Diploma in Business in Marketing

at Humber College North Campus Canada

In Humber’s Animation 3D advanced diploma program, you will develop a well-rounded knowledge base and skillset that includes strong art, animation, modelling and visualization abilities. You will be prepared for the ever-expanding 3D art field with a thorough understanding of the latest 3D digital art technologies in a program developed with the input of industry advisors. Learn to work like the pros do — using the same 3D animation software and tools to render creative thoughts into compelling images and fully-realized design.

This program will allow you to develop a blend of the most relevant digital and analog art skills, as well as an understanding of creative and technological processes. A full understanding of art and design theories will help you draw, visualize and apply colour principles to create appealing work. You will also gain a mastery in adhering to a pipeline, as you develop content across courses; and teamwork, as you collaborate with students from other programs to better simulate a studio/production environment.?

The Humber Advantage

• Usability Lab
  • The Usability Lab is a new facility for students in the Faculty of Media & Creative Arts at Humber College. This “Live Lab” is a full-fledged usability lab where content creators can capture & assess the interaction between user and design.
  • This Usability Lab is specialized, in that it was purposefully built for usability studies to ensure that the environment does not interfere with the testing. Designed with flexibility at its core, it has been equipped with a broad variety of technology, supporting usability testing at many different levels of sophistication.
  • What makes this lab unique is the fact that it is mobile. This one-of-a-kind usability lab can be delivered to those who wish to use and evaluate our designs, as well as their own. For our students, they can participate in, and lead experiments that will truly test the designs they have developed, to make sure they work in the manner they have been designed to work.

Humber’s User Experience (UX) Design graduate certificate simulates the interdisciplinary approaches needed to achieve an innovation process with a focus on design desirability, technological feasibility and business viability. In two semesters, you will be prepared to innovate by problem finding through design research, problem understanding through synthesis, and problem solving through design and prototyping experiences. You will learn how to create valuable courses of action by generating design problem hypotheses, structured design process plans, compelling UX deliverables and persuasive arguments.

You will learn human-centered design methods and rhetoric that ground your design in the needs of the public. In addition, you will learn how to use interaction design and design systems through industry-standard quality assurance methods, and how to design and implement user interfaces to follow corporate strategies. A variety of conceptual and practical work will help you develop effective UX design skills.

As a user experience designer, you will employ the work-practice of prototyping concepts in order to describe ways to integrate digital services with material products and environments. As a UX researcher, you will discover insights through usability testing and apply them to create value for corporate clients and their customers. Toward the conclusion of this program, you will convert your acquired skills and achievements into a portfolio of design products that will help you launch a career as a UX design professional. This program fosters the practical discipline, relevance and currency essential in the contemporary, ever-growing UX job market.

LEARNING OUTCOMES
Upon successful completion of the program, a graduate will:

• Facilitate team processes towards effective completion of user experience design projects.
• Represent a linked sequence of observed evidence, collected data, qualitative research findings, interpretations and proposed design solutions to stakeholders to solicit support and commitment.
• Assess requirements of a user experience design project, in order to increase corporate acceptance, usability and effectiveness.
• Present persuasive arguments in support of user experience projects which balance user needs with business objectives.
• Design a complex user experience project which considers a business uncertainty and plans for multiple outcomes.
• Manage projects using current and proven methodologies to coordinate the work of a multi-disciplinary user experience design team.
• Adapt recommendations and courses of action in accordance with explicit and implicit cultural, professional and ethical constructs involved in solving user experience design problems.
• Factor and refactor research methods and insight-generating frameworks in order to facilitate, inform and guide team problem-solving.
• Resolve uncertainties and create shared purpose with stakeholders using iterative prototyping.
• Evaluate, adjust and communicate design decisions in alignment with financial, technical, and usability factors.

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn the practical business, human resources and administrative skills to pursue a career in the industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
  • Apply computer skills and knowledge to support sport business management functions.
  • Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
  • Identify, analyze and develop advanced management competencies.
  • Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
  • Identify and analyze areas of civil law and governance that are relevant to the sport industry.
  • Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
  • Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
  • Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
  • Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
  • Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
  • Participate in the development and execution of sport business plans and manage risk.
  • Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
  • Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  • Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
  • Develop and implement selling strategies for both spectator and participant driven sport events.

