Diploma in Advertising and Marketing Communications - Creative Design

at Loyalist College - Belleville Campus Canada

Get on the road to success! The fast-paced, ever-changing automotive trade could be the perfect career for you. To become an apprentice, you must be registered with the Ministry of Training, Colleges and Universities and work for an employer who accepts full responsibility for your instruction in all aspects of the trade. Your in-class learning is completed at Loyalist.

Experiential learning

• Learn while you earn, with on-the-job training and education.
• Students in the Automotive Service Technician Apprenticeship program must be employed by a registered garage and signed on with the Ministry of Colleges and Universities (MCU) as an Automotive Service Technician Apprentice.
• Once you are employed and signed on with the Ministry, you will be notified when in-school training is available.
• Your apprenticeship requirements include completing a skill set book, 6,000 hours of on-the-job training and three levels of in-school training for a total of 720 hours.
• You can attend three full-time blocks of training, each eight weeks long, or study at Loyalist one day per week to complete your three levels.
• Learning combines classroom instruction and practical theory labs.
• Put your knowledge to the test in state-of-the-art service bays.

Behind every product and service we enjoy, there’s a business that relies on effective employees, practices and leadership. Business skills are needed in every industry, from aviation and food production to manufacturing and professional sports. A business education is an opportunity — where you take it is up to you!

Experiential learning
Explore a broad mix of business options in this interactive program, including:

• Social media marketing.
• Financial decision making and supply chain management.
• Effective workplace presentation skills.
• Corporate responsibility and sustainability — economic, social and environmental.
• How to develop a comprehensive business plan for your own business idea.

Projects with community partners provide concrete, hands-on experience, working individually and in teams to overcome real-world challenges. You could:

• Coordinate a conference
• Design a training program
• Develop a recruitment strategy
• Perform a market analysis
• Create a marketing plan
• Conduct an operational productivity audit

Hands-on instruction takes you beyond the classroom:

• Enhance your learning with faculty coaches and business mentors.
• All students have the opportunity to be involved in Enactus Loyalist — a student-run organization dedicated to finding solutions to economic, environmental and social challenges through entrepreneurship and collaboration.

Customs compliance and border security have emerged as areas of national focus in public safety and global trade. Train for a career in this dynamic segment of the Canadian economy. Learn with leaders in virtual learning environments – Loyalist’s border simulations have been used by the Canada Border Services Agency to train new recruits.

Experiential learning
We believe in preparing by doing, with hands-on experience and cutting-edge technology:

• Through experiential learning, develop essential skills in listening, observing, critical thinking, conflict management and decision making.
• Gain a deeper understanding of global diversity through the development of your awareness and understanding of legislation and regulations.
• Experience the role of a border services officer in a virtual learning environment, completing the inspection procedure and questioning unknown travellers as you would in real life.
• Practise searching for and identifying contraband during forensic vehicle searches.
• Develop your proficiency in computer applications used in public and private customs-related industry

Applicants come from across Canada for the "triple threat skill set" of multimedia storytelling through digital photography, video capture, and news and feature-writing.

Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that employs images in order to tell a news story. ... Photojournalists create pictures that contribute to the news media, and help communities connect with one other.

Experiential Learning
Get a well-rounded set of skills through hands-on learning in our Digital Media Centre:

• Develop skills in reporting, writing, electronic publishing, camera operation and lighting.
• Get a deep understanding of news judgment and the principles of storytelling.
• Learn advanced photojournalism techniques in digital photography, video capture and computer-based image processing.
• Get hands-on experience working for Loyalist’s award-winning online community newspaper, the Pioneer.
• Photograph, report, write and edit assignments for the student-run online news service, QNet News.

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.

Experiential learning
Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features:

• Intensive role-play scenarios.
• Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
• A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
• A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies.
• Planning and executing events.
• Expanding the brand to build revenue through licensing and content creation.
• Creating transactional sales opportunities for sport.
• Developing win-win activation opportunities for sponsors and partners.
• Creating integrated marketing, media and public relations plans.
• Evaluating marketing initiatives against sales forecasting, budgeting, financial health and return on investment.

Police officers make our communities a better place. They do this by preventing crime, enforcing laws and improving the quality of life for all. Loyalist's program prepares you to be a great candidate for police services. To help you get started and make connections, Loyalist Police Foundations provides eligible students with experience, observing police officers in action, at their side.

Experiential learning
Prepare to excel in the satisfying and fascinating profession of policing. Enter the field confidently with a combination of theory and practical experiences.

• Gain valuable field or field-related experience in two separate placements.
• Practise interpreting and applying the law from class to courtroom.
• Participate in a mock trial in a real courtroom with real judges.
• Role-play different scenarios using uniforms and police training equipment.
• Volunteer with police services in roles which have included emergency response training, front line officer training, mock disaster participation, and community policing activities.
• Learn to put personal safety and respect for victims into practice.
• Discover skills to improve your resiliency to stress.
• Develop essential career skills in ethical decision-making and conflict management.

The field of business, finance and analytics are rapidly evolving. As new challenges present themselves, professionals need to be equipped with the tools that can help solve and innovate businesses for future success. There has never been a better time to gain the skills needed to translate real-world data to generate growth and calculate shifts in market dynamics. This program enables students to develop required business skills to help consumers and businesses secure their finances.

Experiential learning
In the Business – Finance and Analytics program students will:

• Process and maintain financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Prepare and present financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Generate financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Contribute to the development and the implementation of a financial plan to meet individuals’ and/or organizations’ needs and objectives.
• Contribute to the development and the implementation of marketing strategies to promote financial products and services and to enhance customer service.
• Develop and implement strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
• Develop and implement ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.
• Develop strategies to scrape and mine financial data to meet clients and/or organizational goals.
• Develop and pitch new product ideas based on data analysis that will enhance the user experience of financial products.

Early childhood education is a profession that offers a rewarding career and a wide range of employment opportunities. Registered early childhood educators are committed to supporting young children, their families and communities in settings designed to build and maintain inclusive, responsive relationships that support holistic development, optimal learning and well-being.

Experiential learning
Loyalist’s ECE program consistently ranks high in student and graduate satisfaction, combining theory with practice:

• Design and implement curriculum to meet the diverse learning needs of children at different stages.
• Learning emphasizes inclusive practices, partnerships with families, multiple intelligences and evidence-based practices.
• Get a range of experiences in community early learning programs for infants , toddlers, preschoolers and school-aged children.

As our dependence on electricity grows, so too does the demand for skilled electrical workers. Electrical Engineering Techniques students are introduced to electrical principles and building construction wiring while technician students advance into industrial automation and PLC programming, preparing for tomorrow's trends in next generation robotics.

Experiential learning
Get practical, real-life training in a supportive learning environment that nurtures one-on-one relationships with instructors:

• The first year provides a working understanding of electricity and electronics, as well as the fundamental skills needed in electrical construction and automation.
• Develop skills in electrical installation, motor control and the basics of industrial processes — including Programmable Logic Controllers (PLCs), fluid power and process control.
• Hands-on work with actual PLCs in your first year, not just simulation software.
• Students gain a solid understanding of the Ontario Electrical Safety Code.
• A second year of study delivers skills required in installing, configuring, maintaining and calibrating industrial control systems, including industrial robotic and automated production systems.
•  Students can apply their knowledge to extracurricular projects, such as building a racecar simulator arcade game using only automation equipment and software.

There are career-building opportunities in this skilled trade for people who enjoy working with their hands and take pride in a job well done. Loyalist students practise green and sustainable building methods as they work through a major carpentry or renovation project.

Experiential learning
Learning emphasizes practical hands-on work during a major carpentry, new construction or renovation building project:

• Practise your skills in carpentry and construction including, rough carpentry/framing, finish carpentry, base footings, insulation, vapour and air barriers, drywalling, window and door installation, interior and exterior finishes, fine finishing techniques, and roofing.
• Study building codes, work from blueprints, produce basic sketches, develop building details and create computer-assisted drawings using AutoCAD and SketchUp.
• Receive hands-on instruction in environmentally sound construction techniques, proper tool usage and jobsite safety.
• Second-year students develop advanced techniques in sustainable and alternative building, sustainable construction, green build and healthy homes, i.e., low VOC (volatile organic compounds), electrical, plumbing and HVAC systems.  
• Obtain industry-required certificates such as Working at Heights and First Aid.