Graduate Certificate in Consulting

at George Brown College - St. James Campus Canada

Overview

The Consulting postgraduate program prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment, or securing a business development role within an organization. Digital Transformation and the theories behind Digital Transformation are core frameworks for the first academic semester of the program. The second semester is a mix of client consulting project work and workshops further exploring consulting in a world continuously undergoing digital transformation. Students develop knowledge and skills by working individually and/or in teams, doing research, analyzing client problems and providing recommendations to real clients through our Consulting Hub.

Your Field Education Options

  • Students will engage in various consulting projects in their second semester to gain experience and demonstrate:
    • Development of parameters of a consulting project and building a client/consultant relationship
    • Creation and implementation of a project plan for the term of a consulting engagement
    • Preparation and implementation of the terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules
    • Performing an environmental audit (external and internal) and conducting market research to diagnose the client problem(s)
    • Use of a range of consulting tools and techniques including: interviewing, research, and collaborative problem solving during the consulting process
    • Development and modelling of soft skills such as teamwork, customer service, communications and problem solving during the consulting process
    • Assessing the change readiness of the client’s organization through the use of change management skills and processes
    • Completing a client consulting project including contracting, data collection and analysis, recommendations and, as appropriate, implementation to the satisfaction of the client

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Establish the parameters of a consulting project and build a client/consultant relationship.
    • Create and implement a project plan for the term of a consulting engagement.
    • Prepare and implement terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules.
    • Perform an environmental audit (internal and external) and conduct market research to diagnose the client problem(s)
    • Use a range of consulting tools and techniques including: interviewing, research, collaborative problem solving during the consulting process.
    • Develop and model soft skills such as teamwork, customer service, communications and problem solving during the consulting process.
    • Assess the change readiness of the client’s organization through the use of change management skills and processes.
    • Complete a client consulting project including contracting, data collection and analysis and recommendations and as appropriate implementation to the satisfaction of the client.
Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

George Brown College - St. James Campus

Location

Graduate Certificate in Consulting Assistant Fee

$15480

Tuition Fee

$12000

Average Cost of Living

$95

Application Fee

6

Backlogs Allowed

Graduate Certificate in Consulting Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a College Advanced Diploma or Bachelor's Degree
  • Minimum 3 years of demonstrated, relevant work experience (resume and references required)
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

88.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by George Brown College - St. James Campus,Canada

George Brown College’s Honours Bachelor of Interpretation (American Sign Language – English) is the first degree of its kind in Canada. Developed to address the growing demand for qualified Sign Language Interpreters, this degree helps prepare graduates for work in this dynamic field.

An interpreter is a fluent bilingual-bicultural professional, facilitating communication between those who do not share the same language or culture.

To be a sign language interpreter requires manual dexterity, critical thinking skills, visual-spatial recognition, short-term and long-term memory, cognitive processing abilities in order to process information instantaneously at a level of bilingual and bicultural expertise beyond conversational fluency. For non-Deaf interpreters this will also include auditory-processing capabilities.

Over the course of four years, students will continue to improve and hone both their English and American Sign Language proficiencies while studying to become interpreters. This program focuses on seven areas of learning:

  • Language and Culture
  • Field Fundamentals
  • Interpreting Skills
  • Research Methods/Trends
  • Ethics and Professionalism
  • Breadth Electives
  • Field and Community Experience

Interpreting is a very rewarding but demanding field of work. Successful interpreters typically possess the following attributes:

  • a strong command of both English and American Sign Language
  • an excellent memory
  • the ability to concentrate and focus easily and for long periods of time
  • the ability to process and analyze information quickly (cognitive processing skills)
  • multitasking ability
  • versatility
  • a willingness to be flexible
  • strong communication skills
  • excellent interpersonal skills

In preparation for field placement, students will be required to work in multiple small and large groups, both in classes and community settings. Attendance and participation are key elements of program success.

PROGRAM STANDARDS AND LEARNING OUTCOMES

  • The graduate has reliably demonstrated the ability to:
    • Analyze and critically apply current interpreting research trends as they inform meaning-based interpreting practices.
    • Analyze the power dynamics that affect human communication including the impact of the interpreter’s decisions and influence.
    • Respect cross-cultural needs of participants in an interpreted interaction in a professional and ethical manner.
    • Articulate societal views of Deaf culture, the Deaf community, multiculturalism, oppression, audism, global history of Deaf people, sign language linguistics and language variations.
    • Use current research literature to analyze key issues relating to the practice and profession of interpreting.
    • Determine appropriate modes of interpreting using evidence-based practice, effective interpersonal and professional skills.
    • Perform effectively as an interpreter by incorporating current research and recognizing contextual factors including language and culture.
    • Perform accurate and effective translations, consecutive and simultaneous interpretations.
    • Use communicative language abilities in first and second language as required to accommodate specific dialogic interactions.
    • Use professional and ethical judgment in decision making while respecting diversity, equity, equality and rights of all participants.
    • Engage in life-long learning and reflective professional development.
    • Assess personal competencies and limitations in the use of multicultural and multi-contextual approaches to communication.