Work Placement

• The work placement consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, community and private sector sport organizations. The placement provides valuable experience and industry contacts. The first component of the placement is concurrent with coursework and is a minimum of 210 hours. The second component of the placement is six weeks in length and a minimum of 35 hours per week.

Humber’s Pharmacy Technician diploma program prepares graduates for various careers in pharmacy including community, hospital, industry and long-term care settings.
Enjoy hands-on learning in simulated labs with low student/teacher ratios and expert faculty who are active in the pharmacy profession. In addition, learn from guest speakers who are pharmaceutical industry experts.

Courses are designed in consultation with practising pharmacy professionals and focus on key competency categories such as legal and ethical responsibilities, patient care, product distribution, health promotion, knowledge application, communication, intra- and inter-professional collaboration, and error prevention. Students apply their learning in simulated labs and during placements, providing valuable real-life experience.

Work Placement
Students will complete two unpaid four-week work placements under the supervision of a pharmacist/technician in Semester 4: one in a retail/community pharmacy and one in a hospital pharmacy setting. Students will be offered a selection of approved placement sites and will rank their preferences. Every effort will be made to place students at one of their preferred sites. Hospital pharmacy placements may be outside of the Greater Toronto area. The placements provide important workplace experience and industry contacts.

The Humber Advantage
State-Of-The-Art Labs

• The labs are fully equipped and are for the exclusive use of the Pharmacy Technician students. Knowledge gained in lecture courses forms the basis for dispensing skills that are practiced in the pharmacy labs. Students spend at least one quarter of their scheduled time in the lab learning and practicing all the required dispensing and compounding skills.

Professional and Community Partnerships

• Humber maintains strong partnerships within industry – participating employers in the work experience program continually praise graduates’ aptitude and work readiness.

Humber’s Funeral Director Class 1 (Embalming) diploma program draws students from around the world, preparing them to make a difference in the lives of people who are grieving the loss of a loved one. This is the only English-speaking Funeral Service Education program in Ontario.

Courses are designed with industry input, ensuring that what you’re learning is current and relevant. You will learn all aspects of funeral home operation, as well as the practical and theoretical sides of funeral service. Embalming lab courses will prepare you for the technical side of the program, while courses in issues of grief and bereavement prepare you for the emotional side. Courses in arranging, ethics and embalming will enable you to explain all options to families. Business courses will help you understand the challenges of operating a business.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Provide an accurate explanation of the rationale behind his/her actions, grounded in a comprehensive understanding of the relevant policies, practices and financial implications that guide the performance of the scope of practice of the Funeral Director – Class 1 (embalming) role.
• Communicate clearly, sensitively and respectfully with potential purchasers all relevant information related to various options and possible implications of decisions made at the time of purchase, as permitted by legislation in the scope of practice for the specified licence classification including:
  • Explaining funeral service and disposition options including arterial embalming and restoration
  • Explaining clearly and accurately prearranging and prefunding services, product knowledge and merchandise and financial implications
  • Managing effectively and sensitively all applicable contractual negotiations and obligations, financing options, and requirements for service and product delivery referring to other licensed professionals when outside the legislative scope of practice
• Communicate and apply an accurate and comprehensive understanding of prearranging and prepayment including investment vehicles, insurance, trust reconciliation and financing of prepaid contracts within legislative scope of practice.
• Conduct oneself in a manner consistent with principles and accepted practices of the funeral sector, using professional language.
• Complete all aspects of business operations for a funeral establishment that provides embalming on site or transfer service, in the capacity of an owner/manager consistent with legislated responsibilities in a legal, ethical, safe and efficient manner across a broad range of predictable and unpredictable contexts.
• Arrange (prearrange) and document funeral services, disposition details, related transactions and follow up services with the legal representative in an effective, professional, caring and creative manner.
• Engage in, and plan for, ongoing personal and professional development, networking/community relations and inter- professional collaboration.
• Provide effective leadership and contribute to the supervision and mentoring of all team members, including licensees, support staff, and/or interns in a professional, caring and creative manner through providing appropriate direction as it relates to the delivery of funeral service.
• Lead, establish, maintain and participate effectively in funeral establishment work teams consisting of licensees, support staff and/or interns demonstrating at all times the ability to learn, grow and work together.
• Care for and handle the deceased respectfully and safely at all times.
• Complete and perform effectively and efficiently all non-embalming preparation processes and arterial embalming and restoration processes.
• Direct funeral services and visitation in a respectful and sensitive manner consistent with the direction of the legal representative.
• Complete prepaid contract related documents and related financial matters in accordance with applicable legislation.
• Coordinate and deliver the selected disposition services and follow up services, effectively, professionally and consistent with, and supportive of, the wishes of the legal representative.
• Make decisions ethically and professionally based on a comprehensive understanding of the knowledge and skills required of an owner/manager of the applicable business licence class pursuant to the Funeral, Burial and Cremation Services Act, 2002 (FBCSA).

