Graduate Certificate in Content Strategy

at Humber College - Lakeshore Campus Canada

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

The Global Business Management Ontario Graduate Certificate program allows you to prepare for a wide variety of business management careers and gives you the time to decide which is best for you. No business experience, no prerequisite courses required – just your bachelor’s degree and the desire to find your place in the world of business management.

In your first year, the core curriculum covers the major functional areas of business and develops the qualities that every business wants in their managers: leadership, communications, creativity, problem-solving, teamwork, strategic planning and much more.

For your second year, you choose one of nine specialization streams to suit your individual needs and preferences. These streams include:

• Advertising Media Management
• Alternative Dispute Resolution
• Entrepreneurial Enterprise
• Event Management
• Fashion Management
• Financial Planning
• Human Resources Management
• International Business Management
• Marketing Management

Note: Specialization stream availability depends on the term in which second year is started.

Humber’s Child and Youth Care – Accelerated advanced diploma program prepares you to promote the optimal development of children, youth and their families. You will develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence- based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

Our accelerated program makes it possible for students with previous postsecondary education to fast-track through our program in 16 consecutive months without compromising the required work placement. Studies begin in September, with graduation projected for December of the following academic year.

Work Placement
Field placements are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and all are unpaid. Humber has established partnerships with agencies, schools, etc., that provide field placements. For the first placement, opportunities tend to be school-based and assigned. The second and third field placements are chosen by students from a list of opportunities then matched by the school. First and third field placements are three days a week and the second field placement is four days a week through the summer. This provides students with more than 1,000 hours of practical CYC experience.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Commerce – Digital Business Management degree program provides the essential components of a traditional business degree plus a broad selection of cutting-edge technology and advanced digital business management and marketing tools. It will help prepare you to succeed in a highly competitive business environment. By graduation, your digital business skills will include:

• developing digital business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
• employing project management and change management tools
• analyzing financial issues and how they affect pricing, cost and profit
• integrating effective and efficient supply chain management operations/tactics/strategies
• redesigning and streamlining business processes using information and communication technology (ICT).

Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management, mobile development, data science for business analytics and more.

You’ll be able to put classroom learning into practice and get real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers and other industry events.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on digital business management.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
 

In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
• Design and execute a marketing or social research project to provide recommendations and actionable insights.
• Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
• Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
• Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
• Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
• Mitigate risk by the detection of bias in research design and processes.
• Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
• Organize and analyze primary and secondary data using industry standard software tools.
• Conduct research projects in accordance with legal, ethical and professional standards.
• Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
• Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
• Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.

Work Placement

• Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.

Humber’s Comedy: Writing and Performance diploma program helps you develop your craft while gaining an understanding of the commercial side of the industry. Our faculty is comprised of seasoned, award-winning professionals who are active in the comedy industry. You’ll learn stand-up, improvisation, scriptwriting, sketch comedy and all other aspects of the craft. In addition, the program’s strong alumni network supports you through reunion shows, business opportunities and continued coaching. The program features many mainstage class shows, weekly Humber student shows at Yuk Yuk’s Comedy Club and Comedy Bar, and an organized showcase at Second City Toronto for scouts, directors and agents with students included on the basis of merit. Upon graduation, you will have the tools you need to embark on an exciting career in one of North America’s fastest growing industries: comedy.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Produce a variety of comedic materials including sketches, screenplays, sitcoms and variety shows.
• Prepare and perform stand-up comedy routines.
• Discover their comedic voices and create materials that stem from these voices.
• Study both dramatic and comedic performance techniques, and apply those techniques to their own work.
• Prepare written humorous materials for magazines and newspapers as well as for radio broadcasts.
• Practice individual and ensemble comedic performances both in the classroom and in comedy centres.
• Apply the technical requirements of all genres of comedic writing.
• Respond to improvisation demands and create characters quickly on stage.
• Evaluate the business of comedy and develop career strategies and contacts.
• Learn from well-known North American comedic writers and performers and network with those individuals.

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
  • Complete all work in a professional, ethical and timely manner.
  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
  • Collaborate in professional team environments to produce and present creative solutions to client challenges.
  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
  • Develop a showcase portfolio to represent industry ready competency in art direction.
  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation