AEC in Media Strategies and Advertising

at LaSalle College - Montreal Campus Canada

With a core curriculum of studies, the Tourism Techniques program with a specialization in Development and Promotion of Travel Products (travel, hospitality, attractions, destinations, hotels, restaurants, etc) program opens the doors to a variety of positions in development and promotion.

This program focuses on the essential knowledge of tourism management. Teachers experienced in the industry provide their know-how and the key to success in entering the labor market. Students have the opportunity to interact with professionals during visits, conferences and events. Graduates of this program can pursue university studies.

Using Cisco and Microsoft technologies, the Network Management course (AEC) will facilitate student acquisition of computer skills related to network development and management. Developed with the latest technology to meet the market’s needs, the courses of this program will provide the students with a strong competitive advantage and access to many careers in this ever-changing industry.

The networking management program teaches the skills and knowledge to install intranet hardware and the software, and specific Cisco, Microsoft and Linux technology competencies.

The frequently updated Network Management program leads to a number of certifications recognized by the job market including: Cisco (CCNA and CCNP), CompTIA (A+), Microsoft (MCSA) and LPIC.

Computer science, the most widespread technology tool of our time, offering the greatest possibilities for research and development, represents the best way to ensure a stable and promising career.

The Information technology programmer-analyst program (AEC) trains students to locate, collect and analyze data on the information processing needs of users; to carry out data modeling and processing using fourth-generation software; and to configure network applications.

This programming course students with quality training and prepares them to break quickly into the job market. The program will prepare students for one of the following certifications: CompTIA A+, Microsoft MCSD (Visual Basic .NET, Visual C++, etc.) and Oracle OCA (SQL, PL/SQL).

Create high definition entertainment at the only college level institution in Montréal that is fully focused on video post-production!

This Video Editing AEC course teaches the basics of television, compositing, audio mixing and the whole process of editing, from acquiring media to “mastering”. When you have graduated, you will be able to use your creativity as a junior or senior video editor for public, corporate and web television. You will be the editor who is most up to the challenge!

Beyond working with our AVID Media composer certified teacher to learn this key software for the industry, students of the Video Editing course will learn to master the Adobe Suite (Premiere, After Effects, Photoshop, Illustrator) and Final cut.

Today's digital and viral video landscape has created a massive need for video editors. As a graduate, you will be fully qualified to move up the ladder quickly, from production assistant to senior editor, and work on HD television programs and digital films. Our alumni work, among others, at RDS and Discovery Channel.

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.

The Business management program (AEC) is designed for students interested in all aspects of business management and sales, either of a commercial establishment or a company.

Business management technicians are responsible for managing a business or supervising a sales team. The Business Management program was therefore conceived to teach students the main responsibilities of a professional in the field, including managing sales personnel, setting and meeting sales objectives, promoting and marketing products and services, and providing customer service.

The International Commerce Import-Export program (AEC) trains students to become masters in the techniques, practices, and laws for importing and exporting, strategic business planning, price-setting formulas, customs norms, and international transportation laws.

This program, accredited by the Forum for International Trade Training (FITT), is designed to introduce students to the fundamentals of international commerce.
The FITT developed a practical program, created through concrete examples contributed by Canadian businesses that are actively involved in international commerce. Due to this concrete approach, students will benefit from a stimulating and enriching training.

This intensive Residential real estate broker 2-semester training (AEC) is tailored for people interested in real estate and looking for a dynamic career.

This program trains students to execute all the tasks and functions required of a residential real estate broker. Working as intermediaries between buyers and sellers throughout all stages of the real estate transaction, real estate brokers advise, counsel and support clients.

Designed to meet the growing needs of the business community, the AEC Transport Logistics is aimed at people who have an interest in transport management and the supply chain, wishing to make a rich and dynamic career, practicing at the International scale.

The courses of the Transport Logistics program train first-level technicians, autonomous, versatile and competent in their field, able to find concrete and profitable solutions to overcome problems.

During the program, students learn to perform tasks related to carrying out different stages of the transport logistics process and acquire the skills to work in the transport and supply industry.

The Arts, Literature and Communication program is a pre-university program for those who wish to experience media production while enriching their general knowledge in order to better understand and appreciate the different media.

During their DEC in Arts, Letters and Communication - Media, students take part in the vibrant cultural life of Montreal by visiting institutions as well as unusual places. In addition, they are called upon to participate in media events while taking advantage of the city's intercultural environment. These experiences allow them to exercise their critical thinking and broaden their horizons on the impact of the media in our society. The Media option is created especially for students who wish to develop communication skills and open several doors for university.

The development of all these skills aims to engage students in order to become active agents of change within today's and tomorrow's society.