Bachelor of Business Administration in Marketing Management (Co-op Optional)

at Kwantlen Polytechnic University - Surrey Campus Canada

The KPU Creative Writing Department offers students a community of creativity in which writers discover a purposeful craft and explore the gifts of the imagination. We offer award-winning faculty, small class sizes, and a rigorous approach to the craft of writing.

Teaching in the Creative Writing Department is based on foundational principles of mentorship, humility, discovery, purposefulness, and learner autonomy. Faculty demonstrate an authentic spirit of inquiry intended as a model for learners. In turn, learners engage with a teaching environment that is collaborative, innovative, creative, and respectful. We embrace emerging and experimental teaching methods and research-driven pedagogy in support of a dynamic educational community that is innovative, interdisciplinary, and socially and culturally responsible. In the Creative Writing Department, learner engagement extends beyond the classroom to encompass community and industry partners and peers.

Graduates work with Kindergarten through Grade 12 students and assist teachers in providing personal care and behavioural and learning support to a variety of students in public and independent schools.

There is a high demand for Education Assistants and they are employed by every school district throughout the province. The graduates work in a variety of settings, including regular classrooms, resource rooms, work experience sites, and in life-skills activities.

To integrate the knowledge and skills learned in the program, all students complete two four-week, full-time practicums in the schools over the course of their studies, one in an elementary school and one in a secondary school. During this time, a student will observe, assist, and work with children and adolescents with diverse needs under the guidance and supervision of professional staff. This certificate transfers to the BA at KPU. 

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Managements many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the School of Business BBA degrees  see a School of Business advisor once they have completed between 36-45 credits of their diploma study.

Explore different disciplines of an Arts Degree in one of our Arts Courses. Through courses that explore a different topic each semester from a multidiscipline perspective (ARTS 1100), or an intensive interdisciplinary field school in the Amazon rain forest (ARTS 3000) students gain knowledge that spans multiple areas of study. For more information about how these exciting courses fit within your degree

ARTS 1100: Experiencing the Arts
Students will explore a broad and compelling theme through the lens of different Arts disciplines. The theme will change each semester. The course will be run by an instructor who is passionate about the theme, with class sessions taught by visiting instructors from areas such as History, Psychology, Geography, Fine Arts, Political Science, and other fields. This will help students realize how different fields within Arts are connected, as well as suggest directions for further study. They will learn to view their world through multiple, and sometimes contrasting, perspectives and develop intellectual skills which are essential for learning in various disciplines and for continued learning in life beyond the University.

ARTS 3000: Interdisciplinary Amazon Field School
Learners will engage in an intensive interdisciplinary field school in the Amazon rain forest. They will take part in cultural and creative immersion activities, participate in community engagement projects, and contextualize their field learning by classroom-based analysis and critical reflection before and after their field experiences. They will develop interdisciplinary skills in creativity, academic inquiry, ecology and conservation, cultural awareness, environmental design, design thinking, and community development. Learners will become familiar with various expressive modalities of the Amazon region (e.g. design, writing, music, movement, expressive arts, materiality, storytelling, etc.) and will explore the application of those modalities in an integrative learning environment. Note: Students will spend two weeks at the Field School site in addition to class sessions on campus before and after travel. Students must be nineteen years or older at the start of the course

ARTS 3200: Inside-Out Prison Exchange
The Inside-Out Prison Exchange Program works with equal numbers of learners from KPU and from inside the prison in a transformative, collaborative learning community. Students will address issues of violence, alternatives to violence and transformation through an experiential learning process.

This course takes place within a provincial corrections institution in Surrey, BC (Surrey Pretrial Services Centre located at 14323 57 Ave, Surrey, BC.) There will be an equal number of inside (incarcerated) students and outside (KPU) students enrolled in this course. Classes will be held on Wednesdays from 9:30 - 3:20 pm. The topic for this iteration of Arts 3200 will be Violence, Alternatives to Violence & Transformation. The first half of the course will explore the roots of both interpersonal and structural violence and its impacts on people, relationships and society. The second half of the course will introduce students to alternatives to violence including conflict resolution and peacemaking practices such as restorative justice. We will conclude with reflections on what it will take to transform ourselves and society in order to lower levels of violence.

