Diploma in Accounting and Strategic Measurement

at MacEwan University Canada

The Public Relations diploma offers a unique opportunity for people with previous post-secondary education to ready themselves for an exciting new career in communications in less than a year.

Public relations is a vibrant, dynamic field in the business environment, simply because organizations are being challenged by their publics – clients, shareholders, communities, employees – to do a better job of communicating.

This program has an excellent, nationwide reputation in the business community. It focuses on training students to be functional, entry-level practitioners the minute they leave the program. While theory receives the necessary attention to develop the students’ understanding of the “big picture” and the potential for growth, the primary goal of the program is to give students the practical tools and skills to make an immediate, positive contribution.

Critical-thinking skills, problem-solving ability, creativity and the ability to rise to a challenge are all valuable assets in this fast-paced program. Group work is extensive and students must work effectively in a team setting. Students should have excellent language skills and be prepared to excel in writing.

To respond to society’s increasing concern for security, the demand for educated personnel in both the public and private sectors of protective services continues to grow at a phenomenal rate. To meet the emerging challenges and responsibilities of this growing profession, the two-year diploma emphasizes the knowledge and skills necessary to conduct investigations and develop and implement comprehensive security programs.

Evidence of the growth in this profession is often visible. However, there also exists a less visible side of private investigations and security that includes a diverse group of specialists who engage in investigative work for banks, retail outlets, corporations and government. As the roles continue to expand and become increasingly complex, individuals must be well-grounded in the law and investigative techniques and develop a broad understanding of the field.

The diploma consists of 61 credits and can be completed through full-time day or part-time evening studies. The full-time day program is completed over a two-year period, with one intake in the Fall term. Part-time evening studies can be completed over a three-year period or longer, with one intake in the Fall term.

Admission to the program is competitive and is subject to a quota. The competitive admission average may be considerably higher than the posted minimum.

Learn how to creatively transform a message, to craft a visual statement that persuades, informs, motivates or entertains. A balance of practice-based, hands-on research and theory-driven coursework prepares you to design effectively and solve communication problems to improve people’s lives.

In our four-year degree, you will be introduced to new ways of seeing and thinking about design. You will learn how to creatively transform a message, to craft a visual statement that persuades, informs, motivates or entertains. Select a focus in visual communication design or user experience design or a combination of courses that suits your interests.

MacEwan's Travel program takes you places. This two-year diploma program is condensed into an accelerated 13-month format so you can fast track your studies to get right to work. In this program you'll study the ins and outs of the travel industry: from sales and tickets to managing suppliers and agents. You'll also receive hands-on experience with the actual computerized reservation systems used by the travel industry.

Get an in-depth look at the world's most important tourist destinations, and learn what motivates travelers to frequent them. Learn how to deal with everything from international border crossings to environmental and social concerns. Develop an understanding of the evolving travel market and the technology used to document and sell North American and international travel.

The two-year Fine Art diploma program prepares students for degree completion (Bachelor of Fine Art or Bachelor of Arts) and for starting a professional art practice. Students study historical and contemporary art in studio and art history courses, along with English, FFAC options and university electives. Students work in studios in Allard Hall on MacEwan University’s downtown campus, walking distance to campus facilities and services, as well as to museums and galleries in Edmonton’s downtown arts district.

The Fine Art program exposes students to the diversity of contemporary art practice, and emphasizes the development of creative, research and professional skills. In the first year, students learn elements and principles used in visual composition, art themes and media, creative research and histories of art and visual culture. In the second year, they develop a personal direction as they study and explore contemporary art theories and practice, professional practice, and pursue idea and process within studio course objectives. Digital technologies along with traditional approaches are incorporated throughout the curricula in coursework in drawing, painting, sculpture, installation, performance art, digital art, video and emerging forms. Studio assignments are designed to foster creative problem-solving skills, fluency with creative language and a strong work ethic. Through critiques, lectures and seminars, and visiting artist lectures, students learn to discuss their own art as it relates to contemporary art and its influences and contexts.

The Bachelor of Music focuses on the study of jazz and contemporary popular music, responds to the current demands of the industry and combines a high degree of professionalism along with the academic rigour required for further education at the graduate level. The opportunity to study with internationally renowned professionals while following a challenging academic curriculum will give you the skills, insights, competency and credentials to pursue a career as a performer, creator and leader in the evolving music industry.

