Graduate Certificate in Analytics for Business Decision Making

at George Brown College - St. James Campus Canada

The Digital Design – Game Design program develops the production and design abilities of students in management scenarios through courses in design documentation, milestone and pipeline scheduling, game design theory and psychology. Taught by faculty with industry experience and mentored by local game industry leaders, students will learn how to design and develop games, not only for the entertainment market but also for serious gaming applications in health, education, construction, marketing and other sectors.

Students will have the unique opportunity to develop commercial quality games in a simulated video game studio environment, at times working with industry partners, game artists and programmers.

It is anticipated that graduates of this program will find employment in the game industry. Prior to graduation, each student will have assembled a portfolio/demo of their creative work demonstrating their ability in game design and highlighting their chosen area of specialization.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Design environment and characters using the principles of game design.
  • Read, analyze and create game design documents for effective game creation and management.
  • Create environments, objects and characters for integration within a video game.
  • Import game assets and levels into game engines to create appropriate high-end 3D game applications or engines.
  • Produce a 3D game using appropriate tools and game management techniques.
  • Create and produce digital components, games and documentation using a variety of computer platforms.
  • Prepare a variety of industry standard documents and prototypes in a skilled manner and demonstrate professional presentation and organizational skills.
  • Develop and present a working game design document for a marketable game.
  • Use an existing game engine to create a prototype game.
  • Evaluate different types of games and platforms and select the appropriate ones for a particular game strategy.
  • Present the game design prototype and document using innovative techniques as well as digital, verbal and written skills.
  • Manage the design and production process of a game prototype.

Social Service Worker is an innovative program that provides students with an opportunity to learn theoretical models, approaches to practice, group facilitation, mental health supports, social innovation and anti-oppressive practice. This two-year program combines in-class learning with field placement.

This is an approved education program by the Ontario College of Social Workers and Social Service Workers (OCSWSSW).

Program Learning Outcomes
The Ministry of Trainining, Colleges and Universities program standards apply to all Social Service Worker Diploma Programs delivered by OCAAT institutions.

• The graduate has reliably demonstrated the ability to:
  • Develop respectful and collaborative professional and interpersonal relationships that adhere to professional, legal, and ethical standards aligned to social service works.
  • Record information accurately and communicate effectively in written, digital, verbal and non-verbal ways, in adherence to privacy and freedom of information legislation, in accordance with professional and workplace standards.
  • Integrate a practice framework within a service delivery continuum, addressing the needs of individuals, families and communities at micro, mezzo, macro and global levels, and work with them in achieving their goals.
  • Plan and implement accessible and responsive programs and services, recognizing the diverse needs and experiences of individuals, groups, families and communities and meeting these needs.
  • Examine current social policy, relevant legislation, and political, social, historical, and/or economic systems and their impacts for individuals and communities when delivering services to the user/client.
  • Develop strategies and approaches that support individual clients, groups, families and communities in building the capacity for self-advocacy, while affirming their dignity and self-worth.
  • Work from an anti-oppressive, strengths-based practice, recognizing the capacity for resilience and growth of individuals and communities when responding to the diverse needs of marginalized or vulnerable populations to act as allies and advocates.
  • Develop strategies and approaches to implement and maintain holistic self-care as a member of a human service profession.
  • Work with individuals, groups, families and their communities to ensure that service provider strategies promote social and economic justice, and challenge patterns of oppression, discrimination and harassment, and sexual violence with clients, coworkers and communities.
  • Develop the capacity to work with the Indigenous individual, families, groups and communities while respecting their inherent rights to self-determine, and to identify and address systemic barriers that produce ill-effects, developing appropriate responses using approaches such as trauma informed care practice.
  • Note: The learning outcomes have been numbered as a point of reference; numbering does not imply prioritization, sequencing, nor weighting of significance.

Welcome to Canada's centre for education in Food and Restaurant Management.
Take your career to the next level with an education that combines hands-on, experiential learning with exposure to today’s Food & Restaurant Management leaders.

In this four-semester diploma program, you will build knowledge in the areas of wine, beer, cocktails and the art of eating and dining. You will expand on these fundamentals with an understanding of food and beverage cost control, financial success, service leadership and human resources management – all the areas of successful restaurant management.

During your studies, you will apply your understanding of theory through unique learning techniques and invaluable practical experience. You will have the opportunity to:

• Take over The Chefs’ House, our state-of-the-art restaurant and learning facility, where you will manage all aspects of operations including designing and selling tickets, working with industry partners, performing cost analysis and designing the food and beverage menu in partnership with our culinary students.
• Embark on an educational, virtual adventure via our Restaurant Simulation, where you will revitalize and transform a failing restaurant into a profitable enterprise by using decision making, management and financial planning skills.
• Brew your own beer and learn about the brewing process through our hands-on Beer Tasting, Brewing and Theory course.
• Join a European Travel Tour (optional) with your peers and experience unique cultures, cuisine, languages and history while learning from our international industry partners.
• Gain real-world food and restaurant management experience through a 14-week, local or international field placement in your final semester.

