Bachelor of Arts (Major) in General Studies

at Kwantlen Polytechnic University - Richmond Campus Canada

The Associate of Arts Degree (AA) in Asian Studies will introduce you to the discipline and prepare you for further study. By completing the AA Degree you will gain a broader understanding of the world in which you live and will become a more informed and engaged citizen. You can choose to focus on a particular geographic region; however, we recommend that you complete as broad a range of courses as possible.
Asian Studies courses are reading and writing intensive; therefore, it is strongly recommended that you complete your English requirements within your first two semesters.

The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Concentration in English at the Associate level is an excellent foundation for a variety of careers and further studies. Those who wish to pursue a B.A. Major or Minor in English are encouraged to take a variety of English courses within an Associate of Arts degree.

Transfer to a Bachelor of Arts Program:-
Students who complete the Associate of Arts degree in English are eligible for admission to KPU's Bachelor of Arts, Major or Minor in English programs, as well as to KPU's Bachelor of Arts programs in other areas, as long as other third year entry requirements are met.
Students who receive an Associate of Arts degree in English from KPU will also have appropriate course coverage to be eligible to enter the English Major program at any other university in British Columbia. (UBC has additional requirements that students will need to complete, and UVic strongly recommends that students also have reading knowledge of a second language; however, direct entry is available into the B.A. English programs at most other institutions, including SFU.)

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

The Associate of Arts Degree in Sociology is a provincially recognized two-year academic credential program. The aims of this program are to provide students with an entry point into a Bachelor of Arts degree program, to create greater ease in transferring credits to other post-secondary institutions, to enrich students’ intellectual lives, and prepare them with academic knowledge and skills applicable to various work contexts. Students are exposed to an overview of central topics in sociology, fundamental sociological theories and concepts, studies in Canadian society and specialized subject areas in sociology.

Students who complete the Associate of Arts Degree in Sociology and wish to continue their studies at KPU may enter the Bachelor of Arts Major or Bachelor of Arts Minor in Sociology degree program with relative ease. Additional course credits at the 2000 level are required for graduation in these programs so students should be sure to consult the program information on our BA degrees.

The Associate of Arts Degree in Sociology meets common academic standards at post-secondary institutions throughout the province. This means that students may apply for ‘block transfer’ of course credits from their first two years of study at KPU to programs at other universities in British Columbia. Completion of BA programs in sociology at other institutions will also require additional courses at the 2000 level.
Arts Degree Advisors can assist students in ensuring they meet entrance and graduation requirements for the BA in sociology degree programs at KPU.

The Bachelor of Arts, Major in English program focuses on the diverse literatures of the English-speaking world, including the full range of British, Canadian, and American literary traditions, diasporic literature and literature in translation, oral and written Indigenous narratives, and classic and contemporary film. This degree will allow students to develop the knowledge, core competencies, and skills characteristic of a traditional Bachelor of Arts program, while preparing them to respond critically and creatively to a wide range of issues and challenges in our community and in society in general. In addition to critical reading, writing and thinking skills, students who complete a Bachelor of Arts in English will be prepared for entry into the labour market through the incorporation of essential employability skills into all of our courses. They will also benefit from the expertise and the commitment to teaching excellence of our faculty, as well as from the small class sizes that characterize undergraduate study at KPU. Arts degrees have high levels of student satisfaction, and the literacy and analytical skills developed in such programs will prepare students to become constructive members of society and to fit well into the workplace.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media.

Communication Studies courses are also an important part of the program, including exploration of such issues as media law and ethics, media and diversity, and media and social change.
Faculty members in KPU's Journalism department include award-winning journalists with career experience and academic credentials. Many faculty members continue to work as journalists.

The Bachelor of Applied Arts degree program is geared towards helping students gain the skills and experience necessary to be job-skills ready. The Bachelor of Applied Arts also emphasizes research skills, and gives students a bit of the grad school experience and skills, without going to graduate school. The program is more rigorous and challenging than the more flexible Bachelor of Arts, but includes courses hand-picked by faculty and employers to target hard and soft job skills. The Bachelor of Applied Arts is ideally suited for students interested in workplace expertise, tests and measurements, and UX design.

Lower-level students establish a foundation of knowledge in psychology, before concentrating on applications of psychology to modern community and workplace settings for their upper-level work. Required courses provide students with general, transferable workplace skills (e.g., Interpersonal Relations), as well as specific knowledge and skills used in a variety of public and private sector jobs such as program evaluation and technical writing. Electives provide further training in additional areas selected by the student.

Students also participate in a workplace practicum coordinated by KPU and co-supervised by faculty and employers in relevant fields of employment. This practicum placement will assist students in gaining workplace experience and in meeting potential future employers.

Those interested in further study and graduate school or who prefer more extensive research experience may augment their knowledge and skills by taking the  research-focused Honours program in Psychology. The Honours program affords students an opportunity to develop and report on a research project under the direct supervision of a faculty member within the Psychology Department.

Advanced Game Development is a full-time, two-year, cohort program comprised of industry-level courses covering game development’s core disciplines: art, design, programming and production. Students will create various assignments, projects and games that will be assembled into a portfolio that is fit for working in the games industry.

In the design courses, students will learn crucial skills for designers, such as critical analysis, creative problem solving, communication and collaboration. While covering in-depth design theory, students also get hands on practical software skills with various industry standard engines and design tools, such as Unreal, Unity and the Adobe Creative Suite.

The art courses focus on environment and character modelling, texturing, animation, technical art and procedural art, while also teaching foundational artistic theory that can be applied to any creative medium. Students will be able to produce their own art assets for their games.

In the programming courses, students will learn the latest industry techniques in the fields of game programing, networking, AI, rendering and more. Students will learn to work with Visual Scripting, but also dive into programming languages such s C# and Python. Students will learn how to build full games from the ground up, to make their creative visions a reality and have the practical production skills necessary for their career in game development.

Once sufficient foundational knowledge has been gained, students will work together in teams under tight time and creative constraints to create games and prototypes. This will teach students the importance of production and project management in an agile framework.

The two-year diploma in Business Administration will provide graduates with foundational business and professional skills, a solid grounding in economics, and a foundation in calculus appropriate for advanced studies and/or research in economics, finance and operations. The program is designed to give graduates a developed portfolio of job-ready skills and a wide range of business principles and concepts to expand the graduate's career options.

Declaration Requirements:-

Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

In good academic standing with the University

Completion of a minimum of 15 credits of undergraduate coursework.