Diploma in Advertising and Marketing Communications - Creative Design

at Loyalist College - Belleville Campus Canada

Use your creativity and inspiration in a career that lets you play with ideas. Develop strategic plans and create engaging concepts to connect brands with their customers through emerging media, online communities, radio, television and print, outdoor advertising and guerrilla marketing. Unleash your imagination in this unique program.

Experiential learning
In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:

• Apply new learning right away with team projects, and present them to faculty for immediate feedback.
• Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.
• Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media.
• Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.
• Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.
• Earn recognition you can add to your résumé with program awards of distinction at the end of the year.
• Share your polished creations with invited guests during an annual showcase of student work.

Opportunities in this creative field are vast and expanding. There are exciting positions in

• Advertising and marketing communications agencies
• Television and radio
• Sales promotion companies
• Online publications, newspapers and magazines
• In-house advertising and marketing departments for large companies
• Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments

Chemical engineering technicians and technologists are at the heart of many growing fields, from leading-edge research around alternative fuels to protecting the safety of our food and water supply. Prepare for an exciting career working in high-tech labs with real-world results.

Experiential learning
Study in the newly equipped Bay of Quinte Skills Centre:

• Understand the principles and techniques of organic and analytical chemistry, chemical engineering and industrial processes.
• Gain applied skills with chemical instrumentation, extraction technology, health and safety, and microbiology techniques.
• Apply theory to practice with problem-based assignments.
• Graduates are prepared to work in research and development, analyze and interpret data, manage lab operations, assess analytical methods and develop new techniques.
• Observe chemical engineers in action with tours of professional lab facilities.
• Applied project learning and field placements in the second and third years provide practical experience, preparing you for a smooth transition to the workforce with a wide range of skills.

As IT is essential to the success of both small and large enterprises, skilled Computer Engineering Technician professionals are in high demand. Learn the specialized skills needed to develop, operate, troubleshoot and maintain computer and network systems.

How You'll Learn
Prepare for a career in computer, technology and network management in various business environments:

• Learn to develop, operate, maintain and coordinate the use of local and wide area networks (LANs and WANs), mainframe networks, hardware, software and related computer equipment.
• Install, configure and service microcomputer operating systems and network application software, and get an introduction to Linux and Cloud computing.
• Explore web design and learn about installing, managing and maintaining web servers/sites for optimum performance.
• Delve into machine connectivity, virtualization architecture and computer network design to implement cross-platform networks.
• Gain an understanding of the technical support and helpdesk skills necessary for providing user support.

Accounting is more than filing taxes and bookkeeping. It’s about understanding a business from the ground up and guiding it through sound financial practice. Every business has a numbers story. Whether it’s in the fields of art, health, fashion, real estate or sports — the options are endless. Explore a career path that can take you virtually anywhere.

Experiential learning
This program delivers concrete, marketable skills with a dual focus on financial and management accounting:

• Develop managerial skills in budgeting, product costing and price setting, eliminating financial waste and finding operating efficiencies.
• Access opportunities to gain certification in industry-leading software such as MS Excel, Sage 50 Accounting and QuickBooks.
• A third year of study provides advanced knowledge of financial and management accounting, corporate taxation and audit techniques, focused on obtaining the ACAF certification.
• Collaborate and formulate strategy in simulated business competitions.
• Learn from case studies and guest speakers from the local business community.
• Put your skills to work in Loyalist’s student-run tax clinic. For the 2016 tax year, students completed more than 200 returns — putting more than $245,000 back in the hands of Loyalist students.
• In year three, put your skills to work in our Money Matters clinic and gain customer service experience assisting students with budgeting and financial matters.
• A four-week field placement in third year provides valuable industry experience and networking, and the opportunity to graduate into a job.

Being a top chef goes beyond loving food. It’s about appreciating the soil and sunshine, how food is grown and what it takes to run a business. It means taking creative risks and constantly adapting. If this is the career of which you’ve been dreaming, start creating now in Loyalist’s on-campus gourmet restaurant, Resto 213.

Experiential learning
Create and innovate under the guidance of distinguished chefs with a rich appreciation of farm-to-table cuisine.

• Work in the kitchen and dining room of Resto 213, Loyalist’s on-campus student-run gourmet restaurant.
• Students participate in The Art of Flavour dinners throughout the year, which provides exposure to different styles of cuisine and winemaking, as well as potential job connections. 
• Earn first-hand experience in all aspects of culinary management — from hosting and service, food preparation, pricing and menu design, to developing marketing strategies.
• Students also prepare food for the Loyalist Market, a retail outlet offering an amazing variety of fresh and frozen products designed and created by Culinary students.
• Optional field trips provide invaluable experience in food and culture. Recent destinations include New York City, Paris, Switzerland and Portugal.
• Receive individual attention from licensed chefs and Red Seal pastry chefs.

