Diploma in Tourism and Hospitality Management

at George Brown College - St. James Campus Canada

Graduates of the Project Management graduate certificate program will be prepared to manage project scope and change, provide goal setting, project control, project staffing, risk management, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions.

Graduates will have demonstrated their knowledge, job skills, soft skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Implementation of Project Management Institute knowledge areas such as processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success
• Adaptation of projects in response to issues that arise internally and externally
• Implementation of general business concepts, practices and tools to facilitate project success
• Application of project management practices to the launch of new programs, initiatives, products, services and events relative to the needs of stakeholders

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage the scope, cost, timing, and quality of the project, at all times focused on project success as defined by project stakeholders.
• Align the project to the organization's strategic plans and business justification throughout its lifecycle.
• Identify project goals, constraints, deliverables, performance criteria, control needs, and resource requirements in consultation with stakeholders.
• Implement the PMI project management knowledge areas, processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success.
• Adapt projects in response to issues that arise internally and externally.
• Interact with team and stakeholders in a professional manner, respecting differences, to ensure a collaborative project environment.
• Utilize technology tools for communication, collaboration, information management, and decision support.
• Implement general business concepts, practices, and tools to facilitate project success.
• Reflect on their role and effectiveness as a leader and follower.
• Apply appropriate legal and ethical standards.
• Adapt project management practices to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not-for-profit organizations).
• Apply project management practices to the launch of new programs, initiatives, products, services, and events relative to the needs of stakeholders.
• Appraise the role of project management in organizational change.

The Business Administration – Finance advanced diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to:

• Help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:
  • Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
  • Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
  • Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
  • Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
  • Insurance and Risk Management – manage the client’s exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
  • Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner
• Prepare a comprehensive financial plan for a client situation, integrating and prioritizing the activities listed above

This program (B130) is also offered with work experience. Students who wish to apply for Business Administration – Finance with Work Experience should apply to B150. Find out more about Field Education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Co-ordinate the processing and maintaining of financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
  • Co-ordinate the preparation and the presentation of financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
  • Analyze financial reports for individuals and/or organizations by applying financial mathematics and statistics.
  • Develop and evaluate a financial plan to meet individuals’ and/or organizations’ needs and objectives.
  • Develop, implement, evaluate and co-ordinate marketing strategies to promote financial products and services and to enhance customer service.
  • Develop, implement and evaluate strategies to establish and maintain professional networking and business relationships in the finance sector.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
  • Develop, implement and evaluate ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.

The Honours Bachelor of Commerce (Culinary Management) meets industry demand by preparing students with the depth and breadth of knowledge commensurate with an honours level, undergraduate commerce degree specializing in culinary management. Combining commerce, culinary, food studies, and externship experiences, this degree program prepares graduates for kitchen, operations management, food development, or entrepreneur positions. Through our culinary management courses, students will gain an understanding of eight key areas:

• Culinary Proficiency
• Culinary Theory
• Accounting and Finance
• Marketing and Communications
• Human Resources and Risk Management
• Specialized Business
• Research
• General Knowledge (Liberal Studies)

Your Field Education Options
Take part in a unique and robust externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can in turn be added to your resumé.

In addition to more formal on-the-job work experience, George Brown College strives to provide learning opportunities with real-world challenges and customers.

Program Learning Outcomes
The graduate must maintain good standing with a minimum 2.3 program GPA (67% or above). Graduates will have reliably demonstrated the ability to:

• Distinguish among and apply current practices from industry and scholarship relating to accounting, marketing, customer service, human resources, supply chain management, health and safety, costing and pricing, hospitality, and risk management.
• Identify, appraise and/or apply various methods, skills, tools and systems used in a variety of disciplines related to culinary practice and study.
• Research and analyze societal, environmental, cultural, economic, culinary and/or market demands at local, regional and international levels.
• Collaborate effectively as part of a diverse culinary management team in order to develop strategies to realize organizational objectives in a variety of food service environments.
• Drawing on fields of study and practice, develop and manage strategic partnerships, customer service and relationships.
• Plan and execute fundamental contemporary cooking techniques that reflect an advanced knowledge of food theory and practice, nutrition and professional systems used in the culinary industry.
• Use management theories and methodologies in order to provide recommendations for realizing organizational objectives specific to different kinds of culinary operations.
• Develop a new food product, business and/or event, in order to facilitate market realization.
• Apply advanced management techniques and theories to support large-scale, multi-unit culinary operations.
• Monitor changing practices and evolving knowledge related to culinary management to select strategies for lifelong learning and professional advancement in the field of study.
• Examine personal strengths, weaknesses, and knowledge limitations in order to develop strategies that promote growth and build leadership potential.
• Communicate information and concepts using advanced verbal and written skills that reflect disciplinary norms.
• Use qualitative and/or quantitative information to develop cogent arguments, make sound judgments and apply concepts, principles and techniques that inform or enhance diverse types of culinary operations.

