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Bachelor in Culinary Management (Transfer Program)

Bachelor in Culinary Management (Transfer Program)

at George Brown College - St. James Campus Canada

Overview

OUR COMMITMENT TO BEING ONE OF INDIA'S BEST CULINARY SCHOOLS HAS LED US TO ASSOCIATE WITH THE BEST CULINARY SCHOOL OF CANADA, GEORGE BROWN COLLEGE IN TORONTO, ONTARIO. FROM THIS FALL OF 2021, WE WILL BE OFFERING ACADEMIC MENTORSHIP FROM GEORGE BROWN COLLEGE IN OUR BACHELOR OF CULINARY MANAGEMENT DEGREE. OUR STUDENTS WILL HAVE AN ACCESS TO A WORLD-CLASS CULINARY DEGREE CURRICULUM FROM GEORGE BROWN COLLEGE, WHICH WILL SET THEM UP FOR SUCCESS IN THE GLOBAL HOSPITALITY SECTOR.

Our students will also be exposed to the visiting faculty and chefs from George Brown College who are masters of the global culinary landscape. Students will have an option to ladder into the 4-year Bachelors of Commerce degree in Culinary Management at George Brown College in Toronto after two years of their study with Chitkara University and based on eligibility, and other statuary transfer conditions. As a graduating student from this program in India or in Canada, you will be ahead of your league with skills in culinary education that is most sought after in the hospitality industry.

TRANSFER OPTION
Enroll in 3 year of Bachelor in Culinary Management Degree at Chitkara University with an option to transfer after two years of study in India to George Brown College, Canada and graduate with a Honours B.Com degree in Culinary Management from George Brown in Canada after 4 years (2+2) of total study

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

George Brown College - St. James Campus

Location

Bachelor in Culinary Management (Transfer Program) Assistant Fee

$18190

Tuition Fee

$12000

Average Cost of Living

$95

Application Fee

Bachelor in Culinary Management (Transfer Program) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

88.0

Minimum Overall Score

Other Courses by George Brown College - St. James Campus,Canada

The Consulting postgraduate program prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment, or securing a business development role within an organization. Digital Transformation and the theories behind Digital Transformation are core frameworks for the first academic semester of the program. The second semester is a mix of client consulting project work and workshops further exploring consulting in a world continuously undergoing digital transformation. Students develop knowledge and skills by working individually and/or in teams, doing research, analyzing client problems and providing recommendations to real clients through our Consulting Hub.

Your Field Education Options

  • Students will engage in various consulting projects in their second semester to gain experience and demonstrate:
    • Development of parameters of a consulting project and building a client/consultant relationship
    • Creation and implementation of a project plan for the term of a consulting engagement
    • Preparation and implementation of the terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules
    • Performing an environmental audit (external and internal) and conducting market research to diagnose the client problem(s)
    • Use of a range of consulting tools and techniques including: interviewing, research, and collaborative problem solving during the consulting process
    • Development and modelling of soft skills such as teamwork, customer service, communications and problem solving during the consulting process
    • Assessing the change readiness of the client’s organization through the use of change management skills and processes
    • Completing a client consulting project including contracting, data collection and analysis, recommendations and, as appropriate, implementation to the satisfaction of the client

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Establish the parameters of a consulting project and build a client/consultant relationship.
    • Create and implement a project plan for the term of a consulting engagement.
    • Prepare and implement terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules.
    • Perform an environmental audit (internal and external) and conduct market research to diagnose the client problem(s)
    • Use a range of consulting tools and techniques including: interviewing, research, collaborative problem solving during the consulting process.
    • Develop and model soft skills such as teamwork, customer service, communications and problem solving during the consulting process.
    • Assess the change readiness of the client’s organization through the use of change management skills and processes.
    • Complete a client consulting project including contracting, data collection and analysis and recommendations and as appropriate implementation to the satisfaction of the client.

12 month

Duration

$ 15480

Tuition

The Assaulted Women's and Children's Counsellor/Advocate program provides students with a feminist analysis of the political and counselling issues related to gender-based violence experienced primarily by self-identified women, children, trans and non-binary survivors. It trains students to be agents for change in their work of community education, political action and law reform. It prepares students to provide anti-oppressive counselling for survivors who have experienced or are experiencing gender-based violence.

