Bachelor of Behavioural Science (Honours)

at Humber College - Lakeshore Campus Canada

The Fundraising Management graduate certificate program prepares you for a career that makes an immediate, positive contribution to the world. You will be a part of an innovative and industry recognized program that gives you hands-on experience in methods the growing nonprofit sector uses to create and maintain relationships with their communities of support. Humber has been a leader in the post-secondary education of fundraisers for 20 years with an exceptional reputation and hiring rate. Fundraising Management alumni work from coast-to-coast in leadership roles throughout the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Articulate the roles of the volunteer and staff in charitable organizations.
• Manage staff and volunteer resources including the recruitment and selection of personnel, and their subsequent orientation, training and evaluation.
• Conceptualize, plan and execute fundraising projects and programs, including defining goals and objectives, outputs, outcomes, and project budgets. Such activities may include major gifts, planned giving, annual giving, corporate giving or capital campaigns.
• Prepare proposals and administer grants.
• Manage computer application and databases in order to input, compile and report data, and analyze new markets for development opportunities.
• Develop basic financial management skills relevant to the charitable sector.
• Conduct research and analysis associated with the management of fundraising programs (For example, sector research, prospect research).
• Develop, implement and administer marketing and direct marketing strategies and activities.
• Evaluate the environmental forces affecting Canadian business, not-for-profit and charitable Organizations and the state of philanthropy.
• Demonstrate the attitudes, values and behaviours of the effective manager/administrator in relationship to ethics and public/community service, legal issues and leadership in organizational fundraising.
• Demonstrate effective interpersonal and communications skills, both orally and in writing.
• Use critical thinking and problem-solving skills and techniques.

Work Placement
Placements are typically abundant and secured with charities and non-profit groups although can be completed with consulting firms, corporate donation offices, foundations or government granting agencies across the philanthropic sector. Work placements normally take place in the spring and are often paid.

Humber’s Bachelor of Commerce – Management Studies degree program prepares you to take on a variety of managerial roles in many different types of business. The program is based on the seven traditional management functions (planning, organizing, staffing, directing, co-ordinating, reporting and budgeting) and gives you the necessary skills and knowledge to:

• Develop business strategies
• Analyze issues from various perspectives
• Apply classroom work to industry-connected projects
• Integrate transferable skills such as interpersonal interaction, communication and organization to all classroom and project work.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses cover all seven management functions along with business research methods and strategic management. You’ll also get hands-on learning that provides both the education and the experience employers look for once you graduate. You’ll be taught by professors who are widely known for their real-world connections and background. Our industry-designed, project-based curriculum gives you the opportunity to take your ideas from concept to execution. In your final year, you will complete a senior-level project, giving you the opportunity to work on a team, problem solve, evaluate strengths and limitations, gather and synthesize data, and make appropriate decisions.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In every industry and every sector, there is a demand for qualified, effective managers – and that demand is growing. As a graduate of our program, your excellent managerial skills and strong understanding of the domestic business environment will make you a highly marketable employee. When you complete the program, you’ll have the knowledge, skills and hands-on experience necessary to take on an entry-level position in many fields including finance, human resources, marketing/sales and operations/logistics. Your degree will help accelerate your career advancement. If you have an entrepreneurial spirit, you’ll be well-positioned to start your own business. And if you want to explore further studies, you’ll be able to pursue graduate studies or industry designations.

Humber’s Professional Writing and Communications graduate certificate program supports you as you learn and practise the craft of writing while building a professional portfolio. This unique program provides you with the core transferrable skills you need to build a successful career in a variety of communications roles. Building on foundational skills such as storytelling, drafting, editing, pitching, interviewing and research, you will build proficiency in areas such as media writing, social media management, project management and design.

With a focus on writing for different audiences and purposes, as well as using current technologies to maximize the impact of your message, you will be well-positioned to enter the workplace with the knowledge and skills needed to succeed as a professional writer/communications specialist across a variety of sectors. You will also learn how to think strategically in preparation for taking on leadership positions within communications departments or starting your own freelance writing business.

