Diploma in Culinary Management - Nutrition

at George Brown College - St. James Campus Canada

Overview

You have a passion for food, cooking, and health and realize that people are becoming more concerned about nutrition and lifestyle. You can incorporate culinary skills and nutrition as you train for a rewarding career in the Culinary Management – Nutrition program.

In this two-year diploma program, you'll learn how to work in a variety of environments including the food service industry to meet the demands of increasingly health-conscious consumers. This program combines instruction in culinary techniques, food service management, ingredient knowledge, healthy recipe, menu, and food product development with the latest advances in the field of nutrition. You'll learn in a dynamic setting that includes demonstrations, lectures, and hands-on culinary practice.

You’ll also complete a seven-week industry externship placement in your final semester, which will give you a great head start as you begin your career.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Provide advanced culinary planning, preparation, and presentation for a variety of food service environments using a range of classical and contemporary techniques.
  • Apply basic and advanced food and bake science to food preparation to create the desired end product.
  • Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food handling regulations.
  • Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces, responsible kitchen management and efficient use of resources.
  • Create menus that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies, and intolerances, as required.
  • Apply business principles and recognized industry costing and control practices to food service operations to manage and promote a fiscally responsible operation.
  • Apply knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice, and operations within the foodservice industry.
  • Select and use technology, including contemporary kitchen equipment, for food production and promotion.
  • Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food-service operation by applying self-management and interpersonal skills.
  • Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations, and practices in the foodservice industry.
  • Contribute to the development of marketing strategies that promote the successful operation of a food service business.
  • Contribute to the business management of a variety of food and beverage operations to foster an engaging work environment that reflects service excellence.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

George Brown College - St. James Campus

Location

Diploma in Culinary Management - Nutrition Assistant Fee

$15190

Tuition Fee

$12000

Average Cost of Living

$95

Application Fee

Diploma in Culinary Management - Nutrition Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma
  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 10 Math (Applied or Academic) OR Grade 11 Math (C, M or U) OR Grade 12 (C or U
plane

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

80.0

Minimum Overall Score

54.0

Minimum Overall Score

Other Courses by George Brown College - St. James Campus,Canada

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:

  • Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
  • Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
  • Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
  • Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
  • Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
  • Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
  • Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
  • Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
  • Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
  • Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
  • Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
  • Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
  • Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

  • Work Experience (Co-op or Internship) Required

YOUR FIELD STUDY OPTIONS
Work experience (Co-op and Internship): This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

36 month

Duration

$ 15190

Tuition

The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centred, socially conscious, and economically viable digital solutions.

Digital experience design includes related fields such as service design, user experience design and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas and anticipating future trends.

In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.

This design degree curriculum focuses on three areas of learning based on the digital experience design process:

  • Think: design thinking, theory, culture and research
  • Make: designing, building and testing digital experiences
  • Ship: entrepreneurship and the commercialization of digital products

Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
  • Explain the relationships between digital interactive experiences and products and other fields of practice and study.
  • Provide human-centred and research-based solutions and design opportunities across sectors.
  • Determine the usability of interactive systems to optimize the performance of a product or service.
  • Incorporate key theoretical concepts of design to inform the planning, production and critique of interactive digital experiences.
  • Develop applications based on trends in digital experience design.
  • Incorporate relevant technological systems in the process of developing digital experiences.
  • Use human-centred design principles to develop and test digital products, systems and services to enhance the aesthetic and functional experience.
  • Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
  • Create interactive products, systems and services using appropriate technologies, materials and manufacturing methods.
  • Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
  • Manage a design project by applying business, legal and ethical principles.
  • Conceive of economically viable projects with accompanying business models

48 month

Duration

$ 18190

Tuition

Theatre Arts – Preparation is a dynamic one-year program, specifically designed for students to obtain the basic skills required to compete for a place in professional theatre schools.

This exciting program develops knowledge and skills in the performance, business and production aspects of the performing arts, helping you to clarify future education and career objectives. Blending theory and practical skills, this program will help you develop the confidence, creativity and fundamental acting skills for this growing industry.

Courses will be taught by artists and teachers from the performing arts professions. You will have ample opportunity to meet Canadian artists, directors, designers, writers and technicians.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Employ improvisational skills for problem-solving and character development.
    • Analyze different styles and genres of performance.
    • Develop a career and professional development plan to enhance work performance and maintain currency with industry.
    • Identify career opportunities in the performing arts industry, including opportunities for innovation and entrepreneurial arts work therein.
    • Work collaboratively to prepare and present an interdisciplinary performance.
    • Interact in a professional manner appropriate to the performing arts industry.

12 month

Duration

$ 15190

Tuition

In this three-semester Visual Effects graduate certificate program, you will expand upon concepts and techniques in 3D animation, motion graphics or audio/video editing for film and television. Preparing for a career in the post-production industry, visual effects artists combine the skills of a programmer with the creativity of a designer. As members of film and television production teams, visual effects artists turn concepts into visual representation.

Visual effects artists hone their visual storytelling capabilities through the use of elements such as digital lighting, surface attribute design and camera composition. While learning the procedures for planning visual effects for film, you will cover the techniques of procedural modeling and animation used in visual effects films.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Design visual effects sequences using storyboarding and pre-visualization that meet production requirements.
  • Use filmmaking and game terminology to communicate effectively throughout all stages of production.
  • Complete the production of live action plates for use in visual effects.
  • Manage the production of visual effects projects to meet production schedules.
  • Identify hardware and software protocols specific to the field of visual effects.
  • Analyze images and physical sets to digitally re-create lights, cameras, locations and objects.
  • Create photo-real images to match live action footage.
  • Recreate natural phenomena by using appropriate particle or dynamic effects.
  • Integrate 2D and/or 3D computer generated imagery and live action elements.
  • Create customized tools through software or scripting to allow for more advanced application of visual effects techniques.
  • Work collaboratively in interdisciplinary teams on the production of visual effects.

12 month

Duration

$ 23220

Tuition

The Deafblind & Intervenor Studies program is a one-year certificate that will prepare you to work with individuals who have a combined vision and hearing loss. Significant components of this program are delivered online. This program is open to both Deaf and non-Deaf students.

Preparing students to be the eyes and ears for people who are Deafblind
Do you have a passion for helping others? Want to work in a dynamic and evolving sector? Are you creative and a good communicator? If you want to make a difference, consider becoming an intervenor and work with people who are Deafblind.

This one-year Ontario college certificate will prepare you to work with individuals who have a combined vision and hearing loss. You will learn various communication methods to support individuals with deafblindness in accessing information and interacting more fully with their environment.

Most courses are delivered online with some in-person content (semester 1 is delivered fully online; the first seven week of semester 2 are taught in-person and the second seven weeks are taught online).

What you will learn

  • How to work with Deafblind children and adults – many of whom are often medically fragile.
  • American Sign Language (ASL) – a visual language that is adapted to accommodate for the vision loss of those with this dual sensory loss.
  • Professionalism, values and ethics, health and aging.
  • How to interact with members of the Deafblind community both virtually and in-person. For those attending from outside of the Greater Toronto Area (GTA), interactive sessions will be arranged in your community.
  • You will get hands-on experience through field practice. This may be completed across Canada in your community through George Brown College partnerships.

12 month

Duration

$ 15190

Tuition

Business & Management

Diploma in Business - Marketing

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:-

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition
  • Describe the purpose and value of effective market research and design
  • Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

24 month

Duration

$ 15190

Tuition

Interaction Design is an interdisciplinary field merging design skills such as user experience, interface development and graphic design with programming to create meaningful experiences between the user, digital and physical platforms, such as websites, wearables and mobile devices.

Modified by the psychological, social, economic and cultural factors that shape our present and future world, this ever-evolving field envisions new ways of human-computer interaction within systems, services, products and spaces across multiple industries.

