Bachelor of Commerce (Honours) in Marketing

at Ontario Tech University Canada

The Master of Business Analytics and AI (MBAI) prepares students for highly successful careers both in the private and public sector where data is used to make decisions.

The MBAI will give students insight in three main domains, which are applications of AI, Business Analytics and Management issues. Designed for graduates of Commerce or Business undergraduate degrees, this course-based professional Master program builds upon the core functional knowledge learned at the undergraduate level with a focus on advanced analytics and AI solutions to business problems.

The first of its kind in Durham Region, the MBAI is a market-driven degree in an in-demand field at the intersection of technology and business. Graduates from this program will be equipped with the skills, knowledge and networks needed to succeed in today’s workplace as well as the ability to adapt to the ever-evolving workplace of the future. Students will be able to develop their strengths in digital economy, data analytics and artificial intelligence, all while building community and expanding connections with reputable industry partners. 

With over 2.5 quintillion bytes of data created every day, the need for graduates who understand how to work with data and help make sense of business, society and the planet is bigger than ever. Graduates will learn how to use the tools necessary to help leading organizations make sense of the past and predict the future using advanced analytics and AI. They will also be trained in how to manage the legal, ethical and moral issues surrounding the use of digital information in its many forms, including sensor data, images, text, voice and video.

By the end of this program, students will be able to:

• Design and construct appropriate analytics solutions to solve business problems for data-driven decision making.
• Conceptualize and produce impactful presentations to communicate complex information to various stakeholders using data driven storytelling.
• Examine, adapt, and appraise machine learning and AI models for business problems using commercial and open sourced technologies.
• Systematically examine implications of analytic models from multiple perspectives including identifying issues’ strategic value, business ethics, bias, privacy, trustworthiness and fairness.
• Analyze data and use principles of database design implementation and administration.
• Critically examine data quality and combine multiple data sources and formats in preparation of ingesting data into analytics models.
• Create solutions using AI and analytics in new and existing business processes.
• Systematically appraise and contract the significance and reliability of competing models and analytics methodologies.
• Develop an understanding of the complexity of a complete data modelling project lifecycle from recognition and scoping to model maintenance.

Astrophysics is a specialization within the Physics program. Students will explore the current state of knowledge in astrophysics, examine new and emerging theories, and utilize modern techniques to analyze and solve problems in astronomy and astrophysics. Students in the Astrophysics specialization will also develop extensive knowledge in physics and math, as well as strong analytical and computational skills. This specialization will prepare graduates for a wide variety of career options in astronomy and physics, as well as graduate studies in a related field.

The Software Engineering program focuses on the analysis, design, development and testing of reliable and secure software systems, as well as the integration of software into complex systems, and the timely and cost-effective delivery of software systems, that meet changing requirements. The program applies both computer science and engineering principles.

Foundation year

• All Engineering students begin with a common foundation year, regardless of the program of study. During the foundation year, you will learn about the various Engineering programs available.

Experiential learning

• Optional internship and co-op placements provide you with the opportunity to gain meaningful hands-on experience.

Develop the critical skills needed to help you understand and extract key information from vast quantities of data to provide insight into today's world.

As a Computer Science student in the Data Science specialization, you will develop the knowledge, skills, and tools, to set you up for success in this desirable job market.

Individuals interested in this specialization will apply directly to Data Science through the Ontario Universities' Application Centre using application code DSM.

Our program puts you one step ahead by combining the latest technology with the most current business and information technology trends. 
Integrating key business functions with the use and understanding of today’s latest technologies, this program provides you with the skills necessary for employment in a competitive market.

The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, you may choose one of the following five majors:

• Accounting
• Finance
• Marketing
• Organizational Behaviour and Human Resources Management
• Technology Management

Technology Management

• The Technology Management major is for students interested in interdisciplinary studies in commerce and information technology.  The program will develop your skills in data analytics, information systems, change management, and data security.

Our program puts you one step ahead by combining the latest technology with the most current business and information technology trends. 
Integrating key business functions with the use and understanding of today’s latest technologies, this program provides you with the skills necessary for employment in a competitive market.

The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, you may choose one of the following five majors:

• Accounting
• Finance
• Marketing
• Organizational Behaviour and Human Resources Management
• Technology Management

Marketing

• This area of study develops and deepens your knowledge of consumer behaviour, marketing research, digital marketing and strategy formulation in a dynamic environment.

