Bachelor of Public Relations (Honours)

at Humber College - Lakeshore Campus Canada

Humber’s Theatre Arts - Performance program is known for its rigorous training in physical and devised theatre that enables you to find success wherever your career path takes you. We are nationally known for our innovative curriculum based in the creation of original work.

We believe in:

• Developing creative artists with a strong foundation in essential skills
• Ensuring our graduates have the business skills to make their livings as artists/performers
• Providing a well-rounded education as well as comprehensive training
• Developing collaborative work that is original, thoughtful and challenging
• Exploring intercultural and multidisciplinary theatre that speaks in the present to a vision of the future

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform dramatic roles in a variety of styles, such as in children's plays, plays geared for school audiences, experimental plays presented by alternate theatres, in standard repertoire of current and classical plays presented by regional theatres and festivals, as well as in musicals, revues and cabaret productions.
• Perform non-classical, vocal material – solo and choral - and execute basic dance steps and choreography as required by musical productions and classical plays.
• Apply different techniques required to perform on proscenium, thrust or arena stages, as well as open air theatres.
• Adapt performing style to the electronic media; working for the camera (film, television and video production) as well as the microphone as in various aspects in radio broadcasting.
• Provide services as drama resource person for community theatre, recreational programs, children's programs and private teaching.
• Accept employment as a professional actor and provide services to professional standards.

The Humber Advantage
Humber Productions

• Each year, Humber Theatre presents a number of original productions which demand the full creative engagement of performance and production students under the guidance of internationally recognized artists.

Hands-On Experience

• Students in Humber's Theatre Arts - Performance program are on stage throughout their time at school, building hours and hours of in-class experience.

Humber’s Bachelor of Film and Media Production degree program combines theory and practice with the goal of preparing you for a rewarding career in media. You will learn a variety of screenwriting and storytelling techniques, and how to combine them into compelling visual narratives. You will be taught by professors highly experienced in the film industry, and benefit from their insights and experiences.

This rigorous program covers a broad range of practical and academic topics such as direction, picture and sound editing, cinematography, videography, and post-production. You will study both fiction and nonfiction filmmaking. You will gain vital research and management abilities and attend seminars hosted by industry professionals, giving you access to valuable insights and contacts. In addition to standard film school topics, this program focuses on multiplatform delivery, ensuring graduates are ready to take advantage of new digital content channels. A film and media theory component is combined with courses such as entertainment law and media entrepreneurship, preparing graduates for their careers in film. A capstone project in your final year will allow you to apply your skills and demonstrate your creative vision.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Create film and media content using current industry standard tools and procedures to meet project goals and realize well-crafted stories. 
• Assume various roles in all phases of film and media content creation including writing, producing, directing, camera and post-production.
• Synthesize current and historical cultural and aesthetic movements and technological trends in the creation of media, in relation to one’s own creative practice.
• Manage all aspects of film and media projects in compliance with professional, ethical, legal and current safety standards.
• Create and deliver completed projects with a high degree of aesthetic and technical accomplishment.
• Develop and pitch concepts for film and media that are original, feasible and compelling to a defined audience.
• Assess the parameters of financing, marketing and distribution associated with film and media projects, to establish their viability.
• Collaborate professionally on film or media projects, providing innovative contributions while adhering to current and evolving industry practices.
• Reflect critically on one’s own process during self-evaluation and peer assessment, both orally and in writing in order to identify gaps in professional knowledge and ability.
• Build and maintain a professional portfolio that highlights individual contributions to media projects for prospective clients, employers, agents and collaborators.

Humber’s Bachelor of Commerce – Accounting degree program will help you develop skills in the applied aspects of the accounting profession. You will gain a fundamental understanding of a variety of business disciplines along with their functions and relationships.

Areas of study include marketing, law, economics, operations management, ethics, human resources management, organizational behaviour, financial accounting, management accounting, financial management, taxation, audit, strategic management, and statistics and quantitative analysis.

The program emphasizes critical thinking, analytical skills, communications and leadership.

You will have the opportunity to train in Humber’s state-of-the-art Accounting Centre where you’ll learn about best practices in accounting and use standard industry software.