Note: Some of our student placement partners require students in this program to have a police reference check completed before their field placement. These reference checks, which can take up to four months, are done to protect the clientele of these agencies, who are considered “vulnerable persons” under the law. The fees for the reference checks vary and must be paid by the student. Students are responsible for ensuring that the check covers appropriateness for “individuals being employed and/or volunteering who will be working with vulnerable person(s).” Students who are unable to provide a clear police reference check may find that their choice of placements is limited.

Field education plays an important role in this program by preparing students to work with those affected by gender-based violence including not only those directly impacted, but the communities within which they live and work. This often includes those who identify as trans and non-binary, and other disenfranchised populations.

In year one, students will spend 250 hours with a non-profit community partner (Mondays and Tuesdays, January – April) and will typically engage in introductory activities, such as shadowing staff, conducting outreach, fundraising and special events, and learning about how programs and services are developed. First-year placements vary and can include sites that focus on public education, food banks, drop-ins and political action work, but are generally not frontline positions.

In second year, students will build on that experience by engaging in more direct 1-to-1 survivor counselling, group facilitation, case management, and advocacy. Placements begin in September and continue through to the end of April for a minimum of 500 hours. Students will often do this placement at emergency shelters, rape crisis centres, youth services, health providers and other agencies who provide frontline support.

The agencies used by the program for field placements are very similar to those employing our graduates. In many instances, employers hire graduates because of contact and experience with them through the fieldwork placement. Most agencies are within Toronto, while some agencies, located in other communities such as Brampton, St. Catherines, London, Hamilton, Barrie, Pickering and Oshawa, provide students who live in those communities with placement opportunities.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Apply a feminist analysis in all areas of their work in the field of violence against women and children.
    • Provide ongoing supportive counselling.
    • Provide individual advocacy and political advocacy services
    • Facilitate groups for women and children.
    • Demonstrate knowledge of existing services for women.
    • Cope with high stress work demands and develop strategies for personal survival on the job.
    • Develop and deliver prevention programs.
    • Organize fundraising and write applications and proposals for grants.
    • Utilize the media and organize community response to violence against women and children.
    • Become familiar with pertinent legislation and understand the process of formulating social policy.

24 month

Duration

$ 15190

Tuition

Health Sciences, Nursing and Emergency Services

Certificate in Human Services Foundation

As a student in the Human Services Foundations program (formerly Pre-Community Services A103), you will gain an overview of the helping field, including roles and systemic issues and a theoretical basis through courses in sociology and psychology. You will develop skills necessary for admission to programs in the School of Social and Community Services* at George Brown College and other post-secondary institutions.

You will improve your skills and confidence in a supportive learning environment. A strong emphasis on group learning encourages co-operation, teamwork, and mutual support that will be beneficial in the helping professions.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
  • Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
  • Explain major theoretical models of behaviour associated with the study of psychology.
  • Apply the appropriate client service strategies according to client behaviour/preference.
  • Select the Community Services and Child Studies field best suited to personal and career interest.
  • Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
  • Utilize written and verbal communication skills specific to the Community Services and Child Studies field.

12 month

Duration

$ 15190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Diploma in Culinary Management

Learn the skills required to be a successful chef, cook or culinary manager from highly experienced industry professionals in our two-year Culinary Management diploma program. In addition, our special-focus culinary management courses will teach you about emerging culinary trends such as local sustainable foods, nutrition and international influences. You will develop the people skills you’ll need to build a successful career in the culinary industry and the leadership skills you’ll need to run a business. To top it all off, you’ll also complete a unique industry externship program, which will give you a chance to work with experienced chefs and industry leaders.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Provide advanced culinary planning, preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
  • Apply basic and advanced food and bake science to food preparation to create the desired end product.
  • Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food-handling regulations.
  • Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces, responsible kitchen management and efficient use of resources.
  • Create menus that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
  • Apply business principles and recognized industry costing and control practices to food service operations to manage and promote a fiscally responsible operation.
  • Apply knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice and operations within the foodservice industry.
  • Select and use technology, including contemporary kitchen equipment, for food production and promotion.
  • Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food-service operation by applying self-management and interpersonal skills.
  • Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations and practices in the food service industry.
  • Contribute to the development of marketing strategies that promote the successful operation of a food service business.
  • Contribute to the business management of a variety of food and beverage operations to foster an engaging work environment that reflects service excellence.

24 month

Duration

$ 15190

Tuition

The Business Administration – Accounting three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

  • Proficiency in spreadsheets, databases and accounting software programs
  • Essential communication skills for advising business owners and managers on business decisions
  • Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B107) is offered without work experience. Students wishing to apply for Business Administration – Accounting with work experience should apply to B157.