ARTS 4800: Arts Practicum
The ARTS practicum course introduces students to the workplace and degree-relevant entry-level work through placement in an employment setting. During the term, students complete 48 to 64 workplace hours (approximately 4-6 hours per week). The course is for senior students with a declared Major or Minor in Geography, History, Philosophy, Policy Studies, or Political Science. For more information visit the Arts Practicum website.

The Associate Degree is designed to provide an educational experience that prepares students for work, citizenship, and an enriched life as an educated person, and to lay a solid foundation for further study in the field of Sociology. 

If you have an Associate of Arts Degree in Sociology and you are interested in continuing your degree studies at KPU, you can apply for the Bachelor of Arts, Major in Sociology degree or a Minor in Sociology when combined with another BA program. Admission to this program requires specific courses and GPA. For more information, please see the BA Major or Minor in Sociology program description.

The Associate of Arts Degree in Sociology is a provincially recognized two-year academic credential program. The aims of this program are to provide students with an entry point into a Bachelor of Arts degree program, to create greater ease in transferring credits to other post-secondary institutions, to enrich students’ intellectual lives, and prepare them with academic knowledge and skills applicable to various work contexts. Students are exposed to an overview of central topics in sociology, fundamental sociological theories and concepts, studies in Canadian society and specialized subject areas in sociology.

The Post-Baccalaureate Diploma in Human Resources Management is designed for a student that has completed a recognized bachelor’s degree, with a Canadian equivalent GPA of 2.33, and is looking to build a foundation of formal human resource management knowledge, competence and business acumen.

Co-operative Education

The Post-Baccalaureate Diploma in Human Resources Management is offered with a Co-operative Education option. This option requires an additional 10 credits of Co-operative Education courses. Students wishing to enter and participate in the Co-op option must meet the following requirements:

The Bachelor of Technology in Information Technology (BTech in IT) program allows students to earn a bachelor degree that prepares them for employment in the IT industry in Canada or for graduate school. Courses are offered so that students can focus on network administration and security or mobile and web application development based on their interests and career goals.

Co-operative Education

The Bachelor of Technology – Information Technology degree is offered with a Co-operative Education option.  Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree.   Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The Associate of Arts in Geography is a two-year Human Geography program. It establishes a solid base of conceptual knowledge and applied skills supporting further study in Geography, engaged citizenship, and introductory employment in the public and private sectors. The curriculum combines topical coursework in introductory human geography and urban geography, and lab-science courses in earth science and atmospheric science. The curriculum also provides students with options for focused study of a variety of regions, and develops foundational skills in using computerized Geographic Information Systems (GIS) hardware and software to analyze and present spatial data.

The two-year diploma in Business Administration will provide graduates with foundational business and professional skills, a solid grounding in economics, and a foundation in calculus appropriate for advanced studies and/or research in economics, finance and operations. The program is designed to give graduates a developed portfolio of job-ready skills and a wide range of business principles and concepts to expand the graduate’s career options.

Courses may be applied for credit toward any of the following KPU Business Degrees:

• Bachelor of Business Administration (BBA) in Entrepreneurial Leadership
• Bachelor of Business Administration (BBA) in Human Resources Management
• Bachelor of Business Administration (BBA) in Marketing Management

The Bachelor of Arts Major in Sociology provides students with critical, practical and transformative studies that aim to prepare them for life and work in a diverse and globalized world. It is a flexible and well-rounded program, offering academic rigor and a solid grounding in sociology theory and research methods, and the study of societies in local and global contexts. Opportunities for engaging in applied, experiential and community-based learning are provided throughout the program.

Students may choose to gain a broad understanding of the discipline by taking courses in a wide range of sub-fields in sociology or streamline their programs by concentrating on particular subjects of interest to them such as gender and sexuality, racialized and ethnic minority groups, Indigenous studies, media and cultural studies, education, global social problems and social justice. In their final year, students may opt to hone their research skills by taking courses in Canadian and global studies with a primary research component. Or they may choose to take one of the community services courses to gain practical work experience by volunteering in an organization within the local community or participating in a field-school overseas in a developing nation.