Bachelor of Digital Communications (Honours)

at Humber College - Lakeshore Campus Canada

Humber’s Bachelor of Commerce – Fashion Management degree program is designed for students interested in the business side of fashion and offers management courses tailored specifically to the fashion industry.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialized courses in the fashion management curriculum include twentieth-century fashion history, trend forecasting, retail and wholesale management, brand management, store planning and merchandising, global sourcing, and retail finance.

You’ll gain practical skills through applied projects during which you’ll develop processes and products from the idea stage through to execution. You will also develop business plans and apply your classroom learning to fashion industry analysis, financial management and e-commerce assignments that simulate the latest challenges in the fashion industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Explain key theories and concepts in textiles, colour, trends and fashion history.
  • Compare and contrast the Canadian and international fashion industries.
  • Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.
  • Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.
  • Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.
  • Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.
  • Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.
  • Acknowledge ambiguity and uncertainty of the fashion industry.
  • Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.
  • Conduct sustainable fashion management business with consideration for environmental, human and financial issues.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Learning  Outcomes
Upon successful completion of the program, a graduate will:

• Describe the history and the development of the public relations profession and its practice.
• Examine current trends, emerging issues and global best practices in public relations.
• Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
• Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
• Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
• Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
• Write clear, targeted materials that are appropriate for the intended audience and medium.
• Produce visually effective print, graphic and digital communications materials.
• Present communication strategies utilizing effective verbal and presentation skills.
• Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
• Evaluate organizational challenges to interpret the role of communications.
• Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
• Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.

Work Placement

• You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Humber’s comprehensive Human Resources Management graduate certificate program covers all the key functions in this diverse field including employment law, labour relations, training and development, pension and benefits, occupational health and safety, compensation, performance management, recruitment and selection, and human resources planning. The expertise, knowledge and management skills you acquire can be applied to any organization. Humber’s faculty draw on their many years of hands-on human resources experience and expertise to successfully guide you through this program.

The first of its kind in Canada, our program is in high demand because it prepares you to work in all areas of human resources. Core concepts are studied in the classroom and applied in a work placement to help you gain a practical understanding of human resources.

You will gain the knowledge, skills, and experience to become a highly marketable and effective human resources professional. Our program offers a comprehensive exploration of all the core components of the field including its power to influence key business decisions.

Work Placement

• Get human resources management work experience with a short-term or long-term work placement (minimum 160 hours required).

If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences. 

You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester. 

You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients. 

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study

Humber’s Fashion Management graduate certificate program prepares you to work in the dynamic fashion industry and focuses on the management, marketing, sales of fashion apparel and accessories. Courses cover new product development and branding, fashion buying and retailing, multi-channel sales, international marketing and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion.

Students in the program can choose the promotions or sustainability profile. The promotions profile covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. Students will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Sustainable fashion profile provides students with opportunities to learn about the important aspects of fashion sustainability such as ethics and supply chain, creative innovations in the fashion industry and how to make a case for sustainability from a financial and managerial perspective. There is a growing demand for industry professionals with knowledge of sustainable solutions and innovation. Students graduate from the program prepared with tools to lead the industry to a lasting sustainable fashion change.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Review political, economic, social, environmental and regulatory factors affecting fashion industry and global sourcing decisions to achieve cost-effective, sustainable, quality product procurement and operations.
  • Apply accounting, finance and supply chain operation methods to make sustainable business decisions that build competitive advantage for fashion products.
  • Recommend merchandising, store-level operations, promotions and product offering improvements for retailers based on detailed competitive analysis.
  • Develop entrepreneurship strategies that inform start-up business plans to achieve profitability and sustainability goals.
  • Develop a merchandising plan and replenishment process using industry specific tools in accordance with an allocated budget to achieve desired profitability and performance metrics.
  • Justify a promotional marketing and visual merchandising plan based on analysis of the business’s current position in the market to appeal to target audience and support strategic business objectives. 
  • Formulate evidence-based and innovative business plans that serve to solve identified fashion business problems related to production, profitability and market position.
  • Defend a mutually beneficial wholesale fashion line proposal to a retailer based on analysis of the buyer’s performance and profitability, target market and current fashion trends.
  • Employ language of the fashion industry to communicate effectively with direct and indirect stakeholders in line with businesses’ strategic objectives to establish and maintain working relationships.
  • Develop textual and visual online and in-store content to engage target clients through variety of media platforms to strengthen market position and business profitability.
  • Analyze historical and current development in the fashion industry together with predicted future trends to create competitive and sustainable business solutions.

