Diploma in Digital Marketing Specialist (Co-op)

at Global University Systems (GUS) - Toronto School of Management Canada

This one-year program, Diploma In Data Analytics Co-op, is powered by AWS Educate and Tableau.  It will help you to develop the in-demand skills and knowledge needed to analyze data and drive decision-making to improve business performance.

Program Outcomes

• Use the skills gained to enhance the quality and usefulness of data analytics by drawing from both the cutting-edge technology of automated data collection as well as traditional methods to enable the development of methodologically-sound approaches
• Enhance your knowledge of theoretical concepts and practical applications of data auditing, handling and collecting as well as the accurate tools for this and for effective decision-making
• Gain practical experience in handling and analyzing data to gain informative and useful insights using analysis software such as Structured Query Language (SQL) and SAS while continuously learning the theoretical concepts in handling and designing data
• Develop presentation skills using software such as Tableau to facilitate the understanding of findings and to make informed decisions, seeking to understand and monitor processes to drive efficiency
• Understand the concepts of, and recognize the importance of professional conduct, and develop and implement strategies to promote professional competence

This two-year program is ideal for those who want to pursue an international business career. This qualification will prepare students for roles in a range of fields, including marketing, finance, human resources and management. This program is powered by Quickbooks and you will learn how to use Quickbooks for bookkeeping. 

Program Outcomes

• Develop the necessary skills and knowledge to become an effective manager
• Enhance your personal and professional skills to achieve your goals
• Use cognitive and problem-solving skills to operate effectively individually and as part of a team, including the consideration of business ethics
• Prepare for work in a range of cultures and countries
• Understand how to create effective communication strategies

The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate.

Program Outcomes

• Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
• Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
• Improve your writing and create content for promotional purposes
• Conduct surveys to identify the interests and concerns of key stakeholders
• Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
• Gain an additional certificate from the Digital Marketing Institute

This two-year advanced diploma focuses on the latest developments in this field. Upon successful completion, you will be ready to take on a management position within the hospitality industry. This program is powered by Oracle Hospitality and you will learn how to use the Oracle property management system.

Program Outcomes

• Develop professional hospitality management competencies and learn the principles behind important management concepts, such as operational strategies, performance and control systems and effective marketing approaches
• Achieve good customer service through successful leadership and teamwork and understand the difference between individual, interpersonal, and collective organizational behavior
• Appreciate and understand the role of managers within the hospitality and tourism industry

This two and a half year program prepares students to become professional accountants. Our Preparatory Course for ACCA Examination helps students pass their ACCA exams. It provides students with the knowledge and skills they need to achieve their career goals in the modern world of accounting and finance.

What is ACCA?
The Association of Chartered Certified Accountants (ACCA) is a professional accountancy qualification that is recognized around the world, with 486,000 students and 200,000 members worldwide across 181 countries.
Once you qualify, ACCA membership can open the door to a successful career in finance or accountancy and will increase your earning potential. It is highly regarded in the fields of banking, management and consulting and provides a major advantage in competing for senior roles around the world.

ACCA in Canada
Toronto School of Management has been awarded Gold Learning Partner status by the Association of Chartered Certified Accountants (ACCA), which has over 5,000 members and students in Canada. The Gold Learning Partner approval gives us recognition as an ACCA Learning provider in Canada. In order to be recognized, institutions must meet ACCA’s high performance standards including the evaluation of our student feedback, tutors, student reviews, facilities, mock exams and much more.

This one-year program will give you the skills to begin and succeed in a career in hospitality and tourism. It focuses on the most up-to-date developments in the hospitality industry and is powered by Oracle Hospitality; you’ll also learn how to use the Oracle property management system.

Program Outcomes

• Develop professional hotel competencies such as effective communication skills, good customer service skills, leadership, and teamwork to ensure you provide a first-class service
• Gain supervised practical work experience directly related to your academic and career goals
• Become immediately effective within the hospitality and tourism industry by gaining an understanding of the principles and procedures of a range of hospitality functions, including front desk operations, housekeeping and food and beverage production

This one-year Diploma in Business Administration Co-op program is for students who want a successful career in business management. Graduates can seek roles in a variety of different fields, including marketing, finance, human resources and management. This program is powered by QuickBooks and you will learn how to use QuickBooks software for bookkeeping purposes.

Program Outcomes

• Identify and understand the techniques and theories of successful businesses, including how to manage finance, fundamental principles of marketing and how to create effective strategies
• Develop the necessary skills and knowledge to make an impact in the workplace, such as understanding the relationships between businesses and different local, national and global environments
• Use cognitive and problem-solving skills to improve communication skills and operate effectively individually and as part of a team
• Learn the ‘Salesforce Great Manager Model’ to discover strategies and tools for being a great manager
• Gain real business experience

This program is for those who wish to experience a successful career within business management. Upon completion, you can enter a variety of areas such as: marketing, human resources, finance or management.

Program Outcomes

• Recognise and understand the processes and methods of a successful organisation, including dealing with financial issues, the vital principles of marketing and how to use these to ensure maximum impact
• Learn how to make an impact in your workplace and understand the relationship between organisations and local, national and international environments
• Incorporate problem solving and cognitive skills to enhance your communications