Bachelor of Journalism (Honours)

at Kwantlen Polytechnic University - Richmond Campus Canada

The KPU Creative Writing Department offers award-winning faculty, small class sizes, and a rigorous approach to the discipline of writing. The department is known for a strong sense of community which supports writers to discover their voice and develop their craft. Creative Writing provides learners with an excellent foundation in written communication skills as well as the development of divergent and creative thinking abilities. Graduates with these skills are highly sought in today's dynamic workplace.
Students who wish to major in Creative Writing are strongly encouraged to complete an Associate of Arts degree with a concentration in Creative Writing.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management.  Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs.  Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The goal of the Bachelor of Arts Major in Anthropology Program at KPU is to prepare students for life, work, and research in diverse local and global communities. At KPU we offer two streams of study: Archaeology-Biological and Social-Cultural. The Archaeology-Biological stream has a unique component in that our current anthropology field school involves direct interaction at a high level with First Nations communities and Anthropology professionals, and has been endorsed by the British Columbia Association of Professional Archaeologists, the first such endorsement in Canada. The Social-Cultural stream prepares students for a knowledge- and information-based economy in a world that is increasingly globally interconnected. Learning in this area of our field is conducted through a high degree of community service work involving brokering between divergent stakeholders. The emphasis of Anthropologists at KPU is the applied aspect of our profession. Our teaching is realized through hands-on activities, lab work, and community events whose experience has the ultimate goal of understanding any aspect of humans and their activities.

You have a passion for communication and connecting with people, and a desire to make a positive impact on society. In our two-year, hands-on diploma program, you will learn the theory and practice of public relations, and will develop the skills and knowledge necessary to successfully manage relationships on behalf of businesses and other organizations through the use of creative and strategic communication.

Upon graduation, you will be prepared for careers in PR and communications, social media, publicity, media and influencer relations, public affairs, organizational communications, special events and fundraising, or continuing your studies in a Bachelors of Business Administration (BBA) or Bachelor of Arts (BA) degree program at KPU.

The PR Diploma curriculum is carefully aligned with the Global Alliance for Public Relations and Communication Management’s Global Capabilities Framework and Global Body of Knowledge, and was developed in consultation with an advisory committee consisting of senior PR and communication practitioners from industry, government and the nonprofit sector.

Co-operative Education
The Public Relations diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

• Declaration and Entrance Requirements
• Currently admitted to the Diploma in Public Relations program.
• Good Academic Standing
• Maximum of 30 credits completed

The Associate Degree is designed to provide an education experience that prepares students for work, citizenship, and an enriched life as an educated person, and to lay a solid foundation for further study in the field of Political Science:-

Political Science studies power in all its forms. Since power is in a sense everywhere – from the workplace to the family, from communications media to the classroom, and beyond – practically everything can be grist for political analysis. Most often, however, political scientists focus upon power as exercised by governments and states, and in the international arena, between governments and states - as well as non-governmental organizations, businesses, social movements, and armed groups - that seek to influence all of these. Thus, Political Science explores the forces that shape our lives through public rule.
Political Science instils a range of highly transferable skills that are marketable in many fields and several career paths which place a premium upon training in Political Science.

The Foundation in Entertainment Arts program is a full-time, one-year, cohort program to prepare you for advanced studies in animation, visual effects, or game design. Students who are interested in a career in entertainment arts will be taught how to observe, represent, and ultimately development fundamental visual decision-making skills in a variety of formats.

With classes such as figure drawing, colour and design, sculpting, and more, the students will be able to create increasingly expressive, dynamic, and consistent artistic works, while establishing a well-rounded technical base. Graduates of this program will be well-positioned to pursue intermediate or advanced programs of study in line with their specific professional goals in the industry.

You will receive foundational, hands-on training in the industry software and workflows. Students will also work to develop a strong personal portfolio which will help prepare graduates for the advanced diploma programs in entertainment arts.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media.

Communication Studies courses are also an important part of the program, including exploration of such issues as media law and ethics, media and diversity, and media and social change.
Faculty members in KPU's Journalism department include award-winning journalists with career experience and academic credentials. Many faculty members continue to work as journalists.

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

The Associate of Arts Degree in Sociology is a provincially recognized two-year academic credential program. The aims of this program are to provide students with an entry point into a Bachelor of Arts degree program, to create greater ease in transferring credits to other post-secondary institutions, to enrich students’ intellectual lives, and prepare them with academic knowledge and skills applicable to various work contexts. Students are exposed to an overview of central topics in sociology, fundamental sociological theories and concepts, studies in Canadian society and specialized subject areas in sociology.

Students who complete the Associate of Arts Degree in Sociology and wish to continue their studies at KPU may enter the Bachelor of Arts Major or Bachelor of Arts Minor in Sociology degree program with relative ease. Additional course credits at the 2000 level are required for graduation in these programs so students should be sure to consult the program information on our BA degrees.

The Associate of Arts Degree in Sociology meets common academic standards at post-secondary institutions throughout the province. This means that students may apply for ‘block transfer’ of course credits from their first two years of study at KPU to programs at other universities in British Columbia. Completion of BA programs in sociology at other institutions will also require additional courses at the 2000 level.
Arts Degree Advisors can assist students in ensuring they meet entrance and graduation requirements for the BA in sociology degree programs at KPU.

The Certificate in NGO (Non-Governmental Organizations) and Nonprofit Studies at KPU is unique to this region, and is distinct from other nonprofit management programs in that it offers the following:

• 30-credit program available directly out of high school
• Program structure that bridges the Faculty of Arts, the School of Business, and the Faculty of Science and Horticulture
• Broad inclusion of local human rights, environmental, and advocacy organizations in B.C.'s Lower Mainland

Rather than developing an exclusive overseas / development focus, our program recognizes the depth of learning that can take place right here in greater Vancouver. This sector has been steadily growing for more than fifty years, at times outpacing the growth of Canada's economy as a whole. KPU identifies with the innovation characteristic of this sector, and is eager to move a new generation of learners into work in this area.

The educational experience is designed to address the NACC (Nonprofit Academic Centers Council) Curricular Guidelines for Undergraduate Study in Nonprofit Leadership, the Nonprofit Sector and Philanthropy (2007), and prepares students for voluntary and entry-level work at nonprofit organizations and NGOs. Students will acquire practical and up-to-date skills, including an introduction to Imagine Canada's Standards Program, Canada Revenue Agency guidelines for the nonprofit sector, and the following skills and methods:

1. Skill sets: Marketing, minute-taking, database work, presenting, blogging, reporting, academic research and writing, literature reviews, fundraising principles
2. Methods: Participant-observation, qualitative methods, interviewing, cross-cultural understanding, face-to-face field methods, mapping, critical analysis, ethics and advocacy

There are a wide range of jobs in the nonprofit sector in Canada and the U.S., with salaries varying greatly depending on skills, experience, and region. These organizations serve a broad mandate, addressing humanitarian issues, environmental problems, human rights issues, development efforts, and the problems experienced by marginalized populations. There is an increasing move towards professionalization in this area, and KPU's targeted introduction to disciplines in the Faculty of Arts, the School of Business, and the Faculty of Science and Horticulture ensures that graduates have covered comparative perspectives on civil society, voluntary action and philanthropy, as well as key aspects of financial management and accountability.