Bachelor of Communication Studies - Professional Communication Major

at MacEwan University Canada

The Bachelor of Physical Education Transfer program offers first and second-year courses that may be used toward obtaining a Bachelor of Kinesiology degree offered at the University of Alberta.
MacEwan University offers a student-centred focus in the delivery of the program by offering small classes and opportunities to participate in intramural and interscholastic athletic activities.
Admission to the program is competitive and is subject to a quota. The competitive admission average may be considerably higher than the posted minimum.

Project-based course work, creative research, visiting artists, off-campus activities and arts and culture venues—as a Studio Arts major at MacEwan University, you receive a truly hands-on education. Let your artistic expression soar, while learning to manage the many paths your career will take you.

Our dedicated faculty maintain a range of professional art and research practices, sharing their skills in performance and sound art, painting, drawing, video, sculpture, fibres and more. In this interdisciplinary environment, you are challenged to think critically and creatively about contemporary art.

What to expect
After building a rigorous and comprehensive foundation in the first two years of the program, you can choose from three pathways in the Studio Arts major:

• Two-dimensional art
• Three-dimensional art
• Intermedia/extended media art

The technical and theoretical foundations supporting each pathway prepare you for both traditional and emerging media and concepts.

Starting in the fourth term, you choose to focus in one area or to combine paths for greater breadth. As you progress academically and develop the flexibility and fluidity prevalent in contemporary art practice, you also take courses from the other arts and communications disciplines.

In your final term, you undertake a project that prepares you for a contemporary, multi-dimensional career or for future studies at the graduate level.

Bachelor of Applied Human Service Administration (BAHSA) is a distance-delivered program designed for individuals working in the health or human service field who hold, or strive to hold, supervisory or management positions. Distance study makes the program accessible to students regardless of geographic location and provides the flexibility to balance studies with professional and family responsibilities. Students access their course material and readings online and become part of a virtual community of learners. Faculty guide student learning through online class discussions and activities.

The curriculum includes theory in administration, with an emphasis on leadership, supervision and management. Studies include human, financial and physical resource management, managing change, communication, community-based practice, research practices and trend and issue analysis. Assignments are practical in nature and generally involve the application of theory to the student’s workplace. Building on a previous diploma or degree, the program consists of ten 3-credit theory courses and two 15-credit directed field studies. Students may complete the directed field studies in their current workplace or in an appropriate agency. Study may be full or part-time. Students have six years to complete the program; however, it may be completed in as little as three years.

The Public Relations diploma offers a unique opportunity for people with previous post-secondary education to ready themselves for an exciting new career in communications in less than a year.

Public relations is a vibrant, dynamic field in the business environment, simply because organizations are being challenged by their publics – clients, shareholders, communities, employees – to do a better job of communicating.

This program has an excellent, nationwide reputation in the business community. It focuses on training students to be functional, entry-level practitioners the minute they leave the program. While theory receives the necessary attention to develop the students’ understanding of the “big picture” and the potential for growth, the primary goal of the program is to give students the practical tools and skills to make an immediate, positive contribution.

Critical-thinking skills, problem-solving ability, creativity and the ability to rise to a challenge are all valuable assets in this fast-paced program. Group work is extensive and students must work effectively in a team setting. Students should have excellent language skills and be prepared to excel in writing.

The Special Needs Educational Assistant program prepares graduates to assist teachers in developing and implementing appropriate instructional programs and methods within educational settings. The implementation of inclusive educational policies for students with special needs has created a strong demand for trained educational assistants. The certificate provides a solid foundation of theoretical knowledge combined with practical strategies to support classroom instructional, behavioural, and social learning of students with exceptionalities.

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Since the Library and Information Technology program started more than 40 years ago, the proliferation of information has led to a dramatic increase in the use of technology to organize, control and provide access to information resources.

Information personnel require excellent interpersonal and communication skills coupled with the ability to deal accurately with detail. They are versatile and can quickly adapt to a rapidly changing work environment.

Students in the Library and Information Technology program develop the expertise needed to organize, retrieve and manage information. Graduates are equipped with the skills necessary to work in any setting that handles information management, not just traditional libraries.

