
    • Use risk mitigation tools and strategies to inform supply chain management decisions.
    • Manage the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
    • Plan and schedule material requirements and resource allocation and manage inventories for efficient production and fulfillment of customer orders and returns.
    • Manage the efficient handling and movement of goods, services, materials and related information within and between supply chains.
    • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
    • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
    • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
    • Perform tasks in accordance with policies and procedures for workplace health and safety and industry standards and best practices for professional, ethical and accountable conduct and communications.
    • Maintain relationships with a diversity of stakeholders to support the achievement of business goals.
    • Apply strategies for personal, career and professional development.

36 month

Duration

$ 15190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Commerce (Honours ) in Culinary Management

The Honours Bachelor of Commerce (Culinary Management) meets industry demand by preparing students with the depth and breadth of knowledge commensurate with an honours level, undergraduate commerce degree specializing in culinary management. Combining commerce, culinary, food studies, and externship experiences, this degree program prepares graduates for kitchen, operations management, food development, or entrepreneur positions. Through our culinary management courses, students will gain an understanding of eight key areas:

  • Culinary Proficiency
  • Culinary Theory
  • Accounting and Finance
  • Marketing and Communications
  • Human Resources and Risk Management
  • Specialized Business
  • Research
  • General Knowledge (Liberal Studies)

Your Field Education Options
Take part in a unique and robust externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can in turn be added to your resumé.

In addition to more formal on-the-job work experience, George Brown College strives to provide learning opportunities with real-world challenges and customers.

Program Learning Outcomes
The graduate must maintain good standing with a minimum 2.3 program GPA (67% or above). Graduates will have reliably demonstrated the ability to:

  • Distinguish among and apply current practices from industry and scholarship relating to accounting, marketing, customer service, human resources, supply chain management, health and safety, costing and pricing, hospitality, and risk management.
  • Identify, appraise and/or apply various methods, skills, tools and systems used in a variety of disciplines related to culinary practice and study.
  • Research and analyze societal, environmental, cultural, economic, culinary and/or market demands at local, regional and international levels.
  • Collaborate effectively as part of a diverse culinary management team in order to develop strategies to realize organizational objectives in a variety of food service environments.
  • Drawing on fields of study and practice, develop and manage strategic partnerships, customer service and relationships.
  • Plan and execute fundamental contemporary cooking techniques that reflect an advanced knowledge of food theory and practice, nutrition and professional systems used in the culinary industry.
  • Use management theories and methodologies in order to provide recommendations for realizing organizational objectives specific to different kinds of culinary operations.
  • Develop a new food product, business and/or event, in order to facilitate market realization.
  • Apply advanced management techniques and theories to support large-scale, multi-unit culinary operations.
  • Monitor changing practices and evolving knowledge related to culinary management to select strategies for lifelong learning and professional advancement in the field of study.
  • Examine personal strengths, weaknesses, and knowledge limitations in order to develop strategies that promote growth and build leadership potential.
  • Communicate information and concepts using advanced verbal and written skills that reflect disciplinary norms.
  • Use qualitative and/or quantitative information to develop cogent arguments, make sound judgments and apply concepts, principles and techniques that inform or enhance diverse types of culinary operations.

48 month

Duration

$ 18190

Tuition

Business & Management

Diploma in Business - Marketing

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:-

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition
  • Describe the purpose and value of effective market research and design
  • Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

24 month

Duration

$ 15190

Tuition

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Create a professional marketing plan using standard marketing planning processes and tools.
    • Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
    • Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
    • Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
    • Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
    • Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
    • Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
    • Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
    • Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
    • Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Your Field Education Options

  • WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
    • This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
    • George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

12 month

Duration

$ 15480

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Commerce (Honours) in Culinary Management (Bridging)

George Brown College offers the only four-year Culinary Management bachelor's degree in Canada. With the continuing growth of the culinary and food industry, there is a need for professionals who can marry detailed gastronomic knowledge, advanced management skills and the level of business acumen required to work in modern Canadian kitchens and food companies.

H316 is a bridge pathway into the H315 Honours Bachelor of Commerce (Culinary Management) program, specifically designed for graduates of Culinary Management diploma programs. Graduates of these diploma programs may be eligible to enter the third year of the degree upon successful completion of six bridge courses.

The Honours Bachelor of Commerce (Culinary Management) meets industry demand by preparing students with the depth and breadth of knowledge commensurate with an honours level, undergraduate commerce degree specializing in culinary management. Combining commerce, culinary, food studies and externship experiences, this degree program prepares graduates for kitchen, operations management or food development positions. Throughout our culinary management degree, students will gain an understanding of eight key areas:

  • Culinary Proficiency.
  • Culinary Theory.
  • Accounting and Finance.
  • Marketing and Communications.
  • Human Resources and Risk Management.
  • Specialized Business.
  • Research.
  • General Knowledge (Liberal Studies).

Your Field Education Options
Take part in a unique and robust externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and customers. 

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Distinguish among and apply current practices from industry and scholarship relating to accounting, marketing, customer service, human resources, supply chain management, health and safety, costing and pricing, hospitality and risk management.
  • Identify, appraise and/or apply various methods, skills, tools and systems used in a variety of disciplines related to culinary practice and study.
  • Research and analyze societal, environmental, cultural, economic, culinary and/or market demands at local, regional and international levels.
  • Collaborate effectively as part of a diverse culinary management team in order to develop strategies to realize organizational objectives in a variety of food service environments.
  • Drawing on fields of study and practice, develop and manage strategic partnerships, customer service and relationships.
  • Plan and execute fundamental contemporary cooking techniques that reflect an advanced knowledge of food theory and practice, nutrition and professional systems used in the culinary industry.
  • Use management theories and methodologies in order to provide recommendations for realizing organizational objectives specific to different kinds of culinary operations.
  • Develop a new food product, business and/or event, in order to facilitate market realization.
  • Apply advanced management techniques and theories to support large-scale, multi-unit culinary operations.
  • Monitor changing practices and evolving knowledge related to culinary management to select strategies for lifelong learning and professional advancement in the field of study.
  • Examine personal strengths, weaknesses and knowledge limitations in order to develop strategies that promote growth and build leadership potential.
  • Communicate information and concepts using advanced verbal and written skills that reflect disciplinary norms.
  • Use qualitative and/or quantitative information to develop cogent arguments, make sound judgments and apply concepts, principles and techniques that inform or enhance diverse types of culinary operations.

24 month

Duration

$ 18190

Tuition

View All Courses by George Brown College - St. James Campus, Canada

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