Graduate Certificate in Interactive Media Management

at George Brown College - St. James Campus Canada

The Pre-Health Sciences Pathway to Certificates and Diplomas program prepares students to perform at a level that will assist them in gaining entry to a Health Sciences program at George Brown College, including Practical Nursing. It also gives students a basic understanding of social sciences and human relations. This helps them relate to people at college in further studies and at work in health care institutions or with health care providers. Throughout the program, students study biology and chemistry. Other courses include applied math, communications and general education electives.

The Interactive Media Management graduate certificate program responds to a growing need within the design industry for a new skill set – one that crosses the traditional disciplinary boundaries of advertising, industrial, graphic and new media design.

This program empowers designers with the latest real-time interactive tools and technologies. With the integration of these technologies into public and commercial settings, such as museums and retail environments, as well as the education and medical sectors, designers need to be armed with key knowledge of interface design, information visualization and virtual spaces. They have a mission to create friendly systems and interfaces that dramatically improve the lives of consumers and sellers alike.

The program combines design education with software instruction and hands-on workshops to configure interactive design strategies using existing and emerging display technologies. You will be exposed to best practice examples and real-world models. You are encouraged to generate a unique design strategy and test it through an applied project directed toward the development of a fully functional, interactive demonstration prototype ready for a public audience.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Facilitate effective completion of both individual and collaborative interactive media projects.
• Use and evaluate best practices and tools to design and develop dynamic, rich-­media content.
• Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
• Coordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
• Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles and applying conceptual and theoretical frameworks.
• Manage the building of effective and dynamic complex websites and/or mobile applications.
• Propose solutions to ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/web development problems and facilitate these skills within the project team.
• Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
• Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

This fast-track program is designed for students with a two-year Hospitality diploma or degree in a related field wishing to pursue a degree in business focusing on hospitality.

Qualified applicants who have completed one of the following diploma programs may be eligible:

• Food and Beverage Management (H132)
• Hospitality – Hotel Operations Management (H133)
• Special Events Management (H131)
• Tourism and Hospitality Management (H130)

Honours Bachelor of Business Administration (Hospitality) (Fast-Track) students will complete a bridging semester from May to August and then go on to complete all outstanding credits toward their degree. This pathway will give students an opportunity to earn a degree credential in two additional years plus the one summer semester, or more, depending on the total transferable credits granted (please see ’How to Qualify and Apply’ section for specific admission requirements).

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders the hospitality sector is pursuing. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs.

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, facilities, risk management, research, sustainability and corporate social responsibility.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management abilities, with every student working on projects individually and with team members.

Applied Learning – Benefit from Hands-on Training:-
Co-operative education is an important component of this degree program. Students spend two paid summer terms working full-time in industry, giving them a chance to apply the knowledge they have acquired in a real-life, hands-on situation. Students obtain practical experience and further develop their skills – an asset for our graduates and their future employers. Students also establish valuable contacts with potential employers, and many graduates find full-time employment with their co-op employer.

The field of international trade can seem as large and complex as the world itself, encompassing disciplines such as strategic planning, law, finance, logistics, and marketing. The International Business Management graduate certificate program at George Brown College simplifies this complex field with dynamic and interactive teaching methods, including case analysis and guest speakers.

You will learn about:

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• Cultural etiquette, business protocols, ethical standards, and legal practices
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
• Conduct, evaluate and present market research to support an organization’s international business decision?making.
• Manage the preparation of documents and the application of procedures to support the movement of products and services in the organization’s global supply chain.
• Evaluate the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
• Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
• Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
• Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization’s integrative trade initiatives.
• Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
• Develop and present an international business plan.
• Manage the implementation and evaluation of team projects by applying project management principles.
• Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization’s integrative trade initiatives and evaluate their effectiveness.
• Select and apply current technologies to support an organization’s integrative trade initiatives.

The Business Administration advanced diploma is designed to offer the widest range of possible career choices and opportunities in a variety of business disciplines. Graduates are prepared to work in diverse team settings and lead projects with relevant and practical skills.

This learning experience will enable you to:

• Conduct and present research to support business decision making
• Assess and use current concepts/systems and technologies to support an organization's business initiatives
• Develop a business plan to formulate the strategic direction of an organization
• Apply human resource practices to support management objectives and the organization's goals

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

This program (B145) is also offered with work experience. Students who wish to apply for Business Administration with Work Experience should apply to B155.

In this three-semester Visual Effects graduate certificate program, you will expand upon concepts and techniques in 3D animation, motion graphics or audio/video editing for film and television. Preparing for a career in the post-production industry, visual effects artists combine the skills of a programmer with the creativity of a designer. As members of film and television production teams, visual effects artists turn concepts into visual representation.

