Diploma in Business - Marketing

at George Brown College - St. James Campus Canada

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Honours Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders in the hospitality sector. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment[i]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs[ii].

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, marketing, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management and leadership abilities, with every student working on projects individually and with team members.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Assess the impact and implications of external environmental factors on the hospitality industry, its sectors, organizations and stakeholders.
• Explain the results of original research that has been conducted using social science research principles and methods.
• Apply management knowledge and technical ability for effective operation and organization of a variety of hospitality enterprises.
• Justify ideas generated, decisions made and actions taken to address business opportunities, challenges, risks and crises.
• Interpret quantitative and qualitative data to support business decisions, operations, and strategic initiatives.
• Present information clearly, concisely, persuasively, professionally and respectfully using appropriate and alternative modes/means of communication in a variety of hospitality contexts and situations.
• Display ethical behaviour and social responsibility in personal and professional pursuits.
• Design creative marketing, sales and customer service strategies for chosen market segments.
• Apply strategies to keep current in the field, respond effectively to change, and support personal and professional development.

Whether recording audio in-studio or in the field, as a Sound Design & Production student, you will learn to master technical skills and refine your artistic style.

Without a sound designer to create the perfect soundscape, the film, television and game industries are incomplete. Applying the technical and conceptual aspects of sound, you will become audio storytellers working alongside visual production artists to re-create the real world in a digital context.

You will learn how to create sound from scratch through capturing real-environment sounds as well as Foley creation. At George Brown's studio production facilities, you will learn mixing, video game audio, dialogue editing and ADR, sound design and recording to re-create audio landscapes.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Create sound files for live action dramatic short films, animated short films, video games and interactive media
• Produce a score recording session and arrange a provided composition to fit a given visual sequence.
• Collaborate with key principals and production personnel in the creation of complementary sound design for a storytelling environment.
• Design sound for the appropriate medium and genres considering the cultural and social significance of those designs.
• Plan audio design and production projects that reflect scope and vision for pre-production, production and postproduction.
• Apply entrepreneurial strategies relevant within the field of sound design to develop a viable business plan for freelance sound design professionals.
• Assess existing and emerging market trends in sound design products and services for production project purposes.
• Adhere to legal principles, government legislation and regulations, copyright and contract requirements and professional and industry codes of conduct.

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Event Planning program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Students are exposed to industry tactics used in designing, planning, marketing, budgeting, execution and evaluation of events. Management skills, small business development and state of the art technology for the current marketplace is explored. The program is taught online and in class lectures. Group work and individual assignments are highlighted by a capstone project and externship.

Your Field Education Options
This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications and fundraising initiatives.
  • Plan, design and coordinate effective site and facility operations.
  • Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  • Implement strategies for effective human resource management in the planning and operating of a variety of events.
  • Create, plan and implement effective programming for events.
  • Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  • Identify, select and use appropriate business administration skills in the operation of events.
  • Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  • Coordinate food and beverage services appropriate to the event.
  • Use principles of sustainability in the management of events.

The Media Foundation program offers students the chance to explore a variety of media career options while developing the skills necessary to succeed in diploma and advanced diploma media programs. It includes courses in game design and development, photography and image manipulation, storytelling, audio production, interactive media and visual storytelling techniques.

The Portfolio class offered in semester two will help students create a portfolio, which can be used to submit for further studies in Graphic Design, Interaction Design, Game - Art and Video Design & Production and other college and university programs requiring a portfolio for admission.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop creative concepts and ideas through a variety of techniques and in a range of formats.
• Choose appropriate tools, techniques and applications to create media assets and presentations.
• Incorporate researched opinions expressed in mainstream and social media technologies into presentations and reports.
• Utilize current and relevant search strategies and techniques for information fact-finding.
• Apply industry practices to written proposals and print documents, visual storyboards, and interactive presentations.
• Choose visual strategies, historical concepts and precedents in the analysis of past and present trends.
• Create original photographs and videos through a variety of techniques and processes.
• Choose appropriate narrative structures and vocabularies to analyze media and evaluate meaning, coherence, connections and effectiveness.
• Utilize a variety of industry standard audio/video software applications and techniques in the creation of media for a wide range of platforms.
• Use a variety of current industry-standard media tools and techniques to develop self-promotional materials.

The Business Administration – Accounting (with work experience) three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B157) is offered with work experience. Students wishing to apply for Business Administration – Accounting without work experience should apply to B107.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP AND INTERNSHIP)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The program may also appeal to practitioners working in the field who want to gain additional formal training and job coaching experience. The career development sector includes non-profit/community-based, government, post-secondary and private/corporate organizations.

The key objective of the field is to assist clients to be self-sufficient in career exploration, skill acquisition, job search and maintenance. Career Development Practitioners coach and counsel others on:

• Job search
• Career planning
• Career choice and change
• Academic and training advising
• Identifying and meeting staffing needs

Practitioners may work with specialized and diverse groups such as:

• Youth
• Women
• People with disabilities
• Immigrants and refugees

This program has been designed to meet the changing needs of the sector and will help meet demand for trained Career Development Practitioners in the GTA and beyond.

What key skills and knowledge will you gain?

• Emerging trends and techniques in job search and career exploration
• Individual and group facilitation/counselling
• Job development and employer engagement
• Ethics and professional practice
• Career development theory
• Diversity, accessibility, equity and inclusion
• Use of technology and social media
• Career and employment information resources
• Employment legislation and programs

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply evidence-­based career development practices in advising diverse client groups.
• Utilize self­-reflective and critical thinking skills to enhance counselling, teaching and learning strategies with groups and individuals.
• Develop a commitment to ongoing professional development to actively respond to changing labour market and professional requirements.
• Integrate appropriate career information resources and tools with career and employment strategies to enable clients to meet their employment goals.
• Perform needs assessments and develop subsequent interventions using techniques and skills that enable diverse ranges of clients to meet employment goals.
• Design consulting, advising and teaching strategies that incorporate trends and issues of the changing labour market to assist clients in job search and career transitions.
• Integrate emergent technologies into the full spectrum of Career Development processes and applications to maximize service delivery to clients navigating changing labour market requirements.
• Adhere to relevant legislation and social policy to plan programs, interventions and referrals for client groups.
• Use current work search tools and strategies to facilitate successful client job search.

The Acting for Media program goes beyond just acting for film and television and comprises training needed to succeed as a screen actor: acting technique, movement, voice and script analysis. Students will learn to articulate themselves through screen characterization, on-camera experience, and audition etiquette and standards. Graduating students will have a solid knowledge base of the industry including its history, structure and hierarchy and professional standards. Workshop simulations, on-camera exercises, voice-over demonstrations, green screen training and training in motion capture suits provide students with the skills needed to be a successful actor in the field.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Present oneself for employment as a professional actor and provide services that meet professional industry standards and ethics.
• Create a character as intended by the writer through the study of screenplays, storyboards and commercial copy.
• Develop a believable character appropriate for the role and to the technological requirements of each recorded media discipline.
• Convey and sustain truth of character using relevant technical skills with appropriate emotional depth and clarity throughout the shooting of production.
• Work collaboratively with agents, casting directors, producers, directors and film crews.
• Develop and apply strategies for personal, career and professional development to enhance work performance and maintain currency within the industry.
• Employ improvisational skills for problem-solving and character development.
• Prepare materials that showcase his/her skills as both an actor and an entrepreneur.
• Perform the activity required for the character according to the recorded media.

Welcome to Canada's centre for education in Food and Restaurant Management.
Take your career to the next level with an education that combines hands-on, experiential learning with exposure to today’s Food & Restaurant Management leaders.

In this four-semester diploma program, you will build knowledge in the areas of wine, beer, cocktails and the art of eating and dining. You will expand on these fundamentals with an understanding of food and beverage cost control, financial success, service leadership and human resources management – all the areas of successful restaurant management.

