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Diploma in Hospitality - Hotel Operations Management

Diploma in Hospitality - Hotel Operations Management

at George Brown College - St. James Campus Canada

Overview

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

  • Front office
  • Food and beverage
  • Marketing and sales
  • Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
  • Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
  • Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
  • Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
  • Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
  • Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
  • Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
  • Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
  • Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

George Brown College - St. James Campus

Location

Diploma in Hospitality - Hotel Operations Management Assistant Fee

$15190

Tuition Fee

$12000

Average Cost of Living

$95

Application Fee

Diploma in Hospitality - Hotel Operations Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
    • Grade 12 English (C or U)
    • Grade 11 Math (C, M or U) or Grade 12 (C or U)
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

80.0

Minimum Overall Score

54.0

Minimum Overall Score

Other Courses by George Brown College - St. James Campus,Canada

Hospitality, Tourism, Wellness Leisure & Sports

Postgraduate Certificate in Culinary Arts - Italian

Do you want to learn Italian cooking? Join this specialized Italian culinary and culture program; learn from the experts here in Canada and live, learn and work in Italy too! Acquire the techniques that make Italian cuisine famous around the world. Experience the special connection between food and life in Italy. Embrace the kitchen experiences and courses in Italian art and culture that will deepen your understanding of this great tradition. The Culinary Arts – Italian postgraduate program delivers this and more.

Through this program, you will:

  • Experience hands-on learning in both Canada and Italy with the pre-eminent Italian chef professors in the country.
  • Build your knowledge of Italian culinary traditions and embrace emerging trends in Italian cuisine.
  • Benefit from our partnership with ALMA, the world-famous Scuola Internazionale di Cucina Italiana, near Parma, Italy, which is one of Italy’s finest chef schools.
  • Experience the vineyards, cheese producers and local markets of Italy as your open-air classroom.
  • Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience.

You will put theory into practice as you are showcased alongside Italian top talent and serve discerning urban diners in the heart of Toronto’s culinary scene. After your experiences in Italy, showcase what you’ve learned at The Chefs' House, George Brown's signature restaurant.

This program has a long-standing reputation for excellence among Italian restaurateurs in Toronto and beyond, which will make you a sought-after employee when you graduate. “Che bello.”

Program Schedule

The schedule for the Culinary Arts – Italian postgraduate program currently operates from Monday to Friday.

Note: some classes may begin at 7 a.m. and others may run until 10 p.m.

Your Field Education Options
Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients. Find out more about field education at the Centre for Hospitality and Culinary Arts.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Create and implement an authentic Italian menu including food preparation and service, and the selection of wines that reflect the regional differences found in Italy.
    • Converse in basic Italian and use the correct Italian terminology within a culinary operation.
    • Identify, assess and select appropriate food products for authentic Italian Cuisine.
    • Integrate into the Italian culture through the use of language, interpersonal interactions and professional conduct.
    • Prepare Italian cuisine within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines and processes.
    • Develop and present a marketing plan for a restaurant consistent with regional demographics and culture.

12 month

Duration

$ 23220

Tuition

The Supply Chain Management graduate certificate program prepares you for careers in a variety of sectors by familiarizing you with the concepts and systems used in supply chain design and performance.

Supply chain management is the backbone of organizations in industries as diverse as transportation, pharmaceutical, oil and gas, and retail. It ensures the efficient flow of products and services from the sourcing of materials to final use. With the increasing complexity and uncertainty of local and global economies, the need for skilled professionals in this field has never been greater. This program will help you launch a career that combines technical expertise with innovative thinking and relationship-building.

Courses are provided through varied modes of delivery, with a focus on applied and experiential learning. You will learn not only the foundational knowledge, but also the leading methods in supply chain optimization, risk management and sustainable sourcing. As a graduate of this program, you will have the skills needed to deliver value and competitive advantage for organizations.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Examine the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles, to guide decision-making, problem-solving and coordination of tasks.
  • Determine the value added and financial implications of supply chain decisions and design on overall business profitability, efficiency and stakeholder satisfaction.
  • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
  • Use risk mitigation tools and strategies to inform supply chain management decisions.
  • Contribute to the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
  • Contribute to the strategic planning and scheduling of material requirements, resource allocation and inventory for efficient production and fulfillment of customer orders and returns.
  • Coordinate the efficient handling and movement of goods, services, materials and related information within and between supply chains.
  • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
  • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
  • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
  • Use leadership and communication skills to establish and manage strategic relationships with a diversity of stakeholders and support the achievement of business goals.
  • Develop and apply ongoing strategies for personal, career and professional development.

