Bachelor of Business Administration (Honours) in Business Analytics (Co-op)

at George Brown College - St. James Campus Canada

The Pre-Business program provides academic strengthening and exposure to a broad cross-section of business fields. This unique program offers a strong foundation in business, marketing, accounting, math and English. Many credits earned through this program can be used toward diploma-level programs at the college. Upon graduation, you are given advanced standing in the Centre for Business diploma programs. Graduates are well-prepared to continue on to further education in the Centre for Business or to pursue other career paths.

The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. Harnessing the power of big data analytics, the Analytics for Business Decision-Making graduate certificate program prepares students to do data analysis specific to multifaceted business decision-making needs. It is about developing information into knowledge and converting that intelligence into action. The goal is to prepare the student to engage and to be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities. Through in-depth data analytics courses and business analytics courses, graduates will be prepared to work in the high demand area of business intelligence in Toronto, in Canada and beyond, and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management and data science.

In this business analytics program, the focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

The Screenwriting & Narrative Design program educates students on the challenge of writing a well-structured story within linear and nonlinear contexts. The elements of character, dialogue, scene, setting, texture, style and tone are rigorously explored. Students master the subtle variances of language employed through structured and open-world storytelling as they create memorable stories and scripts for film, TV, games and interactive media. Opportunities will be provided to work with fellow students (directors, actors and designers) on student-led projects as well as potential research projects.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Produce linear and non-linear narrative content to industry standards using current and relevant software.
• Create content employing traditional and non?traditional dramatic narratives with advanced application for entertainment writing within linear and non?linear mediums.
• Articulate the differences between the varying mediums’ production processes and how the writer integrates into each process.
• Investigate the varying guilds, associations, agencies, and groups and how they interact with relevance to the different industries.
• Differentiate the history of film, television, video game and interactive media from other media as well as the intersections between them.
• Analyze the evolving landscapes for production, distribution and content creation in order to anticipate challenges and opportunities arising from technological change and consumer demand.
• Prepare for employment in the field by evaluating the present business climate of the relevant film, television, video game, online, mobile and interactive industries, and using interview and presentation skills, resume writing skills, proposal and pitch development skills, and portfolio preparation.
• Conduct research using a variety of relevant research methods, including online and library resources to do effective world building and character creation.
• Engage and invoke an emotional response from an audience, recognizing and using relevant style and narrative structures including plot analysis, characterization, setting, dialogue, point of view, structure, length and originality.
• Evaluate personal and recognized works of entertainment writing for traditional composition techniques including “unity of effect” as these apply to both traditional rhetorical structures and narratives with branching structures and/or multiple narratively coherent conclusions.
• Manipulate point of view to develop narratives, analyze form and structure to apply evolving techniques, and compare setting and atmosphere to adjusting narrative time within linear and non-linear narrative.
• Assess personal and recognized works of traditional and interactive narratives for techniques in character development exploring limitations presented by traditional techniques in character development for non-linear and participatory character creation.

Community Worker (Fast-Track) is a dynamic social justice program grounded in the principles of and respect for human rights and anti-oppression practice. Students are prepared to work with largely urban-centred, diverse communities across a range of issues (i.e. poverty, housing, food-justice, immigration and settlement, etc.) in ways that are responsive to their multiple and changing needs.

If you are passionate about human rights and social justice, committed to working with diverse communities, bring a mature and professional approach to your education and field work, and are prepared to take on a course load of 20+ hours per week, this program is for you.

What can you expect from the Community Worker (Fast-Track) program?

• The three-semester Community Worker (Fast-Track) program combines classroom instruction with supervised field placements. Theory, analysis and practice are presented through a variety of innovative instructional tools developed from popular education and learner-centred approaches to teaching and learning.
• Highly participatory classes of dialogue, debate, activities, interactive lectures, guest speakers and panels, and group work provide students with a program of study that is current, exciting and critically engaging.

