Diploma in Advertising and Graphic Design

at Humber College - Lakeshore Campus Canada

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
• Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
• Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
• Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
• Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
• Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
• Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
• Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
• Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
• Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.

Work Placement - Students will participate in a mandatory work placement in their final semester of study.

Humber’s Theatre Arts - Production diploma program provides you with the skills and knowledge needed to launch your career working in the professional theatre industry. You will learn how to build exquisite props, puppets, costumes, set pieces and painted scenery; how to incorporate light and sound into a theatrical performance; and how to serve the collaborative team through stage and production management. You will develop hands-on expertise mounting productions for the Humber Theatre season in partnership with students enrolled in our Theatre Arts - Performance program. The Humber Theatre season is fully integrated with the academic curriculum to ensure a balanced learning environment.

We focus on creative work in a collaborative artistic environment with professional discipline, broad-based training and education in all areas of production for the performing arts, while instilling a commitment to lifelong learning in this constantly changing field.

All of our faculty have substantial industry experience, and part-time instructors have full-time professional careers. As well, professional directors, designers, rehearsal stage managers, fight directors and other specialists outside of the faculty are brought in for the Humber Theatre season and other projects. We hire directors and designers who are known for their unusual and innovative approaches. Their creativity brings constant challenges, excitement and learning opportunities to the Humber Theatre production season and enhances in-class instruction. These professionals often provide our students with contacts, references and employment

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Design and construct the physical elements for stage and actors to achieve production-specific goals.
• Provide a cohesive production experience through the integration and operation of theatre technology.
• Collaborate with all members of a production team to enable the creative expression of diverse ideas and concepts.
• Maintain safety standards for theatre operations.
• Manage all phases of a theatre production to industry standards.
• Integrate applied research on national and international theatrical history and culture to inform professional discussions.

Humber’s Fashion Management graduate certificate program prepares you to work in the dynamic fashion industry and focuses on the management, marketing, sales of fashion apparel and accessories. Courses cover new product development and branding, fashion buying and retailing, multi-channel sales, international marketing and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion.

Students in the program can choose the promotions or sustainability profile. The promotions profile covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. Students will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Sustainable fashion profile provides students with opportunities to learn about the important aspects of fashion sustainability such as ethics and supply chain, creative innovations in the fashion industry and how to make a case for sustainability from a financial and managerial perspective. There is a growing demand for industry professionals with knowledge of sustainable solutions and innovation. Students graduate from the program prepared with tools to lead the industry to a lasting sustainable fashion change.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Review political, economic, social, environmental and regulatory factors affecting fashion industry and global sourcing decisions to achieve cost-effective, sustainable, quality product procurement and operations.
  • Apply accounting, finance and supply chain operation methods to make sustainable business decisions that build competitive advantage for fashion products.
  • Recommend merchandising, store-level operations, promotions and product offering improvements for retailers based on detailed competitive analysis.
  • Develop entrepreneurship strategies that inform start-up business plans to achieve profitability and sustainability goals.
  • Develop a merchandising plan and replenishment process using industry specific tools in accordance with an allocated budget to achieve desired profitability and performance metrics.
  • Justify a promotional marketing and visual merchandising plan based on analysis of the business’s current position in the market to appeal to target audience and support strategic business objectives. 
  • Formulate evidence-based and innovative business plans that serve to solve identified fashion business problems related to production, profitability and market position.
  • Defend a mutually beneficial wholesale fashion line proposal to a retailer based on analysis of the buyer’s performance and profitability, target market and current fashion trends.
  • Employ language of the fashion industry to communicate effectively with direct and indirect stakeholders in line with businesses’ strategic objectives to establish and maintain working relationships.
  • Develop textual and visual online and in-store content to engage target clients through variety of media platforms to strengthen market position and business profitability.
  • Analyze historical and current development in the fashion industry together with predicted future trends to create competitive and sustainable business solutions.

Work Placement
Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Humber’s Community and Justice Services diploma program focuses on both the community and the institutional sectors of the justice system. Our curriculum combines theory and applied skills, giving you the breadth of knowledge and experience needed to meet the demands of an entry-level position in this field. You’ll be prepared for occupations where you will work with offenders and other high-risk client groups and will explore the development of community programs, restorative justice initiatives and preventative measures. In addition, we practise inclusivity from a broad anti-oppressive perspective and place a strong emphasis on the practice of interpersonal, problem-solving and assessment skills.

Our faculty are skilled, committed, and have direct work experience within community and institutional correctional services. As a result, our program boasts strong community links. Additionally, experts also deliver further specialized community justice training. Our advisory committee regularly reviews our curriculum, ensuring our program is always on the cutting edge of developments in the field. 

You will have an opportunity to practise your skills during a supervised, comprehensive work placement in an institutional or community setting in Semesters 3 and 4, two days per week.