12 month

Duration

$ 15480

Tuition

The Consulting postgraduate program prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment, or securing a business development role within an organization. Digital Transformation and the theories behind Digital Transformation are core frameworks for the first academic semester of the program. The second semester is a mix of client consulting project work and workshops further exploring consulting in a world continuously undergoing digital transformation. Students develop knowledge and skills by working individually and/or in teams, doing research, analyzing client problems and providing recommendations to real clients through our Consulting Hub.

Your Field Education Options

  • Students will engage in various consulting projects in their second semester to gain experience and demonstrate:
    • Development of parameters of a consulting project and building a client/consultant relationship
    • Creation and implementation of a project plan for the term of a consulting engagement
    • Preparation and implementation of the terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules
    • Performing an environmental audit (external and internal) and conducting market research to diagnose the client problem(s)
    • Use of a range of consulting tools and techniques including: interviewing, research, and collaborative problem solving during the consulting process
    • Development and modelling of soft skills such as teamwork, customer service, communications and problem solving during the consulting process
    • Assessing the change readiness of the client’s organization through the use of change management skills and processes
    • Completing a client consulting project including contracting, data collection and analysis, recommendations and, as appropriate, implementation to the satisfaction of the client

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Establish the parameters of a consulting project and build a client/consultant relationship.
    • Create and implement a project plan for the term of a consulting engagement.
    • Prepare and implement terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules.
    • Perform an environmental audit (internal and external) and conduct market research to diagnose the client problem(s)
    • Use a range of consulting tools and techniques including: interviewing, research, collaborative problem solving during the consulting process.
    • Develop and model soft skills such as teamwork, customer service, communications and problem solving during the consulting process.
    • Assess the change readiness of the client’s organization through the use of change management skills and processes.
    • Complete a client consulting project including contracting, data collection and analysis and recommendations and as appropriate implementation to the satisfaction of the client.

12 month

Duration

$ 15480

Tuition

Business & Management

Certificate in Pre-Business

The Pre-Business program provides academic strengthening and exposure to a broad cross-section of business fields. This unique program offers a strong foundation in business, marketing, accounting, math and English. Many credits earned through this program can be used toward diploma-level programs at the college. Upon graduation, you are given advanced standing in the Centre for Business diploma programs. Graduates are well-prepared to continue on to further education in the Centre for Business or to pursue other career paths.

12 month

Duration

$ 15190

Tuition

In this three-semester Visual Effects graduate certificate program, you will expand upon concepts and techniques in 3D animation, motion graphics or audio/video editing for film and television. Preparing for a career in the post-production industry, visual effects artists combine the skills of a programmer with the creativity of a designer. As members of film and television production teams, visual effects artists turn concepts into visual representation.

Visual effects artists hone their visual storytelling capabilities through the use of elements such as digital lighting, surface attribute design and camera composition. While learning the procedures for planning visual effects for film, you will cover the techniques of procedural modeling and animation used in visual effects films.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Design visual effects sequences using storyboarding and pre-visualization that meet production requirements.
  • Use filmmaking and game terminology to communicate effectively throughout all stages of production.
  • Complete the production of live action plates for use in visual effects.
  • Manage the production of visual effects projects to meet production schedules.
  • Identify hardware and software protocols specific to the field of visual effects.
  • Analyze images and physical sets to digitally re-create lights, cameras, locations and objects.
  • Create photo-real images to match live action footage.
  • Recreate natural phenomena by using appropriate particle or dynamic effects.
  • Integrate 2D and/or 3D computer generated imagery and live action elements.
  • Create customized tools through software or scripting to allow for more advanced application of visual effects techniques.
  • Work collaboratively in interdisciplinary teams on the production of visual effects.

