Graduate Certificate in Advertising - Media Management

at Humber College - Lakeshore Campus Canada

From resolving community disputes, labour grievances and employment-standards complaints to representing clients in the civil justice system, our well-rounded Alternative Dispute Resolution (ADR) graduate certificate program benefits those wanting to be better conflict resolution facilitators, as well as agents representing parties in various dispute resolution processes.

With a core curriculum spanning community mediation, administrative tribunals, labour law, family law, conflict resolution in healthcare and conflict management system design, the program uses intensive workshop training and community engagement to teach the core principles of negotiation, mediation and arbitration. Applying these principles, participants learn to resolve disputes between individuals, businesses, stakeholders in the health sector, government agencies and within families.

It is an ideal program for recent university graduates wanting to enhance their academic credentials, as well as those currently employed in areas such as law, human resources, healthcare, education, social work, real estate and government. Students have the opportunity to apply the theory and skills they’ve learned at Humber's on-campus Dispute Resolution Clinic. Students gain practical experience through a mandatory four-week work placement (160 hours).

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Social Science – Criminal Justice degree program provides you with a broad-based understanding of the criminal justice system, why crime occurs and how best to respond to crime on both a societal and individual level. The curriculum combines both theory and applied skills, providing the breadth of knowledge and experience you need to meet the demands of working in this field. Special emphasis is placed on understanding the perspectives of offenders, front-line professionals, administrators, the community and others who come into contact with the criminal justice system.

In your first year of study, you will participate in a social science foundation year (common platform with other students from the Faculty of Social and Community Services). In years two through four, the curriculum will then focus on content specific to the criminal justice system. Your studies will allow you to develop knowledge and skills critical to a variety of fast-paced, ever-changing settings within the justice field. You will gain a fundamental understanding of key concepts and theoretical approaches developed in relation to crime, victimization, criminalization, criminal justice, sociology, policy studies, law, and correctional practice. Your courses will include an in-depth study of the nature and causes of crime, processes for managing crime, deviance, victimization, mental health, community safety, rehabilitation, recidivism, social policy, restorative justice, and alternatives to incarceration.

Humber’s multidisciplinary teaching approach emphasizes critical thinking, as well as analytical, organizational, research and writing skills. These are combined with the development of professional skills including communication, interpersonal skills, conflict management, problem solving, team building and leadership.

 Learning Outcomes
Upon successful completion of the program, a graduate will

• Describe and critically examine a range of key concepts and theoretical approaches within criminology and criminal justice and provide an evaluation of their application.
• Evaluate complex social problems in terms of criminological theories of crime, deviance, victimization, crime control and penal practice.
• Provide an analytical account of social diversity and inequality and their effects in relation to crime, victimization, crime control and penal practice.
• Analyze the value of criminological work as it applies to crime, crime victims, policing, criminal justice and penal policies.
• Outline and interpret the historical development of the Canadian Correctional System while discussing the core values and principles associated with the Criminal Justice System and evaluate the various ethical systems.
• Analyze the structure and operation of correctional facilities.
• Evaluate the complex role of the community in the Criminal Justice system while discussing the roles of the various players within the criminal justice system and the interdependence that exists among them.
• Identify the process of program management and measure the cost and effectiveness of correctional programs.
• Discuss the challenges and rewards of working with special populations in an institutional and community setting.
• Evaluate the effectiveness of institutional and community correctional intervention by comparing provincial, national and international jurisdictions while evaluating alternatives to the current correctional intervention strategies, with a view to anticipating future directions.
• Examine and apply a range of research strategies and methods and assess the appropriateness of their use.
• Formulate and evaluate criminological questions with clarity while analyzing the ethical implications of criminological research in a variety of applied research settings.
• Discuss criminological topics with an appreciation of criminological theory, of evidence, limitations, and of relevance to current debates and present conclusions in a variety of appropriate academic formats.
• Employ effective interpersonal communication skills and techniques to interact with clients, team members and the community overall, working effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view through the use of effective conflict management skills.
• Acknowledge the limits of knowledge in the field of social science and criminal justice through academic writing and professional practices.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals in the Criminal Justice System.
• Demonstrate ongoing self-reflection, self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals.

Work Placement
Students engage in one 420 hour field placement on a full-time or part-time basis. Field placements provide students with practical learning opportunities where they can apply theoretical and course-based content to real-world job experience. The field placements, which are typically unpaid, are arranged with the assistance of a placement advisor.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Art Foundation certificate program offers you the opportunity to investigate different areas of artistic media and develop portfolios for entry into further study. Expand your horizons with comprehensive training in the basics of current visual arts exploration within a diverse studio environment. Discover your strengths and creative options, and your future in the world of art.

This program integrates visual art skills across several media and is designed to encourage you to explore a wide range of techniques and concepts. You will work closely with experienced faculty from a variety of creative industries developing innovative approaches and building your strengths through a variety of painting, drawing, photography, digital design, video, animation and fine art classes, as you gain valuable insights about the art world. In just two semesters, you will gain a thorough understanding of many artistic disciplines and build well-developed visual literacy and creative skills. You will apply your acquired skills to create a portfolio that will support your personal work and/or prepare you to pursue related programs at Humber and beyond.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Analyze, simplify and deconstruct complex forms to solve artistic problems.
• Employ basic measurement systems to produce accurate proportional and perspective renderings.
• Create traditional and digital artwork which reflects adherence to accepted design principles.
• Apply basic principles of visual perception, simplification, organization and the nine-point value scale to create realistic images.
• Identify types and applications of drawing, painting and photographic tools and equipment used to produce original artworks.
• Apply basic principles of colour observation, colour and pigment mixing, and digital colorization to accurately depict value, hue and saturation.
• Create the illusion of three dimensions on a plane surface by applying techniques of texture, shading and linear perspective.
• Discuss and present a range of critical issues of visual culture, examining how images gain meaning in cultural arenas.
• Develop, refine and present drawings, digital images, animated images, video and photographs in professional portfolio format suitable for presentation to higher education admission panels or employers.
• Research and pursue opportunities for on-going artistic development.
• Define and use correct terminology to discuss and critique the impact of historical and contemporary visual, digital, animated, video and photographic images.
• Create photographic and video art for specific purposes using basic technical capabilities of cameras and computer imaging software.
• Plan and design animated sequences using basic classical animation.

