Graduate Certificate in Advertising - Art Direction

at Humber College - Lakeshore Campus Canada

Humber’s Bachelor of Commerce – Management Studies degree program prepares you to take on a variety of managerial roles in many different types of business. The program is based on the seven traditional management functions (planning, organizing, staffing, directing, co-ordinating, reporting and budgeting) and gives you the necessary skills and knowledge to:

• Develop business strategies
• Analyze issues from various perspectives
• Apply classroom work to industry-connected projects
• Integrate transferable skills such as interpersonal interaction, communication and organization to all classroom and project work.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses cover all seven management functions along with business research methods and strategic management. You’ll also get hands-on learning that provides both the education and the experience employers look for once you graduate. You’ll be taught by professors who are widely known for their real-world connections and background. Our industry-designed, project-based curriculum gives you the opportunity to take your ideas from concept to execution. In your final year, you will complete a senior-level project, giving you the opportunity to work on a team, problem solve, evaluate strengths and limitations, gather and synthesize data, and make appropriate decisions.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In every industry and every sector, there is a demand for qualified, effective managers – and that demand is growing. As a graduate of our program, your excellent managerial skills and strong understanding of the domestic business environment will make you a highly marketable employee. When you complete the program, you’ll have the knowledge, skills and hands-on experience necessary to take on an entry-level position in many fields including finance, human resources, marketing/sales and operations/logistics. Your degree will help accelerate your career advancement. If you have an entrepreneurial spirit, you’ll be well-positioned to start your own business. And if you want to explore further studies, you’ll be able to pursue graduate studies or industry designations.

Humber’s Child and Youth Care advanced diploma program prepares you to promote the optimal development of children, youth and their families. Students are required to develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence-based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

You will learn that an essential component of professional practice is self-awareness, with many courses emphasizing self-reflection and the classroom being a professional practice environment. Your high energy level and emotional maturity will help you meet the demands of working with children and youth with complex needs.

Our program is delivered by award-winning faculty, renowned in their field, with current, relevant experience and advanced degrees. A key feature of the program is its therapeutic play lab fostering experiential learning.
Work Placement
Field placements with established partnerships are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and are unpaid.

For the first field placement, opportunities are often school-based and occur two days a week for fourteen weeks. For the final two placements, you will be able to submit four to six placement choices with the school making the final decision. These field placements run four days per week.

Humber’s Public Administration graduate certificate program is the first of its kind in Canada providing all of the knowledge, skills and experience graduates need to become successful public service employees. Designed and taught by public administration professionals, this program is your key to succeeding quickly in a public sector job. You will receive advanced training in communications, policy analysis, project management, information technology, public finance, governance, leadership and human resources management. Experienced faculty, most of whom currently work in the public sector, will guide you through the core of the curriculum, with guest speakers addressing specific topical issues. The practical, skills-based curriculum provides the foundation for long-term career success by exposing you to the primary activities of public administration and by providing networking opportunities with civil servants from across the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe the machinery of government in Canada, including the roles and responsibilities of executives, legislatures and the judiciary, as well as the relationships between all levels of government.
• Define ethics and values which are key to public administration and explain how they apply at all levels of public administration.
• Explore and compare public administration practices found in industrialized countries, especially member states of the European Union and the United States.
• Discuss current issues affecting Canadian public administration and examine how those issues are managed from a public management perspective.
• Discuss key elements of strategic planning processes and examine how these apply to public administration.
• Understand and relate to governments from two perspectives: as business entities with strategic plans, budgets, and core businesses; and as organizations composed of complex human behaviour.
• Explain key economic and finance concepts such as externalities, public and private goods, deficit financing, debt repayment, and fiscal federalism.
• Demonstrate how governments plan, manage and report on the collection and expenditure of public funds.
• Discuss information technology and software applications used in public administration as well as current information technology issues faced by public sector IT managers.
• Prepare and manage human resources in public administration, including the preparation of HR plans, recruitment and selection processes, supervisory skills, negotiating skills and conflict resolution skills.
• Describe the role that communications plays in the public sector and work with stakeholders and partners to meet the information needs of the public, the media, political staff and the bureaucracy.
• Examine how governments develop, implement and evaluate programs in general and learn how to use specific research and analysis tools to contribute to that process in particular.
• Identify the methodological and conceptual issues associated with evaluating and maintaining quality services in the public sector.
• Identify the skills and knowledge required by project managers and project management teams in the public sector.
• Understand and fulfill leadership responsibilities in the public sector by assessing individual leadership traits and behaviours and apply this understanding to the broader theories and concepts of leadership.
• Understand, contribute to, and manage partnerships in the public sector, broadly defined.

