Graduate Certificate in Advertising Copywriting

at Humber College - Lakeshore Campus Canada

Humber’s Police Foundations diploma program, offered on a full-time and online part-time basis, enjoys an excellent reputation within the criminal justice community. Our program’s current and relevant curriculum, developed with the insights and expertise of members of the college’s Police Foundations Advisory Committee, ensures you’ll learn the knowledge and skills needed to succeed in a justice related career. Practical courses allow you to learn about psychology, sociology, criminology, the criminal code, contemporary social and community problems, policing protocols and strategies, investigating and evidence, and conflict management. As well, instruction in fitness and lifestyle management will teach you about the importance of health and wellness and about the Constable Selection Process. Your professors, who have real-life work experience in public and private policing, will help you graduate with a range of security, problem-solving and administrative skills, and with a commitment to justice and to your community.

Graduates of the program will be subject to all requirements of the Ontario Constable Selection Process and local police requirements when applying for a position as a police constable in Ontario.

Work Placement
While the program does not offer a work placement, self-initiated community service opportunities will be made available to help broaden your understanding of the role of justice services within the community at large.

Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Situate music business decisions within key historical and current contexts of the music industry.
  • Articulate the unique responsibilities of key personnel in the music industry.
  • Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
  • Develop and implement a viable and realistic business plan for a professional musician or musical company.
  • Develop and implement a music marketing plan that includes sonic branding.
  • Collaborate with a team to market an artist or new music.
  • Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
  • Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
  • Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
  • Prepare and interpret financial statements to inform music business decisions and/or practices.
  • Identify and access public and private sources of capital to support music business plans.

Work Placement

• Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.

Humber’s Bachelor of Commerce – Digital Business Management degree program provides the essential components of a traditional business degree plus a broad selection of cutting-edge technology and advanced digital business management and marketing tools. It will help prepare you to succeed in a highly competitive business environment. By graduation, your digital business skills will include:

• developing digital business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
• employing project management and change management tools
• analyzing financial issues and how they affect pricing, cost and profit
• integrating effective and efficient supply chain management operations/tactics/strategies
• redesigning and streamlining business processes using information and communication technology (ICT).

Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management, mobile development, data science for business analytics and more.

You’ll be able to put classroom learning into practice and get real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers and other industry events.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on digital business management.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
 

Humber’s Bachelor of Commerce – Supply Chain Management degree program provides grounding in both general business knowledge and specialized supply chain skills across a wide range of industries. Our emphasis on hands-on experience enables you to stand out in a highly competitive global marketplace. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on using current theories, methods and techniques to problem solve and develop supply chain management strategies.

Humber’s professors are widely known and respected for their real-world experience and industry contacts. Our supply chain specialists use case studies and a project-based curriculum to help you apply your classroom learning to real-life situations. A senior-level business project in your fourth year allows you to gain experience with problem solving and decision-making in a team-based environment.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In today’s hyper-competitive marketplace, operating as efficiently and cost-effectively as possible is critical. Because supply chain cost represents the majority of the cost of goods/services sold, knowledge of supply chain management is a top priority for employers. Supply chain management involves co-ordinating an entire network of companies and business processes across the globe to ensure that products are designed, produced, delivered and serviced smoothly and effectively. Your degree will prepare you to pursue a variety of careers including supply chain management; strategic sourcing, procurement and asset management; transportation and logistics; and warehousing and distribution. As a graduate, you will be in demand in industries such as consumer packaged goods, pharmaceutical products, service businesses, manufacturing, high-tech, automotive, retail and transportation. You may also use your degree to pursue graduate studies in a related field.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Learning  Outcomes
Upon successful completion of the program, a graduate will:

• Describe the history and the development of the public relations profession and its practice.
• Examine current trends, emerging issues and global best practices in public relations.
• Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
• Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
• Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
• Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
• Write clear, targeted materials that are appropriate for the intended audience and medium.
• Produce visually effective print, graphic and digital communications materials.
• Present communication strategies utilizing effective verbal and presentation skills.
• Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
• Evaluate organizational challenges to interpret the role of communications.
• Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
• Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.