What key skills will you learn?
Throughout the program, students will have the opportunity to develop a variety of important and high-demand skills, including:

• Anti-oppressive and intercultural practice in working with diverse populations (including youth, immigrant communities, Indigenous populations)
• Critical analysis, research and writing
• Group facilitation and leadership
• Individual and group counselling
• Conflict mediation and restorative justice
• Community organizing, activism and advocacy
• Community development, project design and proposal writing
• Policy analysis and rights-based advocacy

Features of the Community Worker program include:

• Strong ties with over 350 agencies across the Greater Toronto Area (GTA).
• Founder and lead organizer of the annual Tommy Douglas Institute that brings communities, students, educators and activists together to explore higher education and social justice in the 21st century.
• The full-time Community Worker (C101) program has been graduating community workers for more than 40 years.

Program courses are organized into four core areas:

• Community work theory and practice
• Social and political analysis
• Group skills and counselling
• Field placement and seminar

Not only will you develop relationships with our community partners through field placements, you will also meet with sector professionals in your classrooms at networking events, guest panels and program electives taught by agencies and practitioners currently working in the field (i.e. Community Legal Issues, Urban Aboriginal Peoples’ Perspectives in Community Development, Housing and Homelessness).

Who are the Community Worker (Fast-Track) faculty?
The experienced educators that make up our faculty bring their passion for education and change to create a highly engaging and dynamic learning environment. Coming from backgrounds in local, national and global activism, they remain active on social issues and maintain close ties to communities, activists and organizations.

What kind of students enrol in the Community Worker (Fast-Track) program?
Graduates from other degrees and diploma programs interested in learning more about social justice and community development enrol in this program. Our students are a diverse group of students with broad social and community experiences.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

Students in the Business Administration – Supply Chain and Operations Management (with work experience) advanced diploma program will be prepared to perform marketing forecasting, demand management, production planning and other functions in supply chain management, in careers that include logistics, transportation, warehousing, exporting, procurement, planning and forecasting. The supply chain management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain

This Centre for Business program (B162) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Supply Chain and Operations Management without work experience should apply to B122.

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Examine the connections between strategic objectives, stakeholder expectations, and supply chain functions, processes and roles, to support decision-making, problem-solving and coordination of tasks.
  • Determine the value added and financial implications of supply chain decisions on overall business profitability, efficiency and stakeholder satisfaction.
  • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
  • Use risk mitigation tools and strategies to inform supply chain management decisions.
  • Manage the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
  • Plan and schedule material requirements and resource allocation and manage inventories for efficient production and fulfillment of customer orders and returns.
  • Manage the efficient handling and movement of goods, services, materials and related information within and between supply chains.
  • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
  • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
  • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
  • Perform tasks in accordance with policies and procedures for workplace health and safety and industry standards and best practices for professional, ethical and accountable conduct and communications.
  • Maintain relationships with a diversity of stakeholders to support the achievement of business goals.
  • Apply strategies for personal, career and professional development.

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:-

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition
• Describe the purpose and value of effective market research and design
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Operate within a framework of organizational policies and practices, when conducting business of the organization.

Looking to launch your own small business or grow your current one? In just eight months, our Entrepreneurship Management program will provide you with the skills, knowledge and support to design a full business plan that includes business research, marketing, financing and web strategy.

Bring your business idea, develop your business plan and get feedback from faculty, entrepreneurs and fellow students, so at the end of the program, you are ready to launch your business. Students may also have the option of presenting their finished business plan to Futurepreneur to be considered for a loan of up to $15,000 and a mentor for two years. George Brown College supports entrepreneurial spirit and offers resources to help you start your own business. Find out more about opportunities offered through startGBC.

