Diploma in Business Sales and Marketing

at Loyalist College - Victoria Park Campus (Toronto) Canada

People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

Experiential learning
Classroom instruction uses a wide range of dynamic tools and techniques:

• Learn through case studies and competitive simulations.
• Create and deliver executive-style presentations.
• Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
• Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
• Prepare for success with simulated job interviews conducted by managers from the business community.
• Develop a professional portfolio in any format from a web page to an audio commercial.
• Get a feel for different industries during six full-day job shadow placements.

Gain the knowledge and in-demand skills needed to become an industry-ready IT security professional. Graduates of this two-year post-graduate program will be equipped to help organizations prevent fraud, data breaches and other vulnerabilities. As a graduate of Loyalist's full-time Cyber Security post-graduate program, you may be eligible to advance your profession through the following certification pathways: CompTIA Security+, Cisco Certified Network Associate (CCNA) Cyber Security, Certified Ethical Hacker (CEH) and Certified Associate in Python Programming (PCAP).

How You'll Learn
Experiential Learning, including a semester-long co-op experience

• With this hands-on program, gain the knowledge and skills needed to protect and support organizations’ cyber security needs:
  • Learn how to develop, implement and evaluate cyber security solutions to protect organizations from internal and external threats.
  • Practise assessing defensive programming and cyber security strategies, and gain experience recommending security controls for the effective maintenance and deployment of cyber security solutions to protect systems and information.
  • Acquire skills for designing and implementing cyber security polices and strategies using project management principles.
  • Develop strategies for optimizing the effectiveness of the information security in a business environment through risk mitigation and information systems auditing.
  • Explore designing and implementing vulnerability assessment procedures to identify and solve existing network security issues.
  • Get first-hand workplace experience during a co-op in semester four.
  • While completing this program, students will have the opportunity to acquire in-demand industry certifications concurrently with their studies.

Behind every product and service we enjoy, there’s a business that relies on effective employees, practices and leadership. Business skills are needed in every industry, from aviation and food production to manufacturing and professional sports. A business education is an opportunity – where you take it is up to you!

How You'll Learn
Experiential learning, including a four-week placement experience

Explore a broad mix of business options in this interactive program, including:

• Social media marketing.
• Financial decision making and supply chain management.
• Effective workplace presentation skills.
• Corporate responsibility and sustainability – economic, social and environmental.
• How to develop a comprehensive business plan for your own business idea.

Projects with community partners provide concrete, hands-on experience, working individually and in teams to overcome real-world challenges. You could:

•  Coordinate a conference
•  Design a training program
•  Develop a recruitment strategy
•  Perform a market analysis
•  Create a marketing plan
•  Conduct an operational productivity audit

Hands-on instruction takes you beyond the classroom:

• Gain critical workplace experience with a four-week placement.
• Enhance your learning with faculty coaches and business mentors.

Organizations depend on the efficient and successful completion of projects to remain competitive in a global economy. Project management professionals have the expertise to oversee project timelines, costs and resources, ensuring organizations meet their objectives and get results. As a graduate of Loyalist's full-time Project Management post-graduate program, you may be eligible to advance your profession through the Project Management Institute (PMI). The PMI offers a variety of voluntary certification levels for applicants who meet specific pre-requisites, including post-secondary completion and industry experience.

How You'll Learn
Prepare for a career in effective project management across various industries:

• Learn to manage project goals, constraints, deliverables, quality control and resource requirements as defined by stakeholders.
• Explore different leadership styles to effectively manage issues and resolve conflicts.
• Gain knowledge on facilitating communication, negotiation and collaboration with stakeholders to ensure project success.
• Demonstrate the development of a comprehensive project plan to meet stakeholder requirements.
• Learn to analyze financial information to promote operational effectiveness and to support and monitor the scope, planning, procurement, risk and budget of projects.

In our increasingly connected world, a global career mindset coupled with business management skills can open doors to a range of unique career opportunities both domestically and abroad.

Explore international perspectives on a variety of topics and develop the skills and knowledge necessary to become an effective leader in any business environment.