During your studies, you will apply your understanding of theory through unique learning techniques and invaluable practical experience. You will have the opportunity to:

• Take over The Chefs’ House, our state-of-the-art restaurant and learning facility, where you will manage all aspects of operations including designing and selling tickets, working with industry partners, performing cost analysis and designing the food and beverage menu in partnership with our culinary students.
• Embark on an educational, virtual adventure via our Restaurant Simulation, where you will revitalize and transform a failing restaurant into a profitable enterprise by using decision making, management and financial planning skills.
• Brew your own beer and learn about the brewing process through our hands-on Beer Tasting, Brewing and Theory course.
• Join a European Travel Tour (optional) with your peers and experience unique cultures, cuisine, languages and history while learning from our international industry partners.
• Gain real-world food and restaurant management experience through a 14-week, local or international field placement in your final semester.

To further develop your network and connection to the industry, you will have the opportunity to interact with industry leaders from the Hospitality and Culinary sectors via our:

• Annual Student/Industry Networking Events.
• Annual Career Fair for both permanent and temporary career opportunities.
• Local tours of Food & Restaurant Management leaders in the heart of downtown Toronto.

Social Service Worker (Accelerated) is an innovative one-year program (three semesters) designed to guide you in developing the knowledge, values and skills to work directly with a wide range of people in need.

This program stream is available to college and university graduates with a diploma or degree related to the field of social or community work. In this program, you’ll learn to identify and act upon the systemic barriers that can impede access to social and economic justice in today’s society.

Students will examine the expanding professional roles and responsibilities of social service workers in large urban centres and within a rapidly changing society.

In addition to the theoretical models, methods and skills of social service work practice, you will learn about:

• Group facilitation
• Allyship and anti-oppressive practice
• Counselling skills
• Social change and proposal development
• Social innovation
• Mental health
• Substance use and addiction

Many of the Social Service Worker faculty have professional experience with:

• Marginalized communities
• Institutional health and social service organizations
• Federal, provincial and municipal governments
• Research and initiatives in social innovation
• A range of not-for-profit organizations and agencies
• Direct practice with individuals, families, groups and communities

Pre-Programs:
Pre-programs are post-secondary certificate programs that offer students the opportunity to take courses for career exploration or to qualify for further study. With small class sizes, dedicated teachers and built-in advising and supports, the pre-programs help students strengthen their academic skills and prepare for further course work.

Successful completion of the Hospitality Services (Pre-Hospitality) program prepares students academically for entry into the following Centre for Hospitality and Culinary Arts programs:

• H100: Culinary Management
• H134: Culinary Skills
• H113: Baking and Pastry Arts Management
• H119: Culinary Management – Nutrition
• H130: Tourism and Hospitality Management
• H131: Special Event Management
• H133: Hospitality – Hotel Operations Management

This unique program has a foundation of Hospitality, Food & Beverage and Culinary Arts courses that are taught by faculty in the Centre for Hospitality & Culinary Arts. Other important courses include Applied Math and Communications. The program is closely linked to operators of hotels, restaurants and catering companies in Toronto, and includes an industry externship for qualified students.

The program is closely linked to operators of hotels, restaurants and catering companies in Toronto, and includes an industry externship for qualified students.

Academic advisory services, career preparation, student support and success strategies are interwoven throughout the courses.

Note: Successful completion of this program is not a guarantee of admission to any other program, nor is it a requirement of any other program.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Provide hospitality service in a professional manner in order to increase customer satisfaction.
  • Identify and describe the various sectors of the Canadian tourism industry.
  • Use basic mathematic and monetary calculations to assist with the daily functions of a hospitality operation.
  • Assist in the marketing and sales of small and medium sized hospitality operation.
  • Identify and comply with health and safety regulations, legislation, and procedures related to the hospitality industry.
  • Plan and implement personal and professional development strategies related to the hospitality industry.
  • Use current technologies, systems, and computer applications to support daily functions of a hospitality operation.
  • Perform as an entry-level accommodation operations team member in both front and back of the house positions.
  • Perform as an entry-level food and beverage team member in both front and back of the house positions.