Diploma in Business - Marketing

at Mohawk College of Applied Arts and Technology - Fennel Campus Canada

Sample media programs at Mohawk including television, radio, journalism, photography, advertising and graphic design in this introductory media program.

Program Highlights

• Explore the media and entertainment industry to prepare for further study in a diploma or a degree program.
• Get hands-on instruction in content creation from faculty who have firsthand experience in the Canadian media industry.
• Use industry-standard equipment and software to create photos, videos, multimedia stories and graphics.
• Build an ePortfolio of work to help become a competitive applicant to one of Mohawk’s media diploma programs. 
• Learn to use cutting-edge equipment without needing to make a personal investment.

What you'll learn

• An introduction to the opportunities available in the communications media industry including television, radio and journalism.
• Success strategies that will develop valuable academic and personal skills.
• The history of media
• The realities and experiences of working in today’s media industry.
• The role, responsibility and impact of television, radio, print, film and internet on today’s society.

This certificate program is for students who haven't made a decision about what area of media they should pursue. Pre-Media allows students to sample various aspects of media to help them make a more informed decision about their future studies.

Students in Mohawk's Pre-Media and Entertainment Certificate program will discover the opportunities available in the communications media industry including television, radio, photography, graphic design and journalism.

Develop accounting skills in advanced financial accounting, management control, corporate taxation and audit.

Program Highlights

• Learn from faculty with professional designations including members of the Chartered Professional Accountants (CPA) of Ontario, who bring their real-life experiences to the classroom.

What you'll learn

• Accounting theory and practical applications with integrated computer technologies.
• Specialize in financial accounting, cost and management accounting, taxation, business finance and applied accounting systems.
• Business management techniques such as strategic planning, project management and professional ethics.
• Analyze financial statements to assess the financial position of a company.
• Case analysis course will allow you to apply your accounting and management skills to make sound business decisions.

Electrical energy is the backbone of the world today and everyone relies on the safe generation, transmission, distribution and protection of this energy. Hydro utilities are in need of skilled technologists that have a strong foundation of modern electrical energy and who can help the industry move forward into the smart energy efficient digital age.

Program Highlights

• Benefit from hands-on learning in the Caroline Street Substation, located in downtown Hamilton.
• Gain access to a real-world application of Energy Systems labs in The Joyce Centre for Partnership & Innovation, the new net zero building at Fennell Campus that is the first of its kind in Ontario.
• Experience applied research in power, solar, wind energy using the state-of-the-art smart grid/microgrid at the Stoney Creek Energy Research Centre.

What you'll learn

• Gain integrated skill sets that will position you well for a variety of employment opportunities tied to various electrical energy systems.
• Study sustainability topics including clean energy sources such as wind, solar/photovoltaic, solar thermal and hybrid electric technologies and strategies for conservation and management of clean energy supported by microgrids and distributed energy systems.
• Experience a unique program introducing a multi-disciplinary approach that focuses on the generation, capture, storage, and distribution of energy and their integration

Cyber Security Analytics
Protect the digital systems of today and beyond. Graduate with the essential skills for cyber threat detection and mitigation. Combine experiential learning in our cyber labs with independent online learning.

Program Highlights

• Design cyber security solutions to protect business resources.
• Create best practices in protecting mobile devices, smart homes and Industry 4.0 factories from cyber attacks.
• Participate in simulation labs where you will defend against cyber attacks.
• Engage in hands on experiential learning in our state of the art cyber labs facilitated by our expert faculty
• Study using extensive online learning and night classes to fit your busy schedule

What you'll learn

• Develop, implement and evaluate cyber security strategies and solutions for various operating systems, networks, application software, and packages.
• Respond to the cyber security needs of internal stakeholders.
• Recommend processes and procedures for maintenance and deployment of cyber security solutions.
• Design and implement cyber security solutions in compliance with current security policies, ethical standards, and industry regulations.
• Design and implement project management principles throughout the organization’s information security processes.
• Risk mitigation and auditing of information systems.
• Develop and deliver appropriate internal cyber security training.
• Communicate security policies, audit results and related documentation to any level of the organization.
• Monitor and analyze various attackers’ tactics, strategies and techniques to design vulnerability assessment procedures. 
• Implement vulnerability assessment procedures to find and solve existing security issues in a network.

