Bachelor of Journalism

at Humber College - Lakeshore Campus Canada

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s comprehensive Human Resources Management graduate certificate program covers all the key functions in this diverse field including employment law, labour relations, training and development, pension and benefits, occupational health and safety, compensation, performance management, recruitment and selection, and human resources planning. The expertise, knowledge and management skills you acquire can be applied to any organization. Humber’s faculty draw on their many years of hands-on human resources experience and expertise to successfully guide you through this program.

The first of its kind in Canada, our program is in high demand because it prepares you to work in all areas of human resources. Core concepts are studied in the classroom and applied in a work placement to help you gain a practical understanding of human resources.

You will gain the knowledge, skills, and experience to become a highly marketable and effective human resources professional. Our program offers a comprehensive exploration of all the core components of the field including its power to influence key business decisions.

Work Placement

• Get human resources management work experience with a short-term or long-term work placement (minimum 160 hours required).

Humber’s Business Administration advanced diploma program allows you to develop extensive knowledge on how businesses work and teaches you to become competent in the full range of skills needed to facilitate business operations.

Courses in operations management, accounting, human resources management, marketing research and much more will give you the opportunity to cultivate key business skills such as communication, teamwork, project management and strategic business analysis. This program is built on a common platform of a solid business education – principles of management, marketing, business law, finance mathematics and microeconomics. This common platform is shared with other business diploma programs in year one and is expanded on in year two.

Work Placement
You’ll be assisted in finding a paid or unpaid business work placement where you’ll practise your skills during an 84-hour assignment. This adds valuable hands-on experience to your resumé. Close relationships with the business professionals who constantly update the curriculum will give you valuable networking contacts.

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
• Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
• Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
• Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
• Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
• Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
• Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
• Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
• Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
• Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.

Work Placement - Students will participate in a mandatory work placement in their final semester of study.

Humber’s Bachelor of Commerce – Healthcare Management degree program gives you the optimal mix of core business and health-care specific skills to launch your career in one of Canada’s most exciting and fastest growing sectors.

In our program, you will begin by acquiring fundamental business skills in accounting and financial management, economics, law, operations management, organizational behaviour, statistics and quantitative methods. Then, you will focus on developing health-care specific skills that are highly valued and sought by employers. Our health-care specialization courses include health informatics, heath data and analysis, health services organization and management, health-care financial management, population health, and policy and evaluation.

Our program was designed in consultation with practising industry leaders to ensure that you will learn and practise the skills you need to succeed in today’s complex health-care environment. While in the program, you will also gain valuable experience through project work that is directly connected to industry, professional work experience, and a curriculum that focuses on real world and contemporary issues in health-care management.

When you finish the program, you will be well prepared and qualified for entry-level positions in health-care management in several sectors, including government, hospitals, agencies, private sector providers and consulting.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete. 

Humber’s Bachelor of Music degree program is unlike any other four-year music degree in North America. Combining studies in recording technology and entrepreneurial business strategy with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, the Bachelor of Music program equips you with the knowledge and skills needed for success in today’s music world. 

You’ll study with teachers who represent the who’s who of Canadian music, develop your musicianship on your own instrument through private lessons and ensembles, as well as in group classes exploring ear training, music theory, improvization, production, history and related subjects. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop. 

After two years of core music courses, you will continue to develop your instrument and performance skills, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology, pedagogy and more.  

You’ll develop musicianship and artistry by presenting your own recital in your third year, arranging and composing original material, and recording and marketing your own music 

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation. 

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s International Development graduate certificate program is designed for individuals who want to see the world and make a difference within it. This program provides graduates with the skills and knowledge required to manage, develop and grow international development and disaster relief projects anywhere in the world. Graduates may find themselves in some of the most difficult environments in the world, or they may work in developed countries changing policies to make a difference in the Global South. Faculty are chosen for their field expertise and experience in international development – most continue to work with numerous international non-governmental organizations (NGOs) or United Nations agencies while teaching at Humber part time.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Contribute directly to project planning and the articulation of project goals having national or regional objectives, including the preparation or modification of proposals and bids, and the negotiation of program/project elements and budgets.
• Implement strategies to secure project funding.
• Establish administrative systems and procedures relating to program approval processes, reporting systems, technical assistance requirements, procurement, international travel and project termination/evacuation.
• Assist in the co-operative management with partners of specific program and project elements, including the development of implementation plans and strategies, in-course project monitoring and evaluation, and project modification as required.
• Assume responsibility for the management of key financial and physical resources associated with projects, including planning, procurement, monitoring and reporting on progress, reviewing and revising initial plans based on in-project performance, and preparing reports for further analysis and review.
• Demonstrate effective human resource management and labour relations skills relating to projects, including the recruitment and supervision of project personnel and effective interaction with external specialists or consultants acting under contract.
• Perform statistical analysis in a business environment.
• Interpret and apply national and international regulations.
• Demonstrate an understanding of individual and corporate ethics in a business environment, and the importance of effective leadership and team-building in joint ventures based on international co-operation.
• Communicate and work effectively in cross-cultural environments.
• Use industry specific language to describe challenges, solutions and opportunities across the ID arena.

Work Placement

• You will gain industry experience and build your international development network with an eight-week (minimum) work placement within the development/humanitarian sectors. Many students choose to do this placement overseas but it can also be done here in Canada.
• With the program co-ordinator’s support, placements are found through a combination of your interests and contacts with graduates and industry partners. The educational foundation for the work placement includes learning how to optimize resumés, LinkedIn profiles and cover letters, as well as covering the broad set of skills needed to be comfortable and safe working outside of Canada.