AEC in Media Strategies and Advertising

at LaSalle College - Montreal Campus Canada

This program is specifically designed for those seeking the acquisition of fundamental and versatile skills related to the human phenomenon, necessary for the pursuit of university studies.

The program provides a solid human-centered education, using disciplines such as biology and sociology, with a particular emphasis on psychology. Providing access to many university programs, the Individual and Society profile leads students to identify, analyze and deepen notions of psychology while examining contemporary, local and international social issues.

The program has three profiles: Citizenship and Civilization, International Management and Individual and Society. The first allows you to acquire solid training focused on international reality; the second is an initiation to the basic principles of management and mathematics; the third meet the university prerequisites for psychology and psychoeducation programs.

With a core curriculum of study, the Food Service Management program opens the door to a wider array of careers in Québec, Canada or abroad. This program is unique in Québec.

This program focuses on the essential knowledge of food service and catering. Teachers from the industry provide all the keys to success to enter into the labor market. The program also offers an internship, participation in several events plus practical experience including: service in La Classe restaurant dining room. Students have the opportunity to interact with professionals during visits, conferences and events. Graduates of this program can pursue university studies.

The Arts, Literature and Communication is a pre-university DEC program intended for students willing to experiment with artistic production while gaining a more in-depth general culture in order to better understand and appreciate artistic and literary works.

Throughout your studies in Arts, Literature and Communication - Arts option, you will take part in various artistic events such as visiting renowned institutions as well as alternative venues. Furthermore, you will actively participate in these events while enjoying the intercultural environment of Montreal. These experiences will lead you to apply critical thinking, discussion and an overall openness towards the deeper meanings, implications and values of art. The Arts option is created specifically for students who want to develop creative skills and open doors for their university studies.

The development of all these competencies aims to involve students so that they become an agent of change in our current and future society.

Montréal has become a global hub for artificial intelligence (AI) research and innovation, according to Montréal International. The city has developed cutting-edge expertise, and several global leaders, including Mila, Google and Facebook, have research labs in the Montréal AI ecosystem.

During this program, students will develop key skills that match the technical needs of the AI industries. In particular, they will learn to:

• Transfer the mathematical concepts necessary to create models and solutions that apply to the IT field
• Prepare and explore data, define the problem and choose the appropriate algorithm
• Integrate different interdisciplinary elements to generate results supporting decisions that deliver value to the business

At the end of their studies, students will have:

• Designed and developed logical and relevant solutions
• Gained a good understanding of how machine learning works
• Presented their results and conclusions under various forms of application

Upon graduation, they will have all the tools they need to get a job in the field of artificial intelligence. They will be able to apply their knowledge to a variety of sectors, including FinTech, video games and cybersecurity.

The Arts, Literature and Communication program is a pre-university program for those who wish to experience media production while enriching their general knowledge in order to better understand and appreciate the different media.

During their DEC in Arts, Letters and Communication - Media, students take part in the vibrant cultural life of Montreal by visiting institutions as well as unusual places. In addition, they are called upon to participate in media events while taking advantage of the city's intercultural environment. These experiences allow them to exercise their critical thinking and broaden their horizons on the impact of the media in our society. The Media option is created especially for students who wish to develop communication skills and open several doors for university.

The development of all these skills aims to engage students in order to become active agents of change within today's and tomorrow's society.

With a core curriculum of study, the Food Service Management program opens the door to a wider array of careers in Québec, Canada or abroad.This program in unique in Québec.

This program focuses on the essential knowledge of food service and catering. Teachers from the industry provide all the keys to success to enter into the labor market. The program also offers an internship, participation in several events plus practical experience including: service in La Classe restaurant dining room.

Students in this program may participate in the Job Fair organized by the International School of Hotel Management and Tourism, and eventually find a job in the industry.

Faced with the growth of service and trade companies, a specialized workforce trained in commercial management is required on the labor market. The Business Management DEC, lasting three years, meets this need.

This program aims to train generalists (technicians) who will master all aspects of commercial management and sales force management within a retail establishment or in a company. It aims to develop three types of profiles: management of a retail business, commercial or industrial representation, and independent management of a commercial establishment.

Upon completion of this program, graduates will be able to put to use the skills acquired in different types of business establishments or within a company.

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.

The Professional Cooking program (DEP) is designed for creative, independent students with a strong interest in cooking and gastronomy. It’s an excellent way to acquire the skills necessary for a stimulating career.

A certified chef is a valuable, highly sought-after resource for the kitchens of large restaurants, hotels, cruise ships, financial institutions, care centers, and senior’s residences. In the food industry, a qualified head chef is considered to be a measure of a business growth and success.

Located in the heart of downtown Montréal, North America’s capital of gastronomy, LaSalle College is the ideal place to learn cooking.

The Business management program (AEC) is designed for students interested in all aspects of business management and sales, either of a commercial establishment or a company.

Business management technicians are responsible for managing a business or supervising a sales team. The Business Management program was therefore conceived to teach students the main responsibilities of a professional in the field, including managing sales personnel, setting and meeting sales objectives, promoting and marketing products and services, and providing customer service.