Visual effects artists hone their visual storytelling capabilities through the use of elements such as digital lighting, surface attribute design and camera composition. While learning the procedures for planning visual effects for film, you will cover the techniques of procedural modeling and animation used in visual effects films.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Design visual effects sequences using storyboarding and pre-visualization that meet production requirements.
• Use filmmaking and game terminology to communicate effectively throughout all stages of production.
• Complete the production of live action plates for use in visual effects.
• Manage the production of visual effects projects to meet production schedules.
• Identify hardware and software protocols specific to the field of visual effects.
• Analyze images and physical sets to digitally re-create lights, cameras, locations and objects.
• Create photo-real images to match live action footage.
• Recreate natural phenomena by using appropriate particle or dynamic effects.
• Integrate 2D and/or 3D computer generated imagery and live action elements.
• Create customized tools through software or scripting to allow for more advanced application of visual effects techniques.
• Work collaboratively in interdisciplinary teams on the production of visual effects.

The Deafblind & Intervenor Studies program is a one-year certificate that will prepare you to work with individuals who have a combined vision and hearing loss. Significant components of this program are delivered online. This program is open to both Deaf and non-Deaf students.

Preparing students to be the eyes and ears for people who are Deafblind
Do you have a passion for helping others? Want to work in a dynamic and evolving sector? Are you creative and a good communicator? If you want to make a difference, consider becoming an intervenor and work with people who are Deafblind.

This one-year Ontario college certificate will prepare you to work with individuals who have a combined vision and hearing loss. You will learn various communication methods to support individuals with deafblindness in accessing information and interacting more fully with their environment.

Most courses are delivered online with some in-person content (semester 1 is delivered fully online; the first seven week of semester 2 are taught in-person and the second seven weeks are taught online).

What you will learn

• How to work with Deafblind children and adults – many of whom are often medically fragile.
• American Sign Language (ASL) – a visual language that is adapted to accommodate for the vision loss of those with this dual sensory loss.
• Professionalism, values and ethics, health and aging.
• How to interact with members of the Deafblind community both virtually and in-person. For those attending from outside of the Greater Toronto Area (GTA), interactive sessions will be arranged in your community.
• You will get hands-on experience through field practice. This may be completed across Canada in your community through George Brown College partnerships.

George Brown College's Child and Youth Care program combines best practice principles and a relational approach that is anchored in the values of the U.N. Convention on the Rights of the Child and the Ontario Association of Child and Youth Care Code of Ethics.

Students learn to engage purposefully and effectively with children, adolescents and families who struggle with emotional, behavioural and developmental challenges that impair their abilities to relate to others.

Specific focus is on recognizing the impact of mental health challenges on children and youth.

Students learn to translate theory into practice to move youth from potential risk to resilience.

Your Field Education Options
Field placement plays an important role in the Child and Youth Care program.

The first year provides students with an opportunity to develop a solid foundation of skills to build upon. The subsequent academic courses come to life in a wide range of supervised field placements in the second and third years of the program.

Second-year students can expect to be in placement two days a week and third-year students can expect to be in placement three days a week over 28 weeks (includes both the Fall and Winter Semester).

These placements may take place in professional settings such as:

• residential care
• hospitals
• shelters
• schools
• community outreach programs
• day treatment

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and maintain relationships with children, youth and their families applying principles of relational practice and respecting their unique life space, cultural and human diversity.
  • Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
  • Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
  • Plan, implement and evaluate interventions using evidence?informed practices in the areas of therapeutic milieu and programming, and group work to promote resiliency and to enhance development in children, youth and their families.
  • Advocate for the rights of children, youth and their families and maintain an anti-oppression perspective and cultural competence in diverse cultural contexts.
  • Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
  • Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
  • Use evidence-based research, professional development resources and supervision models to support professional growth and lifelong learning.

The Centre for Business has an established reputation for business education that focuses on critical thinking, innovative solutions, leadership and entrepreneurial mindsets, and engaging with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Management supports academic programs and industry projects such as:

• Analytics Hub
• Humology (human-technology) Lab
• Consulting Hub
• Enactus (social innovation platform)

Why the Bachelor of Business Administration (Business Analytics)?

Businesses have access to an abundance of data, creating opportunities for our graduates throughout high-demand sectors such as banking, government, pharmaceutical, finance, health care and telecommunications. In order for business leaders to make better decisions, they need analysts with a superior ability to interpret data from multiple sources. How do you ensure the appropriate data will be most effective for making optimal decisions? When do you involve human judgment? How do you tell a compelling story from the data? What are some of the most practical applications of current analytics technologies?  

In this business analytics degree program, you will learn an applied framework that incorporates business intelligence models, data management, data insights and frameworks, data science-based decisions, and value creation opportunities to build strong confidence when data is used for increased effectiveness in decision-making. Drawing on global experiences, your professors will prepare you for an analytics role not just in Canada, but in any country on the planet. 

Upon completion of the program, you will know the differences between various analytics approaches and be able to identify the most appropriate ones for your situation. More importantly, you'll know how to tackle big data and leverage it for better business decision-making and outcomes.

This program focuses on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills – including some programming using the latest software, applied statistical comprehension and database understanding – will be explored in the context of organizational data requirements.