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

The Pre-Health Sciences Pathway to Advanced Diplomas and Degrees (A108) program prepares you to gain entry to health science programs at a college or university. You will develop your knowledge and skills in communication, mathematics, human anatomy, biology, physics, and organic/inorganic chemistry so that you are well-prepared for the rigours of a degree or advanced diploma program. This program contains advanced level English and elective courses that may be eligible for transfer credits in other programs where applicable.

As a graduate from this program, you are eligible to apply to the following advanced diploma programs at George Brown College:

• Dental Hygiene
• Denturism
• Dental Technology
• Hearing Instrument Specialist

Community Worker (Fast-Track) is a dynamic social justice program grounded in the principles of and respect for human rights and anti-oppression practice. Students are prepared to work with largely urban-centred, diverse communities across a range of issues (i.e. poverty, housing, food-justice, immigration and settlement, etc.) in ways that are responsive to their multiple and changing needs.

If you are passionate about human rights and social justice, committed to working with diverse communities, bring a mature and professional approach to your education and field work, and are prepared to take on a course load of 20+ hours per week, this program is for you.

What can you expect from the Community Worker (Fast-Track) program?

• The three-semester Community Worker (Fast-Track) program combines classroom instruction with supervised field placements. Theory, analysis and practice are presented through a variety of innovative instructional tools developed from popular education and learner-centred approaches to teaching and learning.
• Highly participatory classes of dialogue, debate, activities, interactive lectures, guest speakers and panels, and group work provide students with a program of study that is current, exciting and critically engaging.

What key skills will you learn?
Throughout the program, students will have the opportunity to develop a variety of important and high-demand skills, including:

• Anti-oppressive and intercultural practice in working with diverse populations (including youth, immigrant communities, Indigenous populations)
• Critical analysis, research and writing
• Group facilitation and leadership
• Individual and group counselling
• Conflict mediation and restorative justice
• Community organizing, activism and advocacy
• Community development, project design and proposal writing
• Policy analysis and rights-based advocacy

Features of the Community Worker program include:

• Strong ties with over 350 agencies across the Greater Toronto Area (GTA).
• Founder and lead organizer of the annual Tommy Douglas Institute that brings communities, students, educators and activists together to explore higher education and social justice in the 21st century.
• The full-time Community Worker (C101) program has been graduating community workers for more than 40 years.

Program courses are organized into four core areas:

• Community work theory and practice
• Social and political analysis
• Group skills and counselling
• Field placement and seminar

Not only will you develop relationships with our community partners through field placements, you will also meet with sector professionals in your classrooms at networking events, guest panels and program electives taught by agencies and practitioners currently working in the field (i.e. Community Legal Issues, Urban Aboriginal Peoples’ Perspectives in Community Development, Housing and Homelessness).

Who are the Community Worker (Fast-Track) faculty?
The experienced educators that make up our faculty bring their passion for education and change to create a highly engaging and dynamic learning environment. Coming from backgrounds in local, national and global activism, they remain active on social issues and maintain close ties to communities, activists and organizations.

What kind of students enrol in the Community Worker (Fast-Track) program?
Graduates from other degrees and diploma programs interested in learning more about social justice and community development enrol in this program. Our students are a diverse group of students with broad social and community experiences.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

The Supply Chain Management graduate certificate program prepares you for careers in a variety of sectors by familiarizing you with the concepts and systems used in supply chain design and performance.

Supply chain management is the backbone of organizations in industries as diverse as transportation, pharmaceutical, oil and gas, and retail. It ensures the efficient flow of products and services from the sourcing of materials to final use. With the increasing complexity and uncertainty of local and global economies, the need for skilled professionals in this field has never been greater. This program will help you launch a career that combines technical expertise with innovative thinking and relationship-building.

Courses are provided through varied modes of delivery, with a focus on applied and experiential learning. You will learn not only the foundational knowledge, but also the leading methods in supply chain optimization, risk management and sustainable sourcing. As a graduate of this program, you will have the skills needed to deliver value and competitive advantage for organizations.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Examine the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles, to guide decision-making, problem-solving and coordination of tasks.
• Determine the value added and financial implications of supply chain decisions and design on overall business profitability, efficiency and stakeholder satisfaction.
• Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
• Use risk mitigation tools and strategies to inform supply chain management decisions.
• Contribute to the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
• Contribute to the strategic planning and scheduling of material requirements, resource allocation and inventory for efficient production and fulfillment of customer orders and returns.
• Coordinate the efficient handling and movement of goods, services, materials and related information within and between supply chains.
• Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
• Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
• Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
• Use leadership and communication skills to establish and manage strategic relationships with a diversity of stakeholders and support the achievement of business goals.
• Develop and apply ongoing strategies for personal, career and professional development.