Graduate Certificate in Human Resources Management (Co-op)

at Georgian College - Barrie Campus Canada

Students in this program prepare to assume positions as certified dental assistants, level II. Corresponding with the level of study and in accordance with current legislation, students of this program experience a variety of practical experiences including placements in the Georgian College Oral Health Clinic and in the community, involving all clinical roles, specialty practice, education, health promotion, business administration and treatment coordination. Students also learn to fabricate dental appliances and manipulate a variety of dental materials. To emphasize how dental assistants are vital members of the oral healthcare team, students explore the meaning of professionalism, and develop their own professional identity.

Flight Attendants are ambassadors of the passenger experience in the Airline industry. In this program, students focus on the knowledge, skills and behaviours required to provide exceptional passenger service and deal effectively with the travelling public. Through theory and hands on experience, students gain knowledge of the various duties and responsibilities of a flight attendant and how to provide quality service and leadership. Emphasis is placed on passenger safety and use of emergency equipment through simulated experiences.

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Why study Advertising and Marketing Communications at Georgian?
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!

Learn to code using in-demand programming languages. Design and build applications for desktop, mobile and web. Be job-ready in two years.

In this program, students focus on computer programming, web development, and designing data-driven systems. Students learn how to write code in a variety of programming languages such as Arduino, ASP.NET, C#, Java, JavaScript, HTML/CSS, PHP and Swift. Students gain experience developing software for diverse platforms including embedded systems, desktop, mobile and mainframe systems. With a strong emphasis on business and entrepreneurial values, students gain experience in problem solving, troubleshooting and system building through a series of applied assignments, projects and co-op work terms.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Students are prepared to manage a food services department while adhering to professional standards, quality management programs, nutritional and healthy living principles and marketing and promotional activities. In addition, graduates are able to employ a number of more complex functions supporting organizational effectiveness including supporting the design of food and nutrition human resource plan, financial analysis and control, and collaborating in the preparation of an organization's business plan or client care plan. Students apply research competencies to the assessment, analysis and problem solving with regard to nutritional needs and diagnoses.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients;
  • manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction;
  • manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals;
  • support others to work professionally and ethically in accordance with industry, organization and legal standards;
  • monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance that may impact the management and delivery of food and nutrition services;
  • deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives;
  • contribute to the hiring, coaching, training, scheduling, supervision and performance management of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices;
  • apply industry best practices, financial constraints, and principles of social responsibility and environmental sustainability to inventory management and procurement of goods and services;
  • contribute to the analysis of food and nutrition services and operations, and the implementation and evaluation of changes, to support continuous improvement;
  • contribute to the planning and administration of budgets consistent with organization objectives and legal requirements for nutrition and food service departments;
  • select and use information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services;
  • promote food and nutrition services and healthy living to support marketing plans and the general well-being of clients;
  • apply basic entrepreneurial strategies when considering new business opportunities within the hospitality and tourism industry.

Students are provided a degree-level education in business with a special focus on management and leadership. Students explore current issues, trends and technologies preparing them to adopt innovative approaches to evolving management and leadership issues. Entrepreneurship is a Georgian College signature learning experience, and a number of core and optional courses focused on entrepreneurship and intrapreneurship are offered. Interactive curriculum delivery in this program promotes critical thinking and problem solving. A strategically sequential co-op structure serves to maximize the link between theory and practice.

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization;
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
• Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
• Conduct market research to provide information needed to make marketing decisions;
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
• Develop learning and development strategies and plans to enhance professional growth in the field;
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
• Apply the principles of business ethics and corporate social responsibility to business decisions;
• Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Students focus their learning on acquiring knowledge and skills in administrative-based courses by the use of diverse technology to be able to effectively perform in an executive environment. Students have the opportunity to develop supervisory, leadership, and training skills.

Students in all Office Administration streams enroll in a common first semester. As they gain experience and background, they have course selection options to complement prescribed office administration curriculum and further their interests, skills, and career goals.

Feed your dreams! This one year program trains students to work in professional kitchens regionally, nationally, and internationally. Students learn fundamental food knowledge and develop skills of food preparation and presentation that prepares them for lifelong career success with strong industry connections. Students practice professionalism, culinary and management skills, safety and sanitation, nutrition, product knowledge and identification while applying their skills in a hands on learning environment. This program provides the in school portion of the cook apprenticeship program of the Ministry of Advanced Education and Skills Development.