12 month

Duration

$ 23220

Tuition

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:

  • Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
  • Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
  • Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
  • Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
  • Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
  • Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
  • Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
  • Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
  • Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
  • Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
  • Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
  • Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
  • Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

  • Work Experience (Co-op or Internship) Required

YOUR FIELD STUDY OPTIONS
Work experience (Co-op and Internship): This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

36 month

Duration

$ 15190

Tuition

The Deafblind & Intervenor Studies program is a one-year certificate that will prepare you to work with individuals who have a combined vision and hearing loss. Significant components of this program are delivered online. This program is open to both Deaf and non-Deaf students.

Preparing students to be the eyes and ears for people who are Deafblind
Do you have a passion for helping others? Want to work in a dynamic and evolving sector? Are you creative and a good communicator? If you want to make a difference, consider becoming an intervenor and work with people who are Deafblind.

This one-year Ontario college certificate will prepare you to work with individuals who have a combined vision and hearing loss. You will learn various communication methods to support individuals with deafblindness in accessing information and interacting more fully with their environment.

Most courses are delivered online with some in-person content (semester 1 is delivered fully online; the first seven week of semester 2 are taught in-person and the second seven weeks are taught online).

What you will learn

  • How to work with Deafblind children and adults – many of whom are often medically fragile.
  • American Sign Language (ASL) – a visual language that is adapted to accommodate for the vision loss of those with this dual sensory loss.
  • Professionalism, values and ethics, health and aging.
  • How to interact with members of the Deafblind community both virtually and in-person. For those attending from outside of the Greater Toronto Area (GTA), interactive sessions will be arranged in your community.
  • You will get hands-on experience through field practice. This may be completed across Canada in your community through George Brown College partnerships.

12 month

Duration

$ 15190

Tuition

The Business Administration – Accounting three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

  • Proficiency in spreadsheets, databases and accounting software programs
  • Essential communication skills for advising business owners and managers on business decisions
  • Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B107) is offered without work experience. Students wishing to apply for Business Administration – Accounting with work experience should apply to B157.

This Centre for Business program is part of our School of Accounting and Finance.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
    • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
    • Contribute to strategic decision-making by applying advanced management accounting concepts.
    • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
    • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
    • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
    • Analyze and evaluate an organization's internal control system, taking risk management into account.
    • Contribute to strategic decision-making by applying advanced financial management concepts.
    • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

36 month

Duration

$ 15190

Tuition

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop a marketing plan that will meet the needs or goals of a business or organization.
    • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
    • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
    • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
    • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
    • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
    • Conduct market research to provide information needed to make marketing decisions.
    • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
    • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
    • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
    • Develop learning and development strategies to enhance professional growth in the field.
    • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
    • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
    • Apply the principles of business ethics and corporate social responsibility to business decisions.

36 month

Duration

$ 15190

Tuition

Each September, a small group of students begin a nine-month graduate certificate program in Interdisciplinary Design Strategy at the Institute without Boundaries (IwB), where they work as a team to research, design and realize a real-world project. Initiated in 2003, this program delves into the methods and practices of design research, strategy and social innovation. It is a unique educational experience offered by George Brown College in partnership with leading designers and industry.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Apply universal and sustainable design principles to complex global problems in order to create intelligent solutions that address environmental, social and economic challenges.
    • Manage an Integrated Design Process to deliver human-centred design strategy projects for government, corporations and non-profit organizations.
    • Design collaboratively in an interdisciplinary studio environment to complete environmental, communication, product, service and system design projects.
    • Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs.
    • Adhere to the professional practices of a design studio in order to facilitate the success of design teams in achieving project results.
    • Participate in a multi-phase design process in order to create a holistic, integrated, and realistic design project.
    • Liaise and manage the design process to provide solutions for clients including design, documentation, tendering, fabrication and delivery.
    • Present research results and design solutions to a diverse audience utilizing effective communication strategies.

9 month

Duration

$ 15480

Tuition

View All Courses by George Brown College - St. James Campus, Canada

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