Work Placement

• You will gain on-the-job work experience with an eight-week (minimum) work placement within the public sector. With faculty support, you will find placements with an appropriate organization.

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete. 

Humber’s Bachelor of Digital Communications degree program explores the dynamic media environment and the cultural, social, economic and political implications of digital innovation. Communications studies are becoming recognized as one of the most significant social sciences in the 21st century. Increasingly, worldviews are shaped through messages received from television, film, the internet, social media and a host of media arts, with profound impacts on how the world and the self are viewed. The construction of everyday lives and identities are negotiated through digital media and social networks which influence how we live, the products we produce and consume, and how we connect.

This program is rigorous and innovative, developing digital storytellers who are skilled in writing, visual communication, web applications and social media. You will build significant business acumen while working in an environment where creative ideas and methods cross-pollinate. As you gain technical competency, you will collaborate and innovate with peers, faculty and visitors, building personal communication and networking skills. Intensive lectures and labs provide direction and practical experience, sharpening technical skills and stimulating critical discourse, using student work as a starting point. Access to studios and computing spaces enables reflective and collaborative project work. Historical, legal, ethical and theoretical considerations are built into the creative process.

As part of the program, you will engage with an array of courses designed to deepen your awareness of your roles as a citizen conscious of the social, political, environmental and cultural contexts of their work. Senior students in this program specialize in advanced communication theory and techniques. A culminating capstone project showcases their abilities and learning, and serves as a platform for launching a career in digital and social media co-ordination, media relations, and many other mass communications fields. Graduates may also choose to further their studies at the master’s level.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Employ distinctive communication styles grounded in a thorough understanding of communication theories, and historical and contemporary trends in visual design and media technologies.
• Create effective media strategies based on insightful audience analysis, principles of branding and marketing and revenue generation and media law and ethics.
• Critically analyze and interpret media messages, comprehending the historical, social, commercial and cultural impact of representational, explanatory, abstract and symbolic images.
• Gather, review, evaluate, interpret and express information using a range of well-developed analytic and creative methodologies.
• Operate as informed producers and consumers of media communications recognizing the aims of commercial business, nonprofits, government, and community enterprise.
• Apply innovative media strategies to effectively analyze and express themes and issues from a range of contexts and perspectives.
• Interpret and apply theoretical and ethical frameworks to identify and solve communication problems in a variety of contexts.
• Present ideas and information accurately and creatively using written, oral, audio-visual and web-based formats.
• Reflect on communication strategies and practices from a range of perspectives and willingly adapt, revise, edit, and develop improvements.
• Manage communication projects effectively, employing a professional attitude towards responsibility, initiative, collaboration, adaptability, accountability and ethical use of resources.
• Integrate leadership and influence skills with accountability in media content creation.
• Direct own continuous learning, pursuing opportunities for constant renewal of skills and knowledge.

Work Placement
Students will participate in one mandatory work placement in the summer between Semester 6 and 7. The placement provides students with an opportunity to gain experience and meet professionals in the digital communications sector. Many of the placements are offered in the Greater Toronto Area (GTA), a hub for the communications industry in Canada and home to numerous media, non-profit, marketing, public relations and other private sector companies.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Child and Youth Care degree program provides you with the knowledge and skills required for in-depth work with children, youth and families. The program is based on the professional practice of child and youth care supported by the disciplines of psychology, sociology, community development, political science and education. The curriculum focuses on the theory and research of relational practice: building relationships to support children and youth in crisis or going through experiences of challenge and change.

You’ll learn from highly qualified professors, as well as from guest lecturers from the child and youth care practice field, youth in care and community representatives. You’ll have the unique opportunity to develop key skills under supervision in our state-of-the-art interview labs, therapeutic play laboratory setting, our family practice room and children’s activity room.

Your courses integrate the study of developmental, preventative and therapeutic approaches in child and youth care and will teach you direct methods such as interviewing and counselling, responding to abuse, therapeutic play, and other intervention modalities taught from a strength-based perspective and within a caring, anti-oppressive framework.