Biological science is the study of life at its most fundamental level. The foundational areas of cell biology, genetics and molecular biology, physiology, biochemistry and developmental biology are mastered in this program.

You can pursue the Honours Biological Science program or choose to specialize in one of the following areas:

• Environmental Toxicology:- Environmental toxicology is an interdisciplinary applied field involving health, agriculture, urban development and industry. It combines a strong base in biology and chemistry, with a focus on physiology, biochemistry, environmental science and environmental chemistry.
• Life Sciences:- This specialization consists of an integrated and focused concentration on biology and chemistry, with additional courses in neuroscience and human anatomy. You will gain a detailed understanding of the structure and functioning of the human body, how the brain and nervous systems work, and what happened when the brain degenerates and becomes damaged or disorganized.
• Pharmaceutical Biotechnology:- Biotechnology is a rapidly growing area with many applicants in health, agriculture and industry. This specialization combines a primary emphasis on biology and chemistry with molecular and cell biology, pharmacology, biochemistry and physiology. Students in this specialization also benefit from enhanced laboratory experience.
• Science and Management:- If you are interested in managerial and leadership roles, consider applying for the five-year Bachelor of Science and Management (Honours) program in your upper years of study. Graduates gain a solid foundation in the key functional areas of business and management, including finance, accounting, operations, project management and marketing.
• There is a wealth of opportunities for science graduates in industry, government, and in areas of applied science. The combination of a science degree and business and management education will give an added advantage to graduates in establishing careers within these practical fields.

Gain the skills and knowledge required to address global issues of escalating energy consumption and declining resources.

Individuals interested in this specialization will apply directly to Nanotechnology and Clean Energy through the Ontario Universities' Application Centre using application code DSG.

If you're interested in applying to the Nanotechnology and Clean Energy (Co-op) specialization, apply via OUAC code DGC.

The Nanotechnology and Clean Energy specialization within the Physics program is designed to meet the urgent demand for graduates with the knowledge and skills to address global issues of escalating energy consumption and declining resources. It emphasizes alternative and conventional energy, with a particular focus on the application of nanotechnology to developing clean energy solutions.

Students will learn the scientific principles underlying the field of nanotechnology along with the development of novel and economical means of generating and harvesting energy, while simultaneously minimizing the environmental impact.

Our program puts you one step ahead by combining the latest technology with the most current business and information technology trends. 
Integrating key business functions with the use and understanding of today’s latest technologies, this program provides you with the skills necessary for employment in a competitive market.

The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, you may choose one of the following five majors:

• Accounting
• Finance
• Marketing
• Organizational Behaviour and Human Resources Management
• Technology Management

Finance

• This major prepares you for the Canadian Securities Institute (CSI) Global Education Inc. exam, the professional designation of Chartered Financial Analyst, and a successful career in the financial service industry.

Chemical biology is a specialization within the university's Chemistry program. Chemical biology, at the interface of chemistry and biology, is a rapidly growing interdisciplinary area in science. Through the synthesis and use of small molecules, probes, or chemically-modified biological macromolecules, chemistry is applied to help answer key questions of biological importance.

Experiential learning
A five-year Co-operative Education option is available in all of our Science programs (except for Forensic Science, which already has an embedded experiential component), all of which satisfy the guidelines of the Canadian Association for Co-operative Education. These combine an Honours Bachelor of Science program with embedded work terms. The co-op option gives you opportunities to apply your classroom and lab concepts to real-world situations and help you gain valuable, relevant work experience to promote networking and lifelong career success.

Co-op work terms give you the opportunity to earn a competitive salary that will help pay for your university degree and the work experience to help clarify your career objectives. More importantly, a co-op degree gives you a distinct advantage that will assist your prospects for full-time employment after graduation or for being readily accepted into graduate school to pursue further studies. Studies have shown that university students who graduate with a co-op degree have lower debt loads, are employed faster and have higher starting salaries.

We are committed to providing you with outstanding opportunities to work with today’s highest-quality employers in business and industry. Our university has developed strong partnerships with leading employers in Durham Region and beyond to allow you to connect with experts in the field and gain hands-on, real-world experience.