Work Placement
Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.

Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.

The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Discuss key historical influences on current practices in creative advertising
• Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
• Analyze the social, cultural, political, economic and technological influences on consumer behaviours
• Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
• Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
• Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
• Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
• Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
• Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
• Questions assumptions and biases through listening, reading and observing critically
• Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
• Collaborate effectively in team environments to achieve identifiable goals
• Employ entrepreneurial skills and thinking to identify market opportunities.
• Develop a showcase portfolio to represent industry ready competency in creative advertising

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.

Humber’s Bachelor of Social Science – Criminal Justice degree program provides you with a broad-based understanding of the criminal justice system, why crime occurs and how best to respond to crime on both a societal and individual level. The curriculum combines both theory and applied skills, providing the breadth of knowledge and experience you need to meet the demands of working in this field. Special emphasis is placed on understanding the perspectives of offenders, front-line professionals, administrators, the community and others who come into contact with the criminal justice system.

In your first year of study, you will participate in a social science foundation year (common platform with other students from the Faculty of Social and Community Services). In years two through four, the curriculum will then focus on content specific to the criminal justice system. Your studies will allow you to develop knowledge and skills critical to a variety of fast-paced, ever-changing settings within the justice field. You will gain a fundamental understanding of key concepts and theoretical approaches developed in relation to crime, victimization, criminalization, criminal justice, sociology, policy studies, law, and correctional practice. Your courses will include an in-depth study of the nature and causes of crime, processes for managing crime, deviance, victimization, mental health, community safety, rehabilitation, recidivism, social policy, restorative justice, and alternatives to incarceration.

Humber’s multidisciplinary teaching approach emphasizes critical thinking, as well as analytical, organizational, research and writing skills. These are combined with the development of professional skills including communication, interpersonal skills, conflict management, problem solving, team building and leadership.

 Learning Outcomes
Upon successful completion of the program, a graduate will

• Describe and critically examine a range of key concepts and theoretical approaches within criminology and criminal justice and provide an evaluation of their application.
• Evaluate complex social problems in terms of criminological theories of crime, deviance, victimization, crime control and penal practice.
• Provide an analytical account of social diversity and inequality and their effects in relation to crime, victimization, crime control and penal practice.
• Analyze the value of criminological work as it applies to crime, crime victims, policing, criminal justice and penal policies.
• Outline and interpret the historical development of the Canadian Correctional System while discussing the core values and principles associated with the Criminal Justice System and evaluate the various ethical systems.
• Analyze the structure and operation of correctional facilities.
• Evaluate the complex role of the community in the Criminal Justice system while discussing the roles of the various players within the criminal justice system and the interdependence that exists among them.
• Identify the process of program management and measure the cost and effectiveness of correctional programs.
• Discuss the challenges and rewards of working with special populations in an institutional and community setting.
• Evaluate the effectiveness of institutional and community correctional intervention by comparing provincial, national and international jurisdictions while evaluating alternatives to the current correctional intervention strategies, with a view to anticipating future directions.
• Examine and apply a range of research strategies and methods and assess the appropriateness of their use.
• Formulate and evaluate criminological questions with clarity while analyzing the ethical implications of criminological research in a variety of applied research settings.
• Discuss criminological topics with an appreciation of criminological theory, of evidence, limitations, and of relevance to current debates and present conclusions in a variety of appropriate academic formats.
• Employ effective interpersonal communication skills and techniques to interact with clients, team members and the community overall, working effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view through the use of effective conflict management skills.
• Acknowledge the limits of knowledge in the field of social science and criminal justice through academic writing and professional practices.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals in the Criminal Justice System.
• Demonstrate ongoing self-reflection, self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals.

