Bachelor of Commerce (Honours) in Marketing

at Humber College - Lakeshore Campus Canada

Humber’s Bachelor of Commerce - International Business degree program will help you develop the knowledge and applied skills you need to carve out a career not only in a multinational company but also in nimble, fast-paced small- and medium-sized businesses and entrepreneurial ventures. Our program combines a balanced approach to teaching business featuring case studies, problem solving, modelling and data analytics in support of decision-making. Course content, skill-building activities and writing and applied projects maintain a strong focus on the three pillars of international business: marketing, finance and operations.

Our program starts with a foundation of business studies in areas such as consumer behaviour, micro and macroeconomics, finance and accounting, law, marketing, and operations management. Specialization courses in international business will give you the opportunity to gain practical skills through applied projects such as creating a full business and strategic plan to launch a business in an external market. You will gain experience developing processes from concept through to execution. Examples of specialization courses include Intercultural Communications, International Finance, Supply Chain Management and International Logistics, International Marketing, International Trade Law, and Strategic Business Analytics.

You will learn from experienced professors and a network of industry professionals who provide feedback and evaluation on industry projects. 

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work during your work placement term in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
• Design and execute a marketing or social research project to provide recommendations and actionable insights.
• Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
• Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
• Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
• Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
• Mitigate risk by the detection of bias in research design and processes.
• Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
• Organize and analyze primary and secondary data using industry standard software tools.
• Conduct research projects in accordance with legal, ethical and professional standards.
• Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
• Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
• Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.

Work Placement

• Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.

Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Situate music business decisions within key historical and current contexts of the music industry.
  • Articulate the unique responsibilities of key personnel in the music industry.
  • Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
  • Develop and implement a viable and realistic business plan for a professional musician or musical company.
  • Develop and implement a music marketing plan that includes sonic branding.
  • Collaborate with a team to market an artist or new music.
  • Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
  • Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
  • Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
  • Prepare and interpret financial statements to inform music business decisions and/or practices.
  • Identify and access public and private sources of capital to support music business plans.

Work Placement

• Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.

Humber’s Bachelor of Music degree program is unlike any other four-year music degree in North America. Combining studies in recording technology and entrepreneurial business strategy with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, the Bachelor of Music program equips you with the knowledge and skills needed for success in today’s music world. 

You’ll study with teachers who represent the who’s who of Canadian music, develop your musicianship on your own instrument through private lessons and ensembles, as well as in group classes exploring ear training, music theory, improvization, production, history and related subjects. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop. 

After two years of core music courses, you will continue to develop your instrument and performance skills, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology, pedagogy and more.  

You’ll develop musicianship and artistry by presenting your own recital in your third year, arranging and composing original material, and recording and marketing your own music 

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation. 

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Child and Youth Care – Accelerated advanced diploma program prepares you to promote the optimal development of children, youth and their families. You will develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence- based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

Our accelerated program makes it possible for students with previous postsecondary education to fast-track through our program in 16 consecutive months without compromising the required work placement. Studies begin in September, with graduation projected for December of the following academic year.

Work Placement
Field placements are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and all are unpaid. Humber has established partnerships with agencies, schools, etc., that provide field placements. For the first placement, opportunities tend to be school-based and assigned. The second and third field placements are chosen by students from a list of opportunities then matched by the school. First and third field placements are three days a week and the second field placement is four days a week through the summer. This provides students with more than 1,000 hours of practical CYC experience.

Humber’s Acting for Film and Television diploma program covers the full spectrum of training needed to succeed as a screen actor: acting, voice, movement, improvisation, screenwriting and script analysis. You’ll learn what it takes to express yourself through the art and craft of screen acting, gain on-camera confidence and learn how to shine at auditions. When you graduate, you’ll have a solid understanding of the craft and industry – its history, protocols and professional standards.

Our program has one of the most comprehensive curricula in Canada and is taught by respected professional actors. Workshop simulations, screen demos, voice-over demos and our spring motion picture showcase provide you with unequalled opportunities to experience the world of screen acting. You will review and discuss your work with some of the acting world’s most recognizable faces, as well as with key industry personnel.

Learning Outcomes:

• Upon successful completion of the program, a graduate will:
• Describe the structure of the film and television industry.
• Perform to a professional standard in a range of roles recorded in a variety of media.
• Analyze and interpret scripts, screenplays, story boards and commercial copy.
• Summarize the different requirements and challenges of one-time versus series work.
• Explain the characteristics and requirements of different genres such as sitcoms, daytime TV, episodic TV and film.
• Prepare for and perform appropriately on camera for each genre.
• Convey character to the camera with appropriate emotional depth and clarity.
• Maintain a character’s physical and emotional continuity over the course of production.
• Work effectively with agents, casting directors, producers, directors and film crews.
• Respond to the improvisational demands of the media.
• Demonstrate individual creativity and imagination within a rigorous production structure.
• Evaluate his or her place within the entertainment industry and develop the appropriate career strategies and contacts.
• Develop team building and communication skills and engage in exercises that encourage self understanding, peer respect and professional behaviors.
• Outline the entrepreneurial skills needed by actors in the electronic media.
• Work effectively with the new technologies encountered in the industry.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Television Writing and Producing graduate certificate program prepares you to work as a television writer and producer, and to work in the production offices and on sets of current major television shows.

You will learn how to write, as well as create and produce, all genres of television shows from half-hour situation comedy, animation, children’s, one-hour episodic, reality and lifestyle to late night comedies, short films and screenplays. You will work with award-winning writers; producers; directors; set designers; editors; directors of photography; and development and network executives from Toronto, Vancouver and Los Angeles to learn the lucrative and creative business of television and film. Learn from well-known guests, lecturers and faculty how to create, write, develop, pitch and sell the ideas that may one day lead to successful employment in writers’ rooms, production offices and on sets of major network television shows.

Learning outcomes
Upon successful completion of the program, a graduate will:

• Outline the requirements for various scripts including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Create “spec” scripts of types including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Calculate profit and sales figures for given productions.
• Summarize trends in television sales, production and markets.
• Prepare strategies for pitching and packaging new products.
• Provide a critical summary of all the technical requirements associated with television production and give examples of the problems and challenges encountered in production areas such as sound, lighting, space, sets, animation needs, camera operation, make up, costume design and music.
• Perform the duties of a director or a director’s assistant.
• Demonstrate the skills of a story analyst, reader production assistant and writer’s assistant.
• Demonstrate the responsibilities and functions of a theatrical agent.
• Outline the entrepreneurial skills needed by script writers.
• Network with well-known television writers and producers.
• Exhibit team building and communication skills and profit from exercises that encourage self-understanding, peer respect and professional behaviours.