Work Placement
You will be required to complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Commerce – Supply Chain Management degree program provides grounding in both general business knowledge and specialized supply chain skills across a wide range of industries. Our emphasis on hands-on experience enables you to stand out in a highly competitive global marketplace. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on using current theories, methods and techniques to problem solve and develop supply chain management strategies.

Humber’s professors are widely known and respected for their real-world experience and industry contacts. Our supply chain specialists use case studies and a project-based curriculum to help you apply your classroom learning to real-life situations. A senior-level business project in your fourth year allows you to gain experience with problem solving and decision-making in a team-based environment.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In today’s hyper-competitive marketplace, operating as efficiently and cost-effectively as possible is critical. Because supply chain cost represents the majority of the cost of goods/services sold, knowledge of supply chain management is a top priority for employers. Supply chain management involves co-ordinating an entire network of companies and business processes across the globe to ensure that products are designed, produced, delivered and serviced smoothly and effectively. Your degree will prepare you to pursue a variety of careers including supply chain management; strategic sourcing, procurement and asset management; transportation and logistics; and warehousing and distribution. As a graduate, you will be in demand in industries such as consumer packaged goods, pharmaceutical products, service businesses, manufacturing, high-tech, automotive, retail and transportation. You may also use your degree to pursue graduate studies in a related field.

Humber’s Fashion Management graduate certificate program prepares you to work in the dynamic fashion industry and focuses on the management, marketing, sales of fashion apparel and accessories. Courses cover new product development and branding, fashion buying and retailing, multi-channel sales, international marketing and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion.

Students in the program can choose the promotions or sustainability profile. The promotions profile covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. Students will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Sustainable fashion profile provides students with opportunities to learn about the important aspects of fashion sustainability such as ethics and supply chain, creative innovations in the fashion industry and how to make a case for sustainability from a financial and managerial perspective. There is a growing demand for industry professionals with knowledge of sustainable solutions and innovation. Students graduate from the program prepared with tools to lead the industry to a lasting sustainable fashion change.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Review political, economic, social, environmental and regulatory factors affecting fashion industry and global sourcing decisions to achieve cost-effective, sustainable, quality product procurement and operations.
  • Apply accounting, finance and supply chain operation methods to make sustainable business decisions that build competitive advantage for fashion products.
  • Recommend merchandising, store-level operations, promotions and product offering improvements for retailers based on detailed competitive analysis.
  • Develop entrepreneurship strategies that inform start-up business plans to achieve profitability and sustainability goals.
  • Develop a merchandising plan and replenishment process using industry specific tools in accordance with an allocated budget to achieve desired profitability and performance metrics.
  • Justify a promotional marketing and visual merchandising plan based on analysis of the business’s current position in the market to appeal to target audience and support strategic business objectives. 
  • Formulate evidence-based and innovative business plans that serve to solve identified fashion business problems related to production, profitability and market position.
  • Defend a mutually beneficial wholesale fashion line proposal to a retailer based on analysis of the buyer’s performance and profitability, target market and current fashion trends.
  • Employ language of the fashion industry to communicate effectively with direct and indirect stakeholders in line with businesses’ strategic objectives to establish and maintain working relationships.
  • Develop textual and visual online and in-store content to engage target clients through variety of media platforms to strengthen market position and business profitability.
  • Analyze historical and current development in the fashion industry together with predicted future trends to create competitive and sustainable business solutions.

Work Placement
Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
  • Complete all work in a professional, ethical and timely manner.
  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
  • Collaborate in professional team environments to produce and present creative solutions to client challenges.
  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
  • Develop a showcase portfolio to represent industry ready competency in art direction.
  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Social Science – Criminal Justice degree program provides you with a broad-based understanding of the criminal justice system, why crime occurs and how best to respond to crime on both a societal and individual level. The curriculum combines both theory and applied skills, providing the breadth of knowledge and experience you need to meet the demands of working in this field. Special emphasis is placed on understanding the perspectives of offenders, front-line professionals, administrators, the community and others who come into contact with the criminal justice system.

In your first year of study, you will participate in a social science foundation year (common platform with other students from the Faculty of Social and Community Services). In years two through four, the curriculum will then focus on content specific to the criminal justice system. Your studies will allow you to develop knowledge and skills critical to a variety of fast-paced, ever-changing settings within the justice field. You will gain a fundamental understanding of key concepts and theoretical approaches developed in relation to crime, victimization, criminalization, criminal justice, sociology, policy studies, law, and correctional practice. Your courses will include an in-depth study of the nature and causes of crime, processes for managing crime, deviance, victimization, mental health, community safety, rehabilitation, recidivism, social policy, restorative justice, and alternatives to incarceration.

Humber’s multidisciplinary teaching approach emphasizes critical thinking, as well as analytical, organizational, research and writing skills. These are combined with the development of professional skills including communication, interpersonal skills, conflict management, problem solving, team building and leadership.

 Learning Outcomes
Upon successful completion of the program, a graduate will

• Describe and critically examine a range of key concepts and theoretical approaches within criminology and criminal justice and provide an evaluation of their application.
• Evaluate complex social problems in terms of criminological theories of crime, deviance, victimization, crime control and penal practice.
• Provide an analytical account of social diversity and inequality and their effects in relation to crime, victimization, crime control and penal practice.
• Analyze the value of criminological work as it applies to crime, crime victims, policing, criminal justice and penal policies.
• Outline and interpret the historical development of the Canadian Correctional System while discussing the core values and principles associated with the Criminal Justice System and evaluate the various ethical systems.
• Analyze the structure and operation of correctional facilities.
• Evaluate the complex role of the community in the Criminal Justice system while discussing the roles of the various players within the criminal justice system and the interdependence that exists among them.
• Identify the process of program management and measure the cost and effectiveness of correctional programs.
• Discuss the challenges and rewards of working with special populations in an institutional and community setting.
• Evaluate the effectiveness of institutional and community correctional intervention by comparing provincial, national and international jurisdictions while evaluating alternatives to the current correctional intervention strategies, with a view to anticipating future directions.
• Examine and apply a range of research strategies and methods and assess the appropriateness of their use.
• Formulate and evaluate criminological questions with clarity while analyzing the ethical implications of criminological research in a variety of applied research settings.
• Discuss criminological topics with an appreciation of criminological theory, of evidence, limitations, and of relevance to current debates and present conclusions in a variety of appropriate academic formats.
• Employ effective interpersonal communication skills and techniques to interact with clients, team members and the community overall, working effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view through the use of effective conflict management skills.
• Acknowledge the limits of knowledge in the field of social science and criminal justice through academic writing and professional practices.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals in the Criminal Justice System.
• Demonstrate ongoing self-reflection, self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals.

Work Placement
Students engage in one 420 hour field placement on a full-time or part-time basis. Field placements provide students with practical learning opportunities where they can apply theoretical and course-based content to real-world job experience. The field placements, which are typically unpaid, are arranged with the assistance of a placement advisor.

Humber’s Financial Planning graduate certificate program provides a clear pathway to careers in the lucrative financial services industry including banks, investment firms, insurance companies, financial planning firms among others. Our program provides you with a broad range of financial services, business and soft skills plus the opportunity to earn the licences and designations that financial services institutions are looking for in the professionals they hire. 
Faculty are chosen for their expertise and experience in the financial services sector, and many continue to work in the industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Adhere to the certified financial planner ethical code of conduct, standards of practice, regulatory, legal and taxation requirements.
  • Establish and manage the client-planner relationship.
  • Analyze and evaluate client financial data including investment goals, life and health insurance, retirement planning and estate planning, considering economic information.
  • Develop and present financial recommendations and/or alternatives regarding investments, retirement planning, estate planning, life and health insurance.
  • Implement financial recommendations and monitor clients’ accounts.
  • Market and promote financial products, services, solutions and strategies that meet client needs.
  • Provide investment advisory services, using current software and entrepreneurial skills.
  • Qualify to challenge the Certified Financial Planner (CFP™), the Life Insurance Licence (LLQP) examination and the Canadian Securities Course.

Work Placement

• Gain first-hand experience in the financial services industry with a four-week work placement taking place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.