How You will Learn
Experiential learning

• Prepare for a career in global business management in various sectors and environments:
  • Explore strategies and best practices for conducting business with diverse populations using ethical and culturally appropriate methods that are in compliance with relevant laws and
  • regulations.
  • Learn how to effectively collect, process and analyze data used to support global business plans and influence sales.
  • Gain experience planning, leading, executing and evaluating individual and team projects.
  • Refine your leadership and teamwork skills and look at methods for establishing and maintaining successful working relationships.
  • Engage in project-based learning with industry or community partners to gain real-world experience in a workplace set

Quality engineers play a vital role in ensuring that products are being manufactured, installed and are operating to the required specifications. In this program, students use the latest software systems and innovative technologies while learning to design and develop systems, equipment and products for all areas of the manufacturing, software/IT and service sectors. Gain critical knowledge and skills about quality engineering, global standards for quality and how they translate into Canadian industry quality management practices recognized as Total Quality Management (TQM), Six Sigma and Learn Manufacturing. Upon successful program completion, students will be eligible for multiple industry certifications.

Experiential learning, including a co-op elective
Gain the knowledge needed to design and develop systems, equipment and products. Get hands-on skills in the following:

• Learn how to implement and document the requirements of international quality standards (such as ISO 9001 and TS 16949).
• Aquire the skills to design, perform and analyze results of process improvement and product development.
• Experiment to form recommendations for implementing various process improvement tools.
• Practise evaluating quality issues, opportunities and performance metrics using current and relevant tools such as Statistical Process Control (SPC) and Root Cause Analysis.
• Lead and resolve quality assurance issues in a Canadian industrial environment using accepted quality assurance techniques including Failure Modes and Effects Analysis (FMEA), Production Part Approval Processes (PPAP) and Advanced Product Quality Planning (APQP).
• Coordinate implementation of Total Quality Management (TQM) process within a Canadian industrial or service organization using the concepts of Deming, Crosby and Juran.
• Use the correct device or instrument to accurately measure products and conduct a Measurement System Analysis (MSA).
• Conduct audits for quality and environmental systems as part of an organization's quality engineering management processes.
• Apply test procedures and techniques to confirm that product design requirements are met.
• Communicate technical information, including audit results where relevant, to various stakeholders to inform decision making about quality assurance processes.
• Use reliability management to enhance quality and customer satisfaction.
• Use relevant relationship management techniques and strategies to establish and maintain customer and supplier relationships.
• Develop strategies for personal and professional development to gain and maintain quality engineering certifications required to work in industry.
• A co-op elective in semester four provides an opportunity to gain first-hand workplace experience in manufacturing, software/IT and service sectors.

Co-ops in work terms are valuable work-integrated learning experiences in which students demonstrate outcomes from previous semesters in Canadian industry settings. In addition to building skills and identifying career contacts, co-ops in work terms add industry-relevant experience to students’ résumés. The co-op job market is competitive, and students will be expected to participate actively in their job searches. Students will be supported with information and skills to attain co-ops.

Wireless information networking is becoming increasingly important to commercial and industrial development across the world with businesses and organizations relying on this technology for day-to-day functions. Develop the specialized and in-demand skills needed for success in the expanding wireless information networking field with this two-year post-graduate program. As a graduate of Loyalist's full-time Wireless Information Networking post-graduate program, you may be eligible to advance your profession through the following certification pathways: Cisco Certified Network Associate (CCNA) Wireless, Cisco Certified Network Associate (CCNA) Routing and Switching, Certified Meraki Networking Associate (CMNA) and Long Term Evolution (LTE) Certification.

How You'll Learn
Experiential Learning, including a semester-long co-op work term

With this intensive hands-on program, discover the latest developments in wireless information networking and develop the specialized skills to contribute to the design, planning, implementation, operation and troubleshooting of wireless networks in various sectors.

• Learn how to apply standardized approaches and methodologies to test, measure, troubleshoot and resolve technical wired and wireless network problems.
• Explore designing and developing wired and wireless computer networks that satisfy stakeholder requirements using system design documentation.
• Practise evaluating network performance against service levels using a variety of basic and advanced network management tools in order to develop action plans that conform to service level agreements.
• Acquire skills for installing and upgrading network hardware and related components and software to comply with best practices in the wireless industry.
• Develop strategies for evaluating wireless network topologies, connectivity and characteristics to assess impact on security and internet communications.
• Gain experience collaborating with diverse teams to collect, analyze and interpret user requirements when preparing project documentation and reports.
• Get first-hand workplace experience during a co-op work term in semester four.

