Diploma in Interactive Media Design - Web (Co-op)

at Georgian College - Barrie Campus Canada

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit and social service agencies. Students are provided with hands-on experience and focus on the entire research process. Students formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.

The Georgian College Nursing Program philosophy and curriculum incorporate and utilize the concepts of caring as the basis of nursing practice. The students and faculty work together to explore nursing knowledge and caring theory. In the classroom, students in collaborative groups, work through learning activities and focus on the lived experiences of individuals, families, and groups. Knowledge from the program courses is integrated into the care of clients, families, and groups in a variety of settings.

In order to provide quality practicum placements, students will be placed in a variety of agencies in the region serviced by the campus. Students are required to provide their own transportation.

The global population needs a constant supply of goods and services. To respond to these demands in a way that is cost-effective and time-sensitive requires the skilled input of supply chain practitioners: professionals and leaders who can apply logistical planning strategies, troubleshoot problems, and provide support throughout the global and domestic trade networks. Within this program, students prepare for rewarding careers in supply chain management and logistics, as they develop specialized technical knowledge and skills through practical learning activities, simulations, and guest speakers. Students gain global supply chain competencies by examining the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes, and roles. 

For students interested in managing people or processes, Georgian''s two-year, Co-op, Business program provides a solid foundation in the basics of business. Studies in economics, accounting, marketing, and human resources lay the foundation for a good start. Individual courses provide the student with the fundamental knowledge and skills required to get to work. This program can launch a career or can be a spring-board into further studies.

Students in this program prepare for success in the rapidly evolving and growing industry of civil engineering. Students are exposed to the construction of roads, bridges, sewers, water mains, and other infrastructure; are introduced to cost estimation; and experience field work, material testing, and project management. The application of codes and standards, site management techniques, and related computer technologies to integrated work placements prepares students to work with engineers, designers, and construction project managers as an integral part of the engineering team.

Interior decorating is the art of creating distinctive interior spaces that respond to functional needs and address aesthetic perceptions. Students focus on the use of space, beautification and furnishing of interiors and the documentation of design concepts resulting in an overall package that conveys a sense of place. Using a variety of formats including lecture, studio and lab, students complete projects to interpret client requirements and create innovative interiors. Students gain professional and entrepreneurial skills for industry and self-employment, as well as real life experience through participation in a field placement in the decorating field.

Students are prepared to manage a food services department while adhering to professional standards, quality management programs, nutritional and healthy living principles and marketing and promotional activities. In addition, graduates are able to employ a number of more complex functions supporting organizational effectiveness including supporting the design of food and nutrition human resource plan, financial analysis and control, and collaborating in the preparation of an organization's business plan or client care plan. Students apply research competencies to the assessment, analysis and problem solving with regard to nutritional needs and diagnoses.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients;
  • manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction;
  • manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals;
  • support others to work professionally and ethically in accordance with industry, organization and legal standards;
  • monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance that may impact the management and delivery of food and nutrition services;
  • deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives;
  • contribute to the hiring, coaching, training, scheduling, supervision and performance management of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices;
  • apply industry best practices, financial constraints, and principles of social responsibility and environmental sustainability to inventory management and procurement of goods and services;
  • contribute to the analysis of food and nutrition services and operations, and the implementation and evaluation of changes, to support continuous improvement;
  • contribute to the planning and administration of budgets consistent with organization objectives and legal requirements for nutrition and food service departments;
  • select and use information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services;
  • promote food and nutrition services and healthy living to support marketing plans and the general well-being of clients;
  • apply basic entrepreneurial strategies when considering new business opportunities within the hospitality and tourism industry.

This program is designed to prepare university and college graduates from a wide range of educational and cultural backgrounds to work as managers in international and domestic businesses of various size. Students develop the knowledge, skills, and attitudes necessary to manage the human, physical, and financial resources associated with international trade. The first year covers fundamental business knowledge and skills, while more complex international situations and strategic areas are the focus of the second year. The course of study promotes teamwork and leadership skills, and enhances students’ capacity to work effectively in cross-cultural environments.

This program carefully balances theory and practice and parallels the two year Hospitality Management - Hotel and Resort program. The unique benefits of this program are the opportunity over 1000 hours of paid work experience, extensive experiential learning, and a strong student-centred learning environment. This program delivers innovative curriculum and develops employability and strategic management skills within the pillars of the hospitality industry:

• Entrepreneurial thinking,
• Accounting and finance,
• Marketing and sales,
• Food and beverage,
• Accommodations and
• Human resources management.

Additionally, the third year focuses on developing effective professional management and leadership skills to enable students to compete for positions of responsibility in the next generation of the hospitality service industry.