Graduate Certificate in Advertising - Account Management

at Humber College - Lakeshore Campus Canada

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial/jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Theatre Arts - Production diploma program provides you with the skills and knowledge needed to launch your career working in the professional theatre industry. You will learn how to build exquisite props, puppets, costumes, set pieces and painted scenery; how to incorporate light and sound into a theatrical performance; and how to serve the collaborative team through stage and production management. You will develop hands-on expertise mounting productions for the Humber Theatre season in partnership with students enrolled in our Theatre Arts - Performance program. The Humber Theatre season is fully integrated with the academic curriculum to ensure a balanced learning environment.

We focus on creative work in a collaborative artistic environment with professional discipline, broad-based training and education in all areas of production for the performing arts, while instilling a commitment to lifelong learning in this constantly changing field.

All of our faculty have substantial industry experience, and part-time instructors have full-time professional careers. As well, professional directors, designers, rehearsal stage managers, fight directors and other specialists outside of the faculty are brought in for the Humber Theatre season and other projects. We hire directors and designers who are known for their unusual and innovative approaches. Their creativity brings constant challenges, excitement and learning opportunities to the Humber Theatre production season and enhances in-class instruction. These professionals often provide our students with contacts, references and employment

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Design and construct the physical elements for stage and actors to achieve production-specific goals.
• Provide a cohesive production experience through the integration and operation of theatre technology.
• Collaborate with all members of a production team to enable the creative expression of diverse ideas and concepts.
• Maintain safety standards for theatre operations.
• Manage all phases of a theatre production to industry standards.
• Integrate applied research on national and international theatrical history and culture to inform professional discussions.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Commerce – Fashion Management degree program is designed for students interested in the business side of fashion and offers management courses tailored specifically to the fashion industry.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialized courses in the fashion management curriculum include twentieth-century fashion history, trend forecasting, retail and wholesale management, brand management, store planning and merchandising, global sourcing, and retail finance.

You’ll gain practical skills through applied projects during which you’ll develop processes and products from the idea stage through to execution. You will also develop business plans and apply your classroom learning to fashion industry analysis, financial management and e-commerce assignments that simulate the latest challenges in the fashion industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Explain key theories and concepts in textiles, colour, trends and fashion history.
  • Compare and contrast the Canadian and international fashion industries.
  • Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.
  • Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.
  • Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.
  • Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.
  • Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.
  • Acknowledge ambiguity and uncertainty of the fashion industry.
  • Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.
  • Conduct sustainable fashion management business with consideration for environmental, human and financial issues.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Art Foundation certificate program offers you the opportunity to investigate different areas of artistic media and develop portfolios for entry into further study. Expand your horizons with comprehensive training in the basics of current visual arts exploration within a diverse studio environment. Discover your strengths and creative options, and your future in the world of art.

This program integrates visual art skills across several media and is designed to encourage you to explore a wide range of techniques and concepts. You will work closely with experienced faculty from a variety of creative industries developing innovative approaches and building your strengths through a variety of painting, drawing, photography, digital design, video, animation and fine art classes, as you gain valuable insights about the art world. In just two semesters, you will gain a thorough understanding of many artistic disciplines and build well-developed visual literacy and creative skills. You will apply your acquired skills to create a portfolio that will support your personal work and/or prepare you to pursue related programs at Humber and beyond.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Analyze, simplify and deconstruct complex forms to solve artistic problems.
• Employ basic measurement systems to produce accurate proportional and perspective renderings.
• Create traditional and digital artwork which reflects adherence to accepted design principles.
• Apply basic principles of visual perception, simplification, organization and the nine-point value scale to create realistic images.
• Identify types and applications of drawing, painting and photographic tools and equipment used to produce original artworks.
• Apply basic principles of colour observation, colour and pigment mixing, and digital colorization to accurately depict value, hue and saturation.
• Create the illusion of three dimensions on a plane surface by applying techniques of texture, shading and linear perspective.
• Discuss and present a range of critical issues of visual culture, examining how images gain meaning in cultural arenas.
• Develop, refine and present drawings, digital images, animated images, video and photographs in professional portfolio format suitable for presentation to higher education admission panels or employers.
• Research and pursue opportunities for on-going artistic development.
• Define and use correct terminology to discuss and critique the impact of historical and contemporary visual, digital, animated, video and photographic images.
• Create photographic and video art for specific purposes using basic technical capabilities of cameras and computer imaging software.
• Plan and design animated sequences using basic classical animation.

