Graduate Certificate in Marketing Management Digital Media (Co-op)

at Lambton College - Mississauga Campus Canada

The Hotel & Resort Management Ontario College Graduate Certificate program is designed for students intending to pursue a career in the hotel and resort industry for supervisory and management roles. Students can expect to be immersed in an innovative curriculum, formed from industry expertise and managerial skills.

The content is related to the pillars of the hospitality industry, including: entrepreneurial thinking, accounting and finance, marketing and sales, food and beverage, accommodations and human resources. Courses will assist students with the knowledge and ability to transition directly into the industry at the knowledge and ability to transition directly into the industry at the conclusion of the program, with a strong understanding of the internal relationships between departments and the various business functions that drive performance in the hotel and resort industry.

This program is taught in a hybrid format using the Student-Centered Hybrid Learning Approach. This program requires students to purchase mandatory courseware. This fee will be applied to the student account in the third term.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

The Lambton College Interprofessional Practice - Gerontology, Ontario College Graduate Certificate focuses on preparing graduates to work interprofessionally to enhance their professional practice to care for aging adults and families who require complex and/or long-term care within institutions or in the home in Canada. In the program, students develop skills in collaborative patient-centred care and inclusive practice.

Program curriculum includes comprehensive patient assessment and team approaches to client and family centric care planning and delivery. Students also study various age-related changes in social, psychological and biological functions to evaluate the implications of these changes on individuals' ability to interact with their social and physical environments and on individuals' care needs.

As a culmination of program learning, students participate in both an interprofessional field placement within a community organization as well as a community project, which includes the completion of an associated capstone project research paper. Program curriculum along with real world experiences prepares graduates for employment in a range of Canadian work settings including senior centres, day and leisure programs, research and education services, retirement homes, long term care homes, group homes and home support services.

The Lambton College Therapeutic Recreation, Ontario College Graduate Certificate program prepares graduates to work with people who have physical, mental, emotional, cognitive or social limitations that may affect their attitudes, ability and motivation to participate in leisure and maintain healthy, balanced lifestyles. Recreation Therapists address patients’ barriers to independent, meaningful social contact, and community participation.

Graduates work in a variety of settings such as hospitals and related urgent and community care facilities, long term care and assisted living residences, rehabilitation hospitals and clinics, day programs and outpatient services, private community-based agencies. The program is designed to enable graduates to work towards the Therapeutic Recreation Ontario’s (TRO) Registration Credential (R/TRO DIP).

This Lambton College program is licensed to and delivered by Queen's College (PDF), a licensed private career college in Mississauga, Ontario. Students that are registered at Lambton in Mississauga are students of a public college and as such, will receive full credit from Lambton College for all Lambton College courses completed at the Queen's College campus in Mississauga. Students who meet program graduation requirements will graduate with a credential from Lambton College.

With improved globalization and constant innovation across different industries, there has been an increased demand for employees with unique skill sets in identifying, describing, and interpreting various forms of business generated data that help inform corporate decisions in order for companies to stay relevant and competitive. In line with these employer demands, the Lambton College Business Analytics, Ontario College Graduate Certificate helps train students to explore, understand, and ultimately influence business planning within organizations where necessary.

Business Analysts have become an integral part of every organization and have the responsibility to adopt modern technologies, methodologies, and historical data to develop insight and improve on future business processes across the organization. In the program, students are equipped with the requisite industry knowledge needed to drive innovation and change in any organization. More so, the curriculum delves into core Business Analyst expertise required such as project and task planning, statistical analysis, report writing, resource management, eliciting, documenting, and communicating requirements, process modelling and improvements, project management and business communication among others.

In addition, students study topics such as business analysis core concept models, requirement documents. and software testing development life cycles and methodologies. The program also covers many industry applications and techniques such as SQL, Salesforce, JIRA, Confluence, Microsoft Visio, Microsoft Power BI Waterfall and Agile Methodologies and Requirements Elicitation among others.

In today's dynamic industry, skilled web designers and developers are in high demand in both typical technology firms and in the increasingly broad range of non-technical fields that need a customized and professional web presence.

The Interactive Media Management program at Lambton College considers not only functionality but also users' experiences, usability and feel about web applications that they use. In the program, students learn strategies to build and manage relevant interactive web and mobile contents that respond to different levels of audience needs. This is a project-driven program where students can integrate digital media technologies into business and public environments, and work on their projects individually or in collaborative settings from planning and prototype design to development and deployment. 

Students will use a wide range of techniques and emerging technologies in a hands-on training learning style to produce immersive and interactive media products and to gain deep knowledge in virtual spaces, video, audio, visual designs that greatly advance user experience and practices. 