Humber’s Bachelor of Commerce – Healthcare Management degree program gives you the optimal mix of core business and health-care specific skills to launch your career in one of Canada’s most exciting and fastest growing sectors.

In our program, you will begin by acquiring fundamental business skills in accounting and financial management, economics, law, operations management, organizational behaviour, statistics and quantitative methods. Then, you will focus on developing health-care specific skills that are highly valued and sought by employers. Our health-care specialization courses include health informatics, heath data and analysis, health services organization and management, health-care financial management, population health, and policy and evaluation.

Our program was designed in consultation with practising industry leaders to ensure that you will learn and practise the skills you need to succeed in today’s complex health-care environment. While in the program, you will also gain valuable experience through project work that is directly connected to industry, professional work experience, and a curriculum that focuses on real world and contemporary issues in health-care management.

When you finish the program, you will be well prepared and qualified for entry-level positions in health-care management in several sectors, including government, hospitals, agencies, private sector providers and consulting.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Bachelor of Film and Media Production degree program combines theory and practice with the goal of preparing you for a rewarding career in media. You will learn a variety of screenwriting and storytelling techniques, and how to combine them into compelling visual narratives. You will be taught by professors highly experienced in the film industry, and benefit from their insights and experiences.

This rigorous program covers a broad range of practical and academic topics such as direction, picture and sound editing, cinematography, videography, and post-production. You will study both fiction and nonfiction filmmaking. You will gain vital research and management abilities and attend seminars hosted by industry professionals, giving you access to valuable insights and contacts. In addition to standard film school topics, this program focuses on multiplatform delivery, ensuring graduates are ready to take advantage of new digital content channels. A film and media theory component is combined with courses such as entertainment law and media entrepreneurship, preparing graduates for their careers in film. A capstone project in your final year will allow you to apply your skills and demonstrate your creative vision.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Create film and media content using current industry standard tools and procedures to meet project goals and realize well-crafted stories. 
• Assume various roles in all phases of film and media content creation including writing, producing, directing, camera and post-production.
• Synthesize current and historical cultural and aesthetic movements and technological trends in the creation of media, in relation to one’s own creative practice.
• Manage all aspects of film and media projects in compliance with professional, ethical, legal and current safety standards.
• Create and deliver completed projects with a high degree of aesthetic and technical accomplishment.
• Develop and pitch concepts for film and media that are original, feasible and compelling to a defined audience.
• Assess the parameters of financing, marketing and distribution associated with film and media projects, to establish their viability.
• Collaborate professionally on film or media projects, providing innovative contributions while adhering to current and evolving industry practices.
• Reflect critically on one’s own process during self-evaluation and peer assessment, both orally and in writing in order to identify gaps in professional knowledge and ability.
• Build and maintain a professional portfolio that highlights individual contributions to media projects for prospective clients, employers, agents and collaborators.

Humber’s Bachelor of Commerce - Human Resources Management degree program focuses on applied professional human resources (HR) practices and solutions. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on HR, giving you practical skills through applied projects such as developing plans and strategies to address key issues in recruitment and selection, compensation, policy, and training and development. You will have the opportunity to develop processes from the idea stage through to execution, and you will learn from experienced professors and a network of industry professionals.

The program is closely connected to the HR industry. You will have the opportunity to meet with a panel of the program’s advisory committee members to discuss career opportunities and to attend workshops and events on human resources-related topics.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Television Writing and Producing graduate certificate program prepares you to work as a television writer and producer, and to work in the production offices and on sets of current major television shows.

You will learn how to write, as well as create and produce, all genres of television shows from half-hour situation comedy, animation, children’s, one-hour episodic, reality and lifestyle to late night comedies, short films and screenplays. You will work with award-winning writers; producers; directors; set designers; editors; directors of photography; and development and network executives from Toronto, Vancouver and Los Angeles to learn the lucrative and creative business of television and film. Learn from well-known guests, lecturers and faculty how to create, write, develop, pitch and sell the ideas that may one day lead to successful employment in writers’ rooms, production offices and on sets of major network television shows.

Learning outcomes
Upon successful completion of the program, a graduate will:

• Outline the requirements for various scripts including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Create “spec” scripts of types including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Calculate profit and sales figures for given productions.
• Summarize trends in television sales, production and markets.
• Prepare strategies for pitching and packaging new products.
• Provide a critical summary of all the technical requirements associated with television production and give examples of the problems and challenges encountered in production areas such as sound, lighting, space, sets, animation needs, camera operation, make up, costume design and music.
• Perform the duties of a director or a director’s assistant.
• Demonstrate the skills of a story analyst, reader production assistant and writer’s assistant.
• Demonstrate the responsibilities and functions of a theatrical agent.
• Outline the entrepreneurial skills needed by script writers.
• Network with well-known television writers and producers.
• Exhibit team building and communication skills and profit from exercises that encourage self-understanding, peer respect and professional behaviours.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.