Bachelor of Design in Graphic Design for Marketing

at Kwantlen Polytechnic University - Richmond Campus Canada

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

The Bachelor of Arts, Major in Criminology program provides students with a broad, liberal education in social science, criminal justice, and law. Students learn scientific research methods, legal, philosophical and theoretical approaches to aid in understanding crime and related social problems, and social responses to crime. The BA degree program builds on the central core of method and theory and affords students opportunities to hone abstract, logical thinking, and critical understanding of the issues, arguments, and debates that shape the discipline's character and aims.

Contemporary criminology courses developed especially for this degree expose students to cutting-edge theory and research. This program integrates opportunities to engage in undergraduate research, service learning, and practicum placements that provide students with highly transferable and marketable knowledge and skills. For more information, see the Criminology Department webpage: kpu.ca/arts/criminology

Students who graduate with a BA degree may apply to law school or pursue a graduate degree in criminology or other disciplines. Those who are interested in applying to graduate school, or who prefer a more extensive research experience, are encouraged to undertake a structured program leading to a Bachelor of Arts (Honours), Major in Criminology.

Co-operative Education:-
The Bachelor of Arts, Major in Criminology is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students in the Co-op option are expected to complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:

The Associate of Arts Degree is an exit credential designed to provide a more rigorous and broad educational experience than the Diploma with much of the same flexibility. The credential prepares students for employment, global citizenship and critical thinking, and can be used as a solid foundation for future studies. The Associate of Arts in General Studies option is for students who have not selected a major area of study.

The KPU Creative Writing Department offers students a community of creativity in which writers discover a purposeful craft and explore the gifts of the imagination. We offer award-winning faculty, small class sizes, and a rigorous approach to the discipline of writing. The department is known for a strong sense of community which supports writers to discover their voice and develop their craft.

Learning in the Creative Writing Department is based on foundational principles of mentorship, discovery, purposefulness, and learner autonomy. Faculty demonstrate an authentic spirit of inquiry intended as a model for learners. In turn, learners engage with a teaching environment that is collaborative, creative, and respectful. We embrace emerging and experimental teaching methods in support of a dynamic educational community that is innovative, interdisciplinary, and socially and culturally responsible.

In the Creative Writing Department, learner engagement extends beyond the classroom to encompass learning from community and industry partners and peers. Creative Writing provides an excellent foundation in communication skills as well as the development of divergent and creative thinking abilities. Graduates with these skills are highly sought in today's dynamic workplace.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management.  Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs.  Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The Bachelor of Business Administration (BBA) in Entrepreneurial Leadership program prepares graduates to fill a variety of management and leadership positions that drive small and medium-sized business growth. The program also prepares graduates with the skills and knowledge to develop and manage their own business enterprise.

Co-operative Education
The BBA in Entrepreneurial Leadership is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

Advanced VFX (Virtual Production) is a full-time, two-year, cohort program focused on the fundamentals of Visual Effects and the integration of Virtual Production workflows and pipelines. Students will study numerous specializations in VFX, such as modeling, sculpting, texturing/surfacing, lighting, compositing, and FX. The program also integrates virtual production workflows into these departments and courses by introducing the Unreal Engine. Unreal and other virtual production software and tools are used in the preparation, modification, and filming of VFX assets, in-camera. By replicating real-world fundamentals of virtual production and its fast-paced work environment of real-time rendering, artists are trained to be equipped both artistically and technically in the realm of quick problem solving, teamwork and collaboration. The fundamentals of cinematography, data acquisition, matchmove, photography and real-world lighting are also explored before they are taken into the 3D, virtual space. In advanced studies, 3D matte painting is introduced as a hybrid of 2D and 3D images for set extensions, for use in both traditional VFX and VFX for virtual production. Basic scripting is used in various software packages, such as Unreal, Nuke, Houdini and other industry leading software to optimize artists’ workflows. The program also teaches students the fundamentals of pre- and post-production, critical analysis and review, realistic production schedules, team work and soft skills. It also teaches students how to interact with other VFX departments, both on set and in studio.

A wide range of industry standard software and tools, processes, and workflows are taught to the students for both traditional VFX and VFX for virtual production. Students will create a portfolio of VFX shots in the form of a demo reel. Demo reel shots may be solely the student’s own creations, or the result of a collaborative group project(s).