This Centre for Business program is part of our School of Accounting and Finance.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
    • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
    • Contribute to strategic decision-making by applying advanced management accounting concepts.
    • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
    • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
    • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
    • Analyze and evaluate an organization's internal control system, taking risk management into account.
    • Contribute to strategic decision-making by applying advanced financial management concepts.
    • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

36 month

Duration

$ 15190

Tuition

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop a marketing plan that will meet the needs or goals of a business or organization.
    • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
    • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
    • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
    • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
    • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
    • Conduct market research to provide information needed to make marketing decisions.
    • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
    • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
    • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
    • Develop learning and development strategies to enhance professional growth in the field.
    • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
    • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
    • Apply the principles of business ethics and corporate social responsibility to business decisions.

36 month

Duration

$ 15190

Tuition

The Pre-Health Sciences Pathway to Certificates and Diplomas program prepares students to perform at a level that will assist them in gaining entry to a Health Sciences program at George Brown College, including Practical Nursing. It also gives students a basic understanding of social sciences and human relations. This helps them relate to people at college in further studies and at work in health care institutions or with health care providers. Throughout the program, students study biology and chemistry. Other courses include applied math, communications and general education electives.

12 month

Duration

$ 15190

Tuition

Business & Management

Diploma in Business

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

  • Use current concepts/systems and technologies to support an organization's business initiatives.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
  • This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Use current concepts/systems and technologies to support an organization's business initiatives.
  • Apply basic research skills to support business decision-making.
  • Support the planning, implementation and monitoring of projects.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Explain the role of the human resource function and its impact on an organization.
  • Use accounting and financial principles to support the operations of an organization.
  • Describe and apply marketing and sales concepts used to support the operations of an organization.
  • Outline principles of supply chain management and operations management.
  • Outline and assess the components of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

24 month

Duration

$ 15190

Tuition

Looking to launch your own small business or grow your current one? In just eight months, our Entrepreneurship Management program will provide you with the skills, knowledge and support to design a full business plan that includes business research, marketing, financing and web strategy.

Bring your business idea, develop your business plan and get feedback from faculty, entrepreneurs and fellow students, so at the end of the program, you are ready to launch your business. Students may also have the option of presenting their finished business plan to Futurepreneur to be considered for a loan of up to $15,000 and a mentor for two years. George Brown College supports entrepreneurial spirit and offers resources to help you start your own business. Find out more about opportunities offered through startGBC.

Upon successful completion of this program, you will have:

  • Completed a full business plan for your proposed business
  • Completed a financial plan including forecasting and cash flow
  • Identified sources of funding
  • Completed a marketing plan
  • Prepared a website

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop, present, and analyze a comprehensive business plan adapted to the enterprise that adheres to professional standards and practices.
    • Assess and use current concepts/systems and technologies to support business initiatives.
    • Develop strategies for implementing effective marketing plans that reflect an analysis of relevant resources and practices of an enterprise.
    • Use accounting and financial principles to support the management and operations of an enterprise.
    • Select sales and customer service strategies and apply them to the needs of an enterprise.
    • Apply a range of human resource practices that support and promote small business objectives and goals and optimize all functional areas of a small business operation.
    • Implement principles of supply chain management and operations management and analyze their impact on the operations of a small business.
    • Conduct small business activities and transactions in compliance with pertinent legislation, policies, health and safety and other regulations, professional and business standards, as well as tax, insurance and other fiscal requirements.
    • Promote principles of sustainability and corporate social responsibility that apply to small business initiatives.
    • Prepare and follow a plan for ongoing personal and professional development to establish and maintain entrepreneurial networking and business relationships and opportunities.
    • Plan, implement, and evaluate projects by applying project management principles to support the operation and management of a small business.
    • Use market research to optimize the operation of a small business.
    • Select and implement risk management strategies to support all aspects of the operation of a small business.

8 month

Duration

$ 15480

Tuition

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.

This learning experience will enable you to:

  • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry
  • Plan, execute and evaluate comprehensive events utilizing project management and team-building skills
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and buyer

Extracurricular opportunities may include:

  • Speed Mentoring
  • 5 to Watch Canada’s Sports Business Awards
  • Primetime Sports Case Competition

This Centre for Business program is part of our School of Marketing.

Your Field Education Options
Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
    • Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
    • Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
    • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
    • Create professional and persuasive written, digital and other presentation formats using industry standard software.
    • Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

12 month

Duration

$ 15480

Tuition

View All Courses by George Brown College - St. James Campus, Canada

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