Bachelor of Design in Graphic Design for Marketing

at Kwantlen Polytechnic University - Richmond Campus Canada

While obtaining the benefits of study across several disciplines, students in this program concentrate on theories of crime, law, and the administration of justice in Canada. Students are immersed in a multidisciplinary approach to understanding crime in context, how different communities respond to crime in Canada, crime statistics, and different methods that can be used in researching crime and social control.

The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Engineering First-Year at KPU is a two-semester program designed for well-prepared students to meet the requirements for direct transfer to the second-year of an engineering degree program.

KPU's Engineering First-Year program includes many of the courses and topics common to the first-year of engineering degree programs at UBC, UVic and SFU.

Transfer to UBC
The KPU program most closely resembles UBC's first-year engineering curriculum.  Successful completion of the KPU program with a sufficiently high GPA may qualify the student for UBC's second-year Engineering Transfer admissions guarantee. Please see the UBC Engineering website for specific details on engineering transfer.

Transfer to UVic
Students that successfully complete the KPU program with a sufficiently high GPA may be considered for admission to second year on an equal footing with 1st year UVic engineering students. Please see the UVic Engineering website for specific details on engineering transfer.

Transfer to SFU
Students that successfully complete the KPU program with a sufficiently high GPA may be eligible to transfer to second-year engineering at SFU. However, there will be first-year courses specific to the SFU engineering programs that students may need to complete at SFU. Please see the SFU Engineering website for specific details on engineering transfer.

Advanced VFX (Virtual Production) is a full-time, two-year, cohort program focused on the fundamentals of Visual Effects and the integration of Virtual Production workflows and pipelines. Students will study numerous specializations in VFX, such as modeling, sculpting, texturing/surfacing, lighting, compositing, and FX. The program also integrates virtual production workflows into these departments and courses by introducing the Unreal Engine. Unreal and other virtual production software and tools are used in the preparation, modification, and filming of VFX assets, in-camera. By replicating real-world fundamentals of virtual production and its fast-paced work environment of real-time rendering, artists are trained to be equipped both artistically and technically in the realm of quick problem solving, teamwork and collaboration. The fundamentals of cinematography, data acquisition, matchmove, photography and real-world lighting are also explored before they are taken into the 3D, virtual space. In advanced studies, 3D matte painting is introduced as a hybrid of 2D and 3D images for set extensions, for use in both traditional VFX and VFX for virtual production. Basic scripting is used in various software packages, such as Unreal, Nuke, Houdini and other industry leading software to optimize artists’ workflows. The program also teaches students the fundamentals of pre- and post-production, critical analysis and review, realistic production schedules, team work and soft skills. It also teaches students how to interact with other VFX departments, both on set and in studio.

A wide range of industry standard software and tools, processes, and workflows are taught to the students for both traditional VFX and VFX for virtual production. Students will create a portfolio of VFX shots in the form of a demo reel. Demo reel shots may be solely the student’s own creations, or the result of a collaborative group project(s).

The Advanced VFX (Virtual Production) program is best suited for students that display an artistic or creative background. A foundation in technical and or software skills is also beneficial. These artistic, creative and technical skills serve as a foundation for challenging roles in the VFX and game development industries.

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

To many, it's a piece of fabric. To you, it's a blank canvas just waiting to be brought to life. Make your mark in the world of fashion with the only four-year degree program of its kind in Western Canada.

KPU's Bachelor of Design, Fashion and Technology program has an international reputation for building tomorrow's fashion leaders. Our unique, industry-focused curriculum gives students the design skills, business acumen and marketing savvy they need to compete in the global fashion marketplace.

Upon graduation from the four year degree program, our alumni have been placed in innovative and leading positions in the local apparel and design industry, often beginning their post-graduate careers as soon as a week after completion of the year end event.

What makes our program so special:

• Our teachers are industry leaders who are plugged into the global fashion scene.
• Our program simulates a professional working environment and constantly adapts to reflect the changing marketplace.
• Our classrooms are equipped with cutting-edge technology used by industry.
• Our workplace practicum program opens the doors to top local companies such as lululemon, Arc'teryx, Oak + Fort, and Manuel Mendoza.
• Our international exchange program prepares students to become global fashion leaders.
• Our students study at fashion schools in London, Melbourne, Berlin, Helsinki, Monterrey, Horsens and Taipei.
• Our many inspiring guest speakers and presentations invite students to take their learning outside of the classroom and participate in the vibrant local design community.
• Our students launch their careers by showcasing their final collections in our renowned fashion show, which is attended by over 2,000 people, including industry leaders and the media.

The two-year Business Management Diploma will prepare program graduates for entry-level management positions. The program's foundation courses provide an understanding of the basic skills and techniques required to be effective in today's business environment. Graduates will take specialized courses in management essentials, human resources management, business law, negotiations, operations management, enterprise development, business planning and international business. The program emphasizes real world business applications of key management concepts.

Classes are exciting, practical and participatory. They may include a combination of lectures, exercises, case studies, in-class assignments, projects, student presentations, group work, role-play, structured simulations, field trips and guest speakers. Many classes are offered during evenings to accommodate part-time studies.

All courses may be applied for credit toward any of the following KPU Business Degrees:

• Bachelor of Business Administration (BBA) in Entrepreneurial Leadership
• Bachelor of Business Administration (BBA) in Human Resources Management
• Bachelor of Business Administration (BBA) in Marketing Management

Many of the courses included in this program are articulated with other universities and colleges for ease of course transferability to and from KPU.  Please refer to the BC Transfer Guide at www.bctransferguide.ca regarding the transferability of courses to and from specific institutions in British Columbia.

The two-year diploma in Business Administration will provide graduates with foundational business and professional skills, a solid grounding in economics, and a foundation in calculus appropriate for advanced studies and/or research in economics, finance and operations. The program is designed to give graduates a developed portfolio of job-ready skills and a wide range of business principles and concepts to expand the graduate's career options.

Declaration Requirements:-

Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

In good academic standing with the University

Completion of a minimum of 15 credits of undergraduate coursework.

You have an eye for style, and a head for business. We have a two-year diploma program that combines both. Immerse yourself in photo shoots, buying plans and fashion events where you'll make industry connections that last long after you leave. Everything you learn will let you jump into careers in Buying, Merchandising, Branding, Forecasting, Styling, Public Relations, Event Planning and Sales, or continue your studies into Kwantlen's Bachelor of Business Administration Degree Program (BBA).

The Associate of Arts in Geography is a two-year Human Geography program. It establishes a solid base of conceptual knowledge and applied skills supporting further study in Geography, engaged citizenship, and introductory employment in the public and private sectors. The curriculum combines topical coursework in introductory human geography and urban geography, and lab-science courses in earth science and atmospheric science. The curriculum also provides students with options for focused study of a variety of regions, and develops foundational skills in using computerized Geographic Information Systems (GIS) hardware and software to analyze and present spatial data.