Work Placement
The Bereavement Authority of Ontario, the provincial regulator, has approved that students of the program shall complete a one-year work placement before they can be licensed.
To progress into Semester 3, students must start a full-time (paid) work placement in a funeral home after they have successfully completed exams in Semester 2. During Semesters 3 through 5, students complete their learning by distance, and many of their assignments are based on the practical experience they are gaining in the funeral home. Humber assists students to find their placements by working with our industry partners to identify openings. Students are responsible for finding their own work placement with a licensed Ontario funeral establishment.

Humber’s Landscape Technician diploma program is based on the principles of sustainability, conservation and environmental sensitivity. You’ll learn about landscape design and development, site construction, general horticulture, grounds maintenance, and related technologies through a combination of in-class studies and hands-on landscape training.

At Humber, we have exceptional facilities for landscape education. The Humber Arboretum, for example, is a 250-acre botanical garden centred on the west branch of the Humber River, surrounding Humber’s North Campus. It includes ornamental, woodland and wildlife gardens serving as a unique living classroom for plant studies, construction, arboricultural and horticultural skills. Our construction lab is housed in a weather-protected 8,000-square-foot facility which allows you to build full-scale structures such as decks, gazebos and retaining walls. Our computer labs use the latest in computer-aided design (CAD) software which enables you to prepare professional construction documents.

In Humber’s Radio and Media Production graduate certificate program, students develop the skills to make entertaining and engaging broadcasts and podcasts. Imagine combining the experience of your degree or diploma with new skills in audio storytelling and broadcasting. Graduates of our program are working in all aspects of radio and podcast production across Canada. Many are instrumental in some of Canada's most popular podcasts, and some have been recognized at the 2019 Canadian Podcasting Awards.
Students get hands-on experience in radio and audio production studio techniques; on-air announcing, newscast performance and sports reporting; hosting live music and public affairs programs; writing stories, shows, commercials and scripts, radio programming and promotions; interviewing techniques and more. They produce exciting audio and visual content including video and podcasts in Humber’s leading-edge production studios.
Students learn about the latest trends and developments in broadcasting and podcasting, and prepare for careers in media production including on-air, on-camera, online and social media.  They create original digital audio content and experience the thrill of having their work distributed by broadcast on the radio, podcast streaming or other means including social media.
Students take intensive classes and workshops with expert faculty where they apply their new skills to studio and broadcast operations.  By second semester, students can choose to perform live in our streaming or broadcast radio stations as a music host, newscaster or announcer. Hands-on training in on-air performance is provided through Humber’s student radio station, on 96.9FM, which is also streamed online and through various listening apps. Alternatively, students can choose to focus on creative studio production techniques and on-air operations.
Work Placement
This program includes a work placement component to give students an opportunity to gain valuable practical experience in their area of interest in the radio and audio production industries. The 160 hour placement is done in the summer semester after two semesters of study and practice. 

