Graduate Certificate in Marketing Management

at Humber International Graduate School Canada

Humber’s Information Technology graduate certificate program is designed to support students without an information technology (IT) background. Our program’s first semester includes an introduction to software development, database concepts and web development. In subsequent semesters, students engage in advanced study of a variety of information technology topics in areas including database development, database administration, enterprise software development (.NET/Java), web development, and mobile application development (Android and/or iOS).

You will learn how to effectively control, maintain and develop information technology systems. Working in teams and individually, you will create commercial applications that apply acquired theories to the creation, administration and development of databases as well as database-driven mobile, web and desktop applications. Project management skills will prepare you to work effectively in large IT departments and tackle large projects efficiently. In addition to building your collaborative and teamwork skills, this program will teach you how to best market yourself to prospective employers in today's competitive job market.

The Usability Lab is a new facility for students in the School of Media Studies & Information Technology at Humber College. This “Live Lab” is a full-fledged usability lab where content creators can capture & assess the interaction between user and design. This Usability Lab is specialized, in that it was purposefully built for usability studies to ensure that the environment does not interfere with the testing. Designed with flexibility at its core, it has been equipped with a broad variety of technology, supporting usability testing at many different levels of sophistication. What makes this lab unique is the fact that it is mobile. This one-of-a-kind usability lab can be delivered to those who wish to use and evaluate our designs, as well as their own. For our students, they can participate in, and lead experiments that will truly test the designs they have developed, to make sure they work in the manner they have been designed to work.

Graduates may qualify for full-time and freelance employment as enterprise software developers; junior and intermediate software developers; enterprise programmers for e-commerce; web programmers; intranet, extranet and database developers; or database administrators in corporate, small- and medium-sized businesses, government, entertainment, education, healthcare and the not-for-profit sector.

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

If you describe yourself as creative, resourceful, detail-oriented and a problem solver, then Humber's Web Design and Development certificate program is for you. You will learn to critically analyze problems and apply best practices to plan, design and build websites/applications. You will build sites and apps from the ground up using the most up-to-date techniques and fundamental technologies. You will also learn to tackle technical challenges by developing strong troubleshooting and problem solving skills. The solutions you create along your journey will be curated into a captivating portfolio website at the end of the program.

Our unique project-based approach leads students in the program through the entire process of creating websites and web applications. You will build static and dynamic websites utilizing the most current versions of industry-standard applications and tools. Programming and design skills are taught with a focus on following best practices and established industry standards including designing websites that are mobile-ready, accessible and future-proof.

You will be constantly challenged to learn more through the escalating curriculum, while working in our dedicated computer lab. You will be guided by experienced faculty and industry professionals who are passionate about the web and related media in a practical, hands-on style of teaching. Opportunities to network with potential employers, alumni and other professionals will help you to build your own network of invaluable contacts to shape your future career.

The Humber Advantage
Program Benefits

• Become a career-ready web designer in 1 year
• Gain a comprehensive education from highly-talented and industry-experienced faculty
• Use various industry-standard software in our state-of-the-art labs 
• Graduate from the program with a captivating portfolio website to present to potential employers
• Make connections with industry professionals during networking opportunities

Skills You'll Develop:

• CSS and JavaScript Animation
• Scalable Vector Graphics
• Real-time 3D Imagery using WebGL
• Using open-source technologies, such as HTML5, CSS3, JavaScript/AJAX, PHP, MYSQL and Apache 
• Develop projects using frameworks such as jQuery, Bootstrap, Angular, ThreeJS, and A-Frame 

Insurance has become an integral part of virtually everything we do in life and business. Roles within the insurance industry are many and varied. Whether you enjoy working with numbers, doing research, solving problems or working with people, you can find your specialty in insurance.

Humber’s Insurance Management – Property and Casualty graduate certificate program prepares you for a variety of entry level management career paths in the large and growing property and casualty insurance industry. Learn the fundamentals of the industry and its three main functional areas – underwriting, loss adjusting and agency/brokerage – and gain transferable skills in business communications, computer applications, insurance accounting and metrics, marketing, sales and customer service, project management and leadership. Employment-focused experiential learning helps you consider a variety of options, as you launch your career. 

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Differentiate the functions of and the relationships between various elements within the structure of the insurance industry in Canadian and global contexts in order to identify business opportunities, challenges and solutions.
  • Use current and relevant insurance industry-specific terminology when communicating with stakeholders.
  • Assess and manage the four major categories of risk (hazard, operational, financial and strategic) to determine insurance needs associated with specific cases.
  • Apply best practices for risk management to finance the negative consequences of risk events in multifaceted situations.
  • Provide evidence-based recommendations for management of hazards and risks faced by an organization.
  • Evaluate the clauses, terms and conditions of various insurance policy wordings in order to determine the appropriate coverage according to defined risk tolerance levels.
  • Adjust, negotiate and settle insurance claims to satisfy needs of claimants and providers.
  • Provide rationale for the acceptance or rejection of an application for insurance to uphold efficacy of decision-making.
  • Evaluate the needs of a commercial and/or personal client in order to plan and recommend an insurance program that provides protection from identified exposures.
  • Select leadership and communication strategies necessary to manage others and accomplish organizational goals.
  • Prepare and deliver effective integrated marketing, customer service and sales plans to further organizational objectives.
  • Develop, interpret and present common property and casualty insurance industry metrics and financial statistics and data to support organizational decision-making.
  • Apply project management methodologies to identify, plan, and execute various property and casualty insurance managerial projects.
  • Develop strategic business plans in order to respond o changing opportunities and challenges within the property and casualty insurance business.