Work Placement
Students engage in one 420 hour field placement on a full-time or part-time basis. Field placements provide students with practical learning opportunities where they can apply theoretical and course-based content to real-world job experience. The field placements, which are typically unpaid, are arranged with the assistance of a placement advisor.

Humber’s Bachelor of Child and Youth Care degree program provides you with the knowledge and skills required for in-depth work with children, youth and families. The program is based on the professional practice of child and youth care supported by the disciplines of psychology, sociology, community development, political science and education. The curriculum focuses on the theory and research of relational practice: building relationships to support children and youth in crisis or going through experiences of challenge and change.

You’ll learn from highly qualified professors, as well as from guest lecturers from the child and youth care practice field, youth in care and community representatives. You’ll have the unique opportunity to develop key skills under supervision in our state-of-the-art interview labs, therapeutic play laboratory setting, our family practice room and children’s activity room.

Your courses integrate the study of developmental, preventative and therapeutic approaches in child and youth care and will teach you direct methods such as interviewing and counselling, responding to abuse, therapeutic play, and other intervention modalities taught from a strength-based perspective and within a caring, anti-oppressive framework.

The first two years of the program provide you with a comprehensive understanding of child and youth development, as well as current methodologies in child and youth care professional practice. In the final two years, you will be able to engage in courses related to five areas of concentration in the program – youth justice and advocacy, social policy and research, approaches to care, community development and youth engagement, and international perspectives. The curriculum and work placement experiences throughout the program will support you to select a focus for your final thesis project in fourth year.

Learning outcomes:

Upon successful completion of the program, a graduate will:

• Describe, analyze and evaluate key concepts, ethics, values and theoretical approaches (historical and contemporary) in child and youth care and related community development.
• Analyze issues of social diversity and equality and their effects in relation to child and youth care and community development.
• Plan, implement, assess and evaluate child-centred & family-centred programs to meet the needs of clients, staff, families and community.
• Identify the challenges and rewards of working with children and youth especially those with physical, behavioural, social, and developmental issues in independent, organizational, institutional and community settings.
• Identify and evaluate alternatives to the current child and youth intervention strategies, with a view to anticipating future directions.
• Advocate for the holistic development of children and youth.
• Develop and maintain constructive relationships and partnerships with clients, professionals and the community demonstrating effective conflict management skills.
• Describe and evaluate the complex role of the community in child and youth development.
• Identify and implement the process of program management, measuring the cost and effectiveness of child and youth care and development.
• Examine & apply various research methods assessing the appropriateness of their use.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals involved in child and youth care community development initiatives with children and youth.
• Identify and implement community development processes measuring the cost and effectiveness of child and youth community development programs.
• Analyze contemporary issues in child and youth care including nutrition, literacy, poverty, homelessness, addictions, violence, substance use, crime, resilience and determinants of health.
• Evaluate social justice and political issues in regards to child and youth care and community development practices at local, national and global levels.
• Develop curriculum, programs and strategies for children, youth and the community which reflect current educational theory and pedagogy.
• Demonstrate self-awareness, self-confidence, self-direction, self-management, self-reflection and self-care in one’s professional development

Work Placement
Beginning in the first semester, you will have the opportunity to participate in an introductory field placement preparation course that will enable you to become familiar with the field of child and youth care. In your second semester, you will prepare for your field placement in Semester 3, by participating in the Preparing for Professional Practice course. The field placement in Semester 3 is 200 hours and will support you to develop your skills working in the community with children, youth and families.    

In addition, you will be required to complete a 14-week typically unpaid field placement between third and fourth year.

The combination of field placements will enable you to build therapeutic relationships, role model your professional skills and link academic theory to child and youth care practice.

Humber’s Bachelor of Commerce - Human Resources Management degree program focuses on applied professional human resources (HR) practices and solutions. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on HR, giving you practical skills through applied projects such as developing plans and strategies to address key issues in recruitment and selection, compensation, policy, and training and development. You will have the opportunity to develop processes from the idea stage through to execution, and you will learn from experienced professors and a network of industry professionals.

The program is closely connected to the HR industry. You will have the opportunity to meet with a panel of the program’s advisory committee members to discuss career opportunities and to attend workshops and events on human resources-related topics.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.