Certificate in Media Foundation

at George Brown College - St. James Campus Canada

The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies. 

As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry.? You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams. 

The program focusses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty. 

You will learn:

• Strategic planning including revenue models and brand management strategies for teams, leagues, franchises, and influencers. 
• How to build tactical plans including esports digital and social media promotion for participants, viewers, influencers, and consumers. 
• About governing the industry's legal, regulatory, and ethical standards. 
• HR/organizational strategies to manage teams, esports event participation influencers, and spectators. 

Your Field Education Options - There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner facilitated and hosted projects, and mentoring.?

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Construct proposals, promotional material, and presentations to meet the needs of stakeholders by utilizing evidence-based research, persuasive communication techniques, and graphical elements.
• Manage technical strategy, including applications, software and hardware required in scalable esports environments.
• Develop strategies for the successful implementation of esports partner and sponsorship programs.
• Assess, plan and implement differentiated delivery modes for esports events to ensure profitability and viability.
• Research the micro and macro environments of gamers and esports communities in order to develop events, experiences, marketing and promotional material that respond to the needs of those environments and communities.
• Adhere to professional, legal, regulatory, environmental, ethical, diversity and inclusion standards when performing work and conducting esports business operations.
• Manage accounting and financial operations to comply with tax and insurance practices for entrepreneurial, small, medium and large businesses.
• Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness. 
• Use project management principles, tools, and strategies to plan, organize and execute online or in-person experiences.
• Lead the development of integrated marketing strategies that increase brand equity and revenue streams across all media.
• Build and cultivate inclusive community-oriented business strategies that engage diverse stakeholders and generate revenue across the esports ecosystem

The Community Worker program is a two-year (four semester) Ontario College Diploma program that integrates local and global perspectives within a multi-level understanding of the historical, social, political, economic and systemic ways in which current issues have developed and are experienced by communities. Grounded within social justice and human rights, we provide students with the critical analyses, knowledge, skills and attitude required to work with a diversity of largely marginalized and urban-centred individuals and communities on a range of social issues.

This program is recognized by the Ontario College of Social Workers and Social Service Workers (OCSWSSW). Graduates of this program can apply to receive the additional designation of RSSW (Registered Social Service Worker). Extra fees may apply. For more information Click On

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

George Brown College has been delivering this nutrition program with great success for more than 30 years. We'll build on the culinary skills you already have by teaching you about food modification, clinical nutrition, physiology, nutrition analysis, sanitation and safety. Through classroom instruction and work placements, you'll learn how hospitals, retirement homes and long-term care facilities provide their patients and residents with nutritious food and care.

This top nutrition program is accredited by the Canadian Society of Nutrition Management, which is necessary for employment as a Food and Nutrition Manager in Ontario.

Program Schedule

• The schedule for the Food and Nutrition Management program is based on a five-day week, Monday to Friday, with classes from 8 a.m. to 1 p.m. This allows students to pursue part-time positions in related health-care fields while in school.

Your Field Education Options

• As part of the program you will practice your skills by completing a work integrated learning opportunity in our student-run Café. Students will complete 35 hours including weekends as this models our café business operation. This valuable work experience can be added to your resume.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to
  • Plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients.
  • Manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction.
  • Manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals.
  • Support others to work professionally and ethically in accordance with industry, organization and legal standards.
  • Monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance and guide management decisions.
  • Deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives.
  • Manage hiring, coaching, training, scheduling, work performance and evaluation of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices.
  • Manage inventory, suppliers and procurement of goods and services according to industry best practices, financial constraints, and principles of social responsibility and environmental sustainability.
  • Analyze food and nutrition services and operations, and manage the implementation and evaluation of changes, to support continuous improvement.
  • Plan and manage budgets consistent with organization objectives and legal requirements for food and nutrition service departments.
  • Select, use and support the use of information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services.
  • Promote food and nutrition services and healthy living to support marketing plans and the general well-being of stakeholders.

The Business – Accounting two-year diploma provides you with a solid background in basic accounting concepts and practices, as well as broad-based business skills related to accounting application software, spreadsheets and databases, economics, communications, law and taxation. This rigorous learning experience will enable you to build and demonstrate the skills you need to work in the field of accounting.

These industry-ready skills include:-

• Processing common business transactions
• Preparing reports on an organization's financial performance
• Preparing financial budgets and plans to support management decisions
• Analyzing operating performance

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
• Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
• Contribute to recurring decision-making by applying fundamental management accounting concepts.
• Prepare individuals’ income tax returns and basic tax planning in compliance with relevant legislation and regulations.
• Analyze organizational structures, the interdependence of functional areas, and the impact those relationships can have on financial performance.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
• Outline the elements of an organization’s internal control system and risk management.
• Contribute to recurring decision-making by applying fundamental financial management concepts.

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Event Planning program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Students are exposed to industry tactics used in designing, planning, marketing, budgeting, execution and evaluation of events. Management skills, small business development and state of the art technology for the current marketplace is explored. The program is taught online and in class lectures. Group work and individual assignments are highlighted by a capstone project and externship.

Your Field Education Options
This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications and fundraising initiatives.
  • Plan, design and coordinate effective site and facility operations.
  • Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  • Implement strategies for effective human resource management in the planning and operating of a variety of events.
  • Create, plan and implement effective programming for events.
  • Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  • Identify, select and use appropriate business administration skills in the operation of events.
  • Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  • Coordinate food and beverage services appropriate to the event.
  • Use principles of sustainability in the management of events.