Humber’s International Development graduate certificate program is designed for individuals who want to see the world and make a difference within it. This program provides graduates with the skills and knowledge required to manage, develop and grow international development and disaster relief projects anywhere in the world. Graduates may find themselves in some of the most difficult environments in the world, or they may work in developed countries changing policies to make a difference in the Global South. Faculty are chosen for their field expertise and experience in international development – most continue to work with numerous international non-governmental organizations (NGOs) or United Nations agencies while teaching at Humber part time.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Contribute directly to project planning and the articulation of project goals having national or regional objectives, including the preparation or modification of proposals and bids, and the negotiation of program/project elements and budgets.
• Implement strategies to secure project funding.
• Establish administrative systems and procedures relating to program approval processes, reporting systems, technical assistance requirements, procurement, international travel and project termination/evacuation.
• Assist in the co-operative management with partners of specific program and project elements, including the development of implementation plans and strategies, in-course project monitoring and evaluation, and project modification as required.
• Assume responsibility for the management of key financial and physical resources associated with projects, including planning, procurement, monitoring and reporting on progress, reviewing and revising initial plans based on in-project performance, and preparing reports for further analysis and review.
• Demonstrate effective human resource management and labour relations skills relating to projects, including the recruitment and supervision of project personnel and effective interaction with external specialists or consultants acting under contract.
• Perform statistical analysis in a business environment.
• Interpret and apply national and international regulations.
• Demonstrate an understanding of individual and corporate ethics in a business environment, and the importance of effective leadership and team-building in joint ventures based on international co-operation.
• Communicate and work effectively in cross-cultural environments.
• Use industry specific language to describe challenges, solutions and opportunities across the ID arena.

Work Placement

• You will gain industry experience and build your international development network with an eight-week (minimum) work placement within the development/humanitarian sectors. Many students choose to do this placement overseas but it can also be done here in Canada.
• With the program co-ordinator’s support, placements are found through a combination of your interests and contacts with graduates and industry partners. The educational foundation for the work placement includes learning how to optimize resumés, LinkedIn profiles and cover letters, as well as covering the broad set of skills needed to be comfortable and safe working outside of Canada.

Humber’s Bachelor of Paralegal Studies program is the only four-year degree program to receive accreditation by The Law Society of Ontario as an accredited paralegal education program. This program combines legal theory with practical applications in courses covering ethics and professional responsibility, negotiation and mediation, evidence, advocacy, tort law, contract law, insurance law, and employment law. Students are provided with the legal foundation needed to consider a career as a licensed paralegal.  

We believe that properly representing a client includes understanding the client’s background and motivation. As a result, our program has eight electives which provide students with the opportunity to study social science, humanities and science electives. 

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Explain the relationship between a wide range of legal concepts, values, principles, and rules of law related to paralegal practice within the Canadian legal system.
  • Outline relevant philosophical, historical, political, social, cultural, economic, and ethical contexts in which law operates.
  • Define legal terminology accurately and give appropriate, current examples of their use.
  • Research relevant information from a wide range of professional texts and legal data bases using sophisticated search methods and standard techniques of legal interpretation.
  • Use of methods of negotiation and advocacy in order to advance a client’s legal position in a contentious context.
  • Solve complex legal problems through selection of appropriate legal remedies for substantive issues and the related legal and procedural issues.
  • Develop a cogent legal argument based on an organized body of relevant facts verified through corroborating sources.
  • Present legal issues and solutions in client-centered plain language. 
  • Summarize the issues and arguments in a range of complex law cases.
  • Write a range of polished documents used in paralegal practice with accuracy, clarity, conciseness and organization.   
  • Evaluate issues to determine whether a case falls within the paralegal scope of practice and where appropriate, seek support and/or refer the case to a lawyer.  
  • Contribute effectively and professionally in a team environment to complete required tasks within set deadlines.
  • Take initiative to expand personal and professional competence in order to make on-going improvements in meeting client needs.

Work Placement

• Work placements offer on-the-job experience where you will use and sharpen the skills you’ve learned in class and apply them to real-world situations.
• The work placement is from May to August after Semester 6 and lasts 14 weeks/420 hours. You will work with your placement advisor to find a placement that fits your career goals. We provide placement support, such as working with the legal community, to identify work placement employment opportunities.

Humber’s Bachelor of Commerce – Healthcare Management degree program gives you the optimal mix of core business and health-care specific skills to launch your career in one of Canada’s most exciting and fastest growing sectors.