The Advanced VFX (Virtual Production) program is best suited for students that display an artistic or creative background. A foundation in technical and or software skills is also beneficial. These artistic, creative and technical skills serve as a foundation for challenging roles in the VFX and game development industries.

The Bachelor of Applied Science in Sustainable Agriculture degree is unique to North America and is distinguished from other agriculture degree programs by providing a broad scope of study related to sustainable food production as an integral and fundamentally critical element of sustainable human existence. Through a distinctive and exceptional combination of classroom and farm-based learning, the program offers a comprehensive perspective on:

• The science of agro-ecosystem design and stewardship;
• Innovative and ecologically sound crop production methods;
• Sustainable farm business management; and,
• The economic, social, and environmental challenges facing our food system

The curriculum is designed in recognition of the need for both practical and academic training within the new powerful movement in sustainable agriculture. Students will be immersed in a setting which fosters experiential learning and exploring personal interests and inclination. During our four year Bachelor degree program, students will work to realize three major learning outcomes:

The ability to grow fruit and vegetable crops within a sustainable ecological context. A full spectrum of experiential field-based agricultural courses are offered in Year 3 which, by necessity, follows a complete crop cycle beginning in the spring and extending through summer into the fall. These applied courses function as a mechanism to bring the theoretical concepts and principles of sustainable agro-ecosystem design, function and management to practical realization.

Develop the business, sales and marketing skills necessary to manage a sustainable agricultural farming business. The development of these skills is facilitated by the inclusion of a broad base of foundational courses supplemented by a multidisciplinary business management course in Year Four.

Develop practical, problem solving and research skills as well as an understanding of government, economic and business environments and policies needed to address issues of and advance sustainable agri-food systems, as related to employment in government, non-government organizations and the private sector.

To many, it's a piece of fabric. To you, it's a blank canvas just waiting to be brought to life. Make your mark in the world of fashion with the only four-year degree program of its kind in Western Canada.

KPU's Bachelor of Design, Fashion and Technology program has an international reputation for building tomorrow's fashion leaders. Our unique, industry-focused curriculum gives students the design skills, business acumen and marketing savvy they need to compete in the global fashion marketplace.

Upon graduation from the four year degree program, our alumni have been placed in innovative and leading positions in the local apparel and design industry, often beginning their post-graduate careers as soon as a week after completion of the year end event.

What makes our program so special:

• Our teachers are industry leaders who are plugged into the global fashion scene.
• Our program simulates a professional working environment and constantly adapts to reflect the changing marketplace.
• Our classrooms are equipped with cutting-edge technology used by industry.
• Our workplace practicum program opens the doors to top local companies such as lululemon, Arc'teryx, Oak + Fort, and Manuel Mendoza.
• Our international exchange program prepares students to become global fashion leaders.
• Our students study at fashion schools in London, Melbourne, Berlin, Helsinki, Monterrey, Horsens and Taipei.
• Our many inspiring guest speakers and presentations invite students to take their learning outside of the classroom and participate in the vibrant local design community.
• Our students launch their careers by showcasing their final collections in our renowned fashion show, which is attended by over 2,000 people, including industry leaders and the media.

The Bachelor of Applied Arts degree program is geared towards helping students gain the skills and experience necessary to be job-skills ready. The Bachelor of Applied Arts also emphasizes research skills, and gives students a bit of the grad school experience and skills, without going to graduate school. The program is more rigorous and challenging than the more flexible Bachelor of Arts, but includes courses hand-picked by faculty and employers to target hard and soft job skills. The Bachelor of Applied Arts is ideally suited for students interested in workplace expertise, tests and measurements, and UX design.

Lower-level students establish a foundation of knowledge in psychology, before concentrating on applications of psychology to modern community and workplace settings for their upper-level work. Required courses provide students with general, transferable workplace skills (e.g., Interpersonal Relations), as well as specific knowledge and skills used in a variety of public and private sector jobs such as program evaluation and technical writing. Electives provide further training in additional areas selected by the student.

Students also participate in a workplace practicum coordinated by KPU and co-supervised by faculty and employers in relevant fields of employment. This practicum placement will assist students in gaining workplace experience and in meeting potential future employers.

Those interested in further study and graduate school or who prefer more extensive research experience may augment their knowledge and skills by taking the  research-focused Honours program in Psychology. The Honours program affords students an opportunity to develop and report on a research project under the direct supervision of a faculty member within the Psychology Department.