The program will create a community of writers and support collaboration, networking, professional development and publication.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Analyze the elements of storytelling in texts and choose appropriate narrative techniques and forms for a variety of writing projects.
• Create documents suitable for a diversity of audiences and purposes using advanced linguistic and rhetorical skills.
• Create documents that adhere to standards of structure/formatting for standard print and electronic forms such as informational articles, reports, blog posts, and web site copy, and strategically repurpose content across these forms.
• Integrate new communications technologies into an existing media toolkit.
• Manage a multifaceted editorial project or communications campaign from the planning stages through completion, using a team-oriented, collaborative leadership style.
• Adapt a consistent, unique writing voice to different platforms and genres.
• Assess the needs of complex communications campaigns and then select and deploy appropriate strategies to meet those needs, using knowledge of communications theory and audience analysis.
• Produce and/or edit error-free publications for both print and on-line environments, through the use of grammar and mechanical rules, correct and relevant editorial terminology, and copy-writing and style guides.
• Analyze the structure and mechanics of a variety of document forms, both electronic and print, and apply substantive, line-level, and copyediting revisions as appropriate.
• Analyze the media landscape and the range of communications fields to plan ways to navigate the industry and market oneself.
• Create an online portfolio and social media profile to market writing skills to potential employers and freelance clients.
• Select suitable and credible research sources for strategic applications to a range of advanced communication challenges.

Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.

This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, our in-house creative agency. As you learn fundamental advertising and marketing concepts, linkage projects will connect you with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester.

Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always on the leading edge of industry developments. Many of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Develop and implement solutions to problems encountered in the production phase of the graphic design process.
• Produce effective visual communications through the application of design theories and principles according to specifications.
• Use a variety of technologies to capture and manipulate design elements in producing a final product.
• Apply typographic skills and knowledge to produce effective visual communications.
• Communicate effectively with coworkers, supervisors, clients, and others; work in a professional manner; and maintain professional relationships.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills. 
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Film and Media Production degree program combines theory and practice with the goal of preparing you for a rewarding career in media. You will learn a variety of screenwriting and storytelling techniques, and how to combine them into compelling visual narratives. You will be taught by professors highly experienced in the film industry, and benefit from their insights and experiences.

This rigorous program covers a broad range of practical and academic topics such as direction, picture and sound editing, cinematography, videography, and post-production. You will study both fiction and nonfiction filmmaking. You will gain vital research and management abilities and attend seminars hosted by industry professionals, giving you access to valuable insights and contacts. In addition to standard film school topics, this program focuses on multiplatform delivery, ensuring graduates are ready to take advantage of new digital content channels. A film and media theory component is combined with courses such as entertainment law and media entrepreneurship, preparing graduates for their careers in film. A capstone project in your final year will allow you to apply your skills and demonstrate your creative vision.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Create film and media content using current industry standard tools and procedures to meet project goals and realize well-crafted stories. 
• Assume various roles in all phases of film and media content creation including writing, producing, directing, camera and post-production.
• Synthesize current and historical cultural and aesthetic movements and technological trends in the creation of media, in relation to one’s own creative practice.
• Manage all aspects of film and media projects in compliance with professional, ethical, legal and current safety standards.
• Create and deliver completed projects with a high degree of aesthetic and technical accomplishment.
• Develop and pitch concepts for film and media that are original, feasible and compelling to a defined audience.
• Assess the parameters of financing, marketing and distribution associated with film and media projects, to establish their viability.
• Collaborate professionally on film or media projects, providing innovative contributions while adhering to current and evolving industry practices.
• Reflect critically on one’s own process during self-evaluation and peer assessment, both orally and in writing in order to identify gaps in professional knowledge and ability.
• Build and maintain a professional portfolio that highlights individual contributions to media projects for prospective clients, employers, agents and collaborators.

Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use big data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.

Graduates of this program will:

develop effective business strategies, tactics and processes based on data-driven analytics
support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
generate business insights by developing and using databases, big data and machine learning
Note: For students starting in September or January, there is a scheduled one semester break between second and third semester.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
• Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
• Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
• Implement personal and professional development strategies to improve job performance and promote professional growth.
• Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
• Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
• Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
• Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
• Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
• Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
• Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
• Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.

Work Placement
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.