To further develop your network and connection to the industry, you will have the opportunity to interact with industry leaders from the Hospitality and Culinary sectors via our:

• Annual Student/Industry Networking Events.
• Annual Career Fair for both permanent and temporary career opportunities.
• Local tours of Food & Restaurant Management leaders in the heart of downtown Toronto.

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities, which they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
• Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
• Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
• Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
• Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
• Use current and relevant business strategies to facilitate a sustainable hospitality entity.

The Video Design & Production program will prepare future professionals with the skills required in this emerging field by merging traditional filmmaking techniques with new mediums and distributive methodologies. Graduates will be armed with entrepreneurial knowledge and skills that will enable them to decide which path (employment or self-employment) is best for them. Students will be exposed to elements of both video design and video production including photography, immersive environments and auteurship, as well as the necessary video editing and post-production skills to create video for entertainment, marketing, advertising, education and social network strategies.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Create independent digital film projects according to project specifications using various production techniques.
  • Work effectively as a member of a digital film production team in various capacities and roles.
  • Manage scheduling and budget for digital film productions.
  • Capture quality moving images using appropriate camera/lighting equipment and techniques.
  • Develop a short film and television portfolio to showcase digital filmmaking skills.
  • Write story-driven, visual and cinematic scripts focused on effective dialogue, structure and character development.
  • Record and mix multi-track sound in a digital format using industry standard equipment and software.
  • Market and distribute digital film projects using industry and new media outlets.
  • Edit digital video on non-linear, industry standard software and equipment.

The Honours Bachelor of Commerce (Financial Services) is a four-year business degree that was developed with employers to create graduates who can thrive in today's financial services industry. After the first year of studies, students can choose from either the Accounting or Financial Planning specialization.
Whether you are seeking a career as a professional accountant or a financial planner, this program provides the skills, knowledge and real-world experience to help you succeed.

The program includes:

• Work integrated learning experiences that amount to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the program learning outcomes
• Accounting, banking management, administration and financial planning theory, as well as the practice of applying concepts in the real word
• A state-of-the-art facility that includes network-ready wireless classrooms and study areas
• Curriculum that is current and has been developed with input from our industry partners, the Chartered Professional Accountants of Ontario and the Financial Planners Standards Council.

PROGRAM LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Communicate information and concepts clearly and concisely using the most appropriate methods for the message, its purpose and its audience.
• Work effectively in teams to achieve desired goals and outcomes by managing projects, resolving conflicts, addressing differing points of view and demonstrating self-awareness, self-confidence and self-management.
• Solve business problems by interpreting data from primary and secondary sources in qualitative and quantitative analyses.
• Evaluate risk, economics, environmental, ethical, legal, political, sociological and technical factors to support strategic decisions.
• Formulate and communicate sound arguments using critical evaluation of research, personal and societal contexts.
• Develop solutions to financial problems using relevant business and statistical models.
• Assess the overall financial performance of an individual or organization and prepare appropriate financial reports.
• Adhere to appropriate professional, legal and ethical codes of conduct and comply with government and industry regulations.
• Use appropriate business software to manage data, analyze financial information, and create business reports.
• Demonstrate awareness of uncertainty, ambiguity and limits of knowledge and how these might influence analysis and decisions.
• Gather and evaluate data, formulate arguments and solve problems using appropriate methods of research and enquiry.

YOUR FIELD STUDY OPTIONS

• Work experience is required as part of this program.

Work Experience
The Honours Bachelor of Commerce (Financial Services) degree includes Co-op experience(s) that amounts to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the learning outcomes.

The Co-op experience usually occurs between your sixth and seventh semesters if taken in one block and all 420 hours must be completed before the seventh semester. This work experience provides you with the practical experience employers value. Organizations in the following categories are engaged as field education partners for the Financial Services degree:

• Financial institutions
• Accounting and accounting-related organizations
• Small businesses
• Not-for-profit organizations
• Government offices
• Major corporations

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

• Use current concepts/systems and technologies to support an organization's business initiatives.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
• This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision-making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

As a student in the Human Services Foundations program (formerly Pre-Community Services A103), you will gain an overview of the helping field, including roles and systemic issues and a theoretical basis through courses in sociology and psychology. You will develop skills necessary for admission to programs in the School of Social and Community Services* at George Brown College and other post-secondary institutions.

You will improve your skills and confidence in a supportive learning environment. A strong emphasis on group learning encourages co-operation, teamwork, and mutual support that will be beneficial in the helping professions.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Discuss the roles, responsibilities, career opportunities, academic and personal requirements for success in the Community Services and Child Studies field.
• Apply culturally sensitive communication and interpersonal skills to support team functioning in academic and professional settings with the ability to engage in self-reflection.
• Explain major theoretical models of behaviour associated with the study of psychology.
• Apply the appropriate client service strategies according to client behaviour/preference.
• Select the Community Services and Child Studies field best suited to personal and career interest.
• Explain how academic strengths, needs and personal health factors affect success and wellness in a college environment.
• Utilize written and verbal communication skills specific to the Community Services and Child Studies field.