Diploma in Advertising and Graphic Design

at Humber College - Lakeshore Campus Canada

Humber’s Teaching English as a Second Language (TESL) graduate certificate program builds confident and knowledgeable teachers who have a full understanding of best practices in teaching English as a second language (ESL). Our innovative curriculum is based on the latest ESL teaching approaches, methods and assessment systems including the Canadian Language Benchmarks and the Common European Framework of Reference (CEFR). You will be exposed to a wide range of theoretical issues including adult second language acquisition, learning theories, linguistics, the emerging field of teaching with technology, and portfolio-based assessment. More importantly, you will have the opportunity to immediately apply this learning through classroom observations and practice teaching.

Faculty members are highly respected, dedicated professionals with graduate credentials in the field and bring extensive ESL teaching and teacher training experience.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Plan syllabi, modules, lessons, activities, and assessment that support all learners in achieving their learning goals, drawing on knowledge of language, curriculum, instructional context, while addressing learners' needs and interests.
• Explain the central concepts and conventions of the English language, including linguistic systems, language skills (listening, speaking, read, & writing), organizational patterns, pragmatics, and strategic competence in order to plan effective learning experiences.
• Select from a wide range of teaching resources (print, digital, and realia) and technological tools to best meet learners' needs and enhance learners' engagement and motivation.
• Adapt various curricular models within a given teaching context, in order to determine most appropriate teaching approaches, and/or frameworks, supporting documents and resources.
• Deliver clear, engaging language instruction- face to face, online, or blended- that applies context- appropriate teaching approaches, strategies, techniques, and digital tools and draws on knowledge of language and second language learning processes.
• Reflect on ongoing professional development needs, through collegial discussion, action research, and dynamic interaction with learners in order to self-assess and challenge developing practice.
• Implement context-appropriate methods of assessment to monitor learner progress and to guide both instructors and learner's decision-making.
• Interact with colleagues and students in ways that show respect for their diverse background and experiences.
• Apply the principles and theories of second language acquisition and adult education, which also include linguistic, psychological, and soci-cultural factors affecting language acquisition, to pedagogical decisions in ELT contexts.
• Communicate clearly, concisely and correctly, in the written, spoken and visual form in ways that fulfill the purpose and meet the needs of the students, employers, and peers.
• Seek and incorporate feedback, advice, and professional learning to continuously improve teaching practice.
• Curate a collection of professional artifacts reflecting a dynamic and evolving philosophy of language teaching and learning.

Work Placement
Students will complete a 50-hour graduated teaching practicum. Unlike many other institutions, our practicum is fully arranged and supervised, giving student teachers the time to focus on their learning and preparation. Students fulfill their practicum requirements in a variety of settings which may include:

• Humber’s English Language Centre in the English for Academic Purposes program
• Humber’s Continuing Education department, enhanced language training (ELT)-related programs
• Humber’s Writing Centre
• Adult ESL and Language Instruction for Newcomers to Canada (LINC) classes in the Dufferin-Peel Catholic District School Board and community agencies

If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences. 

You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester. 

You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients. 

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study

Humber’s Child and Youth Care advanced diploma program prepares you to promote the optimal development of children, youth and their families. Students are required to develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence-based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

You will learn that an essential component of professional practice is self-awareness, with many courses emphasizing self-reflection and the classroom being a professional practice environment. Your high energy level and emotional maturity will help you meet the demands of working with children and youth with complex needs.

Our program is delivered by award-winning faculty, renowned in their field, with current, relevant experience and advanced degrees. A key feature of the program is its therapeutic play lab fostering experiential learning.
Work Placement
Field placements with established partnerships are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and are unpaid.

For the first field placement, opportunities are often school-based and occur two days a week for fourteen weeks. For the final two placements, you will be able to submit four to six placement choices with the school making the final decision. These field placements run four days per week.

Humber’s Professional Writing and Communications graduate certificate program supports you as you learn and practise the craft of writing while building a professional portfolio. This unique program provides you with the core transferrable skills you need to build a successful career in a variety of communications roles. Building on foundational skills such as storytelling, drafting, editing, pitching, interviewing and research, you will build proficiency in areas such as media writing, social media management, project management and design.

With a focus on writing for different audiences and purposes, as well as using current technologies to maximize the impact of your message, you will be well-positioned to enter the workplace with the knowledge and skills needed to succeed as a professional writer/communications specialist across a variety of sectors. You will also learn how to think strategically in preparation for taking on leadership positions within communications departments or starting your own freelance writing business.

The program will create a community of writers and support collaboration, networking, professional development and publication.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Analyze the elements of storytelling in texts and choose appropriate narrative techniques and forms for a variety of writing projects.
• Create documents suitable for a diversity of audiences and purposes using advanced linguistic and rhetorical skills.
• Create documents that adhere to standards of structure/formatting for standard print and electronic forms such as informational articles, reports, blog posts, and web site copy, and strategically repurpose content across these forms.
• Integrate new communications technologies into an existing media toolkit.
• Manage a multifaceted editorial project or communications campaign from the planning stages through completion, using a team-oriented, collaborative leadership style.
• Adapt a consistent, unique writing voice to different platforms and genres.
• Assess the needs of complex communications campaigns and then select and deploy appropriate strategies to meet those needs, using knowledge of communications theory and audience analysis.
• Produce and/or edit error-free publications for both print and on-line environments, through the use of grammar and mechanical rules, correct and relevant editorial terminology, and copy-writing and style guides.
• Analyze the structure and mechanics of a variety of document forms, both electronic and print, and apply substantive, line-level, and copyediting revisions as appropriate.
• Analyze the media landscape and the range of communications fields to plan ways to navigate the industry and market oneself.
• Create an online portfolio and social media profile to market writing skills to potential employers and freelance clients.
• Select suitable and credible research sources for strategic applications to a range of advanced communication challenges.