48 month

Duration

$ 18190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Commerce (Honours ) in Culinary Management

The Honours Bachelor of Commerce (Culinary Management) meets industry demand by preparing students with the depth and breadth of knowledge commensurate with an honours level, undergraduate commerce degree specializing in culinary management. Combining commerce, culinary, food studies, and externship experiences, this degree program prepares graduates for kitchen, operations management, food development, or entrepreneur positions. Through our culinary management courses, students will gain an understanding of eight key areas:

  • Culinary Proficiency
  • Culinary Theory
  • Accounting and Finance
  • Marketing and Communications
  • Human Resources and Risk Management
  • Specialized Business
  • Research
  • General Knowledge (Liberal Studies)

Your Field Education Options
Take part in a unique and robust externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can in turn be added to your resumé.

In addition to more formal on-the-job work experience, George Brown College strives to provide learning opportunities with real-world challenges and customers.

Program Learning Outcomes
The graduate must maintain good standing with a minimum 2.3 program GPA (67% or above). Graduates will have reliably demonstrated the ability to:

  • Distinguish among and apply current practices from industry and scholarship relating to accounting, marketing, customer service, human resources, supply chain management, health and safety, costing and pricing, hospitality, and risk management.
  • Identify, appraise and/or apply various methods, skills, tools and systems used in a variety of disciplines related to culinary practice and study.
  • Research and analyze societal, environmental, cultural, economic, culinary and/or market demands at local, regional and international levels.
  • Collaborate effectively as part of a diverse culinary management team in order to develop strategies to realize organizational objectives in a variety of food service environments.
  • Drawing on fields of study and practice, develop and manage strategic partnerships, customer service and relationships.
  • Plan and execute fundamental contemporary cooking techniques that reflect an advanced knowledge of food theory and practice, nutrition and professional systems used in the culinary industry.
  • Use management theories and methodologies in order to provide recommendations for realizing organizational objectives specific to different kinds of culinary operations.
  • Develop a new food product, business and/or event, in order to facilitate market realization.
  • Apply advanced management techniques and theories to support large-scale, multi-unit culinary operations.
  • Monitor changing practices and evolving knowledge related to culinary management to select strategies for lifelong learning and professional advancement in the field of study.
  • Examine personal strengths, weaknesses, and knowledge limitations in order to develop strategies that promote growth and build leadership potential.
  • Communicate information and concepts using advanced verbal and written skills that reflect disciplinary norms.
  • Use qualitative and/or quantitative information to develop cogent arguments, make sound judgments and apply concepts, principles and techniques that inform or enhance diverse types of culinary operations.

48 month

Duration

$ 18190

Tuition

The field of international trade can seem as large and complex as the world itself, encompassing disciplines such as strategic planning, law, finance, logistics, and marketing. The International Business Management graduate certificate program at George Brown College simplifies this complex field with dynamic and interactive teaching methods, including case analysis and guest speakers.

You will learn about:

  • Documents and procedures supporting the movement of products and services in a global supply chain
  • Statutory and regulatory compliance
  • Cultural etiquette, business protocols, ethical standards, and legal practices
  • International payment instruments and options
  • Foreign exchange strategies
  • Human resource strategies in an international operation

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
  • Conduct, evaluate and present market research to support an organization’s international business decision?making.
  • Manage the preparation of documents and the application of procedures to support the movement of products and services in the organization’s global supply chain.
  • Evaluate the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
  • Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
  • Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
  • Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization’s integrative trade initiatives.
  • Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
  • Develop and present an international business plan.
  • Manage the implementation and evaluation of team projects by applying project management principles.
  • Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization’s integrative trade initiatives and evaluate their effectiveness.
  • Select and apply current technologies to support an organization’s integrative trade initiatives.

8 month

Duration

$ 15480

Tuition

This postgraduate program in Design Management builds the skills needed to lead a multidisciplinary design team. Students will learn how to develop design strategies for products and services based on business objectives. This program teaches practical tools and interpersonal facilitative skills, as well as the business knowledge required to manage a consultancy or corporate design division.