Our program allows you to help contribute towards creating safe and healthy communities. You may be involved in a variety of roles within the community such as:

• Community justice worker
• Provincial or federal adult correctional officer
• Provincial youth service officer
• Open custody youth worker
• Community crime prevention worker
• Victim services worker
• Residential worker
• Law enforcement officer

Gain the competitive edge that will qualify you for positions in a variety of settings such as:

• Community-based advocacy agencies
• Institutional or community correctional settings
• Law enforcement departments
• Courts

The truth-telling role of journalism has never been more important than it is today. Humber’s Bachelor of Journalism degree program helps you develop all of the skills you will need to report on the biggest and most compelling stories in your community and around the world. Journalism is the perfect field for students with a desire to inform and engage the public. In addition to traditional skills like critical thinking, researching, reporting and interviewing, you will also learn how to use audio, text, video, and photos to create compelling online stories for a wide range of digital platforms.

You will study both the theoretical and practical aspects of journalism, and you’ll do it using the latest industry-standard hardware and software in Humber’s Newsroom. You will have access to and learn from instructors with deep and varied journalism experience. You will have the chance to pursue your interests with journalism classes that will teach you to cover sports, arts, politics, lifestyle and more. Breadth education electives will help you expand your knowledge in a variety of areas.

Our program has been designed with input from journalists and media professionals ensuring that it provides the skills required for a wide variety of journalism careers.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Write and edit content for a variety of story forms and web-based applications.
• Interview contacts and sources for a variety of media applications.
• Examine and apply various journalistic and academic research methods assessing the credibility of international sources.
• Analyze media theory and the role of the media in society.
• Adhere to professional and ethical codes of conduct, guidelines and legal requirements.
• Produce images and content for web-based applications.
• Demonstrate critical and creative thinking skills.
• Analyze society’s fundamental systems (political, legal, social diversity) and their connections to the journalistic world.
• Analyze media law and journalistic responsibility.
• Critique and analyze media practices and products.
• Develop entrepreneurial skills related to the business of journalism.
• Develop a portfolio of journalistic projects for work search purposes.
• Establish a professional media identity based on an analysis of personal interests, opportunities, benefits, risks, marketing, strategies and audience.
• Demonstrate conflict management strategies and negotiation skills required in journalistic work.
• Work effectively and assertively in teams to achieve desired goals and resolve differing or opposing ideas and points of view.

Work Placement

• You will complete a 14-week work placement in the summer between years three and four. This placement provides an opportunity to gain experience in your chosen field and to meet professionals in journalism and digital communications settings. Many of the placements are offered in the Greater Toronto Area, a hub for Canada’s media industry. The work settings and the work itself support your professional development and will provide you with both the knowledge and skills required to enter the profession, as well as the confidence to perform the work required.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Commerce – Healthcare Management degree program gives you the optimal mix of core business and health-care specific skills to launch your career in one of Canada’s most exciting and fastest growing sectors.

In our program, you will begin by acquiring fundamental business skills in accounting and financial management, economics, law, operations management, organizational behaviour, statistics and quantitative methods. Then, you will focus on developing health-care specific skills that are highly valued and sought by employers. Our health-care specialization courses include health informatics, heath data and analysis, health services organization and management, health-care financial management, population health, and policy and evaluation.

Our program was designed in consultation with practising industry leaders to ensure that you will learn and practise the skills you need to succeed in today’s complex health-care environment. While in the program, you will also gain valuable experience through project work that is directly connected to industry, professional work experience, and a curriculum that focuses on real world and contemporary issues in health-care management.

When you finish the program, you will be well prepared and qualified for entry-level positions in health-care management in several sectors, including government, hospitals, agencies, private sector providers and consulting.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Theatre Arts - Performance program is known for its rigorous training in physical and devised theatre that enables you to find success wherever your career path takes you. We are nationally known for our innovative curriculum based in the creation of original work.

We believe in:

• Developing creative artists with a strong foundation in essential skills
• Ensuring our graduates have the business skills to make their livings as artists/performers
• Providing a well-rounded education as well as comprehensive training
• Developing collaborative work that is original, thoughtful and challenging
• Exploring intercultural and multidisciplinary theatre that speaks in the present to a vision of the future

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform dramatic roles in a variety of styles, such as in children's plays, plays geared for school audiences, experimental plays presented by alternate theatres, in standard repertoire of current and classical plays presented by regional theatres and festivals, as well as in musicals, revues and cabaret productions.
• Perform non-classical, vocal material – solo and choral - and execute basic dance steps and choreography as required by musical productions and classical plays.
• Apply different techniques required to perform on proscenium, thrust or arena stages, as well as open air theatres.
• Adapt performing style to the electronic media; working for the camera (film, television and video production) as well as the microphone as in various aspects in radio broadcasting.
• Provide services as drama resource person for community theatre, recreational programs, children's programs and private teaching.
• Accept employment as a professional actor and provide services to professional standards.

The Humber Advantage
Humber Productions

• Each year, Humber Theatre presents a number of original productions which demand the full creative engagement of performance and production students under the guidance of internationally recognized artists.

