Diploma in Marketing Management

at Kwantlen Polytechnic University - Surrey Campus Canada

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Managements many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the School of Business BBA degrees  see a School of Business advisor once they have completed between 36-45 credits of their diploma study.

The B.Sc. Major in Biology is a foundational degree program strongly grounded in scientific methodology and practical skills. The structure and breadth of courses offered is designed to equip graduates with a high level of competency in the knowledge, skills and experience necessary for competitive entry into the workforce in a wide range of fields. Graduates will also be well prepared for entry into a professional school or graduate studies program.

Central to this program is the provision of a lab intensive experience where students learn first-hand, the appropriate use of equipment and techniques to investigate living organisms and how they function. Upper level courses build upon the core knowledge and skills developed in 1st and 2nd Year, allowing the exploration of more advanced biological concepts and practical techniques. This culminates in a community focused research or directed studies project which requires students to apply the knowledge and skills they have learned.

The B.Sc. in Health Science program is designed to prepare students for public and private sector careers in health research, health practice, health product production and distribution, and health management. It also prepares students for entry into schools of health or graduate studies.

The objectives of the degree are as follows:

• To provide students with a strong foundation in the basic sciences together with writing and critical thinking skills.
• To provide students with a broad knowledge of the various health professions involved in the Canadian health system.
• To equip students with the skills and knowledge necessary for employment in health service delivery, health research, production and distribution of health products, and other health-related fields.
• To provide students with the educational prerequisites necessary for entry into a) post graduate degrees in the sciences, and b) qualified health professional programs (e.g. medicine, dentistry, physiotherapy, medical technical programs, pharmacy).
• To provide students with the opportunity to integrate an understanding of complementary medicine (e.g., naturopathy, traditional Asian medicine) with the basic sciences.

The B.Sc. in Health Science is designed around a core of required basic science and health science courses, complemented by health science and open electives that provide graduates with a solid science foundation but also with critical health research, communication, and management skills for future success.

The Associate of Arts Degree (AA) in Asian Studies will introduce you to the discipline and prepare you for further study. By completing the AA Degree you will gain a broader understanding of the world in which you live and will become a more informed and engaged citizen. You can choose to focus on a particular geographic region; however, we recommend that you complete as broad a range of courses as possible.
Asian Studies courses are reading and writing intensive; therefore, it is strongly recommended that you complete your English requirements within your first two semesters.

The Post-Baccalaureate Diploma in Accounting is designed for a student that has completed a bachelor's degree and has decided to further their education by pursuing the CPA accounting designation. The program will allow students to obtain the required accounting courses to then be accepted into the accounting professional program. The program aims to provide the skill sets identified by CPA Canada as critical to achieve competency as a CPA. The program consists of fourteen courses (48 credits) that will allow students to develop strong technical skills in financial reporting, management accounting, strategy and governance, audit and assurance, finance and taxation. It will also ensure the development of the required enabling competencies of the profession: professionalism, ethical behaviour, written and oral communication, leadership, and problem solving. Note: This is a two-year program, though students can choose to complete the program in an accelerated form.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media

The Bachelor of Business Administration (BBA) Program in Human Resources Management provides full-time and part-time intensive study for students wishing to undertake studies in the human resources management field.  The degree is designed to prepare students to achieve the Required Professional Capabilities of the Certified Human Resources Practitioner (CHRP) designation and for a range of human resources professional roles.

Co-operative Education

The BBA in Human Resources Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The Bachelor of Arts, Major in Criminology program provides students with a broad, liberal education in social science, criminal justice, and law. Students learn scientific research methods, legal, philosophical and theoretical approaches to aid in understanding crime and related social problems, and social responses to crime. The BA degree program builds on the central core of method and theory and affords students opportunities to hone abstract, logical thinking, and critical understanding of the issues, arguments, and debates that shape the discipline's character and aims.

Contemporary criminology courses developed especially for this degree expose students to cutting-edge theory and research. This program integrates opportunities to engage in undergraduate research, service learning, and practicum placements that provide students with highly transferable and marketable knowledge and skills.

Students who graduate with a BA degree may apply to law school or pursue a graduate degree in criminology or other disciplines. Those who are interested in applying to graduate school, or who prefer a more extensive research experience, are encouraged to undertake a structured program leading to a Bachelor of Arts (Honours), Major in Criminology.

Co-operative Education
The Bachelor of Arts, Major in Criminology is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students in the Co-op option are expected to complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.

The Bachelor of Science in Applied Psychology is ideal for students interested in pursuing a health sciences career. This is also the Psychology degree program most suited for students who have an interest in neuroscience, particularly at the graduate level. The BSc is the most interdisciplinary of our psychology degrees, exposing students to biology, chemistry, math, and physics in addition to a broad array of psychology courses. This degree is also very “hands-on” with students being exposed to lab and research experiences as well as developing technical writing skills and workplace expertise.

The degree was developed in close connection with employers in the field and community partners, and has an applied focus that prepares students for employment upon graduation, for research-focused graduate studies, or for entry into professional programs of study. Many courses within this program have a lab component. The program takes a systems/ecological approach, recognizing the interrelationships between humans and their environments.

As part of their upper-level coursework, students will take courses across three main topical areas within Psychology:

• Research skills;
• Biological psychology; and
• Health psychology.

The degree will be embedded throughout with psychological application, including hands-on lab experience and courses focusing on human interaction with and use of modern technology, professional business practices, and technical writing. Students also participate in a workplace practicum coordinated by KPU and co-supervised by faculty and employers in relevant fields of employment. This practicum placement will assist students in gaining workplace experience and in meeting potential future employers.

Students interested in applying to graduate school or who prefer a more extensive research experience are encouraged to apply to the Honours program. The Honours program affords students an opportunity to develop and report on a research project under the direct supervision of a faculty member within the Psychology Department. B.Sc. in Applied Psychology students can complete the Honours program within the 40 courses required for the degree.

This is a comprehensive program including courses in English and Mandarin language, communication, Ancient Chinese philosophy, and Western biomedical sciences which are necessary for the critical understanding and development of complex Traditional Chinese Medicine concepts. The curriculum has been designed to offer an education of significant breadth and rigour within the contexts of TCM/Acupuncture fundamental theory, diagnosis, treatment, and clinical practice. The program includes 460 hours of practice. Through these experiential learning activities, students will actively engage with the community.

Note: To be eligible to write the licensing exam with the College of Traditional Chinese Medicine Practitioners and Acupuncturists of British Columbia (CTCMA), 60 university credits are required in addition to the credits attained within the Traditional Chinese Medicine Acupuncture Diploma. These credits may be attained before, during, or after the Traditional Chinese Medicine Acupuncture Diploma.