Who should take this program:

  • Design professionals with a global perspective who want to become active partners in helping firms develop and grow through expanded participation in strategic management.
  • Designers looking to enhance their career opportunities in supervisory or management positions.
  • Designers seeking to integrate strategic design into the workplace.
  • Designers with an entrepreneurial spirit looking to start their own company.

Courses in design process and strategy, project management, finance, team management, design research, contracts, business planning, communications and intellectual property protection complement a major studio course featuring real-world design projects. The courses cover the essential elements of a business strategy and how design contributes to the definition and realization of the strategy.

Your Field Education Options

  • A mandatory Design Management Internship (DESN1031) course is taken in Semester 2. An external field placement role is not guaranteed in this course; students who are not placed externally will be given a design management role within the School of Design or as part of George Brown College.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Manage multi-disciplinary design groups using practical working models of management systems.
    • Analyze evolving market needs to identify design strategies required for the development of new products and services.
    • Plan, implement and control project plans that are flexible and reflect the evolutionary environment of the design process.
    • Enhance leadership skills, management skills and design expertise through the development of personal professional development strategies and plans.
    • Establish working relationships with clients, customers, and designers which maintain and strengthen their loyalty to their organization, as well as recognize design discipline protocols.
    • Develop and implement business strategies to recruit clients and new business opportunities.
    • Design and deliver sales presentations persuasively and accurately in oral, written, graphic and digital form.
    • Formulate and present comprehensive business plans for design projects.
    • Develop design strategies based on perceived value, competitive pressures and corporate objectives.
    • Evaluate results of design activities using criteria relating to application of best practices, costs, and profits.

12 month

Duration

$ 15480

Tuition

The Interactive Media Management graduate certificate program responds to a growing need within the design industry for a new skill set – one that crosses the traditional disciplinary boundaries of advertising, industrial, graphic and new media design.

This program empowers designers with the latest real-time interactive tools and technologies. With the integration of these technologies into public and commercial settings, such as museums and retail environments, as well as the education and medical sectors, designers need to be armed with key knowledge of interface design, information visualization and virtual spaces. They have a mission to create friendly systems and interfaces that dramatically improve the lives of consumers and sellers alike.

The program combines design education with software instruction and hands-on workshops to configure interactive design strategies using existing and emerging display technologies. You will be exposed to best practice examples and real-world models. You are encouraged to generate a unique design strategy and test it through an applied project directed toward the development of a fully functional, interactive demonstration prototype ready for a public audience.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Facilitate effective completion of both individual and collaborative interactive media projects.
  • Use and evaluate best practices and tools to design and develop dynamic, rich-­media content.
  • Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
  • Coordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
  • Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles and applying conceptual and theoretical frameworks.
  • Manage the building of effective and dynamic complex websites and/or mobile applications.
  • Propose solutions to ethical and professional issues arising in an online environment.
  • Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/web development problems and facilitate these skills within the project team.
  • Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
  • Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.

12 month

Duration

$ 23220

Tuition

In today’s rapidly changing business world, organizations are realizing that their greatest asset is their employees and that effective people management is a key factor in their overall success. The Business Administration – Human Resources program will provide you with a practical approach to human resources management, preparing you for a variety of careers within this exciting and growing field.

This learning experience will enable you to:

  • Design human resources policies and programs that adhere to employment legislation
  • Attract, retain and develop a productive workforce
  • Manage employee diversity
  • Ensure health and safety at the workplace
  • Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Contribute to the planning and implementation of employee recruitment, selection, and retention strategies.
  • Administer and facilitate the performance management program.
  • Coordinate and support the development, implementation, and evaluation of employee orientation, training, and development programs.
  • Implement and support effective employee and labour relations strategies in both non-­union and union environments.
  • Administer and communicate the organization’s total compensation plan.
  • Collaborate with others in the implementation and monitoring of organizational health and safety policies and practices.
  • Contribute to the identification of information needs and apply current and emerging information technologies to support the human resources function.
  • Contribute to organizational development strategies aimed at promoting organizational effectiveness.
  • Present and evaluate communication messages and processes related to the human resources function of the organization.
  • Develop, implement, and evaluate personal professional development plans to achieve ongoing competence in human resources professional practice.
  • Identify and communicate the human resources component of the organization’s business plan.
  • Contribute to the collection, analysis, and utilization of human resources data.