Humber’s Public Administration graduate certificate program is the first of its kind in Canada providing all of the knowledge, skills and experience graduates need to become successful public service employees. Designed and taught by public administration professionals, this program is your key to succeeding quickly in a public sector job. You will receive advanced training in communications, policy analysis, project management, information technology, public finance, governance, leadership and human resources management. Experienced faculty, most of whom currently work in the public sector, will guide you through the core of the curriculum, with guest speakers addressing specific topical issues. The practical, skills-based curriculum provides the foundation for long-term career success by exposing you to the primary activities of public administration and by providing networking opportunities with civil servants from across the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe the machinery of government in Canada, including the roles and responsibilities of executives, legislatures and the judiciary, as well as the relationships between all levels of government.
• Define ethics and values which are key to public administration and explain how they apply at all levels of public administration.
• Explore and compare public administration practices found in industrialized countries, especially member states of the European Union and the United States.
• Discuss current issues affecting Canadian public administration and examine how those issues are managed from a public management perspective.
• Discuss key elements of strategic planning processes and examine how these apply to public administration.
• Understand and relate to governments from two perspectives: as business entities with strategic plans, budgets, and core businesses; and as organizations composed of complex human behaviour.
• Explain key economic and finance concepts such as externalities, public and private goods, deficit financing, debt repayment, and fiscal federalism.
• Demonstrate how governments plan, manage and report on the collection and expenditure of public funds.
• Discuss information technology and software applications used in public administration as well as current information technology issues faced by public sector IT managers.
• Prepare and manage human resources in public administration, including the preparation of HR plans, recruitment and selection processes, supervisory skills, negotiating skills and conflict resolution skills.
• Describe the role that communications plays in the public sector and work with stakeholders and partners to meet the information needs of the public, the media, political staff and the bureaucracy.
• Examine how governments develop, implement and evaluate programs in general and learn how to use specific research and analysis tools to contribute to that process in particular.
• Identify the methodological and conceptual issues associated with evaluating and maintaining quality services in the public sector.
• Identify the skills and knowledge required by project managers and project management teams in the public sector.
• Understand and fulfill leadership responsibilities in the public sector by assessing individual leadership traits and behaviours and apply this understanding to the broader theories and concepts of leadership.
• Understand, contribute to, and manage partnerships in the public sector, broadly defined.

Work Placement

• You will gain on-the-job work experience with an eight-week (minimum) work placement within the public sector. With faculty support, you will find placements with an appropriate organization.

Humber’s Bachelor of Social Science - Addictions and Mental Health program provides you with degree level education, knowledge and skills required to work in this field. The program is firmly grounded in the theory and application of counselling, policy, governance, social science and research while exploring psychological and sociological influences. In addition, the program focuses on the analysis of social, historical, economic and political issues while exploring the effects these systems have on mental health and opportunities for prevention and harm reduction. The program encourages students to analyze broad issues and develop and apply skills in case management, counselling and grant writing.   

Courses in the first year are part of the common platform with other degrees at Humber offered in the field of social science. In the second year of study, students immerse themselves in the field of addictions and mental health in courses including equity and inclusion, assessment, and counselling. This solid foundation of theory and application is followed by two years of further in-depth study in ethics, advanced counselling, contemporary issues, inter-professional collaboration and research. Overall, the program emphasizes critical thinking, analytical skills, leadership/management and professional practice. 

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Analyze historical and contemporary approaches, theories, values and methods in addictions and mental health studies.  
  • Situate theories, practices and policies in mental health and addictions within the broad context and traditions of the social sciences.  
  • Determine appropriate practices based on critical reading of published research and traditional indigenous knowledge in mental health literature and case studies.  
  • Conduct secondary research in order to write scholarly articles, which summarize the current issues in the field of addiction and mental health. 
  • Advocate for community supports and services for individuals, families and the community with respect to addictions and mental health. 
  • Provide non-biased and culturally competent guidance/assistance to a range of clients with issues relating to addictions and mental health, from diverse populations and backgrounds, and their supports as they are identified by the primary client.
  • Develop, implement and evaluate treatment plans with clients and families with respect to addictions and mental health. 
  • Provide professional services within inter-professional teams providing ethical, legal, effective, timely, and coordinated services within the scope of practice.  
  • Counsel clients and groups effectively in order to empower the individual’s and/or the group’s capacity for self-efficacy. 
  • Describe the limits of the explanatory power of theoretical constructs in order to retain appropriate measures of flexibility and responsiveness in working with clients. 
  • Plan for longevity and wellness in a demanding field, including considerations for self-care, reflective practice, use of constructive feedback, and ongoing professional development. 

Work Placement
In the third year, students will enhance their theoretical and applied studies with a work- integrated learning placement totalling 420 hours in a community setting. Students will have the option of completing placement hours on a full-time (summer) or part-time basis (over the fall and winter semesters) based on their individual situations. During this time, they will be able to practise the skills and apply the knowledge that they have acquired before embarking on their senior course work.

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
• Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
• Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
• Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
• Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
• Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
• Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
• Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
• Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
• Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.

Work Placement - Students will participate in a mandatory work placement in their final semester of study.