Diploma in Business

at George Brown College - St. James Campus Canada

The Concept Art for Entertainment program will train students to meet industry demand for concept artists and fine artists with a focus in entertainment fields. Strategically designed to provide specialized skills for graduates of Game - Art, Interaction Design and Graphic Design, the intensive curriculum emphasizes the development of artistic and direction techniques relevant to the industry, namely concept art production and visual conceptualization, in real-world scenarios.

Students will become proficient with production processes, defining art styles and drawing techniques by interpreting stories, character profiles and design documentation. Throughout their time in the program, students will assemble a personal portfolio, while designing and directing the art production for games and film. This experience will provide graduates with the necessary professional practices to enter the workforce or become entrepreneurs.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Propose artistic solutions to abstract design challenges according to project requirements and constraints.
  • Produce conceptualized art in a format that meets the needs of identified audiences and clients.
  • Select appropriate tools and software for the creation of conceptualized artwork.
  • Produce a portfolio showcasing a combination of diverse artistic styles that reflect conceptualized art standards.
  • Plan and create conceptualized artwork for digital media.
  • Apply effective entrepreneurial and business practices and project management skills to the profession of independent and/or company conceptual artist.
  • Contribute to and lead multi-disciplinary project teams to complete complex projects.
  • Select appropriate marketable concept art for public release.

The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies. 

As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry.? You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams. 

The program focusses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty. 

You will learn:

• Strategic planning including revenue models and brand management strategies for teams, leagues, franchises, and influencers. 
• How to build tactical plans including esports digital and social media promotion for participants, viewers, influencers, and consumers. 
• About governing the industry's legal, regulatory, and ethical standards. 
• HR/organizational strategies to manage teams, esports event participation influencers, and spectators. 

Your Field Education Options - There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner facilitated and hosted projects, and mentoring.?

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Construct proposals, promotional material, and presentations to meet the needs of stakeholders by utilizing evidence-based research, persuasive communication techniques, and graphical elements.
• Manage technical strategy, including applications, software and hardware required in scalable esports environments.
• Develop strategies for the successful implementation of esports partner and sponsorship programs.
• Assess, plan and implement differentiated delivery modes for esports events to ensure profitability and viability.
• Research the micro and macro environments of gamers and esports communities in order to develop events, experiences, marketing and promotional material that respond to the needs of those environments and communities.
• Adhere to professional, legal, regulatory, environmental, ethical, diversity and inclusion standards when performing work and conducting esports business operations.
• Manage accounting and financial operations to comply with tax and insurance practices for entrepreneurial, small, medium and large businesses.
• Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness. 
• Use project management principles, tools, and strategies to plan, organize and execute online or in-person experiences.
• Lead the development of integrated marketing strategies that increase brand equity and revenue streams across all media.
• Build and cultivate inclusive community-oriented business strategies that engage diverse stakeholders and generate revenue across the esports ecosystem

Graduates of the Project Management graduate certificate program will be prepared to manage project scope and change, provide goal setting, project control, project staffing, risk management, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions.

Graduates will have demonstrated their knowledge, job skills, soft skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Implementation of Project Management Institute knowledge areas such as processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success
• Adaptation of projects in response to issues that arise internally and externally
• Implementation of general business concepts, practices and tools to facilitate project success
• Application of project management practices to the launch of new programs, initiatives, products, services and events relative to the needs of stakeholders

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage the scope, cost, timing, and quality of the project, at all times focused on project success as defined by project stakeholders.
• Align the project to the organization's strategic plans and business justification throughout its lifecycle.
• Identify project goals, constraints, deliverables, performance criteria, control needs, and resource requirements in consultation with stakeholders.
• Implement the PMI project management knowledge areas, processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success.
• Adapt projects in response to issues that arise internally and externally.
• Interact with team and stakeholders in a professional manner, respecting differences, to ensure a collaborative project environment.
• Utilize technology tools for communication, collaboration, information management, and decision support.
• Implement general business concepts, practices, and tools to facilitate project success.
• Reflect on their role and effectiveness as a leader and follower.
• Apply appropriate legal and ethical standards.
• Adapt project management practices to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not-for-profit organizations).
• Apply project management practices to the launch of new programs, initiatives, products, services, and events relative to the needs of stakeholders.
• Appraise the role of project management in organizational change.