36 month

Duration

$ 15190

Tuition

Looking to launch your own small business or grow your current one? In just eight months, our Entrepreneurship Management program will provide you with the skills, knowledge and support to design a full business plan that includes business research, marketing, financing and web strategy.

Bring your business idea, develop your business plan and get feedback from faculty, entrepreneurs and fellow students, so at the end of the program, you are ready to launch your business. Students may also have the option of presenting their finished business plan to Futurepreneur to be considered for a loan of up to $15,000 and a mentor for two years. George Brown College supports entrepreneurial spirit and offers resources to help you start your own business. Find out more about opportunities offered through startGBC.

Upon successful completion of this program, you will have:

  • Completed a full business plan for your proposed business
  • Completed a financial plan including forecasting and cash flow
  • Identified sources of funding
  • Completed a marketing plan
  • Prepared a website

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop, present, and analyze a comprehensive business plan adapted to the enterprise that adheres to professional standards and practices.
    • Assess and use current concepts/systems and technologies to support business initiatives.
    • Develop strategies for implementing effective marketing plans that reflect an analysis of relevant resources and practices of an enterprise.
    • Use accounting and financial principles to support the management and operations of an enterprise.
    • Select sales and customer service strategies and apply them to the needs of an enterprise.
    • Apply a range of human resource practices that support and promote small business objectives and goals and optimize all functional areas of a small business operation.
    • Implement principles of supply chain management and operations management and analyze their impact on the operations of a small business.
    • Conduct small business activities and transactions in compliance with pertinent legislation, policies, health and safety and other regulations, professional and business standards, as well as tax, insurance and other fiscal requirements.
    • Promote principles of sustainability and corporate social responsibility that apply to small business initiatives.
    • Prepare and follow a plan for ongoing personal and professional development to establish and maintain entrepreneurial networking and business relationships and opportunities.
    • Plan, implement, and evaluate projects by applying project management principles to support the operation and management of a small business.
    • Use market research to optimize the operation of a small business.
    • Select and implement risk management strategies to support all aspects of the operation of a small business.

8 month

Duration

$ 15480

Tuition

Students in the advanced diploma Business Administration – Supply Chain and Operations Management program will be prepared to perform marketing forecasting, demand management, production planning and other functions, in careers that include logistics, transportation, warehousing, exporting, planning and forecasting. The supply chain and operations management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general, and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

  • Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices.
  • Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards.
  • Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing.
  • Use of supply chain tools and resources, in order to comply with the requirements of supply chain management.
  • Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain.

36 month

Duration

$ 15190

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Diploma in Baking and Pastry Arts Management

Under the guidance of top baking professionals, you will develop core skills and unleash your creativity in a wide range of specialized areas, including:

  • Chocolate and confections
  • Wedding cakes
  • Modern bakery cafe
  • Tarts and pastries
  • Plated desserts
  • Artisan breads and breakfast pastries
  • Petits fours, laminated dough and viennoiseries
  • Ice cream and sorbets
  • Artisan sugar confections

These skills will make you a sought-after graduate in the world of high-end bakery and pastry arts. Your classroom work will include a series of case studies designed to develop and perfect your baking skills. You will also complete an industry externship, gaining practical experience that will give you a real career advantage.

On the business side, you will learn the key skills that are necessary to run a successful baking operation, including:

  • Business planning
  • Leadership and motivation
  • Sales and marketing
  • Product packaging, showcasing and distribution methods

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Research and design a variety of bakery, pastry and confectionary-related products that meet the needs of a range of food service environments.
  • Produce and present a variety of bakery, pastry and confectionary-related products that meet the needs of a range of food service environments.
  • Apply fundamental nutritional principles, including recipe modifications, to all aspects of baking production, with an awareness of potential allergens and dietary requirements.
  • Apply effective kitchen management skills in order to responsibly use resources in a baking and pastry operation.
  • Identify effective business practices, including marketing and cost control in the management of a pastry and baking operation.
  • Identify human resource management practices as they relate to the hospitality industry.
  • Develop ongoing personal strategies and plans to enhance hospitality leadership in a baking and pastry arts environment.

24 month

Duration

$ 15190

Tuition

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop a marketing plan that will meet the needs or goals of a business or organization.
    • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
    • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
    • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
    • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
    • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
    • Conduct market research to provide information needed to make marketing decisions.
    • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
    • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
    • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
    • Develop learning and development strategies to enhance professional growth in the field.
    • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
    • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
    • Apply the principles of business ethics and corporate social responsibility to business decisions.

36 month

Duration

$ 15190

Tuition

View All Courses by George Brown College - St. James Campus, Canada

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