The first two years of the program provide you with a comprehensive understanding of child and youth development, as well as current methodologies in child and youth care professional practice. In the final two years, you will be able to engage in courses related to five areas of concentration in the program – youth justice and advocacy, social policy and research, approaches to care, community development and youth engagement, and international perspectives. The curriculum and work placement experiences throughout the program will support you to select a focus for your final thesis project in fourth year.

Learning outcomes:

Upon successful completion of the program, a graduate will:

• Describe, analyze and evaluate key concepts, ethics, values and theoretical approaches (historical and contemporary) in child and youth care and related community development.
• Analyze issues of social diversity and equality and their effects in relation to child and youth care and community development.
• Plan, implement, assess and evaluate child-centred & family-centred programs to meet the needs of clients, staff, families and community.
• Identify the challenges and rewards of working with children and youth especially those with physical, behavioural, social, and developmental issues in independent, organizational, institutional and community settings.
• Identify and evaluate alternatives to the current child and youth intervention strategies, with a view to anticipating future directions.
• Advocate for the holistic development of children and youth.
• Develop and maintain constructive relationships and partnerships with clients, professionals and the community demonstrating effective conflict management skills.
• Describe and evaluate the complex role of the community in child and youth development.
• Identify and implement the process of program management, measuring the cost and effectiveness of child and youth care and development.
• Examine & apply various research methods assessing the appropriateness of their use.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals involved in child and youth care community development initiatives with children and youth.
• Identify and implement community development processes measuring the cost and effectiveness of child and youth community development programs.
• Analyze contemporary issues in child and youth care including nutrition, literacy, poverty, homelessness, addictions, violence, substance use, crime, resilience and determinants of health.
• Evaluate social justice and political issues in regards to child and youth care and community development practices at local, national and global levels.
• Develop curriculum, programs and strategies for children, youth and the community which reflect current educational theory and pedagogy.
• Demonstrate self-awareness, self-confidence, self-direction, self-management, self-reflection and self-care in one’s professional development

Work Placement
Beginning in the first semester, you will have the opportunity to participate in an introductory field placement preparation course that will enable you to become familiar with the field of child and youth care. In your second semester, you will prepare for your field placement in Semester 3, by participating in the Preparing for Professional Practice course. The field placement in Semester 3 is 200 hours and will support you to develop your skills working in the community with children, youth and families.    

In addition, you will be required to complete a 14-week typically unpaid field placement between third and fourth year.

The combination of field placements will enable you to build therapeutic relationships, role model your professional skills and link academic theory to child and youth care practice.

Humber’s Financial Planning graduate certificate program provides a clear pathway to careers in the lucrative financial services industry including banks, investment firms, insurance companies, financial planning firms among others. Our program provides you with a broad range of financial services, business and soft skills plus the opportunity to earn the licences and designations that financial services institutions are looking for in the professionals they hire. 
Faculty are chosen for their expertise and experience in the financial services sector, and many continue to work in the industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Adhere to the certified financial planner ethical code of conduct, standards of practice, regulatory, legal and taxation requirements.
  • Establish and manage the client-planner relationship.
  • Analyze and evaluate client financial data including investment goals, life and health insurance, retirement planning and estate planning, considering economic information.
  • Develop and present financial recommendations and/or alternatives regarding investments, retirement planning, estate planning, life and health insurance.
  • Implement financial recommendations and monitor clients’ accounts.
  • Market and promote financial products, services, solutions and strategies that meet client needs.
  • Provide investment advisory services, using current software and entrepreneurial skills.
  • Qualify to challenge the Certified Financial Planner (CFP™), the Life Insurance Licence (LLQP) examination and the Canadian Securities Course.

Work Placement

• Gain first-hand experience in the financial services industry with a four-week work placement taking place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Humber’s Bachelor of Commerce - Human Resources Management degree program focuses on applied professional human resources (HR) practices and solutions. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on HR, giving you practical skills through applied projects such as developing plans and strategies to address key issues in recruitment and selection, compensation, policy, and training and development. You will have the opportunity to develop processes from the idea stage through to execution, and you will learn from experienced professors and a network of industry professionals.

The program is closely connected to the HR industry. You will have the opportunity to meet with a panel of the program’s advisory committee members to discuss career opportunities and to attend workshops and events on human resources-related topics.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.