Digital Health
This program provides extensive hands-on learning opportunities in business, health and technology in our state-of-the-art labs for the rapidly growing and critical field of digital health.

Program Highlights

• This program is designed for students with a prior credential in the fields of health, business or technology. 
• Design digital health solutions to improve patient care. 
• Create best practices in administering digital health solutions while protecting patient safety and privacy. 
• Participate in simulation labs where you will remotely monitor patients using digital health devices. 
• Engage in hands-on experiential learning in our state of the art labs facilitated by our expert faculty 
• Develop a comprehensive applied research project to address a current challenge in the digital health field.  
• Study using extensive online learning to fit your busy schedule 

What you'll learn 

• Examine the Canadian health care system with an emphasis on the systems, supports, and tools used in the province of Ontario.  
• Develop, implement and evaluate digital health strategies and solutions that improve patient care. 
• Respond to the digital health needs of patients and internal stakeholders. 
• Recommend processes and procedures for maintenance and deployment of digital health solutions. 
• Design and implement digital health solutions in compliance with current security policies, provincial standards, and industry regulations. 
• Assess policies pertaining to privacy and security of personal health information and records including the Canadian Institute for Health Information (CIHI), Personal Health Information Protection Act (PHIPA), and The Personal Information Protection and Electronic Documents Act (PIPEDA).  
• Apply data analytics principles to produce data visualizations and build predictive models of disease transmission and treatment outcomes in order to inform decision making. 
• Design and recommend telehealth and virtual care systems for safe and efficient remote patient monitoring and interactions. 
• Evaluate the use of digital health technologies for self-care and remote care. 

Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights:-

• Program is well-recognized by industry professionals locally and nationally.
• Specialize after first year in a creative or business stream.
• Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.

What you'll learn:-

• A solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations.
• Art direction, copywriting, layout design, basics of photography and graphic design, and idea generation techniques.
• Account and project management, media buying and placement, and the strategy behind ad campaigns.
• How to professionally present materials to real clients.
• An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
• Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

Read about Advertising and Marketing Communications Management news.

Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge.

Program Highlights

• Co-op option offers a full year of work term placement (three consecutive four-month placements).
• Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
• Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
  • Business - Accounting (non co-op 316 or co-op 356)
  • Business - Administration (632)
  • Business Administration - Accounting (364)
  • Business Administration - Human Resources (363)
  • Business - Marketing (319)
  • Business - Financial Services (303)
  • Business - General (320)
  • Insurance (318) (non co-op 318 or co-op 368)

What you’ll learn

• How to conduct market research and create marketing strategies for real clients.
• Verbal and written communication skills as you prepare reports and presentations.
• Web marketing strategies and tools.
• Use computer simulation to model an international product launch.
• Ethics and sustainability practices.
• Project management techniques.
• Adobe Creative Suite for Business, graphic and web design.
• Business-to-business marketing.
• Prepare a comprehensive marketing plan for an external business start-up.

Cyber Security Analytics
Protect the digital systems of today and beyond. Graduate with the essential skills for cyber threat detection and mitigation. Combine experiential learning in our cyber labs with independent online learning.

Program Highlights

• Design cyber security solutions to protect business resources.
• Create best practices in protecting mobile devices, smart homes and Industry 4.0 factories from cyber attacks.
• Participate in simulation labs where you will defend against cyber attacks.
• Engage in hands on experiential learning in our state of the art cyber labs facilitated by our expert faculty
• Study using extensive online learning and night classes to fit your busy schedule

What you'll learn

• Develop, implement and evaluate cyber security strategies and solutions for various operating systems, networks, application software, and packages.
• Respond to the cyber security needs of internal stakeholders.
• Recommend processes and procedures for maintenance and deployment of cyber security solutions.
• Design and implement cyber security solutions in compliance with current security policies, ethical standards, and industry regulations.
• Design and implement project management principles throughout the organization’s information security processes.
• Risk mitigation and auditing of information systems.
• Develop and deliver appropriate internal cyber security training.
• Communicate security policies, audit results and related documentation to any level of the organization.
• Monitor and analyze various attackers’ tactics, strategies and techniques to design vulnerability assessment procedures. 
• Implement vulnerability assessment procedures to find and solve existing security issues in a network.