Work Placement

• You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Humber’s comprehensive Human Resources Management graduate certificate program covers all the key functions in this diverse field including employment law, labour relations, training and development, pension and benefits, occupational health and safety, compensation, performance management, recruitment and selection, and human resources planning. The expertise, knowledge and management skills you acquire can be applied to any organization. Humber’s faculty draw on their many years of hands-on human resources experience and expertise to successfully guide you through this program.

The first of its kind in Canada, our program is in high demand because it prepares you to work in all areas of human resources. Core concepts are studied in the classroom and applied in a work placement to help you gain a practical understanding of human resources.

You will gain the knowledge, skills, and experience to become a highly marketable and effective human resources professional. Our program offers a comprehensive exploration of all the core components of the field including its power to influence key business decisions.

Work Placement

• Get human resources management work experience with a short-term or long-term work placement (minimum 160 hours required).

Humber’s Bachelor of Digital Communications degree program explores the dynamic media environment and the cultural, social, economic and political implications of digital innovation. Communications studies are becoming recognized as one of the most significant social sciences in the 21st century. Increasingly, worldviews are shaped through messages received from television, film, the internet, social media and a host of media arts, with profound impacts on how the world and the self are viewed. The construction of everyday lives and identities are negotiated through digital media and social networks which influence how we live, the products we produce and consume, and how we connect.

This program is rigorous and innovative, developing digital storytellers who are skilled in writing, visual communication, web applications and social media. You will build significant business acumen while working in an environment where creative ideas and methods cross-pollinate. As you gain technical competency, you will collaborate and innovate with peers, faculty and visitors, building personal communication and networking skills. Intensive lectures and labs provide direction and practical experience, sharpening technical skills and stimulating critical discourse, using student work as a starting point. Access to studios and computing spaces enables reflective and collaborative project work. Historical, legal, ethical and theoretical considerations are built into the creative process.

As part of the program, you will engage with an array of courses designed to deepen your awareness of your roles as a citizen conscious of the social, political, environmental and cultural contexts of their work. Senior students in this program specialize in advanced communication theory and techniques. A culminating capstone project showcases their abilities and learning, and serves as a platform for launching a career in digital and social media co-ordination, media relations, and many other mass communications fields. Graduates may also choose to further their studies at the master’s level.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Employ distinctive communication styles grounded in a thorough understanding of communication theories, and historical and contemporary trends in visual design and media technologies.
• Create effective media strategies based on insightful audience analysis, principles of branding and marketing and revenue generation and media law and ethics.
• Critically analyze and interpret media messages, comprehending the historical, social, commercial and cultural impact of representational, explanatory, abstract and symbolic images.
• Gather, review, evaluate, interpret and express information using a range of well-developed analytic and creative methodologies.
• Operate as informed producers and consumers of media communications recognizing the aims of commercial business, nonprofits, government, and community enterprise.
• Apply innovative media strategies to effectively analyze and express themes and issues from a range of contexts and perspectives.
• Interpret and apply theoretical and ethical frameworks to identify and solve communication problems in a variety of contexts.
• Present ideas and information accurately and creatively using written, oral, audio-visual and web-based formats.
• Reflect on communication strategies and practices from a range of perspectives and willingly adapt, revise, edit, and develop improvements.
• Manage communication projects effectively, employing a professional attitude towards responsibility, initiative, collaboration, adaptability, accountability and ethical use of resources.
• Integrate leadership and influence skills with accountability in media content creation.
• Direct own continuous learning, pursuing opportunities for constant renewal of skills and knowledge.

Work Placement
Students will participate in one mandatory work placement in the summer between Semester 6 and 7. The placement provides students with an opportunity to gain experience and meet professionals in the digital communications sector. Many of the placements are offered in the Greater Toronto Area (GTA), a hub for the communications industry in Canada and home to numerous media, non-profit, marketing, public relations and other private sector companies.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.

Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.

The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Discuss key historical influences on current practices in creative advertising
• Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
• Analyze the social, cultural, political, economic and technological influences on consumer behaviours
• Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
• Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
• Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
• Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
• Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
• Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
• Questions assumptions and biases through listening, reading and observing critically
• Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
• Collaborate effectively in team environments to achieve identifiable goals
• Employ entrepreneurial skills and thinking to identify market opportunities.
• Develop a showcase portfolio to represent industry ready competency in creative advertising

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.