Humber's Professional Accounting Practice graduate certificate program provides you with the required knowledge and skills essential to begin and advance in the field of accounting. You will be well prepared for careers in the field with knowledge of all accounting disciplines including financial accounting, management accounting, audit and assurance, finance, and personal and corporate tax. You will also develop computer technology, management, problem-solving and critical thinking skills, along with professional communication and interpersonal skills. This program is a path for students already holding a bachelor's degree in any discipline other than accounting and who are interested in pursuing the Chartered Professional Accounting designation. No prior accounting knowledge is required.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Record all transactions in accordance with the professional accounting conceptual framework for financial reporting.
• Prepare accurate, relevant and timely corporate financial statements and other financial information according to the respective needs of stakeholders.
• Identify and analyze relevant financial and managerial accounting information to support effective decision-making.
• Produce and present accurate and timely financial information using relevant technology.
• Utilize statistical techniques effectively in the analysis of financial information.
• Recommend effective information systems structures to support efficient business operations.
• Recognize legal limitations and implications arising in business situations and make recommendations to mitigate risks. 
• Communicate across various levels in an organization clearly, concisely and accurately in both the written and spoken form to fulfill the intended purpose.
• Apply ethical, discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
• Apply corporate finance techniques to support strategic and operational management decisions.
• Interpret and apply personal and corporate tax legislation to ensure compliance.
• Plan effective external, internal and information systems audits to meet compliance and assurance requirements.

Work Placement
Humber has the only graduate certificate of its kind in Ontario that provides students with hands-on work experience in the field of accounting. Through a mandatory 160 hour work placement, students will make industry connections and can gain experience in small, medium and large organizations, and in entrepreneurial start-ups.

The Canadian Retirement Home (also known as Retirement Communities) industry is made up of multiple private residences within a single dwelling where residents live independently but interact frequently for recreation, meals and common interests. It is important to note that retirement homes are not long-term care or nursing homes where support is provided on a daily basis and residents may be housed in multi-resident spaces. The Canadian Retirement Home industry is expected to double in the next five years as Canada experiences a surge in aging baby boomers. This rapid expansion is creating an industry-wide need for qualified staff and retirement home managers. 

Students in the Retirement Home Management Graduate Certificate program will be trained to fill this need by developing foundational skills in the areas of leadership, administration, hospitality, financial management, sales and marketing, health, wellness and recreation, food and nutrition, and human resources management. This program was developed with industry professionals from companies (Verve Senior Living, Chartwell Retirement Residences, Revera Retirement Living and others) of various sizes and scopes within the Retirement Home Management industry. 

The program is ideal for students interested in this rapidly growing area, as well as those already working in the senior living industry who want to increase their level of responsibility or progress in their career. The program is also suited to those interested in related industries such as recreation, hospitality, food and beverage, nutrition, and sales. 

Work Placement
This program will provide students with the hands-on practical exposure to the retirement home industry and the opportunity to specialize in their chosen area. It consists of a 200 hour placement in an approved retirement community of the student's choice. Students will have an opportunity to observe and learn from experienced professionals in a real-life work setting, while integrating their classroom learning in order to gain required hands on experience.  Students have the support of a faculty internship co-ordinator and are able to apply to a variety of retirement communities run by our industry partners. They also have the opportunity to seek an employer for an approved internship. This work placement will take place after the second semester. 

Humber’s Massage Therapy advanced diploma program provides you with the in-depth academic preparation and hands-on professional experience required to become a valued member of a health-care team. Working in our state-of-the-art facilities, which include specialized massage therapy tables and exercise equipment, you’ll develop the knowledge and skills necessary to conduct a patient assessment, develop treatment plans, deliver safe and effective treatment, and evaluate outcomes. You’ll also learn how to run a successful business, preparing you to become an entrepreneur or to own a private practice.

As regulated health-care professionals, massage therapists are overseen by the College of Massage Therapists of Ontario in accordance with the Regulated Health Professions Act and the Massage Therapy Act. Our mission is to develop knowledgeable, compassionate, and respectful massage therapy students, who will become outstanding leaders, effective practitioners, and important contributors to their communities.

Our curriculum is designed to emphasize depth and breadth in your clinical experience. You will have the opportunity to practise your skills with seven unpaid work placements – four of which take place on campus and three of which take place off campus. Your on-campus work placements will take place in our Massage Therapy Clinic. Your off-campus work placements will introduce you to a variety of health-care settings, giving you the opportunity to work with a diverse group of patients.

Using the knowledge and skills you’ve honed in our program, you’ll help to improve the health and well-being of your patients. You will have the opportunity to collaborate with patients and with many types of health professionals to promote health, rehabilitate injuries and manage complex conditions. Massage therapists are generally self-employed health professionals, using their training and entrepreneurial savvy to manage their careers.Massage therapists can work in a variety of settings including:

• Health clinics
• Spas
• Nursing or long-term care homes
• Health and fitness clubs
• Sports organizations
• Hospitals