Diploma in Business Administration - Sales and Marketing

at Pures College of Technology Canada

Today, virtually every type of business relies on Information Technology. More and more companies are challenged with how to make sense of vast amounts of data in order to improve their competitive position and growth. This has generated requirements for professionals savvy in both business and technology who understand how to turn insight into action. Computers, the Internet, wireless communications, databases are all forms of information technology which are used to collect, analyze, and share information. Information systems management examines how this technology can be used effectively in a constantly changing business environment. Critical skills will be developed in the following information technology areas: application software, business data analysis and modeling, customer engagement management, business processes, enterprise resource planning, and communications. A key part of this graduate program is the applied aspects of the curriculum. Students will have the opportunity to engage in the process of business analysis for information technology (IT) through case studies and industry projects. Graduates of this program could work as business analysts, information systems business analysts, management information systems analysts, etc. in large manufacturing companies, insurance companies, banks, or the public service sector. This program provides graduates with the knowledge and skills to develop and manage information systems to meet the strategic needs of any organization.

The proposed Leadership for Healthcare Administration Program is designed for students with experience in the health care field who are seeking to enhance their existing post-secondary credentials and looking to transition into administration roles in emerging Healthcare environments. Comprehension of patient needs, socio-cultural factors, behaviours and health services information are key focus areas of this program and will enable students to develop new skills in the areas of leadership, human resources management, conflict resolution, and strategic thinking.

By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Business Administration – Sales & Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce.

This International Business Management program will provide students with various business experience who would like to add to their credentials while building a solid foundation in international business practices and management. Through lectures, class activities, readings, case analysis and project-based learning, students will demonstrate the command of the international theories and practices.

This program is designed for individuals looking at a career or who are currently employed in the area of supply chain and logistics management. Students will learn to research and analyze the marketplace; develop demand forecasts; evaluate suppliers’ capabilities to deliver; utilize logistics technology tools and resources to assist in decision making; develop aggregate and master production plans/ schedules; and analyze business processes. Industry-standard theories, methods, and techniques (Six Sigma, Total Quality Management, Just-in-Time, Lean Theory of Constraints) and how they apply to supply chain management strategies and problem solving will also be covered.