Graduate Certificate in Music Business

at Humber College - Lakeshore Campus Canada

Humber’s Social Service Worker diploma program prepares you to work with people in a professional helping role. Approaching your education from an individual and a community perspective, you will learn how to empower and advocate for people to meet their goals and to access needed services and programs.

Skilled, committed faculty with real-life work experience in the human services field teach with a focus on promoting equity and addressing barriers people face on the basis of race, class, disabilities, gender or sexual orientation.

You will study topics such as human behaviour and development; interpersonal, interviewing and counselling skills; family dynamics; legislation and social policy; and how to work effectively with groups and communities. You will develop the skills needed to intervene in crisis situations and to work with a broad range of people including those experiencing poverty, settlement challenges, domestic violence, mental health issues and substance abuse, post-traumatic stress, and other challenging life events.

Work Placement

• You will work with a field placement co-ordinator to align two unpaid field placements with one of our community partners.
• Your first-year field placement begins in the January semester and your second-year field placement runs throughout the academic year. Field placements are two days per week. You will have the opportunity to experience a full work week in Semesters 2, 3, and 4.

The Global Business Management Ontario Graduate Certificate program allows you to prepare for a wide variety of business management careers and gives you the time to decide which is best for you. No business experience, no prerequisite courses required – just your bachelor’s degree and the desire to find your place in the world of business management.

In your first year, the core curriculum covers the major functional areas of business and develops the qualities that every business wants in their managers: leadership, communications, creativity, problem-solving, teamwork, strategic planning and much more.

For your second year, you choose one of nine specialization streams to suit your individual needs and preferences. These streams include:

• Advertising Media Management
• Alternative Dispute Resolution
• Entrepreneurial Enterprise
• Event Management
• Fashion Management
• Financial Planning
• Human Resources Management
• International Business Management
• Marketing Management

Note: Specialization stream availability depends on the term in which second year is started.

Humber’s Bachelor of Commerce - International Business degree program will help you develop the knowledge and applied skills you need to carve out a career not only in a multinational company but also in nimble, fast-paced small- and medium-sized businesses and entrepreneurial ventures. Our program combines a balanced approach to teaching business featuring case studies, problem solving, modelling and data analytics in support of decision-making. Course content, skill-building activities and writing and applied projects maintain a strong focus on the three pillars of international business: marketing, finance and operations.

Our program starts with a foundation of business studies in areas such as consumer behaviour, micro and macroeconomics, finance and accounting, law, marketing, and operations management. Specialization courses in international business will give you the opportunity to gain practical skills through applied projects such as creating a full business and strategic plan to launch a business in an external market. You will gain experience developing processes from concept through to execution. Examples of specialization courses include Intercultural Communications, International Finance, Supply Chain Management and International Logistics, International Marketing, International Trade Law, and Strategic Business Analytics.

You will learn from experienced professors and a network of industry professionals who provide feedback and evaluation on industry projects. 

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work during your work placement term in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Developmental Services Worker (DSW) – Accelerated diploma program teaches you skills to effectively promote the physical, mental and emotional health of individuals with special needs.
You’ll be taught by developmental services experts who are active in the field, in classes with comparatively low student to teacher ratios. Our curriculum is designed with input from the developmental services field ensuring courses are current and relevant.

You’ll begin your studies by learning the stages of human development, the types of developmental disabilities and the range of available community support services for this population. Next, you’ll learn intervention techniques, person-centered planning, abnormal psychology/dual diagnosis, basic pharmacology, supporting people with autism and other complex needs, augmentative forms of communication, and effective responses to people who have been abused. Finally, you’ll develop skills in building interpersonal relationships and counselling.

Work Placement
We offer a wide range of innovative and traditional work-integrated learning opportunities. The field placement co-ordinator will consult with you regarding your interests and preferences in order to connect you to specific agencies. During your third semester, you will complete a 400 hour internship. Your third semester takes place from May through mid-August.

Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.

Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.

Work Placement
Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.

Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use big data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.

Graduates of this program will:

develop effective business strategies, tactics and processes based on data-driven analytics
support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
generate business insights by developing and using databases, big data and machine learning
Note: For students starting in September or January, there is a scheduled one semester break between second and third semester.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
• Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
• Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
• Implement personal and professional development strategies to improve job performance and promote professional growth.
• Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
• Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
• Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
• Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
• Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
• Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
• Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
• Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.

Work Placement
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
  • Complete all work in a professional, ethical and timely manner.
  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
  • Collaborate in professional team environments to produce and present creative solutions to client challenges.
  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
  • Develop a showcase portfolio to represent industry ready competency in art direction.
  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

Humber’s Television Writing and Producing graduate certificate program prepares you to work as a television writer and producer, and to work in the production offices and on sets of current major television shows.

You will learn how to write, as well as create and produce, all genres of television shows from half-hour situation comedy, animation, children’s, one-hour episodic, reality and lifestyle to late night comedies, short films and screenplays. You will work with award-winning writers; producers; directors; set designers; editors; directors of photography; and development and network executives from Toronto, Vancouver and Los Angeles to learn the lucrative and creative business of television and film. Learn from well-known guests, lecturers and faculty how to create, write, develop, pitch and sell the ideas that may one day lead to successful employment in writers’ rooms, production offices and on sets of major network television shows.

Learning outcomes
Upon successful completion of the program, a graduate will:

• Outline the requirements for various scripts including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Create “spec” scripts of types including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Calculate profit and sales figures for given productions.
• Summarize trends in television sales, production and markets.
• Prepare strategies for pitching and packaging new products.
• Provide a critical summary of all the technical requirements associated with television production and give examples of the problems and challenges encountered in production areas such as sound, lighting, space, sets, animation needs, camera operation, make up, costume design and music.
• Perform the duties of a director or a director’s assistant.
• Demonstrate the skills of a story analyst, reader production assistant and writer’s assistant.
• Demonstrate the responsibilities and functions of a theatrical agent.
• Outline the entrepreneurial skills needed by script writers.
• Network with well-known television writers and producers.
• Exhibit team building and communication skills and profit from exercises that encourage self-understanding, peer respect and professional behaviours.