This program exposes students to practical aspects of the profession, including cataloguing, reference, circulation, research techniques, information systems design, records management, and services to various types of library patrons. Using a wide array of electronic and print resources, students become familiar with the broad scope of information organization and retrieval. Students will also develop strong professional skills and competencies to work effectively within an organizational structure and in a customer service role. They will examine the central purpose of libraries in society, and consider ways that social responsibility, ethical behaviour, and social justice are important philosophical foundations for the library profession.

In combination with Arts & Science courses taken, students potentially may receive 60 credits towards a Bachelor of Arts degree.

Designed for international students, Foundation Program International supports your smooth transition into a post-secondary diploma or degree program.

This program is designed with added student supports and mentorship in order to enhance admissibility to post-secondary programs.

Program Completion
Successful completion of this program prepares students for further post-secondary studies at the undergraduate level. Upon completion of the Foundation Program International, students are required to apply to a degree or diploma program. Completion of this program does not guarantee admission to another program.

Students who complete the Foundation Program International receive a certificate of completion

The Bachelor of Music focuses on the study of jazz and contemporary popular music, responds to the current demands of the industry and combines a high degree of professionalism along with the academic rigour required for further education at the graduate level. The opportunity to study with internationally renowned professionals while following a challenging academic curriculum will give you the skills, insights, competency and credentials to pursue a career as a performer, creator and leader in the evolving music industry.

All Bachelor of Music students share a common curriculum in the first year that focuses on individual study (voice, piano, guitar, bass, drums, winds, brass or violin), performance ensemble, theory (jazz and traditional), aural skills, and musicology. After successful completion of the first year, students pursue a major route (specialized program of study).

The Recording and Production major is unique in Canada because of its focus on jazz and contemporary popular music and its commitment to the tonmeister approach that holds musicianship and musical art central to the development of high-level music recording engineers and producers. Students in the Recording major take courses in recording studio and production techniques, acoustics and psychoacoustics, technical ear training, live sound reinforcement, digital/analog signal flow, applications in music technology, and mastering, and acquire professional-level skills in AVID Pro Tools and other essential industry-standard software. The program of study also includes core Bachelor of Music courses in performance, theory, aural skills, cultural studies of music, and the business of music.

The Bachelor of Commerce focuses on the development of basic business and managerial competencies combined with an understanding of globalization and its implications. The program is structured to provide comprehensive preparation for management positions with both for-profit and not-for-profit organizations as well as the public sector.

The degree provides students with knowledge and critical understanding of commerce and management, and the ability to gather, review, evaluate and interpret information relevant to business and management. Key professional skills are taught: ethical business practices and sustainability, business communication skills, teamwork, business analytics and technology, global and local mindsets, critical thinking and research, including the opportunity to engage in independent research and practice. These skills are integrated across all courses in the program.

The program consists of three types of courses: core, major/minor and elective. Core courses develop fundamental skills and abilities in business and management. Upon completion of core courses, the student will choose one of seven majors: Accounting, Human Resources Management, International Business, Legal Studies in Business, Management, Marketing or Supply Chain Management. The courses in the majors deepen knowledge of business within a focal area and the elective courses broaden education beyond business and tailor the degree to the student’s interests. Cooperative Education streams are also available. Students have the option of completing a second major, or one or two minors. The program will prepare students for graduate studies in related fields.

The Administrative major provides you with the computer skills and business knowledge necessary to become an integral part of the business world. Technology is an essential part of this program. You are trained with current software programs to process and to manage information efficiently and perform many complex office functions.

The Office Assistant program of study consists solely of core courses; you do not take electives or options. The core courses must be completed in the order presented in the program of study; that is, term one courses are taken only in the first term, and so on.

One of the benefits of the Office Assistant program is its practicum component, which gives you hands-on experience in a real world setting. The practicum placement often helps you get your foot in the door and may even lead right to full-time work.

Students who have successfully completed their first and second terms and who are registered for Term III courses are eligible for a practicum placement.

When you take the administrative major, you are required to take a practicum with a duration of four weeks. We encourage you to take an active role in searching for your practicum placements—it is important practice for job searching after graduation.