Throughout the Interaction Design program, students will be expected to address such topics as mixed realities, immersive environments, usability, spatial relations and human factors. An emphasis on usability testing, research, collaboration and real-world projects distinguish this program.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Collaborate in a team environment with various stakeholders to design multi-disciplinary products and services.
    • Apply the appropriate tools that allow for designing, building, visualizing, and programming digital interactive experiences.
    • Assess the requirements of a complex interactive media project.
    • Plan the development and execution of an interaction design project in response to resource and budgetary requirements.
    • Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
    • Make interactive products, environments, systems and services using appropriate technologies, materials, and manufacturing methods.
    • Perform all work in compliance with regulations, legislation, security policies, industry standards and codes of ethics.
    • Use research skills to assess and inform optimal digital user experience within interactive interfaces.
    • Apply creative and innovative thinking techniques to manage change and solve design problems.
    • Make recommendations based on human computer interaction design guidelines to improve user experiences with interaction design.
    • Design an interactive product or service that delivers a usable interactive experience.
    • Contribute to a variety of interactive platforms and environments, incorporating the principles and elements of design.
    • Create a design solution in accordance with strategies, recommendations and state of the art methodologies.

36 month

Duration

$ 15190

Tuition

The Business Administration (with Work Experience) advanced diploma program is designed to offer the widest range of possible career choices and opportunities in a variety of business disciplines. Graduates are prepared to work in diverse team settings and lead projects with relevant and practical skills.

This learning experience will enable you to:

  • Conduct and present research to support business decision making
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives
  • Develop a business plan to formulate the strategic direction of an organization
  • Apply human resources practices to support management objectives and the organization's goals

PROGRAM STANDARDS AND LEARNING OUTCOMES

  • The graduate has reliably demonstrated the ability to:
    • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
    • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
    • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
    • Conduct and present research to support business decision making.
    • Plan, implement and evaluate projects by applying project management principles.
    • Perform work in compliance with relevant statutes, regulations and business practices.
    • Apply human resource practices to support management objectives and the organization’s goals.
    • Use accounting and financial principles to support the management and operations of an organization.
    • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
    • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
    • Participate in the development of a business plan.
    • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
    • Outline strategies used to manage risks in an organization's business activities.

YOUR FIELD STUDY OPTIONS:
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM):

This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resume.
In addition to on-the-job work experience, George Brown College endeavors to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

This Centre for Business program (B155) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration without work experience should apply to B145.

36 month

Duration

$ 15190

Tuition

The Media Foundation program offers students the chance to explore a variety of media career options while developing the skills necessary to succeed in diploma and advanced diploma media programs. It includes courses in game design and development, photography and image manipulation, storytelling, audio production, interactive media and visual storytelling techniques.

The Portfolio class offered in semester two will help students create a portfolio, which can be used to submit for further studies in Graphic Design, Interaction Design, Game - Art and Video Design & Production and other college and university programs requiring a portfolio for admission.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Develop creative concepts and ideas through a variety of techniques and in a range of formats.
  • Choose appropriate tools, techniques and applications to create media assets and presentations.
  • Incorporate researched opinions expressed in mainstream and social media technologies into presentations and reports.
  • Utilize current and relevant search strategies and techniques for information fact-finding.
  • Apply industry practices to written proposals and print documents, visual storyboards, and interactive presentations.
  • Choose visual strategies, historical concepts and precedents in the analysis of past and present trends.
  • Create original photographs and videos through a variety of techniques and processes.
  • Choose appropriate narrative structures and vocabularies to analyze media and evaluate meaning, coherence, connections and effectiveness.
  • Utilize a variety of industry standard audio/video software applications and techniques in the creation of media for a wide range of platforms.
  • Use a variety of current industry-standard media tools and techniques to develop self-promotional materials.

12 month

Duration

$ 15190

Tuition

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop a marketing plan that will meet the needs or goals of a business or organization.
    • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
    • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
    • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
    • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
    • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
    • Conduct market research to provide information needed to make marketing decisions.
    • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
    • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
    • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
    • Develop learning and development strategies to enhance professional growth in the field.
    • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
    • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
    • Apply the principles of business ethics and corporate social responsibility to business decisions.

36 month

Duration

$ 15190

Tuition

View All Courses by George Brown College - St. James Campus, Canada

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The SAT is a Standardized evaluation that is necessary for enrolling in underaduate cur... Read More

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