Work Placement

• Get hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year, or full time during the term immediately at the end of the program.

Humber’s Business Management – Entrepreneurial Enterprise graduate certificate program provides the practical skills and knowledge you’ll need to take on a wide variety of leadership roles in innovative entrepreneurial enterprises.

This program covers every area of entrepreneurship from the fundamentals of developing and refining ideas to launching, growing and managing the enterprise. You will be prepared to take on key management roles in entrepreneurial enterprises including operations, marketing and sales, finance, human resources and strategic planning. Plus, you will learn all you need to start and manage your own new enterprise.

Students in this program can participate in Humber’s Business funding competitions for a chance to obtain seed funding for their new enterprise and other contests and progams sponsored by Humber's Centre for Entrepreneurship. Students in this program automatically become members of Humber’s Centre for Entrepreneurship which gives them access to mentorship, coaching, networking events, seminars, workshops, and entrepreneurial facilities and workspaces.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop and implement a comprehensive business plan for a new business enterprise.
• Present an executive summary of a comprehensive business plan to potential financial backers.
• Set up and operate a basic bookkeeping and accounting system for a new enterprise that will enable effective financial management.
• Construct, interpret and analyze key financial statements.
• Devise marketing plans encompassing development, implementation, performance monitoring and adjustment using appropriate tools, techniques and applications.
• Execute leadership strategies by modelling ethical practices and corporate social responsibility to enhance a firm’s competitive position and sustainability.
• Comply with legal and regulatory requirements, tax and other financial requirements, and non-financial compliance requirements and controls systems.
• Apply various selling structures, methods and techniques to generate revenue and effectively manage client relationships.
• Develop and implement an effective human resource management plan to support new ventures and ongoing business operations.
• Build and manage relationships using communication, networking, teamwork and leadership skills.
• Use evidence-based analysis and decision-making in all functional business areas.
• Analyze and realign business strategies to contribute to the operational sustainability of new or ongoing small or medium size enterprise.

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete. 

Humber's 3D Modelling and Visual Effects Production certificate program focuses on both the conceptual and the technical, as you learn to master visual techniques to bring ideas to life. You will develop skills in modelling, texturing and lighting, as well as in visual effects, compositing and digital cinematography. We employ a teaching process and course structure that requires content created in one course to be used to complete assignments in other courses. This “pipeline” process mirrors that of industry, allowing students to make a seamless transition into a real production environment.

The program is designed by artists for experienced traditional artists and animators who want to either develop or transition their skill sets for employment in the 3D and visual effects industries. The faculty take their years of industry experience into the classroom, straight from the studio. Their collective experience and passion in the gaming, television and film industries is the driving force that ensures the program meets the current and future needs of the industry.

January intake scheduling: students will benefit from our streamlined flexible schedule, allowing them to work their day jobs while they study for their dream jobs. Our schedule will have students on campus and in classes on evenings and weekends. Students will study in our state-of-the-art labs equipped with Cintiq tablets and the latest tools and software.

The Humber Advantage

• Program Benefits:
  • Flexibility for industry professionals looking to develop new skills
  • Approved for second career candidates
  • Course curriculum taught and designed by industry professionals
  • Teaching process and course structure follows a “pipelines process,” mirroring the realities of a real-world production environment
• Our program allows you to:
  • Manage work, family and study in a flexible schedule
  • Work your day job as you learn during evenings and Saturdays
  • Expand your career possibilities by learning new skills
  • Finance your education as you study
  • Bring your ideas to life
• Skills You'll Develop
  • Modelling
  • Texturing
  • Lighting
  • Visual effects
  • Compositing
  • Digital cinematography

Humber’s Supply Chain Management graduate certificate program provides you with a solid grounding in both business and global supply chain issues. Major changes in processes and technology have led to a high demand for workers with modern supply chain skills.

You will learn to research and analyze the marketplace; develop demand forecasts; evaluate suppliers’ capabilities to deliver; utilize technology such as Systems, Applications, and Products in Data Processing (SAP); develop aggregate and master production plans/schedules; and analyze business processes.

You will also learn industry-standard theories, methods, and techniques (Six Sigma, Total Quality Management, Just-in-Time, Lean) and how they apply to supply chain management strategies and problem solving.

Humber is a SAP University Alliances member school, ensuring you learn this key supply chain management software.

Motivated. Creative. Innovative. If these words describe you, then our intensive Graphic Design for Print and Web certificate program is for you. You will learn industry-best practices and how to communicate effective design solutions using composition, typography, illustration, interactive media and web design. Throughout our program, you will work towards developing a cutting-edge portfolio filled with real-world projects that will help you stand out in the creative field of graphic and web design.

In order to achieve the best, you will learn from the best. This program offers you access to the latest industry standards in hardware, design applications and instruction. Our labs are equipped with the latest Apple workstations, up-to-date Adobe Creative Cloud software and our course instruction is facilitated by industry-leading working professionals in their field of practice and study. Over the course of the program, you will build connections with industry professionals, alumni and community partners to help prepare you for future career opportunities, through supportive mentorship and coaching.

SKILLS YOU'LL DEVELOP

• Learn design theory concepts
• Learn how to communicate design-thinking strategies
• Web Design
• Illustration
• Functional Composition
• Typography

In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
  • Design and execute a marketing or social research project to provide recommendations and actionable insights.
  • Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
  • Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
  • Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
  • Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
  • Mitigate risk by the detection of bias in research design and processes.
  • Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
  • Organize and analyze primary and secondary data using industry standard software tools.
  • Conduct research projects in accordance with legal, ethical and professional standards.
  • Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
  • Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
  • Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.

Work Placement

• Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.