Students in the Business Administration – Project Management advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

PROGRAM LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

The Supply Chain Management graduate certificate program prepares you for careers in a variety of sectors by familiarizing you with the concepts and systems used in supply chain design and performance.

Supply chain management is the backbone of organizations in industries as diverse as transportation, pharmaceutical, oil and gas, and retail. It ensures the efficient flow of products and services from the sourcing of materials to final use. With the increasing complexity and uncertainty of local and global economies, the need for skilled professionals in this field has never been greater. This program will help you launch a career that combines technical expertise with innovative thinking and relationship-building.

Courses are provided through varied modes of delivery, with a focus on applied and experiential learning. You will learn not only the foundational knowledge, but also the leading methods in supply chain optimization, risk management and sustainable sourcing. As a graduate of this program, you will have the skills needed to deliver value and competitive advantage for organizations.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Examine the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles, to guide decision-making, problem-solving and coordination of tasks.
• Determine the value added and financial implications of supply chain decisions and design on overall business profitability, efficiency and stakeholder satisfaction.
• Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
• Use risk mitigation tools and strategies to inform supply chain management decisions.
• Contribute to the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
• Contribute to the strategic planning and scheduling of material requirements, resource allocation and inventory for efficient production and fulfillment of customer orders and returns.
• Coordinate the efficient handling and movement of goods, services, materials and related information within and between supply chains.
• Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
• Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
• Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
• Use leadership and communication skills to establish and manage strategic relationships with a diversity of stakeholders and support the achievement of business goals.
• Develop and apply ongoing strategies for personal, career and professional development.

Graduates of the Project Management graduate certificate program will be prepared to manage project scope and change, provide goal setting, project control, project staffing, risk management, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions.

Graduates will have demonstrated their knowledge, job skills, soft skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Implementation of Project Management Institute knowledge areas such as processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success
• Adaptation of projects in response to issues that arise internally and externally
• Implementation of general business concepts, practices and tools to facilitate project success
• Application of project management practices to the launch of new programs, initiatives, products, services and events relative to the needs of stakeholders

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage the scope, cost, timing, and quality of the project, at all times focused on project success as defined by project stakeholders.
• Align the project to the organization's strategic plans and business justification throughout its lifecycle.
• Identify project goals, constraints, deliverables, performance criteria, control needs, and resource requirements in consultation with stakeholders.
• Implement the PMI project management knowledge areas, processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success.
• Adapt projects in response to issues that arise internally and externally.
• Interact with team and stakeholders in a professional manner, respecting differences, to ensure a collaborative project environment.
• Utilize technology tools for communication, collaboration, information management, and decision support.
• Implement general business concepts, practices, and tools to facilitate project success.
• Reflect on their role and effectiveness as a leader and follower.
• Apply appropriate legal and ethical standards.
• Adapt project management practices to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not-for-profit organizations).
• Apply project management practices to the launch of new programs, initiatives, products, services, and events relative to the needs of stakeholders.
• Appraise the role of project management in organizational change.

The Acting for Media program goes beyond just acting for film and television and comprises training needed to succeed as a screen actor: acting technique, movement, voice and script analysis. Students will learn to articulate themselves through screen characterization, on-camera experience, and audition etiquette and standards. Graduating students will have a solid knowledge base of the industry including its history, structure and hierarchy and professional standards. Workshop simulations, on-camera exercises, voice-over demonstrations, green screen training and training in motion capture suits provide students with the skills needed to be a successful actor in the field.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Present oneself for employment as a professional actor and provide services that meet professional industry standards and ethics.
• Create a character as intended by the writer through the study of screenplays, storyboards and commercial copy.
• Develop a believable character appropriate for the role and to the technological requirements of each recorded media discipline.
• Convey and sustain truth of character using relevant technical skills with appropriate emotional depth and clarity throughout the shooting of production.
• Work collaboratively with agents, casting directors, producers, directors and film crews.
• Develop and apply strategies for personal, career and professional development to enhance work performance and maintain currency within the industry.
• Employ improvisational skills for problem-solving and character development.
• Prepare materials that showcase his/her skills as both an actor and an entrepreneur.
• Perform the activity required for the character according to the recorded media.

Do you want to learn French patisserie? Join this specialized French pastry and culture program, learn from the experts here in Canada and then live, learn and get work experience in France!

Through this program, you will:

• Experience hands-on learning in both Canada and France with the pre-eminent French chef professors in the country.
• Build your knowledge of French pastry and culinary traditions and embrace emerging trends in French pastry.
• Benefit from our partnership with Ecole National Superieure de la Patisserie (ENSP), the world-famous Ducasse school, one of France’s finest pastry chef schools.
• Experience the vineyards, cheese producers and local markets of France as your open-air classroom.
• Study in some of the best patisseries, bakeries, restaurants and hotels, where you will get attention, training and an inspiring experience.
• After your experiences in France, demonstrate what you’ve learned through events, placements and showcasing your newly acquired skills back at George Brown College. Our faculty already have a reputation for excellence among French patisseries in Toronto and globally and this program and its unique opportunities will make you a sought-after employee when you graduate. "A bientot!"

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply techniques such as reconstituting, revising, laminating and assembling to traditional French pastry and baking, using emerging trends in the French patisserie.
• Converse in basic French and use correct terminology within a food service operation.
• Identify the holistic practices in French gastronomy through field education and/or gastronomic theory.
• Prepare French pastries and baked goods within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines, and processes.
• Develop unique baking, pastry or confectionary product and manage the commercialization and marketing of that product.
• Manage the production, sales and business aspects of a personally created line of French pastries and baked goods.
• Work collaboratively as part of a culinary team, and conduct oneself in a professional manner.