All Bachelor of Music students share a common curriculum in the first year that focuses on individual study (voice, piano, guitar, bass, drums, winds, brass or violin), performance ensemble, theory (jazz and traditional), aural skills, and musicology. After successful completion of the first year, students pursue a major route (specialized program of study).

The Composition major focuses on the art and craft of writing and arranging music in a wide range of genres and styles for a variety of ensembles and media. In addition to the core Bachelor of Music courses in performance, theory, aural skills, cultural studies of music, music technology and the business of music, composition courses address trends in 20th-century and contemporary composition, film scoring and video game music, songwriting and choral music, orchestration, and arranging. Composition majors acquire skills in industry standard music production and notation software, present works in public perform

The Arts and Cultural Management major prepares students for a management career in the creative sector and encompasses all things arts and culture: working in music, theatre, dance, galleries and museums, archives and heritage conservation, and the literary arts. Students will learn the practical skills and specialized knowledge they need to enhance an organization’s creative capacity—or to take their own career as an artist to the next level. The core of this major is leadership and project management, supported by community-engaged learning, including eight weeks of practical, hands-on work in the field.

LEARNING OUTCOMES
In this major, students will:
• Critically reflect on the role that artists and cultural organizations play socially, culturally, and politically.
• Advocate strategically for the importance of arts and culture in society.
• Identify and secure a diversity of revenues and resources to support strategic initiatives.
• Exhibit the financial literacy necessary to manage the long-term sustainability of cultural organizations.
• Plan and implement strategies that increase community engagement, public interest, and patron participation.
• Analyze the production and consumption of culture nationally and internationally.
• Plan and promote programs, spaces, projects, and social events related to the arts and cultural sector.
• Anticipate, identify, and respond to trends that impact the cultural sector.
• Prepare, present, and implement strategic operational plans of the arts and culture organization.
• Manage and support human resources in the cultural sector within a variety of governance structures.
• Lead and support others in an accountable, sustainable, and ethical manner.

The Administrative major provides you with the computer skills and business knowledge necessary to become an integral part of the business world. Technology is an essential part of this program. You are trained with current software programs to process and to manage information efficiently and perform many complex office functions.

The Office Assistant program of study consists solely of core courses; you do not take electives or options. The core courses must be completed in the order presented in the program of study; that is, term one courses are taken only in the first term, and so on.

One of the benefits of the Office Assistant program is its practicum component, which gives you hands-on experience in a real world setting. The practicum placement often helps you get your foot in the door and may even lead right to full-time work.

Students who have successfully completed their first and second terms and who are registered for Term III courses are eligible for a practicum placement.

When you take the administrative major, you are required to take a practicum with a duration of four weeks. We encourage you to take an active role in searching for your practicum placements—it is important practice for job searching after graduation.

The Bachelor of Social Work program provides 3rd and 4th year undergraduate degree studies and will be of interest to Alberta Social Work diploma graduates and other students who have completed 60 university level Arts and Science credits. The School of Social Work offers transformative, collaborative and supportive education to prepare students for leadership roles in meeting the social justice mandate of the profession of social work. As professionals in a country that upholds respect for diversity, and in keeping with democratic rights and freedoms, social workers respect the distinct systems of beliefs and lifestyles of individuals, families, groups, communities and nations without prejudice (United Nations Centre for Human Rights, 1992). Specifically, social workers do not tolerate discrimination based on age, abilities, ethnic background, gender, language, marital status, national ancestry, political affiliation, race, religion, sexual orientation or socio-economic status (CASW Code of Ethics, 2005).

Unique to this degree is the focus on sustainability — how social, environmental and economic issues interrelate, and how we fit into the larger community. Students have the opportunity to focus their studies around a number of themes, including working with children and families, working with Indigenous people, health and mental health, and community social work practice. Students learn from faculty who are engaged in research, blended learning and all areas of social work practice.

Success in today’s business world depends on sound decisions based on timely, accurate and well-directed financial information. Successful accounting students have good analytical skills, are able to work in a team environment and are self-motivated. In addition, they need effective oral and written communication skills for success.

The Accounting and Strategic Measurement diploma provides a comprehensive overview of accounting procedures and principles. Students in the program learn about management, cost and financial accounting, finance, taxation, computer applications and management skills, providing them with intermediate level accounting knowledge.