Hands-On Experience

• Students in Humber's Theatre Arts - Performance program are on stage throughout their time at school, building hours and hours of in-class experience.

Humber’s Bachelor of Behavioural Science degree program provides you with the knowledge, skills and abilities required for in-depth work in the behavioural science field with individuals throughout the lifespan. The program is firmly grounded in the theory, principles and practices of behavioural science (applied behaviour analysis and cognitive behavioural approaches) and psychology. Applied behavioural analysis uses behavioural rules in everyday situations to help people change their behaviour to improve quality of life. The program focuses on data obtained through observation as it investigates behaviour, cognitive events and the influence of envronmental factors on behaviour.

Courses in the first two years of the program provide a strong foundation in behaviour analytic approaches, psychology, research and ethics, while highlighting specific special populations. This is followed in the final two years with further in-depth study of ethics and professionalism, individual and group counselling, issues in behavioural psychology, further special populations, and two courses of senior thesis work. Overall, the program emphasizes critical thinking, analytical skills, interprofessional practice and leadership. 

Learning Outcomes

Upon successful completion of the program, a graduate will:

• Critically review and utilize research and evidence in behavioural assessment, intervention and education.
• Analyze and review current theories, treatment options, and professional practices in Behavioural Science and general psychology.
• Examine and explain the application of Behavioural Science with specific populations.
• Design, implement and present single subject research.
• Research, analyze and interpret qualitative and quantitative information in Behavioural Science within the wider context of clinical psychology and pharmacology.
• Apply theories and best practices for individual and group counselling in a behavioural context.
• Integrate and deliver behavioural services within a wide range of community settings including social, health and educational.
• Design, conduct and analyze behavioural and cognitive behavioural assessments.
• Propose, design, write and evaluate, utilizing behavioural measures, behavioural and cognitive behavioural interventions for a variety of client groups.
• Plan, co-facilitate and evaluate cognitive behavioural groups.
• Design and deliver educational material using a variety of modes, utilizing principles of adult education and knowledge translation.
• Write professional-style reports, behavior assessment and intervention plans, and educational materials.
• Teach mediators to implement assessment and intervention plans, and educational materials.
• Explain and teach behavioural concepts using accessible language and/or terminology depending on the needs of the learner, colleague, client or other stakeholder.
• Deliver professional services according to ethical guidelines within the scope of practice.
• Acknowledge the limits of knowledge in the field of behavioural science through professional practices and academic writing.
• Work collaboratively within an inter-professional team to deliver behavioural services to a variety of clients.
• Practice leadership and adult education principles to contribute to the development of the field of behavioural science and organizational development.
• Manage and direct own continuous learning, pursuing opportunities for constant renewal of skills, knowledge and attitudes.

The only program of its kind in Ontario, the Forensic Identification graduate certificate provides you with leading-edge forensic knowledge and skills for public and private policing. As the only graduates of this program in the province, it is designed for students who are interested in becoming frontline investigators. The program’s unique hands-on approach provides expert instruction utilizing the most modern criminal forensic technology within a specialized curriculum. You will study advanced fingerprint development and analysis, physical matching of footwear and tool marks, digital photography, DNA and blood profiling, forensic interviewing, fraudulent document examination, rules of evidence, and trial procedure.

Training takes place in a state-of-the-art crime scene studio and forensic lab located at the Humber Centre for Justice Leadership. This innovative facility features a simulation lab for processing forensic evidence from staged crime scenes including photography, fingerprint development, advanced evidence collection techniques, and digital crime scene mapping. The centre also features four interviewing labs for practising interviewing techniques and assessing credibility. Finally, your forensic investigation skills and knowledge are put to the test in our mock courtroom.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Mitigate personal, public and legal risk during crime scene investigations by adhering to industry established ethical and technical standards
• Document crime scenes using various methods including scale diagrams, models and charts to present forensic evidence in judicial proceedings
• Preserve evidence using established forensic techniques and standards to aid investigations
• Employ a range of fingerprint collection and analysis techniques to contribute to investigations
• Evaluate the legality, reliability and limitations of forensic interviewing techniques to inform professional practices
• Analyze bloodstain pattern evidence to establish its value, meaning and limitations
• Articulate justification for arrest, search and seizure to aid in judicial proceedings
• Assess the authenticity of documents to support and validate evidence in civil and criminal investigations
• Communicate with colleagues and the public in high-stress environments to contribute to investigative goals and to maintain the human rights of everyone involved

What Makes This Program Different?

• While there are several universities that offer forensic programs with a theoretical science-based curriculum, Humber is the only public college in Canada that provides a comprehensive hands-on approach to forensic identification.
• From day one, we'll have you in our state-of-the-art labs, such as our crime scene lab, forensic studio, interview rooms, and our realistic mock courtroom, working on a variety of engaging forensic-based projects. In two semesters, you’ll develop career-ready skills in forensics, making you a highly desirable candidate to employers in the Criminal Justice field.