Do you want to learn Italian cooking? Join this specialized Italian culinary and culture program; learn from the experts here in Canada and live, learn and work in Italy too! Acquire the techniques that make Italian cuisine famous around the world. Experience the special connection between food and life in Italy. Embrace the kitchen experiences and courses in Italian art and culture that will deepen your understanding of this great tradition. The Culinary Arts – Italian postgraduate program delivers this and more.

Through this program, you will:

• Experience hands-on learning in both Canada and Italy with the pre-eminent Italian chef professors in the country.
• Build your knowledge of Italian culinary traditions and embrace emerging trends in Italian cuisine.
• Benefit from our partnership with ALMA, the world-famous Scuola Internazionale di Cucina Italiana, near Parma, Italy, which is one of Italy’s finest chef schools.
• Experience the vineyards, cheese producers and local markets of Italy as your open-air classroom.
• Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience.

You will put theory into practice as you are showcased alongside Italian top talent and serve discerning urban diners in the heart of Toronto’s culinary scene. After your experiences in Italy, showcase what you’ve learned at The Chefs' House, George Brown's signature restaurant.

This program has a long-standing reputation for excellence among Italian restaurateurs in Toronto and beyond, which will make you a sought-after employee when you graduate. “Che bello.”

Program Schedule

The schedule for the Culinary Arts – Italian postgraduate program currently operates from Monday to Friday.

Note: some classes may begin at 7 a.m. and others may run until 10 p.m.

Your Field Education Options
Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients. Find out more about field education at the Centre for Hospitality and Culinary Arts.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create and implement an authentic Italian menu including food preparation and service, and the selection of wines that reflect the regional differences found in Italy.
  • Converse in basic Italian and use the correct Italian terminology within a culinary operation.
  • Identify, assess and select appropriate food products for authentic Italian Cuisine.
  • Integrate into the Italian culture through the use of language, interpersonal interactions and professional conduct.
  • Prepare Italian cuisine within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines and processes.
  • Develop and present a marketing plan for a restaurant consistent with regional demographics and culture.

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:

• Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
• Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
• Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
• Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
• Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
• Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
• Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
• Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
• Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
• Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
• Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

YOUR FIELD STUDY OPTIONS
Work experience (Co-op and Internship): This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

• Use current concepts/systems and technologies to support an organization's business initiatives.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
• This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision-making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Social Service Worker is an innovative program that provides students with an opportunity to learn theoretical models, approaches to practice, group facilitation, mental health supports, social innovation and anti-oppressive practice. This two-year program combines in-class learning with field placement.

This is an approved education program by the Ontario College of Social Workers and Social Service Workers (OCSWSSW).

Program Learning Outcomes
The Ministry of Trainining, Colleges and Universities program standards apply to all Social Service Worker Diploma Programs delivered by OCAAT institutions.

• The graduate has reliably demonstrated the ability to:
  • Develop respectful and collaborative professional and interpersonal relationships that adhere to professional, legal, and ethical standards aligned to social service works.
  • Record information accurately and communicate effectively in written, digital, verbal and non-verbal ways, in adherence to privacy and freedom of information legislation, in accordance with professional and workplace standards.
  • Integrate a practice framework within a service delivery continuum, addressing the needs of individuals, families and communities at micro, mezzo, macro and global levels, and work with them in achieving their goals.
  • Plan and implement accessible and responsive programs and services, recognizing the diverse needs and experiences of individuals, groups, families and communities and meeting these needs.
  • Examine current social policy, relevant legislation, and political, social, historical, and/or economic systems and their impacts for individuals and communities when delivering services to the user/client.
  • Develop strategies and approaches that support individual clients, groups, families and communities in building the capacity for self-advocacy, while affirming their dignity and self-worth.
  • Work from an anti-oppressive, strengths-based practice, recognizing the capacity for resilience and growth of individuals and communities when responding to the diverse needs of marginalized or vulnerable populations to act as allies and advocates.
  • Develop strategies and approaches to implement and maintain holistic self-care as a member of a human service profession.
  • Work with individuals, groups, families and their communities to ensure that service provider strategies promote social and economic justice, and challenge patterns of oppression, discrimination and harassment, and sexual violence with clients, coworkers and communities.
  • Develop the capacity to work with the Indigenous individual, families, groups and communities while respecting their inherent rights to self-determine, and to identify and address systemic barriers that produce ill-effects, developing appropriate responses using approaches such as trauma informed care practice.
  • Note: The learning outcomes have been numbered as a point of reference; numbering does not imply prioritization, sequencing, nor weighting of significance.

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Event Planning program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Students are exposed to industry tactics used in designing, planning, marketing, budgeting, execution and evaluation of events. Management skills, small business development and state of the art technology for the current marketplace is explored. The program is taught online and in class lectures. Group work and individual assignments are highlighted by a capstone project and externship.

Your Field Education Options
This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications and fundraising initiatives.
  • Plan, design and coordinate effective site and facility operations.
  • Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  • Implement strategies for effective human resource management in the planning and operating of a variety of events.
  • Create, plan and implement effective programming for events.
  • Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  • Identify, select and use appropriate business administration skills in the operation of events.
  • Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  • Coordinate food and beverage services appropriate to the event.
  • Use principles of sustainability in the management of events.

George Brown College's Child and Youth Care program combines best practice principles and a relational approach that is anchored in the values of the U.N. Convention on the Rights of the Child and the Ontario Association of Child and Youth Care Code of Ethics.

Students learn to engage purposefully and effectively with children, adolescents and families who struggle with emotional, behavioural and developmental challenges that impair their abilities to relate to others.

Specific focus is on recognizing the impact of mental health challenges on children and youth.

Students learn to translate theory into practice to move youth from potential risk to resilience.

Your Field Education Options
Field placement plays an important role in the Child and Youth Care program.

The first year provides students with an opportunity to develop a solid foundation of skills to build upon. The subsequent academic courses come to life in a wide range of supervised field placements in the second and third years of the program.

Second-year students can expect to be in placement two days a week and third-year students can expect to be in placement three days a week over 28 weeks (includes both the Fall and Winter Semester).

These placements may take place in professional settings such as:

• residential care
• hospitals
• shelters
• schools
• community outreach programs
• day treatment

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and maintain relationships with children, youth and their families applying principles of relational practice and respecting their unique life space, cultural and human diversity.
  • Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
  • Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
  • Plan, implement and evaluate interventions using evidence?informed practices in the areas of therapeutic milieu and programming, and group work to promote resiliency and to enhance development in children, youth and their families.
  • Advocate for the rights of children, youth and their families and maintain an anti-oppression perspective and cultural competence in diverse cultural contexts.
  • Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
  • Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
  • Use evidence-based research, professional development resources and supervision models to support professional growth and lifelong learning.

Theatre Arts – Preparation is a dynamic one-year program, specifically designed for students to obtain the basic skills required to compete for a place in professional theatre schools.

This exciting program develops knowledge and skills in the performance, business and production aspects of the performing arts, helping you to clarify future education and career objectives. Blending theory and practical skills, this program will help you develop the confidence, creativity and fundamental acting skills for this growing industry.

Courses will be taught by artists and teachers from the performing arts professions. You will have ample opportunity to meet Canadian artists, directors, designers, writers and technicians.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Employ improvisational skills for problem-solving and character development.
  • Analyze different styles and genres of performance.
  • Develop a career and professional development plan to enhance work performance and maintain currency with industry.
  • Identify career opportunities in the performing arts industry, including opportunities for innovation and entrepreneurial arts work therein.
  • Work collaboratively to prepare and present an interdisciplinary performance.
  • Interact in a professional manner appropriate to the performing arts industry.