Co-ops in work terms are valuable work-integrated learning experiences in which students demonstrate outcomes from previous semesters in Canadian industry settings. In addition to building skills and identifying career contacts, co-ops in work terms add industry-relevant experience to students’ résumés. The co-op job market is competitive, and students will be expected to participate actively in their job searches. Students will be supported with information and skills to attain co-ops.

Before products hit the shelves, there’s a lot of work that goes on behind the scenes – from purchasing materials and coordinating inventory to the distribution of finished goods. As global trade widens and deepens, demand continues to rise for skilled workers in the areas of supply chain logistics and international trade compliance. As a graduate of Loyalist's full-time Supply Chain Management – Global Logistics post-graduate program, you may be eligible for advanced standing into the certified Supply Chain Management Professional (SCMP) Designation Program. Graduates with a minimum cumulative GPA of 3.0 are granted exemption from four modules and two interactive workshops in accordance with the Supply Chain Management Association Ontario (SCMAO) and Loyalist's Partnership Agreement.

How You'll Learn
Experiential learning, including a placement elective
Prepare hands on for a career in supply chain management concentrating on trade compliance and logistics planning:

• Gain a depth of knowledge in customs, including compliance, risk management and the global movement of goods.
• Navigate international customs and business practices.
• Get applied knowledge of project management including planning and reporting, scheduling techniques, element interdependencies, and project costing and crashing.
• Explore consultative selling and marketing intelligence.
• Learn first hand during local field trips and presentations by guest speakers.
• Gain critical workplace experience with a placement elective.

Prepare for an exciting and rewarding career in the growing hospitality industry in Canada and beyond with a combination of customer service, leadership and management skills. Through a variety of dynamic courses and workplace experiences, students will gain a global perspective on a variety of topics in the hospitality industry and examine their own interests in this increasingly connected world.

How You'll Learn
Experiential learning, including a semester-long co-op experience

• Prepare for a career in hospitality management in various sectors and environments:
  • Explore how to support business development by looking at economic, political, social, global, and intercultural factors that influence the development of services, marketing strategies, customer retention, and sales programs.
  • Review strategies to maintain efficient, safe, secure, accessible and healthy hospitality and tourism operations that reduce risk and comply with jurisdictional legislation and legal obligation.
  • Learn how to support business development through the implementation of corporate sustainability, corporate social responsibility, and ethics principles.
  • Study project management principles that can be used to define timelines and project deliverables for all members of cross-functional, intercultural, and multi-disciplinary teams.
  • Develop the skills needed to support the development of a service delivery model and implementation plan to account for practices within global settings.
  • Get first-hand workplace experience during a co-op in semester four.

Before products hit the shelves, there’s a lot of work that goes on behind the scenes – from purchasing materials and coordinating inventory to the distribution of finished goods. As global trade widens and deepens, demand continues to rise for skilled workers in the areas of supply chain logistics and international trade compliance. Prepare for a range of careers within the expanding field of supply chain management with this two-year post-graduate program. As a graduate of Loyalist's full-time Supply Chain Management – Enterprise Resource Planning (ERP) post-graduate program, you may be eligible for advanced standing into the certified Supply Chain Management Professional (SCMP) Designation Program. Graduates with a minimum cumulative GPA of 3.0 are granted exemption from four modules and two interactive workshops in accordance with the Supply Chain Management Association Ontario (SCMAO) and Loyalist's Partnership Agreement.

How You'll Learn
Experiential Learning, including a co-op elective

• Prepare for a career in effective project management across various industries:
  • Learn to manage project goals, constraints, deliverables, quality control and resource requirements as defined by stakeholders.
  • Explore different leadership styles to effectively manage issues and resolve conflicts.
  • Gain knowledge on facilitating communication, negotiation and collaboration with stakeholders to ensure project success.
  • Demonstrate the development of a comprehensive project plan to meet stakeholder requirements.
  • Learn to analyze financial information to promote operational effectiveness and to support and monitor the scope, planning, procurement, risk and budget of projects.
  • Get first-hand workplace experience with a co-op elective in semester four.