Before products hit the shelves, there’s a lot of work that goes on behind the scenes — from purchasing materials and coordinating inventory to the distribution of finished goods. As global trade widens and deepens, demand continues to rise for skilled workers in the areas of supply chain logistics and international trade compliance.

Experiential learning
Prepare hands-on for a career in supply chain management concentrating on trade compliance and logistics planning:

• Gain a depth of knowledge in customs, including compliance, risk management and the global movement of goods.
• Navigate international customs and business practices.
• Get applied knowledge of project management including planning and reporting, scheduling techniques, element interdependencies, and project costing and crashing.
• Explore consultative selling and marketing intelligence.
• Learn first hand during local field trips and presentations by guest speakers.
• Gain critical workplace experience with a four-week field placement.

Community and justice services professionals often work with clients who find themselves at a crossroads. They work within the justice system – focusing on keeping people out of it through prevention, intervention and rehabilitation. Help build stronger, safer communities by helping people at risk gain the skills and support they need to make positive life choices.

Experiential learning
Our program adapts to emerging policies and best practices to prepare students for the workplace — with practical, hands-on learning:

• Sharpen your assessment and communication skills during scenario-based role-plays, emphasizing personal safety and the protection of staff, clients and the community.
• Visit adult and youth detention facilities and earn a certificate in Non-Violent Crisis Intervention. 
• Hear from guest speakers who share their real-life experiences with post-traumatic stress, suicide interventions and fetal alcohol spectrum disorder, as well as professionals working in group homes, federal and provincial corrections and sexual assault centres.
• Help clients across the spectrum of the justice system with a three-fold focus on prevention, intervention and reintegration.

Get on the road to success! The fast-paced, ever-changing automotive trade could be the perfect career for you. To become an apprentice, you must be registered with the Ministry of Training, Colleges and Universities and work for an employer who accepts full responsibility for your instruction in all aspects of the trade. Your in-class learning is completed at Loyalist.

Experiential learning

• Learn while you earn, with on-the-job training and education.
• Students in the Automotive Service Technician Apprenticeship program must be employed by a registered garage and signed on with the Ministry of Colleges and Universities (MCU) as an Automotive Service Technician Apprentice.
• Once you are employed and signed on with the Ministry, you will be notified when in-school training is available.
• Your apprenticeship requirements include completing a skill set book, 6,000 hours of on-the-job training and three levels of in-school training for a total of 720 hours.
• You can attend three full-time blocks of training, each eight weeks long, or study at Loyalist one day per week to complete your three levels.
• Learning combines classroom instruction and practical theory labs.
• Put your knowledge to the test in state-of-the-art service bays.

Spas and salons are increasingly popular destinations for people wanting to reduce stress and feel younger. Train in a full range of spa services to help people look and feel their best. Then, put those skills to work, both in our on-campus, student-run day spa and during two field placements.

Experiential learning
In this hands-on program, students operate The Spa at Loyalist, a busy wellness retreat and retail boutique delivering full esthetic services in a supervised environment:

• Train in a full range of spa services in a safe learning environment, including manicures, pedicures, facials, hair removal, make-up artistry, aromatherapy and hot stone massage.
• Get the highest technical skills in Loyalist’s lab using the latest in skincare technology, including microdermabrasion and facial machinery.
• Work with new state-of-the-art medical spa equipment, including the Sonicator 740, an anti-aging skincare system that applies ultrasound technology, and the IPL Angelite, an Intense Pulsed Light (IPL) machine used for photo facials and permanent hair reduction.
• Deliver high-end customer service as you interact with clients.
• Develop important skills in front desk management and the latest point-of-sale software.
• Learn the business side of spa management with instruction in visual display, retail sales, marketing, personal finance, business communications and entrepreneurship.
• Create a business plan including a spa design layout and creative spa menu showcasing a variety of skills learned in the program.
• Earn 180 hours of clinic time in our state-of-the-art, full-service spa.
• Network and showcase your skills to industry, with two field placements.
• Learn from reputed guest-speaker educators.
• Participate in community outreach events to support local women and children.
• Be proficient and fast with skills by practicing skills throughout the two years.

Radiation safety protection personnel monitor and control radiation exposure while implementing safety measures. Prepare for a career working together with physicists, occupational safety and health specialists, and public health officials in various nuclear, health care and natural environments.

How You'll Learn
The Radiation Safety program will include instruction in the following:

• Radiation physics
• Environmental radioactivity
• Radiological instrumentation
• Electronics of radiation detection equipment
• Radioactive waste management and control
• Safety and handling procedures
• Decontamination procedures
• Radioactivity testing and analysis
• Communication skills