Diploma in Business in Marketing (Co-op)

at Georgian College - Barrie Campus Canada

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization;
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
• Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
• Conduct market research to provide information needed to make marketing decisions;
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
• Develop learning and development strategies and plans to enhance professional growth in the field;
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
• Apply the principles of business ethics and corporate social responsibility to business decisions;
• Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Students gain knowledge and hands-on experience to work in an adjunctive capacity as supportive personnel to qualified Speech-Language Pathologists and/or Audiologists in a variety of treatment settings. Students focus on conducting programming after the Speech-Language Pathologist or the Audiologist has completed the assessment and determined the therapy plan, as well as practicing the variety of other types of duties within this profession.

Based on a thorough understanding of physiological and functional speech/language and hearing disorders, students develop programming skills and learn intervention techniques to evoke and sustain communication behaviours. In addition, students identify the behaviour and environmental factors that can potentially support or erode the efficacy of therapy.

The Artificial Intelligence (AI) computing paradigm radically changes the functionality and capabilities of computer systems. This greatly increases the possibilities of what businesses can do with this exciting new technology and is causing disruption across all industry sectors. Artificial Intelligence systems can think, learn and take self-directed action in order to maximize the chance of successfully achieving a goal without having to be explicitly programmed or human intervention.

This program provides students with the necessary background to become Artificial Intelligence (AI) system designers, programmers, implementers, or machine learning analysts. With a strong focus on applied skills, students learn how to design and implement supervised, unsupervised and reinforcement learning solutions for a variety of situations and solve AI challenges for a diverse set of industries. 

Advanced study in AI infrastructure, architecture, machine learning frameworks, reinforcement learning, neural networks, vision system, conversational AI and deep learning help students understand how to select, configure and apply the right technology tools to build the correct AI solution to solve a given challenge.

This program is designed to provide students with the knowledge, skills and experience necessary to become leaders in the fitness and health promotion industry. Success in the Fitness and Health promotion industry is supported by a fundamental understanding of scientific and business theory, which can be translated into practical application. Student in this program are exposed to the theory that they require to excel in this field, and are given multiple opportunities to apply theory in both class room and industry settings.

The complexity of industry's labour and entrepreneurial needs requires managers who can work with in a variety of settings and in cross-functional and multi-disciplinary teams. This program fills that need by providing project management training to candidates who require project management skills to ensure new ventures have potential for successful delivery. The program covers technical, leadership, business, and strategic management subjects with an emphasis on understanding and managing change as applied to project management.

For students interested in managing people or processes, Georgian''s two-year, Co-op, Business program provides a solid foundation in the basics of business. Studies in economics, accounting, marketing, and human resources lay the foundation for a good start. Individual courses provide the student with the fundamental knowledge and skills required to get to work. This program can launch a career or can be a spring-board into further studies.

An accounting education helps you to understand “the numbers” which is critical to the success of every type of business. If you are a logical thinker and enjoy the challenge of unravelling the mystery of numbers then this program is for you. In this increasingly complex and competitive business environment, accounting skills are very much in demand.

The program provides a foundation in all of the functional business areas and a comprehensive education in specific accounting practices and theory. Through a strong focus on application both in the classroom and through co-op work terms, students develop the skills needed for success in the business world; analytical thinking, problem solving, communication and teamwork. Students graduate ready to enter the workforce and support the accounting activities of any organization.

Learn the dynamics of the industry with experiences that go far beyond the classroom. Paid co-op work term. Travel, study and work abroad.

Discover the dynamic world of tourism. Students experience supportive academic instruction while engaging in active, experiential learning that incorporates current developments such as social media and sustainability in the tourism industry. A practical, paid co-op work term allows students to develop valuable knowledge and skills that will set them apart in a world of exceptional career opportunities. Join this growing, global industry and explore a world of possibilities. Sustain. Engage. Discover. Experience.

Students acquire a comprehensive foundation in museum and gallery work. They develop capabilities in the main technical areas common to all museums and galleries: conservation and collections management, exhibition design, public programming, and administration. Students advance their existing knowledge through a blend of engaging academic instruction and experiential learning opportunities such as technical practice and an internship.

Students in this program prepare to assume positions as certified dental assistants, level II. Corresponding with the level of study and in accordance with current legislation, students of this program experience a variety of practical experiences including placements in the Georgian College Oral Health Clinic and in the community, involving all clinical roles, specialty practice, education, health promotion, business administration and treatment coordination. Students also learn to fabricate dental appliances and manipulate a variety of dental materials. To emphasize how dental assistants are vital members of the oral healthcare team, students explore the meaning of professionalism, and develop their own professional identity.