The program focuses on the following major interactive media management areas:

• User experience and interfaces
• Interactive web and mobile design
• Integrating rich media and immersive technologies into real-world models
• Agile development and digital project management

The dynamic field of Human Resources is critical in today's competitive environment. Companies now recognize that strong management of their human resources provides a competitive advantage and leads to organizational success. This program is designed to provide university and college graduates with essential business skills and a strong foundation in Human Resources. Students also complete a four-month full-time work term gaining valuable work experience and insight into the Human Resources profession.

In the first term, students complete courses that provide them with the necessary knowledge of all the major business disciplines including marketing, accounting and technology. In subsequent terms, students complete all of the courses necessary to write the Comprehensive Knowledge Exam which is required to obtain the Certified Human Resources Professional (CHRP) designation (http://www.hrpa.ca) at an additional fee.

The program provides students with exposure to all areas of the Human Resources field. Students benefit from small class sizes, hands-on active learning and faculty with diverse experience in all facets of Human Resources. Partnership with the local chapter of the Human Resources Professional Association gives students an opportunity to develop their networking skills and learn about working in the profession.

In the current business environment, professionals have much more responsibility. Today, they are leaders and managers. Indeed, one of the major challenges they face is managing complex projects that are critical to their business organizations.

The Project Management program is a two term Ontario College Graduate Certificate program where students gain skills in program management and business leadership. The program includes all 10 project management knowledge areas based on the PMI ® A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, Project Management Institute, Inc., 2017 - including: project integration, scope, time, cost, quality, human resources, communications, risk, procurement management and stakeholder management. In addition, students expand their business leadership skills and the use of project management software.

The traditional modes of classroom-based training are rapidly changing due to advancements in learning technology and more innovative media formats. The tech-savvy students and employees of today demand more personal and interactive ways to teach. Educators and industry are seeing the importance of how they teach to better accommodate the emerging generation of digital-age learners.

The eLearning Design & Training Development, Ontario College Graduate Certificate complements the practical skills of educational professionals by adding technology-based, online and mobile learning tools that can be effectively integrated into the learning and teaching environment. Learning management systems of today will be the key to unlocking a better educated student and employee in the future.

As a mobile college, this program aligns with the Lambton College strategic mandate to be a leader in mobile educational technology. The program curriculum will focus on meeting the growing need for highly skilled professional educators to assume leadership roles in program and instructional design, development, evaluation and online facilitation.

Students develop proficiency with industry-standard online learning tools including Articulate Storyline, LMS', Camtasia, Web Conferencing Applications; as well as e-learning, QA and AODA standards.

This program is designed to demonstrate the integration of multiple platform teaching technologies for individuals currently responsible for such roles as professional development within corporations, government and the public sector, as well as for online learning developers. Graduates can expect to develop and expand their knowledge of educational theory using state-of-the-art educational technologies.

Developing new ways to interpret large amounts of information collected through web sites, transactions, records, and images can help provide solutions to many business, social, society, and technological challenges of today. Big data enables users to make informed decisions and better predict future outcomes. 

The Lambton College Big Data Analytics, Ontario College Graduate Certificate is focused on utilizing big data technology for unstructured data to help guide executive, management, and industry decision-making.

The innovative curriculum will focus on topics such as information administration, development, project management, and business communications. In combination with Business Intelligence tools, data analytics, and cloud computing, students will blend theoretical knowledge with hands-on skills to learn how to capture, collect, curate, search, analyze and store complex data sets that are utilized by organizations to guide business decisions. The final semester will enhance all learning outcomes through a co-operative education work term or applied project.

In addition to a full range of enhanced virtualization deployment skills, data analytics, cloud computing theory, project management and business communications students will apply these skills to a variety of cutting-edge open-source and vendor-specific virtualization solutions.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

Engage in a tourism and hospitality management program that develops the highly in-demand skills of leadership, cultural intelligence, and a managerial approach to business operations in one of the fastest growing industries in the world. Exploding demand for tourism combined with a skilled labour shortage creates dynamic opportunities for rapid career advancement for graduates.

Trained professionals enjoy career success creating experiences for corporate and entrepreneurial tourism organizations including destination marketing organizations, world class hotels and resorts, tourism attractions, entertainment venues, gaming organizations, and all businesses that value the "customer experience."

Lambton College’s Tourism- Operations Management student experience delivers

• A unique, continuous 15-month educational experience offering skill development and industry experience (3 academic terms + 1 paid, co-operative work term)
• Student-centered curriculum with active, engaging and applied learning opportunities
• Transferable skill development that opens doors to all areas of the tourism industry and beyond
• Leadership development through experiential learning and human relations
• Cultural intelligence skill building
• A foundation for socially responsible, environmentally sustainable, and ethical decision making
• Opportunities to kick start career advancement through a paid co-operative work term across Canada and around the world
• Flexible pathways enabling students to upgrade their diplomas to degrees