Analytics for Business Decision Making
Gain specialized knowledge in data analytics to become a skilled data professional, and an essential contributor to business decision-making processes.

Program Highlights

• Executive course delivery (afternoons/evenings) with a mix of face-to-face, self-directed, and live online courses.
• Diverse class cohort that integrates domestic and international students.
• No prior programming or statistics experience necessary, the program starts with the foundations.
• Industry-agnostic education means skills are applicable to any industry.
• Applied skills development with industry-standard techniques and software including Cognos Analytics, SPSS Modeler, OpenRefine, Tableau, R, Python, and more.
• Potential to work with real businesses using their data on individual and team-based projects.
• Free registration in Higher Education Analytics Data (HEAD) Competition.
• Capstone Project to integrate program courses.
• Work as part of a team in our own data analytics competition.
• Face-to-face workshops and industry networking opportunities.
• This is a BYOD (Bring your own device) program. See Laptop Requirements under Additional Information.

What you'll learn

• Analyze and interpret digital information.
• Case study problem solving and analysis.
• Understand key analytical, modeling, statistical and programming tools.
• Use of business intelligence and data analytics software with a focus on data identification, consolidation, communication, reporting, manipulation and trending.
• Management techniques for data analytics projects.
• Presentation and communication skills.
• How to become a Certified Analytics Professional.

Program Highlights

• Fast track options allow students to graduate four to eight months earlier compared to civil technology co-op programs at other Ontario colleges.
• Common first semester allows students mobility between five different program areas within the Building and Construction Sciences cluster.

What you'll learn

• Understand municipal services, potable water, storm water and waste water management systems.
• Roadways design and an understanding of construction layout, electronic surveying and global positioning system (GPS) applications.
• CAD, plan reading and visualization skills needed to create plans for today’s modern infrastructure.
• Explore building and construction materials, project scheduling, estimating and management.
• Construction surveying +skills, estimating, materials testing and inspection and geo technical services.
• Design structures in steel, timber, masonry and concrete. 
• How our infrastructure works by learning the science of its materials and operation.

Experiential Learning

• How you’ll gain skills
  • Exposure to real-life hands- on experiences through field trips to various job sites, manufacturing facilities, lab/computer courses and professional events including guest speakers.
  • Gain valuable experience during co-op work terms.

Co-op Format (Fall Intake)

Co-op Format (Winter Intake)

Program Highlights

• High graduate and co-op placement rates.
• State-of-the-art lab equipment and facilities.
• Excellent reputation among major chemical industries and government agencies.

What you'll learn

• Industry-standard lab practices and sampling techniques.
• Chemical process unit operations and modeling.
• Instrumental analysis methods.
• Quality assessment and control protocols.
• Unit operations including distillation, evaporation and drying.
• Process control and automation using programmable logic controllers.

Mohawk’s Chemical Engineering Technology program prepares students for the workplace. Graduates have the theoretical and practical skills required to work in laboratories, chemical manufacturing plants, agriculture, refineries, pharmaceutical plants, food and beverage industries, municipal water and wastewater facilities.
Mohawk’s Chemical Engineering Technology program is recognized for its depth of hands-on laboratory experience and wide range of co-op placement opportunities.
 
Experiential Learning

• How you’ll gain skills
  • Through 600 hours of practical hands-on laboratory experience.
  • By completing collaborative projects in conjunction with industrial partners.
  • Through 16 months of co-operative work experience.
  • To learn more, please visit the Centre for Experiential Learning.

Co-op Format (Fall Intake)

Co-op Format (Winter Intake)

Contribute to business and individual insurance planning and security while preparing to earn important industry credentials.

Program Highlights

• Over 90% of our graduates obtain an insurance career position once they graduate.
• Mohawk has over 40years experience in educating insurance professionals. The insurance industry provides awards and scholarships in the amount of $10,000 annually.
• Very close links with the property and casualty (P&C) insurance industry.
• Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
  • Business - Accounting
  • Business Administration
  • Business Administration - Accounting
  • Business Administration - Human Resources
  • Business Administration - Marketing
  • Business - Financial Services)
  • Business - General
  • Business - Marketing

What you'll learn

• Prepare for the Registered Insurance Brokers of Ontario License.
• Complete, on an accelerated basis, eight out of ten credits required for the Chartered Insurance Professional (CIP) designation from the Insurance Institute of Canada.