Upon successful completion of this program, you will have:

• Completed a full business plan for your proposed business
• Completed a financial plan including forecasting and cash flow
• Identified sources of funding
• Completed a marketing plan
• Prepared a website

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop, present, and analyze a comprehensive business plan adapted to the enterprise that adheres to professional standards and practices.
  • Assess and use current concepts/systems and technologies to support business initiatives.
  • Develop strategies for implementing effective marketing plans that reflect an analysis of relevant resources and practices of an enterprise.
  • Use accounting and financial principles to support the management and operations of an enterprise.
  • Select sales and customer service strategies and apply them to the needs of an enterprise.
  • Apply a range of human resource practices that support and promote small business objectives and goals and optimize all functional areas of a small business operation.
  • Implement principles of supply chain management and operations management and analyze their impact on the operations of a small business.
  • Conduct small business activities and transactions in compliance with pertinent legislation, policies, health and safety and other regulations, professional and business standards, as well as tax, insurance and other fiscal requirements.
  • Promote principles of sustainability and corporate social responsibility that apply to small business initiatives.
  • Prepare and follow a plan for ongoing personal and professional development to establish and maintain entrepreneurial networking and business relationships and opportunities.
  • Plan, implement, and evaluate projects by applying project management principles to support the operation and management of a small business.
  • Use market research to optimize the operation of a small business.
  • Select and implement risk management strategies to support all aspects of the operation of a small business.

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

You have a passion for food, cooking, and health and realize that people are becoming more concerned about nutrition and lifestyle. You can incorporate culinary skills and nutrition as you train for a rewarding career in the Culinary Management – Nutrition program.

In this two-year diploma program, you'll learn how to work in a variety of environments including the food service industry to meet the demands of increasingly health-conscious consumers. This program combines instruction in culinary techniques, food service management, ingredient knowledge, healthy recipe, menu, and food product development with the latest advances in the field of nutrition. You'll learn in a dynamic setting that includes demonstrations, lectures, and hands-on culinary practice.

You’ll also complete a seven-week industry externship placement in your final semester, which will give you a great head start as you begin your career.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Provide advanced culinary planning, preparation, and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic and advanced food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces, responsible kitchen management and efficient use of resources.
• Create menus that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies, and intolerances, as required.
• Apply business principles and recognized industry costing and control practices to food service operations to manage and promote a fiscally responsible operation.
• Apply knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice, and operations within the foodservice industry.
• Select and use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food-service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations, and practices in the foodservice industry.
• Contribute to the development of marketing strategies that promote the successful operation of a food service business.
• Contribute to the business management of a variety of food and beverage operations to foster an engaging work environment that reflects service excellence.

The Centre for Business has an established reputation for business education that focuses on critical thinking, innovative solutions, leadership and entrepreneurial mindsets, and engaging with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Management supports academic programs and industry projects such as:

• Analytics Hub
• Humology (human-technology) Lab
• Consulting Hub
• Enactus (social innovation platform)

Why the Bachelor of Business Administration (Business Analytics)?

Businesses have access to an abundance of data, creating opportunities for our graduates throughout high-demand sectors such as banking, government, pharmaceutical, finance, health care and telecommunications. In order for business leaders to make better decisions, they need analysts with a superior ability to interpret data from multiple sources. How do you ensure the appropriate data will be most effective for making optimal decisions? When do you involve human judgment? How do you tell a compelling story from the data? What are some of the most practical applications of current analytics technologies?  

In this business analytics degree program, you will learn an applied framework that incorporates business intelligence models, data management, data insights and frameworks, data science-based decisions, and value creation opportunities to build strong confidence when data is used for increased effectiveness in decision-making. Drawing on global experiences, your professors will prepare you for an analytics role not just in Canada, but in any country on the planet. 

Upon completion of the program, you will know the differences between various analytics approaches and be able to identify the most appropriate ones for your situation. More importantly, you'll know how to tackle big data and leverage it for better business decision-making and outcomes.

This program focuses on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills – including some programming using the latest software, applied statistical comprehension and database understanding – will be explored in the context of organizational data requirements.