In our program, you will begin by acquiring fundamental business skills in accounting and financial management, economics, law, operations management, organizational behaviour, statistics and quantitative methods. Then, you will focus on developing health-care specific skills that are highly valued and sought by employers. Our health-care specialization courses include health informatics, heath data and analysis, health services organization and management, health-care financial management, population health, and policy and evaluation.

Our program was designed in consultation with practising industry leaders to ensure that you will learn and practise the skills you need to succeed in today’s complex health-care environment. While in the program, you will also gain valuable experience through project work that is directly connected to industry, professional work experience, and a curriculum that focuses on real world and contemporary issues in health-care management.

When you finish the program, you will be well prepared and qualified for entry-level positions in health-care management in several sectors, including government, hospitals, agencies, private sector providers and consulting.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Business Administration advanced diploma program allows you to develop extensive knowledge on how businesses work and teaches you to become competent in the full range of skills needed to facilitate business operations.

Courses in operations management, accounting, human resources management, marketing research and much more will give you the opportunity to cultivate key business skills such as communication, teamwork, project management and strategic business analysis. This program is built on a common platform of a solid business education – principles of management, marketing, business law, finance mathematics and microeconomics. This common platform is shared with other business diploma programs in year one and is expanded on in year two.

Work Placement
You’ll be assisted in finding a paid or unpaid business work placement where you’ll practise your skills during an 84-hour assignment. This adds valuable hands-on experience to your resumé. Close relationships with the business professionals who constantly update the curriculum will give you valuable networking contacts.

Humber’s Bachelor of Digital Communications degree program explores the dynamic media environment and the cultural, social, economic and political implications of digital innovation. Communications studies are becoming recognized as one of the most significant social sciences in the 21st century. Increasingly, worldviews are shaped through messages received from television, film, the internet, social media and a host of media arts, with profound impacts on how the world and the self are viewed. The construction of everyday lives and identities are negotiated through digital media and social networks which influence how we live, the products we produce and consume, and how we connect.

This program is rigorous and innovative, developing digital storytellers who are skilled in writing, visual communication, web applications and social media. You will build significant business acumen while working in an environment where creative ideas and methods cross-pollinate. As you gain technical competency, you will collaborate and innovate with peers, faculty and visitors, building personal communication and networking skills. Intensive lectures and labs provide direction and practical experience, sharpening technical skills and stimulating critical discourse, using student work as a starting point. Access to studios and computing spaces enables reflective and collaborative project work. Historical, legal, ethical and theoretical considerations are built into the creative process.

As part of the program, you will engage with an array of courses designed to deepen your awareness of your roles as a citizen conscious of the social, political, environmental and cultural contexts of their work. Senior students in this program specialize in advanced communication theory and techniques. A culminating capstone project showcases their abilities and learning, and serves as a platform for launching a career in digital and social media co-ordination, media relations, and many other mass communications fields. Graduates may also choose to further their studies at the master’s level.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Employ distinctive communication styles grounded in a thorough understanding of communication theories, and historical and contemporary trends in visual design and media technologies.
• Create effective media strategies based on insightful audience analysis, principles of branding and marketing and revenue generation and media law and ethics.
• Critically analyze and interpret media messages, comprehending the historical, social, commercial and cultural impact of representational, explanatory, abstract and symbolic images.
• Gather, review, evaluate, interpret and express information using a range of well-developed analytic and creative methodologies.
• Operate as informed producers and consumers of media communications recognizing the aims of commercial business, nonprofits, government, and community enterprise.
• Apply innovative media strategies to effectively analyze and express themes and issues from a range of contexts and perspectives.
• Interpret and apply theoretical and ethical frameworks to identify and solve communication problems in a variety of contexts.
• Present ideas and information accurately and creatively using written, oral, audio-visual and web-based formats.
• Reflect on communication strategies and practices from a range of perspectives and willingly adapt, revise, edit, and develop improvements.
• Manage communication projects effectively, employing a professional attitude towards responsibility, initiative, collaboration, adaptability, accountability and ethical use of resources.
• Integrate leadership and influence skills with accountability in media content creation.
• Direct own continuous learning, pursuing opportunities for constant renewal of skills and knowledge.

Work Placement
Students will participate in one mandatory work placement in the summer between Semester 6 and 7. The placement provides students with an opportunity to gain experience and meet professionals in the digital communications sector. Many of the placements are offered in the Greater Toronto Area (GTA), a hub for the communications industry in Canada and home to numerous media, non-profit, marketing, public relations and other private sector companies.