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Humber’s Public Administration graduate certificate program is the first of its kind in Canada providing all of the knowledge, skills and experience graduates need to become successful public service employees. Designed and taught by public administration professionals, this program is your key to succeeding quickly in a public sector job. You will receive advanced training in communications, policy analysis, project management, information technology, public finance, governance, leadership and human resources management. Experienced faculty, most of whom currently work in the public sector, will guide you through the core of the curriculum, with guest speakers addressing specific topical issues. The practical, skills-based curriculum provides the foundation for long-term career success by exposing you to the primary activities of public administration and by providing networking opportunities with civil servants from across the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe the machinery of government in Canada, including the roles and responsibilities of executives, legislatures and the judiciary, as well as the relationships between all levels of government.
• Define ethics and values which are key to public administration and explain how they apply at all levels of public administration.
• Explore and compare public administration practices found in industrialized countries, especially member states of the European Union and the United States.
• Discuss current issues affecting Canadian public administration and examine how those issues are managed from a public management perspective.
• Discuss key elements of strategic planning processes and examine how these apply to public administration.
• Understand and relate to governments from two perspectives: as business entities with strategic plans, budgets, and core businesses; and as organizations composed of complex human behaviour.
• Explain key economic and finance concepts such as externalities, public and private goods, deficit financing, debt repayment, and fiscal federalism.
• Demonstrate how governments plan, manage and report on the collection and expenditure of public funds.
• Discuss information technology and software applications used in public administration as well as current information technology issues faced by public sector IT managers.
• Prepare and manage human resources in public administration, including the preparation of HR plans, recruitment and selection processes, supervisory skills, negotiating skills and conflict resolution skills.
• Describe the role that communications plays in the public sector and work with stakeholders and partners to meet the information needs of the public, the media, political staff and the bureaucracy.
• Examine how governments develop, implement and evaluate programs in general and learn how to use specific research and analysis tools to contribute to that process in particular.
• Identify the methodological and conceptual issues associated with evaluating and maintaining quality services in the public sector.
• Identify the skills and knowledge required by project managers and project management teams in the public sector.
• Understand and fulfill leadership responsibilities in the public sector by assessing individual leadership traits and behaviours and apply this understanding to the broader theories and concepts of leadership.
• Understand, contribute to, and manage partnerships in the public sector, broadly defined.

Work Placement

• You will gain on-the-job work experience with an eight-week (minimum) work placement within the public sector. With faculty support, you will find placements with an appropriate organization.

The truth-telling role of journalism has never been more important than it is today. Humber’s Bachelor of Journalism degree program helps you develop all of the skills you will need to report on the biggest and most compelling stories in your community and around the world. Journalism is the perfect field for students with a desire to inform and engage the public. In addition to traditional skills like critical thinking, researching, reporting and interviewing, you will also learn how to use audio, text, video, and photos to create compelling online stories for a wide range of digital platforms.

You will study both the theoretical and practical aspects of journalism, and you’ll do it using the latest industry-standard hardware and software in Humber’s Newsroom. You will have access to and learn from instructors with deep and varied journalism experience. You will have the chance to pursue your interests with journalism classes that will teach you to cover sports, arts, politics, lifestyle and more. Breadth education electives will help you expand your knowledge in a variety of areas.

Our program has been designed with input from journalists and media professionals ensuring that it provides the skills required for a wide variety of journalism careers.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Write and edit content for a variety of story forms and web-based applications.
• Interview contacts and sources for a variety of media applications.
• Examine and apply various journalistic and academic research methods assessing the credibility of international sources.
• Analyze media theory and the role of the media in society.
• Adhere to professional and ethical codes of conduct, guidelines and legal requirements.
• Produce images and content for web-based applications.
• Demonstrate critical and creative thinking skills.
• Analyze society’s fundamental systems (political, legal, social diversity) and their connections to the journalistic world.
• Analyze media law and journalistic responsibility.
• Critique and analyze media practices and products.
• Develop entrepreneurial skills related to the business of journalism.
• Develop a portfolio of journalistic projects for work search purposes.
• Establish a professional media identity based on an analysis of personal interests, opportunities, benefits, risks, marketing, strategies and audience.
• Demonstrate conflict management strategies and negotiation skills required in journalistic work.
• Work effectively and assertively in teams to achieve desired goals and resolve differing or opposing ideas and points of view.

Work Placement

• You will complete a 14-week work placement in the summer between years three and four. This placement provides an opportunity to gain experience in your chosen field and to meet professionals in journalism and digital communications settings. Many of the placements are offered in the Greater Toronto Area, a hub for Canada’s media industry. The work settings and the work itself support your professional development and will provide you with both the knowledge and skills required to enter the profession, as well as the confidence to perform the work required.

Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use big data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.

Graduates of this program will:

develop effective business strategies, tactics and processes based on data-driven analytics
support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
generate business insights by developing and using databases, big data and machine learning
Note: For students starting in September or January, there is a scheduled one semester break between second and third semester.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
• Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
• Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
• Implement personal and professional development strategies to improve job performance and promote professional growth.
• Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
• Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
• Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
• Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
• Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
• Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
• Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
• Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.

Work Placement
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.

Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.

Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.

The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Discuss key historical influences on current practices in creative advertising
• Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
• Analyze the social, cultural, political, economic and technological influences on consumer behaviours
• Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
• Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
• Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
• Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
• Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
• Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
• Questions assumptions and biases through listening, reading and observing critically
• Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
• Collaborate effectively in team environments to achieve identifiable goals
• Employ entrepreneurial skills and thinking to identify market opportunities.
• Develop a showcase portfolio to represent industry ready competency in creative advertising

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete.