Graduate Certificate in Sports and Entertainment Sales and Marketing

at Loyalist College - Belleville Campus Canada

Train for a career in the fast-paced and ever-changing automotive field with expertise that can be applied to motive power trades such as heavy equipment, small engine, marine, power sport, truck and coach and agricultural technician.

Experiential learning
Get a hands-on education that will prepare you for this trade:

• Learn by doing in Loyalist’s new state-of-the-art Bay of Quinte Skills Centre.
• Practise your skills on real vehicles and vehicle components in a safe learning environment.
• Gain practical knowledge of safe environmental practises and small business management.
• Enjoy extracurricular opportunities including the annual Show and Shine event, Drive to Survive, Santa Claus parade, Heels on Wheels, and the Specialty Equipment Market Association (SEMA) show in Las Vegas.
• SEMA has invited Loyalist students to participate in its student placement program for the past seven years – the only College Automotive program in Canada to participate in the program.
• Selected parts of the course content mirrors that of the three levels of the Automotive Service Technician Apprenticeship program.

We share one planet. Bioremediation techniques can restore contaminated environments and reclaim them for farmland, wildlife habitats and the earth’s increasing population. Choose a career where you can make an impact.

Experiential learning
Prepare to get your hands dirty! Loyalist offers real-world learning for real-world problems — featuring extensive fieldwork and instruction with technologies of the future in the newly equipped Bay of Quinte Skills Centre:

• Sample natural environments and analyze environmental contaminants.
• Get hands-on experience in leading-edge environmental facilities, including well-equipped Field Biology and Instrumentation labs.
• Understand the underlying social systems that contribute to pollutants in water, soil and air.
• Learn to apply current legislation under the Environmental Protection Act.
• Applied project learning and field placements in the second and third years provide practical experience, preparing you for a smooth transition to the workforce with a wide range of skills.

Police officers make our communities a better place. They do this by preventing crime, enforcing laws and improving the quality of life for all. Loyalist's program prepares you to be a great candidate for police services. To help you get started and make connections, Loyalist Police Foundations provides eligible students with experience, observing police officers in action, at their side.

Experiential learning
Prepare to excel in the satisfying and fascinating profession of policing. Enter the field confidently with a combination of theory and practical experiences.

• Gain valuable field or field-related experience in two separate placements.
• Practise interpreting and applying the law from class to courtroom.
• Participate in a mock trial in a real courtroom with real judges.
• Role-play different scenarios using uniforms and police training equipment.
• Volunteer with police services in roles which have included emergency response training, front line officer training, mock disaster participation, and community policing activities.
• Learn to put personal safety and respect for victims into practice.
• Discover skills to improve your resiliency to stress.
• Develop essential career skills in ethical decision-making and conflict management.

A career in radio can take you from coast to coast. Get hands-on professional training at two College radio stations, and prepare for a variety of exciting opportunities on the air and behind the scenes.

Experiential learning
From the first week of classes you’ll get hands-on experience in a live, on-air environment, preparing you for actual broadcast conditions in the industry. In 2014, the CRTC renewed the broadcast licence for CJLX-FM for the maximum seven-year term, until 2021.

• First-year students operate Hot Hits, a radio station that streams online and is equipped with the latest automation system, production equipment and music scheduling software.
• Towards the end of their first year, students are ready to run 91X FM (CJLX-FM 91.3), a licensed, full-power campus-community College radio station serving the local region.
• Get experience in on-air performance, creative writing, audio production, sales, marketing, promotions, programming, and social media and web content development.
• Hear from guest speakers representing commercial radio stations and the music industry.
• Get valuable work experience during a four-week field placement anywhere in the country, with the potential to graduate into a job.

The legalization of cannabis has created a burgeoning cannabis job market, both within Canada and internationally. Develop the in-depth skills needed to support cannabis product development, inform process optimization, and address natural product quality, consistency and safety within this emerging industry.

Experiential learning
This hands-on program is delivered in collaboration with Loyalist’s Applied Research Centre for Natural Products and Medical Cannabis (ARC), Canada’s only College laboratory approved to conduct research with cannabis under the Narcotic Control Regulations, as listed on the Government of Canada’s website.

• Develop the in-demand skills needed for success in the cannabis industry through unparalleled training experiences:
  • Study in a Health Canada licensed facility on advanced extraction technologies with an array of state-of-the art analytical instrumentation. A focus on green technologies, such as supercritical CO2 extraction, aligns with industry’s transition away from the use of petrochemical solvents.
  • Learn how to apply a range of lab techniques for the extraction and analysis of cannabis to increase the quality, consistency and safety of cannabis and cannabis products.
  • Understand relevant legislations, regulations and guidelines pertaining to the cannabis industry, and explore appropriate security and safety protocols.
  • Apply your knowledge to real-world challenges through work integrated learning (WIL) with Licensed Producers.
  • For details about the program format and course dates, click here.

Apply the principles of entrepreneurship to develop a scalable, repeatable and successful business model with guidance from experienced faculty and a powerful network of expert advisors and community partners. Graduate with the skills to launch and grow your own start-up in less than a year.

Experiential learning

• Beginning with a two-week start-up boot camp, move your ideas forward through flexible scheduling that fits your already busy life. 
• Work in teams to nurture high-growth ideas or existing early-stage start-ups and be guided through the building process.
• Create and deliver executive-style presentations before an audience of prospective customers, employees and investors during industry showcase and pitch competitions.
• Participate in monthly educational “pit stops,” providing tailored, rigorous training on strategic entrepreneurship issues.
• Utilize the Business Model Canvas to develop the nine key components of your business.
• Meet regularly with, and be mentored by, seasoned entrepreneurs and top industry executives.
• Apply current and emerging research, systems and technologies to effectively manage and accelerate the growth of your new venture.

Spas and salons are increasingly popular destinations for people wanting to reduce stress and feel younger. Train in a full range of spa services to help people look and feel their best. Then, put those skills to work, both in our on-campus, student-run day spa and during two field placements.

Experiential learning
In this hands-on program, students operate The Spa at Loyalist, a busy wellness retreat and retail boutique delivering full esthetic services in a supervised environment:

• Train in a full range of spa services in a safe learning environment, including manicures, pedicures, facials, hair removal, make-up artistry, aromatherapy and hot stone massage.
• Get the highest technical skills in Loyalist’s lab using the latest in skincare technology, including microdermabrasion and facial machinery.
• Work with new state-of-the-art medical spa equipment, including the Sonicator 740, an anti-aging skincare system that applies ultrasound technology, and the IPL Angelite, an Intense Pulsed Light (IPL) machine used for photo facials and permanent hair reduction.
• Deliver high-end customer service as you interact with clients.
• Develop important skills in front desk management and the latest point-of-sale software.
• Learn the business side of spa management with instruction in visual display, retail sales, marketing, personal finance, business communications and entrepreneurship.
• Create a business plan including a spa design layout and creative spa menu showcasing a variety of skills learned in the program.
• Earn 180 hours of clinic time in our state-of-the-art, full-service spa.
• Network and showcase your skills to industry, with two field placements.
• Learn from reputed guest-speaker educators.
• Participate in community outreach events to support local women and children.
• Be proficient and fast with skills by practicing skills throughout the two years.

Many people are overwhelmed by the justice system and the cost of legal representation. Paralegals help their clients navigate through the process and answer key questions. Licensed paralegals can also represent their clients in court. The Law Society of Ontario accredits this program.

Experiential learning
Students prepare for the full scope of practice of a licensed paralegal in Ontario through a blend of classroom instruction and practical experience that includes:

• Training in substantive law and legal procedures.
• An emphasis on ethical conduct and professional responsibilities.
• Preparing and presenting a case in court before a local judge during a moot trial in the Ontario Court of Justice or the Superior Court of Justice where each student is assigned the role of a legal representative.

Apply your learning on the job during a field placement in your second year. Loyalist students have completed placements with:

• Provincial Offences Prosecutor’s office
• Federal Department of Justice
• Private law firms
• Paralegal firms
• Community legal clinics
• Government legal departments
• Crown Attorneys’ offices (criminal)

A chain is only as strong as its weakest link. The precision work of welders and fabricators holds up bridges and delivers miners safely underground. Gain skills in welding, fabrication, detailing and millwrighting that you can use across the country, from coast to coast, in virtually any industry.

Experiential learning
Prepare to meet increasingly complex industry standards through hands-on learning in Loyalist’s newly equipped The Bay of Quinte Skills Centre:

• Follow projects from the engineering drawings stage, through cutting and forming processes, to the completion of the job and quality inspection.
• Create with new and evolving technologies such as CNC press brakes, CNC plasma cutting and 3D designing.
• Practise welding techniques such as gas metal arc welding, shielded metal arc welding and gas tungsten arc welding.
• Participate in the Ontario Skills Competition and field trips to the Canadian Manufacturing Technology Show.
• Expand your theoretical and practical skill set, along with in-depth trade practices and job planning skills, in the two-year diploma program.

People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

Experiential Learning
Classroom instruction uses a wide range of dynamic tools and techniques:

• Learn through case studies and competitive simulations.
• Create and deliver executive-style presentations.
• Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
• Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
• Prepare for success with simulated job interviews conducted by managers from the business community.
• Develop a professional portfolio in any format from a web page to an audio commercial.
• Get a feel for different industries during six full-day job shadow placements.
• Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
• Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.